membership recruitment, jake schlachter, 9.15.12
TRANSCRIPT
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4 Cornerstones in 3 Stages
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4 Cornerstones in 3 Stages
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Membership growth?
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Membership (fantasy?)
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Membership plateau
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Endowed Relational Capacity
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Endowed Relational Capacity
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Early exponential growth
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Adoption curve
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… vs. Earned Relational Capacity
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In the long run…
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Moving people to take action
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Inertia
Apathy
Fear
Isolation
Self Doubt
URGENCY
ANGER
HOPE
SOLIDARITY
YCMD
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Inertia
Apathy
Fear
Isolation
Self Doubt
URGENCY
ANGER
HOPE
SOLIDARITY
YCMD
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What is Public Narrative?
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Action Inaction
Confidence Self-doubt
Isolation
Inertia
Fear
Apathy
Solidarity
Urgency
Hope
Anger
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Action Inaction
Confidence Self-doubt
Isolation
Inertia
Fear
Apathy
Solidarity
Urgency
Hope
Anger
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Is it worth it? Can I do it?
Confidence
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• Am I inspired by this vision?
• Is the leadership credible?
• Do I have these interests?
• Do I think a co-op will solve them?
• Do I think this team and organization will be able to achieve a new co-op?
• Do I trust and respect the speaker?
• Do I know other people who have joined?
• Am I like the people who have joined? Is this for people like me?
• Do I see the need to join before it opens?
• Will I actually shop at the co-op?
• Am I financially able to join for the full amount?
• Is there an installment plan?
• Do I need to get permission from my spouse first?
• Can I pledge to join?
• Will I be able to afford the food at the co-op?
• Can I learn more about the co-op and team at a meeting, or talking with leadership 1:1?
Can I do it? Is it worth it?
Your presentation needs to answer these questions!
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Vision Credibility
Staying niche, or becoming mainstream?
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Why do people recruit?
Is it worth it? Can I do it?
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How much trust do you need to invest $200?
Prospect
Member
Showing up
Ownership Leadership
?
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How much trust do you need to
tell your boss to invest $200?
Prospect
Member
Showing up
Ownership Leadership
?!
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The name of the game: Grassroots Organizing
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1:1s and House meetings
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The Iron Law of Organizing
Never do for someone what he or she is capable of doing for him or her self.
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The job of the organizer
Identify and recruit the people needed to do the work of starting the co-op, and keep them working together effectively.
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Thank you!
Resources:
• Michael Jacoby Brown, Building Powerful Community Organizations
• New Organizing Institute, http://www.neworganizing.com
• My workshop slides, handouts at http://s.coop/LCMTrainingApr21
• My workshop videos at http://s.coop/RecruitmentVideos
• The IAF (Industrial Areas Foundation) – organizers par excellence.
• www.industrialareasfoundation. org
• Blessed Are the Organized (Stout)
Jake Schlachter [email protected] Princeton, NJ