member communications. background where we’re at where we’re heading member communications
DESCRIPTION
Background is still preferred Mobile technology explosion Informz – hallelujah AVA communicationsTRANSCRIPT
Member communications
• Background• Where we’re at• Where we’re heading
Member communications
Background• Email is still preferred• Mobile technology explosion • Informz – hallelujah
AVA communications
Background• Informz
– an electronic email system– measurable data– templates adaptable– Informz interfaces seamlessly with the
AVA website and iMIS– email communication best practice
AVA communications
Informz example - heat• Sample text
– Sample text
AVA communications
AVA communications
Category Item Number Percent Note
Delivered
Sent 10,322 Total attempted to send
Delivered 10,244 99.2 Total delivered
Unsubscribed 8 0.1 Recipients no longer wish to receive mailings
Opt-Outs 0 0 Recipients no longer wish to receive this type of mailing
Complaints 2 0Recipients clicked the 'Report as Spam' button in their email client.
Challenges 0 0 Recipients are using a Challenge/Response system
HTML Version 10,060 97.5 Received the HTML version
Text Version 262 2.5 Received the Text version
Non-Delivered
Soft Bounce 42 0.4 Temporarily unable to deliver
Hard Bounce 15 0.1 Permanently unable to deliver
Blocked 6 0.1 Blocked by ISP
Repeated Bouncer 15 0.1 Repeatedly unable to deliver
Opens
Total Opens 6,709 65.5 Total number of times mailing opened
Unique Opens 4,113 40.2 Recipients who opened the mailing
Average Opens 1.63 Average number of opens for recipients who opened
Clicks
Total Clicks 3,793 56.5 Total number of times links clicked
Unique Clicks 1,926 46.8 Recipients who clicked the mailing
Viral
Total Forwards 709 10.6 Total number of forwards
Unique Forwards 566 13.8 Recipients who forwarded the mailing
Send to Friend Usage 0 0 Forwards using Send to Friend form
Social Posts 86 1.3 Social Posts
Where we’re at• Discussions with each division and
the 4 large SIGs• AVA Board approved the Strategic
Communication Plan in December• Design phase 1
AVA communications
News | events | achievementseLine
Design phase one
Design phase two
AVA communications
Victoria news
AVAPM news
Where we’re heading• Design phase two• Policy before the Board
– who uses Informz– how Informz is used– best practice member communication
AVA communications
Where we’re heading• Website – sharing our stories• Staged rollout• Training• Continuous improvement
AVA communications
AVA communications
Questions?