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www.industriouspublication.com ISSUe 00 | 2013 tHe INDUStRIOUS PUBlICatION 00

Mega DISPOSaBleS Sa www.megadis.gr

00 tHe INDUStRIOUS PUBlICatION ISSUe 00 | 2013 www.industriouspublication.com

Founded by a group of engineers under the guidance of C Vitouladitis, an expert in disposables manufacturing, Mega Disposables has managed to combine technical expertise with consumer insight throughout the years, and has followed a vision to produce innovative mega brands. In the 33 years of its life, Mega Disposables has become synonymous with top quality and is recognised for approaching personal hygiene with innovation, with the utmost respect to the need of consumers for skin-friendly materials. this innovative positioning gradually transformed the

MEGA Disposables SA, is a Greek company that started from scratch and grew into a thriving business trading in a range of high quality disposables: sanitary napkins, panty

liners, baby diapers, wet wipes, cotton and incontinence products. One of the most technically advanced manufacturers of personal hygiene products, it holds the number two position in Greece (after P&G) in this category and number one in several others.

Sophie Roche looked at the company in more detail for the following article.

Worldwide

company from a small producer of ear swabs to the manufacturer of an entire personal hygiene disposables range, equipped with state-of-the-art machinery and very strict quality control procedures. Now, with more than 300 employees, Mega Disposables holds the number two position in disposables in the greek market, exports to more than 25 countries, and experiences continuous growth in select contract manufacturing with well-known multinationals.

SaleS gROwtHgrowing organically, Mega Disposables turnover has more than tripled since 2000. When comparing figures from

2009 and 2012, the companys sales grew by 22 percent, its personnel increased by 11 percent and it maintained profitability and credibility whilst also continually investing. this can in someway be attributed to Mega Disposables focus on the consumer, its utmost personnel motivation and strong preference to produce what it sells. awarded a number of credits, including the Diamonds honour by Statbank since 2011, the Strongest Companies in greece by ICaP since 2010 and the Ruban dHoneur certificate by the european Business awards for outstanding performance, best practice, company ethics and innovation, it is also ISO 14001

(environmental Management Systems) and OHSaS 18001 (Occupational Health and Safety) certified.

Regulations are important to Mega Disposables industry, particularly for its new range of sensitive and all-cotton products, which combine top absorbency levels with exceptional skin-friendly properties. all products in the range are tested and certified for their quality standards and skin-friendliness by well-respected international institutes: baby diapers are recommended by the Hellenic association and Paediatric Dermatology and Oeko-TexR Standard 100 certified to confirm the absence of harmful substances, whilst feminine hygiene products have been dermatologically and gynaecologically tested and are recommended by the associations of gynaecologists and Obstetricians in several countries where the company is present.

The first sensitive sanitary napkin was launched in europe in 1997 under the brand, every Day; this line now holds 37 percent of the market share against multinational leader P&g. Following its success, the first All Cotton top-sheet panty liner was launched in europe in 1998, which has become the leading product of its type in greece for the last decade, with a 43 percent market share. launched in 2004, its special Sensitive fem care range for women suffering from menorrhagia is also extremely successful, whilst its production of the first

Sensitive baby diaper in 2011 received the Oeko-texR certificate and was characterised as yet another successful launch, as the products market share increased by more than 15 ppt in less than 2 years.

eMPlOyeeS aND tHe eNVIRONMeNta company that views quality as paramount, Mega Disposables ensures that all its products are of a very high standard: from training its personnel in specific production processes, to installing online inspection cameras, to working alongside a consumer complaints index, which reports less than three complaints per million of packs sold. It is finely tuned to the wants of its customers and as such, feels that Mega Disposables, its customers and its personnel all grow together as a big family; it appears its employees share the same view. a motivated workforce, the employees of Mega Disposables feel proud to work for a company that has increased personnel despite the economic crisis and supports their living standards by securing their income, providing them with excellent working conditions and being attentive to their needs.

In addition, Mega Disposables also continues to invest in greece while many other companies outsource their products to cost-effective countries outside Europe, particularly those in asia; the company is committed to contribute to the loss

of european jobs. as well as corporate social responsibility, the company is also an advocator of environmental protection and implements its concern in a number of ways. Recycling more than 70 percent of its solid waste, all liquid waste is treated to be certified for watering plants and high tech filter cartridges have been invested into by Mega Disposables to collect 99 percent of dust emitted during production. It has also developed an eco-friendly technology over the last 10 years, which took a number of research and development resources and the modification of certain production processes; this project was a complete success and an indication of the companys dedication to improving the eco-system.

MaCHINeRy aND exPORtSthe company invests in state-of-the-art machinery, leading-edge quality assurance systems and highly qualified personnel continually. In the past decade, Mega Disposables invested almost 90 million in new machinery equipment, quality control systems, and plant infrastructure. Implementing these investments, the company has achieved much export growth. Mega Disposables began its export sales in the 1990s and now attributes 32 percent of its total turnover to international markets. aiming to become a major player in the global industry of hygienic

Innovative DisposablesExpanding

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disposables, it used its innovative research and development, and state-of-the-art production and technology resources to make a significant footprint. During this decade (90s), the company restructured all its departments to adapt better to the new level of production activities and be more exports orientated. It also made significant improvements to production processes to achieve maximum efficiency and minimum waste, adjusted trade marketing and marketing support tools for various markets, radically changed its export strategy and cut costs wherever possible. as a result of Mega Disposables forward thinking, its brands are now distributed to over 25 markets (playing an important role in the Balkans) and it has embarked on some strong contract manufacturing agreements

with international companies that produce global brands.

MOVINg FORwaRDthe company is now moving forward with modern marketing support techniques and placing further emphasis on products with enhanced skin friendliness that carry environmentally friendly properties for future growth. It follows a vision to offer the most hygienic personal care to consumers across the globe, with an aim to open new markets in North africa and the Middle East. It also feels confident that it can sustain its role in greece whilst growing its european presence and branching out internationally. adhering to an ambitious plan, Mega Disposables is sure to be a company that can achieve it. n

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