membership in the digital age by j.r. atkins
DESCRIPTION
Membership in the Digital Age How Associations, Non-Profits and Service Clubs Can Build Membership in a Digital Age • Many membership based organizations have seen their membership number decline in recent years. • Yet, “on-line giving” and social media based activism are on the rise. • What’s going on? Have we changed that much? This workshop will provide recommendation and resources to increase engagement and membership in the current, digital age. J.R. Atkins is an Author, Speaker & Consultant on Social Media, Mobile Apps, Sales and Marketing. You can reach him at [email protected] & 214-707-1705TRANSCRIPT
Membership in the Current AgeHow Associations, Non-Profits and Service Clubs
Can Build Membership in the Digital Age
J.R. Atkins, MBA
Author, Speaker & Consultant on
Social Media, Mobile Apps, Sales and Marketing
Download this Presentation and others at
www.SlideShare.com/JRatkins
Membership Decline
• Many membership based organizations have seen their membership number decline in recent years.
• Yet, “on-line giving” and social media based activism are on the rise.
• What’s going on? Have we changed that much?
Participation vs. Membership
• Many people are willing to participate but unwilling to become a member
• Why?
– Long Term Commitment
– Larger Financial Decision
– Less Corporate support or reimbursement
• So many competing choices
– On-Line, current topics, shifting trends, ...
Case Study: WAC vs. AMA
• World Affairs Council
• American Marketing Association
• Why?
– Personal Needs
– Been there done that
– Membership has it’s privileges
– Pay for Access
What is your Mission?
• Every kind of group is re-evaluating how they “do business”
• Member Engagement”– Keep the ones you have
• New Member Programs – Special Offers
• But, what do you really provide and how do people get it?
What is your Mission?
• Education
• Service
• Connecting with Others
• Promote a cause, industry, …
• Fun, Party, Splash & Glitz
Question of the Day!
• If your organization was:
– Financially Fit
– Maxing Out Participation
– Had Great Awareness
– But you had just a few members
• Would you be ok?
Recommendations
• Clearly define your value proposition– What you are, what you do, who benefits
– What you are Not, what you Don’t do
• Take a look at your Communication Methods– On line tools
– Social Media• Be Interesting
• Provide Excellent Content
• Give to Get
Recommendation• Be less “Membership” focused and
more “value” focused.– Don’t push membership
– Do invite them back
– Member Value Proposition
• Build an On-line community– If you had to survive as a “virtual organization”
what would you do differently
– Feedback, feedback, feedback
Recommendation
• Act like a Company: Grow, Merge or Close– What is working, keep doing it
– What is not working, cut it off
– Recruit influential leaders (special offer)
• Be willing to Change– What if you had to start over, how would you to do it today
– Do you own assets that hold you back, are there members that need to move on, or how would new thinking change your organization
– Listen
Resources
Getting Naked: Patrick Lencioni
Crush It: Gary Vaynerchuk
ReWork: Jason Fried & David Heinemeier Hansson
Ground Swell: Josh Bernoff & Charlene Li
Sales2.0: J.R. Atkins
Thank you for attending Membership in the Current Age
What do I do?1. Conference Presentation2. Executive Briefings & Workshops3. Consulting Projects: Social Media,
Mobile Apps, Sales & Marketing
214-707-1705