meljun cortes ibm analytics skills for careers

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© 2013 IBM Corporation

How Analytics Skills Translate into How Analytics Skills Translate into CareersCareers

MELJUN CORTESMELJUN CORTES

© 2013 IBM Corporation2

All perspectivesPast (historical, aggregated)

Present (real-time)Future (predictive)

At the pointof impact

All decisionsMajor and minor

Strategic and tacticalRoutine and exceptionsManual and automated

All informationAll information

Transaction data Application data

Machine data Social data

Enterprise content

All peopleAll departments

Experts and non-expertsExecutives and employees

Partners and customers

ANALYTIC-DRIVEN ORGANIZATIONS are distinguished by their ability to leverage …

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• Advanced client segmentation• Leveraging customer sentiment analysis • Reducing customer churn

• Optimizing the supply chain • Deploying predictive maintenance capabilities• Transform threat & fraud identification processes

Operations

• Enabling continuous planning and forecasting• Automating financial and management reporting• Improving visibility, insight and control

Finance

• Making risk-aware decisions• Managing financial and operational risks• Reducing the cost of compliance

Risk

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Examples

…and focusing on high-value initiatives in core BUSINESS AREAS

1 Customers


Significant Shifts Are Giving Rise to New Opportunities

Scorecarding & Dashboarding

Predictive Modeling

Sentiment Analysis

Reporting & Visualization

Business Rules & Optimization

Social Analytics

Forecasting & Simulation

Real-time Decisions

Cap

abili

ties

Reporting, Analysis, & Predictions


Modeling

Planning, Budgeting & Forecasting

Resource Optimization

Predictive Analytics Statistical AnalysisData & Text Mining


Forecasting & SimulationReal-time DecisionsCap

abili

ties

Operational Analytics

Cap

abili

ties

Financial Reporting

Performance Management

Planning, Budgeting& Forecasting

Profitability Modeling

Disclosure Management

Financial Consolidation


Predictive Analytics

Incentive Compensation Management

Financial Analytics

Customer Analytics

Cap

abili

ties

Scenario Modeling

WorkflowReporting & Visualization


Real-time Decisions

Planning

Collaborating

Data Management

Risk Analytics


Business Analytics Portfolio (Capabilities)

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Industry Consistently Mentions Four Key Skills They Look to Hire

The Business AnalystApplies business intelligence, predictive analytics, and other techniques to turn information into business insight

Source: IBM Tech Trends report 2012

The Data ScientistCombines the skills needed to collect, store, manage, and understand patterns and trends in data

The Cyber Security ProfessionalRequires a broad portfolio of security skills and systems thinking applied to business priorities

The Next Generation Software EngineerEmploys the skills and methodologies needed to keep pace with the rapidly evolving software engineering discipline

Analytics and Big Data

60% of enterprises face a shortage of business analytics skills today

40% of enterprises report a skills shortage in ability to manage information

39% of organizations adding IT staff plan to hire information security professionals

65% of enterprises face a shortage of mobile development skills today

Information Security Software Engineering & Mobile Dev


Significant Shifts Are Driving Skill Needs

Approach to skills development:

• Proactively develop IT skills to meet anticipated future business needs

• Top analytics skill target is operational or financial risk management and analysis

• Skills to mine big data with expertise in probability, statistics and mathematical modeling

Analytics and adoption skills:

• Data modeling (prototypes, scenarios, simulations)

• Graphical dashboards

• Actionable insights to frontline employees

• Social analytics/ Text analytics/ Social analytics/ Web Analytics

• Database management

• Probability, statistics, mathematical modeling

• Data mining


Business Analytics Skills Span Five Major Areas That Cross Industry and Role-based Silos


Sample Analytics ProgramsBusiness Analytics, Predictive Analytics

Information Architecture Deep Computing Analytics

Business School (DePaul, Fordham, Ghent, Yale)

Computer Science or IT Mgmt (Boston U, U Lyon, Peking U)

Engineering, Math or Computer Science (NCSU)

Knowledge DiscoveryDecisions in Market MgmtCustomer Relationship MgmtAnalytic Tools for BusinessData Mining & AnalysisBusiness IntelligenceImage Analysis & VisualizationPrecision MarketingPredictive AnalyticsInternet and Interactive MktgData Querying & ReportingAdvanced Data AnalyticsInventory ManagementSupply Chain OptimizationChannel PerformancePolicy, Security, Privacy

Information StructuresQuantitative MethodsDatabase DesignInformation Systems Analysis & DesignIT Strategy & ManagementData governance & SecurityIT Security Policies and ProceduresDating Mining for BIDesign & Implement Data WarehouseAnalysis & Information MgmtEnterprise ArchitectureEnterprise Information DesignAnalytics and Info MgmtDatabase Administration

