melbourne digital ratings - may 2014

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statistics sourced from: MELBOURNE

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statistics sourced from:

MELBOURNE

SCA DIGITAL – MAY RATINGS INDEX

Slide 3 SCA Network Monthly Unique Browsers - VIC Slide 4 Today Network Monthly Users - VIC Slide 5 Triple M Network Monthly Users - VIC Slide 6 Melbourne Radio Groups Ranked by Avg. Daily UB – VIC Slide 7 Mobile Share of Daily Radio Browsing – Today Network & Triple M Network – VIC Slide 8 People Talking About On Facebook – Radio Companies – Melbourne

MELBOURNE

SCA Network traffic in VIC increased 104% year on year in Average Daily Unique Browsers to 59,839 – Highest Ever ! Driven by Shows, Social, Sport, Celebrity and Mobile Browsers.

SO THIS HAPPENED…

Source: Nielsen Market Intelligence (VIC) – May 2013 – May 2014 – SCA Network – National

Today Network traffic in VIC increased by 94% year on year in Average Daily Unique Browsers to 37,020 – Highest Ever ! Driven by Shows, Social, Celebrity and Mobile Browsers.

TODAY NETWORK AVERAGE DAILY

UNIQUE BROWSERS - VIC

Source: Nielsen Market Intelligence (VIC) – May 2013 – May 2014 - Today Network National (All SCA Stations)

Triple M Network traffic increased in VIC by 116% year on year in Average Daily Unique Browsers to 21,826 – Highest Ever ! Driven by AFL, NRL, Social, and Mobile Browsers.

TRIPLE M NETWORK AVERAGE DAILY UNIQUE BROWSERS

Source: Nielsen Market Intelligence (VIC) – May 2013 – May 2014 - Triple M Network (Five Triple Ms & Triple M Classic Rock Digital)

Southern Cross Austereo (SCA) each month reports Australian digital ratings. Data sourced from Nielsen Market Intelligence (Domestic) and Nielsen Answers has been used wherever possible. SCA also reports ‘Brands’ as collated and approved by Nielsen and not ‘Ad Networks’, which are synthetically created by publishers for commercial scale purposes. The Social data is collated using the public terms of the respective network public APIs and terms of service. The Social Data is not currently domestic. This will be amended if and when possible. Publication of this data is intended for personal use and should be seen as a reflection of business performance or forward looking statements that are always given to the market and shareholders first. Any comments in regards to this data or any claims of misreprestation should be addressed to [email protected]

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