megacast deck
TRANSCRIPT
Copyright Good Life Networks Inc. 2015 August 25th 2015
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A surprising transformation across the media industry has taken place in the span of just a few years. Content has emerged as the central currency, linking brands and publishing platforms (Facebook, Linkedin, Twitter etc). As a result, sweeping changes in media advertising and technology are in motion.
What’s at stake? – hundreds of billions of new ad dollars.
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Market Opportunities are Enormous
The 2014 global media, advertising and business intelligence marketplaces are a USD $1.8 Trillion business.
[source: Cygnus, 2013]
Digital spend will be up 15% over last year and by 2018, the total world media spending will reach $656.3 billion [eMarketer]
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On average, companies spend 10.2% of their annual revenue on marketing. [Gartner Research]
"Megacast has now positioned itself to capture all of the advertising spend from digital to conventional"
- Legendary Tech Icon, Founder of Myspace: Joe Abrams
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Megacast, a full-service, digital media-based advertising firm focused on enhancing and amplifying customers presence in the marketplace; has developed a series of proprietary technologies and unique strategies, that integrate talent, content and new media distribution.
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Management
Cliff DumasJesse Dylan Cornel FotaConsistently referred to as one of North America’s leading technology architects. Cornel Fota is a seasoned technical executive with over ten years experience in VP and C level positions. He has considerable experience and proven track record in building software development organizations from the ground up, and bringing enterprise software products to market.
Jesse Dylan is a multiple award-winning broadcaster (The Good Life Show) SiriusXM/CBS, the author of the best-selling book ‘The Good Life with Jesse Dylan’ and the founder of Good Life Networks. Jesse is a leading producer of transformational entertainment. His success is built on over 35 years of broadcast and entrepreneurial experience combined with renowned relationships.
Cliff Dumas is a CMA and ACM award winning broadcaster and television writer with close to 30 years in television and radio in the U.S. and Canada. He’s been named radio personality of the year in Canada 18 times. Cliff is also the youngest broadcaster every inducted into the Canadian Country Music Hall Of Fame.
COOCEO CTO
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Advisors
Paul MatysekPaul was the architect of a $434 million friendly takeover of Potash One by K+S Ag, in 2011. Also Founder, President and CEO of Energy Metals Corporation ("EMC"). Paul led EMC, increasing its market capitalization from $10 million in 2004 to approximately $1.8 billion when acquired by a larger uranium producer in 2007 for $2.2 billion.
Chairman Advisory BoardSteve LehmanChairman & CEO of Premiere Radio Networks which sold to Clear Channel in 1997 for $190 million. Premiere Radio Networks is the largest radio network in the United States. A $1 million investment in Mark Cuban’s Broadcast.com yielded $225 million return.
DirectorMark HoldenFormer Co-CEO and Founder of Gener8 Digital Media Corp. - one of the industry leaders in the conversion of film from 2D to 3D. President & CEO of Hip Digital Media. Mark was also the co-founder of Msound International, the first company to develop a digital sound card for PC
Director
Todd FinchA proven leader with over 25 years experience building innovative, high growth businesses that drive transformational market opportunities. Former President of Netscape Canada.
AdvisorScott CarlinFormer President of Distribution for HBO. Has held senior positions at Warner Bros. Television, Lorimar Television and Telepictures
AdvisorJoe AbramsJoe was Co-founder of ‘Intermix’ which which became MySpace and sold to Murdoch for $600 million. He also co-founded The Software “Toolworks” which sold for $400 million.
Co-Chairman Advisory Board
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So what does Megacast do?
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Megacast creates all the tools to tell a client’s story, distributes that story to the right audience, and implements optimization strategies for sustainable results.
Marketing Made Simple
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CONTENT CREATION
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INTEGRATED DISTRIBUTION SUSTAINABLE RESULTS
exclusive radio interviews design & development
brand development social media set up logo & style guide video production online presence content curation key messaging web platforms landing page ad creation radio ads mobile
EPK
digital & ppc advertising social media scheduling community acquisition celebrity endorsement
search & native ads content marketing social promotion banner & mobile
media buying remarketing
podcasts contests
radio TV
influencer identification performance tracking community outreach trigger campaigns social engagement trend monitoring e-mail marketing lead generation drip campaign traffic reports heat mapping optimization a/b testing analytics
CASE STUDY
FOLEY FOOD AND WINE SOCIETYCHALLENGE
Chairman of Fidelity; Bill Foley had the passion and vision to bundle his wineries, golf courses, ski resorts, and vacation getaways into an exclusive luxury food and wine society. The challenge he faced was strategically mapping out all assets to create a consistent and cohesive society, all while allowing for the individual brands to flourish within their own identity.
SOLUTIONThe digital asset and production team at Megacast planned and visited all the major asset components of the Foley portfolio to encompass a wide range of production, information, story guidelines, and unique photography. Each of the wineries was given a story and image that fell in line with the idea of the society. A full scale membership site was created to illustrate the benefits of the society, house signups, allow product sales of wine and other related merchandise, and most importantly showcase the beauty and depth of the various wineries, golf courses, ski resorts, and vacation properties.
