Mel BearnsChair, AMAT Latino Committee

 Noel Sanchez

California Transplant Donor Network 

Alan SauGeneral Consulate of Mexico in San Jose, CA

Building CommunityWorking with Latino Agencies

Latino Workgroup

Welcome

Acknowledgements:

Organ Donation and Transplantation AllianceRoxane Cauwels, BSN, MBA

HRSATeresa Beigay, DrPh

Our Mission

The AMAT Latino Workgroup unites OPO professionals dedicated to serving Latino communities throughout the continental U.S., Hawai’i and Puerto Rico. Sharing strategies, best practices and innovative communications – the LWG strives to increase donor designations and create a culture of donation to save and improve lives.

AMAT President  Bobby Howard

Framing Your StrategyInsights on Latinos and Transplantation

Mel BearnsChair, AMAT Latino Workgroup

Fundamentals

• Recognize and maximize opportunities

• Really get to know your Latino Community AND the Leaders

• Identify a champion

• Foster family conversations

Latinos and Donation

Waiting Donors0%2%4%6%8%

10%12%14%16%18%20%

Latinos

Waiting Donors0%

10%

20%

30%

40%

50%

60%

70%

80%

White

Ethnicity Trends in California

Shift in Our Message

THEN¡Regístrate hoy!

NOW“Habla con tu familia de de la donación”

• :

Affecting consent rates by encouraging more family conversations along with the “register” message.

Have a Vision, Build a Plan

Noel SanchezCommunity Development Liaison

California Transplant Donor Network

Attaining Top-Level Support

• Seek in-person meetings

• Speak their “language”.

• Offer something in return; relationships are NOT one way

. • Work within the framework of possibility, not scarcity .

Build a Plan

• You need a plan that has an “ultimate goal”

• You need a plan that is doable

• You need a plan that has an end in sight

• You need to write down the steps needed to finish your plan

• You need a plan that is replicable

Case Study: Mexican Consulates in our DSA

Partnership in 2011:

• Limited tabling• Onsite registrations• Short presentations in waiting rooms

San Francisco

San Jose

Fresno

Showing them the VALUE of Partnership

Media events in 2012

Taking it to the Next Level

Hispanic Heritage Month

Donate Life Month

National Minority Awareness Week

Binational Health Week

Our Ultimate GoalProduction of Public Service Announcements

Practical Ways of Building Community

Alan SauCommunity Affairs Coordinator,

General Consulate of Mexico in San Jose, CA

The Institute for Mexicans Abroad

The IME carries out the functions of the Presidential Office for Mexican Communities Abroad and the Mexican Communities Abroad Program.

The Ventanilla de Salud or Health Window is a free program designed to help you identify the health services the people and families need in the United States and Mexico. Ventanilla is located in the Mexican Consulate, and can refer you to the health services available where you live and also provide you with information and education on a variety of health topics. Our main goals are to help prevent diseases, to promote healthy habits, and to refer you to health services, like those offered by organizations and community clinics where you can establish a medical home and receive the medical attention that you need.

What is Ventanilla de Salud?

http://revoluciondesalud.com/

Our Mission• As Consulate we look for as many partnerships as possible• To be a liaison between organizations and the Hispanic community• To be of benefit to the Mexican Community• To educate and protect the people we serve

Done Vida California has been a good example; through them we have accomplished our mission.

Done Vida has taken advantage of our position within the Hispanic Community to create a successful partnership.

Their persistence and advocacy are elements that have helped maintain a good relationship.

Community building relationships occurs one-to-one.Some people become involved in organizations because they believe in the cause. However, many people become involved in a community group or organization, just because they have a relationship with another person who is already involved.

We need relationships in order to win allies to our cause.In order to get support from people outside our organizations, we need to build relationships in which people know and TRUST us.

Our relationships give meaning and richness to our work and to our lives.We all need a community of people to share the joys and the struggles of organizing and making community change. A little bit of camaraderie goes a long way.

Building community relationships

Every relationship is different, but there are 3 basic elements to build them:

Source: http://ctb.ku.edu/

Thank you!

Questions and Answers

Upcoming AMAT Events• African American Committee Webinar– “Increasing Donation

Awareness Through Donor Family and Volunteer Involvement”• Date: Thursday, June 5, 2014• Time: 2pm ET

• Asian Pacific Islander Committee Webinar – “Buddhist Views on Organ and Tissue Donation”• Date: Monday, July 21, 2014• Time: 2pm ET

• AMAT Annual Conference• Dates: September 17-19• Location: Houston, Texas