Member Relations

CESSE Annual Meeting 2013Elizabeth Weaver Engel, MA, CAECEO & Chief Strategist

introductions

Elizabeth Engel@ewengel

about me… about you…

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agenda

the CRM mindset

Big Data

marcomm and IT: happy together

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Do you want fries with that?

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sales funnel purchase loop

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let’s talk: sales culture

Does your association currently have a sales-friendly culture?

What would a sales culture look like in your association?

What benefits do you think you'd enjoy if you did have a sales culture?

What might you have to change in order for that to happen?

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let’s talk: big data Has your association started thinking about the

concept of "Big Data"? What questions are you trying to answer that

Big Data might help with? How might you have to change to be ready to

take advantage of the opportunities Big Data provides?

What data might you need to begin collecting to do predictive analysis about your audiences?

Do you currently have the systems and processes in place to collect and use that data?

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let’s talk: marcomm & IT Is IT a service department or a strategic

partner in your association? How might your choices about positioning IT

affect your ability to create a culture of strong, successful business processes? To use software strategically?

How well do your IT and marketing departments collaborate? How might that affect the success of any sales and marketing related software projects, regardless of the chosen platform?

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what will YOU do differently tomorrow?

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Member Relations: An Association-Centric Approach to Customer Relationship Management

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@ewengel

keep in touch!

Elizabeth Weaver Engel, M.A., CAE

CEO & Chief Strategist

Spark Consulting LLC

http://bit.ly/10s8UUb w getmespark.comp 202.468.3478e ewengel@getmespark.comt @ewengelli www.linkedin.com/in/ewengel