memnet april 2010 session 1
DESCRIPTION
Presentation by Lee Davies to the Memnet annual conference April 2010, looking at the challenges membership and professional bodies face in embracing social media.TRANSCRIPT
MemNet
please keep your BlackBerries and
other mobile devices on
#MemNet
who am I?
43
..... and a bit
over 16
over 18
over 21
between 35 - 45
under 65
school
Numerate
Level 2
LiterateLevel 2
did quite well
part-time teaching
Highbury College
Whatever has this got to do with professional or membership bodies?
multipleidentities
statusnetworking
ProfessionalLearning
Environment
information overload!!
you will most likely be subjected to more new information today than a person would encounter during their entire life just over 200 years ago
so where should I start?
talk .....to your members
find outwhat they use.....
ask .....where they use it
identifyyour champions.....
Where do you most regularly use technology, in particular social media sites such as Facebook, Ning, You Tube, Twitter, etc?
At work 16%
At home 28%
Both 42%
Never/rarely 14%
Do you use web 2.0 technology and social media sites:
Personally 16%
Professionally 18%
Both 56%
Did not answer 10%
Which social media sites do you use?
Facebook 84% LinkedIn 76%
Twitter 50%
Ning 14% Yahoo Groups 14%
Blogger 8%
You Tube 54% Flickr 14%
what does a social media strategy
look like?
accepts as fact:
here to stay
FAD
needs senior buy inimportant
people C technology Dadd
value harness.....
accepts as fact:
here to stay
FAD
needs senior buy inimportant
people C technology Dadd
value harness.....
harness
the
tech
nolog
ies
mem
bers
use a
nd
own
understand the audience
set objectives
choose the (right) technology
determine the content
identify champions
launch and seed
describe success
web 3.0 (or even 2.5)
looking beyond the horizon towards.....