Analytic Tools & TechniquesData Querying & ReportingData CleaningStatistical ProgrammingData MiningGeospatial Data AnalyticsData VisualizationMultiple Linear RegressionLogistics RegressionForecastingLinear ProgrammingAdvanced ModelingStatistical Methods for Process ImprovementData Privacy & SecurityAdvanced Data & Text MiningFinancial AnalyticsRisk Analytics


Types of Work Across CategoriesCategory Types of Work List of Example Projects (non-exhaustive)

Basic Analytics Reports Dashboards Scorecards OLAP (On-Line Analytical

Processing) Functional Solutions

EDM Reports SOA (Service Oriented Architecture) Reporting Direct Reporting CXO (Chief Xcross Officer) Dashboard –

Claims/Sales Performance Governance, Risk & Compliance Solutions (e.g.,

OpenPages)Advanced Analytics

Data Mining & Predictive Analytics

Optimization Simulation Content Analytics Big Data

CIM – Customer/Marketing Analytics (CKS) Claims Analytics – Fraud, Severity, Subrogation,

Litigation, etc. Process Simulation – Claims, UW, Billing, etc. Distribution/Agency Optimization Risk/Pricing/UW Analytics Text Mining/Analytics Big Data Solutions

Enterprise Data Management

Enterprise Data Assets (DW/DM/ODS)

Analytic Cubes Master Data Management Enterprise Content

Management

CIM (Customer Information Management) – ECIF (Enterprise Customer Information File)

CIM – Distributor MDM (B2B / Business 2 Business) EDM including ETL (Extract Transform Load), DW

(Data Warehouse), DM (Data Management), and OLAP Cubes

Information Lifecycle Management Content Management – Claims/Policy

Program/ Project Management

Program Management Project Management

EDM Program Management Project Management tasks associated with all listed

types of work


Data Scientists are inquisitive: exploring, asking questions, doing “what if” analysis, questioning existing assumptions and processes

Discipline incorporates skills across• Statistics• Data visualization• Computer programming • Data mining• Database engineering • Machine learning

Common titles•Data Scientist•Decision Scientist•Analytics Specialist•Predictive Modeler•Data Visualization Specialist•Machine Learning Engineer•Computational Scientist

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Master of Science in Analytics

Data Science Certificate


Data Stewards manage data across the enterprise, ensuring high levels of data quality, integrity, availability, security, and privacy

Discipline incorporates skills across:• Data architecture• Data privacy & security• Data quality• Master Data Management• Project management• Compliance with business rules, laws and

regulations

Common titles:•Data Curator•Data Steward•Data Governance Specialist•Data Architect - Governance•Data Privacy Manager•Compliance Manager - Data Management•Master Data Management Architect

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Master of Information Management

MS in InformationManagement


Data Architects create enduring data models providing users timely and reliable access to data and analytics.

Discipline incorporates skills across• Enterprise IT architecture• Database engineering• Data governance• Data warehousing• Information integration• Data science• Analytics

Common titles•Data Architect•Data Warehouse Architect•Business Intelligence Architect•Data Engineer•Information Architect•Information Strategist•Director/VP Data Management

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Masters in Information Technology & Management

MS in Computer Information Systems (Database Management & Business Intelligence)


Visual Analysts promote the effective use of interactive visual interfaces for complex and data-rich processes and systems

Discipline incorporates skills across• Visual information systems• Human cognition• Statistical modeling• Analytical reasoning• Data management• Information privacy

Common titles•Visualization Developer•Visualization Engineer•Visualization Data (Information) Specialist•Visual Designer•Director, Visual Analysis•Visual Analytics Researcher

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Msc in Visual AnalyticsCertificate in Visual Analytics


Big Data Developers combine skills in software engineering, statistics, machine learning, and complex systems architecture

Discipline incorporates skills across• Computer science• Computational analytics• Machine learning• Database engineering• Systems engineering and architecture

Common titles•NoSQL* software engineer (architect)•Machine Learning software engineer (architect)•Algorithms engineer (designer)•BI (analytics) developer (architect)

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MS in Computer Science


Business Analysts combine analytics, communication skills and a strategic mindset to transform data into a competitive asset

Discipline incorporates skills across• Data driven business strategy• Industry specific experience• Critical and analytical methods• Analytics-driven decision making• Communicate analytical findings• Understanding of legal and ethical implications

of data analysis

Common titles•Business Analyst•Data Analyst•Market Analyst•Financial Analyst•Supply Chain Analyst•Business Planning•Business Strategist

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Msc in Business AnalyticsMS in Business AnalyticsMS in Marketing Analytics