Membership Recruitment and Retention

2008 ITSA State Chapters Strengthening Workshop

November 16, 2008

ITS Michigan’s Mission• Proactively unite Michigan resources for

the planning, development, and deployment of ITS.

• State Chapter supports ITS America’s corporate purpose to promote improved mobility, safety, and clean efficiency through research, development , and implementation of advanced technology.

Why did you join a State Chapter of ITS America?

Why would others join?

What is the Value?

• ITS Michigan goals:– To promote professional development– Advocate development and deployment of ITS– Conduct chapter activities– Build conditions that promote MI ITS– Educate Michigan stakeholders about benefits– Create network of professionals

• Is this value?

Keys to Effective Recruitment

• Understand potential members and their needs

• Know your programs and how they will meet these needs

• Prepare a membership recruitment and retention plan.

Know Your Program

• Annual and full member meetings held various locations throughout state

• Board of Directors meetings• ITS Michigan Committee involvement• Speakers bureau on ITS with presentations • Membership in ITSA State Chapter Council• ITS Michigan web site• ITS Michigan newsletter

InfrastructureInfrastructureInfostructureInfostructure

VehiclesVehicles

ModesTransit

RailWater

Commercial

Local, state, & federal agencies

Telecommunications, Consumer Electronics

Mechanical Electronic and Connected

Construction Operations and Jobs Wired Seamless Connectivity

Mobile, Safe, and Connected

Automotive IndustryRelationships

Between sectorsNational and global

Member?

Membership• Classes of Membership

– Organizational/corporate membership, $300/$200 ITSA– Individual membership, $50– Affiliate membership, individual with organizational– Student membership, $25

• Hosting and Exhibitor Membership– Host technical meeting or workshop – Exhibit ITS Michigan Annual Conference ($480-$5K)

Retain Members through Productive Involvement

• Networking activities including conference, meetings, seminars, etc.

• Committee Chairs and roles on each committee

• Reduced the number of Board meetings from 12 to 6

Committees• Administrative & Finance

– Current and Former Presidents

• Nominating– Current Vice President

• Program Coordination– ITS Michigan Annual Meeting– Workshops and Seminars

• Membership and Outreach• Incident Management

2009 ITS Michigan Annual Meeting and Exposition (May 12-13)

• New directions in government programs

• Emergency evacuation

• Vehicle Infrastructure Integration

• Technology and automotive

• VII demonstrations (outside venue)

ITS Michigan Membership• 360 Surveillance Inc• 3M Corporation• AAA Michigan• Advanced Wireless Telecom/Panasonic• Alcatel-Lucent• Alpha Technologies Ltd.• Alps/Alpine• Ann Arbor Transportation Authority• Atlantic Scientific Corp.• Audio Visual Innovations, Inc.• Automation Alley• Cambridge Systematics• Capitol Electronics Inc.• Carmanah Technologies• Carrier & Gable• Center for Automotive Research• City of Detroit• City of Troy• Cohu Electronics Division• Comtrol Corporation• Connected Vehicle Proving Center• Continental Automotive Systems• CoreTec Communications, LLC• Daktronics• Data911 Mobile Computer Systems• Delphi Automotive• Denso International America, Inc.• Detroit Canada Tunnel Corp.• Detroit International Bridge-Ambassador Bridge• Dunn Engineering Associates• Eberle Design, Inc.• EIS Electronic Integrated Systems Inc.• Encom Wireless Data Solutions, Inc.• ESRI• EtherWAN Systems, Inc.

• FHWA - Michigan Section• Fiberoptic Display Systems, Inc.• Ford Motor Company• GarrettCom.Inc.• GE MDS• General Motors Corp.• Global Traffic Technologies• Grand Valley Metro Council• Hirschmann Automation and Control, Inc.• HNTB• Hubbell, Roth & Clark• Hubbell, Roth & Clark, Inc• IBI Group• International Fiber Systems/GE• International Road Dynamics Inc.• Iteris, Inc.• Kimley-Horn of Michigan• Kittle Group• Ledstar• Lumecon, LLC• Mansell Associates, Inc.• McNaughton-McKay Electric (Hirschman)• MG Squared Lowering Systems• Michigan Tech Research Institute• Mixon/Hill, Inc.• Motor City Electric Technologies, Inc.• Motorola• NAVTEQ North America, LLC• Open Road Consulting• OpTech LLC• Parsons Brinkerhoff Michigan, Inc.• Parsons Corporation• Persis Consulting Company• PRC Associates• Proxim Wireless• Quixote Transportation Technologies, Inc.• Receptec Corporation

• FHWA - Michigan Section• Fiberoptic Display Systems, Inc.• Ford Motor Company• GarrettCom.Inc.• GE MDS• General Motors Corp.• Global Traffic Technologies• Grand Valley Metro Council• Hirschmann Automation and Control, Inc.• HNTB• Hubbell, Roth & Clark• Hubbell, Roth & Clark, Inc• IBI Group• International Fiber Systems/GE• International Road Dynamics Inc.• Iteris, Inc.• Kimley-Horn of Michigan• Kittle Group• Ledstar• Lumecon, LLC• Mansell Associates, Inc.• McNaughton-McKay Electric (Hirschman)• MG Squared Lowering Systems• Michigan Tech Research Institute• Mixon/Hill, Inc.• Motor City Electric Technologies, Inc.• Motorola• NAVTEQ North America, LLC• Open Road Consulting• OpTech LLC• Parsons Brinkerhoff Michigan, Inc.• Parsons Corporation• Persis Consulting Company• PRC Associates• Proxim Wireless• Quixote Transportation Technologies, Inc.• Receptec Corporation

See the ITS Michigan video with Governor Jennifer Granholm and automotive industry leaders at the

ITS Michigan kiosk