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CASE STUDY
PRESIDENTS CLUBCHALLENGE
The President’s Club Investment Newsletter is one of Canada's top investment Newsletters, presented by Globe and Mail investment columnist Fabrice Taylor. The President’s Club consists of thousands of members spread over several tiers and price points for which they receive a variety of member benefits. For The President’s Club, the challenge was creating a new and improved web platform that would increase members online involvement rather than the traditional mailing list method.
SOLUTIONAfter several strategic sessions Megacast determined that redesigning and redeveloping the web platform from the ground up that targeted all members would increase member involvement. This included migrating thousands of subscribers to a new system in as seamless a way as possible. The goal was to incorporate an improved User Interface and User Experience so all subscribers would be better able to indulge in all of The President’s Club content. We created a properly structured backend system so President’s Club management could better see to maintenance, technical support, and general administrative duties of the platform.
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CASE STUDY
KEVIN HARRINGTONWho is Kevin?
Kevin Harrington – Inventor of the Infomercial, Original Shark on Shark Tank and As Seen on TV Pioneer – is one of the most successful entrepreneurs of our time. He has been involved with over 500 product launches that resulted in sales of over $4 billion dollars worldwide and 20 products that reached individual sales of over $100 million. Kevin was named one of the 100 best entrepreneurs in the world (by Entrepreneur Magazine).
The RelationshipMegacast and Kevin Harrington have multiple agreements including the creation of a Kevin Harrington Megacast Media Hub. The Media Hub autonomously sources relevant content throughout the web and pushes this content to all his social media streams.
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CASE STUDY
APOLO OHNOWho is Apolo?
Apolo Ohno is a Co-Founder of Allysian Sciences, and brings a unique and distinguished background, having been the face of the Winter Olympics for 12 years and recognized as the most decorated American Winter Olympian in history. He is an Eight time Olympic Speed Skating Medalist.
The RelationshipApolo's latest success, "Allysian", improves brain health through a proprietary combination of nutrients and exercise. His team have recently finished up a series of successful business launches and financings. Megacast will be powering and distributing the “Allysian” Health Channel while Apolo and his team open new doors for Megacast here in North America and around the world, including the Asian markets.
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Megacast provides access to the inaccessible.
These individuals are just a few of many A-List influencers Megacast can connect clients and partners to.
Kevin Harrington
Apolo OhnoDeepak Chopra Sonia Choquette
Richard Branson Dave AspreyWaren Moon
Suze OrmanJamie Foxx
John Elway
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Financials
GLN (Megacast) Financial Summary
Total Revenue
Cost of Sales
Gross Margin
Operating Expenses
EBITDA
2016
2,030,500
(680,250)
1,350,250
(878,200)
472,050
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Megacast is positioned for explosive growth through a series of strategic and accretive acquisitions, led by legendary tech icon, Joe Abrams and Jesse Dylan.
The Future
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Financial Summary
Total Revenue
Cost of Sales
Gross Margin
Operating Expenses
EBITDA
20
2015
10,000,000
( 7,200,000 )
2,800,000
( 1,400,000 )
1,400,000
AmpDesk has the ability to provide publishers with the best tools to participate in the emerging programmatic markets
Megacast has an LOI in place to acquire AmpDesk upon the successful raise
Financial Summary
Total Revenue
Cost of Sales
Gross Margin
Operating Expenses
EBITDA
21
2015
15,300,000
( 6,000,000 )
9,300,000
( 8,850,000 )
450,000
SocialToaster is a an engagement loyalty rewards platform the helps clients identify, recruit, engage and monetize social audience
Megacast has an LOI in place to acquire SocialToaster upon the successful raise
Financial Summary
Total Revenue
Cost of Sales
Gross Margin
Operating Expenses
EBITDA
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2015
6,000,000
( 1,500,000 )
4,500,000
( 500,000 )
4,000,000
Adsource is evolving the way premium traffic is delivered; it boasts one of the largest publishing networks specifically optimized for top tier websites to grow their audience
Megacast has an LOI in place to acquire Adsource upon the successful raise
Megacast is positioned for explosive growth through a series of strategic and accretive acquisitions, led by legendary tech icon, Joe Abrams and Jesse Dylan.
The Future
Combined Financial Summary
Total Revenue
Cost of Sales
Gross Margin
Operating Expenses
EBITDA
2015
31,300,000
(14,700,000)
16,600,000
(10,750,000)
5,850,000
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Pro Forma Post Closing & Terms of Offering
Number of Common Shares2,450,000
7,000,000
16,840,000
8,000,000
34,290,000
Inform Resources
Bridge Financing
Issued to Megacast
Concurrent Financing
Total Shares Outstanding Post-RTO
$0.20 CDNOffer Price
Issuer Megacast / GLN
$1,600,000Offering
Use of Proceeds (i) Cost of Transactions (ii) Broadcast Productions (iii) Development & Customer Support (iv) Sales & Marketing (v) General & Administration (vi) Working Capital
21% 10% 29% 18% 14%
8%
Listing TSX Venture Exchange
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