meeting the challenge of impact investing incentives and business models (evans 2011)

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Meeting the challenge of impact investing: Optimizing the investment process for returns and impact Madeleine Evans PRI-Mistra Dynamics of Responsible Investment Conference Sigtuna, Sweden Panel: Investing and the Public Good 28 September 2011

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Page 1: Meeting the challenge of impact investing   incentives and business models (Evans 2011)

Meeting the challenge of impact investing:

Optimizing the investment process

for returns and impact

Madeleine Evans

PRI-Mistra Dynamics of Responsible Investment Conference

Sigtuna, Sweden

Panel: Investing and the Public Good

28 September 2011

Page 2: Meeting the challenge of impact investing   incentives and business models (Evans 2011)

Madeleine Evans has recently completed her Master of

Public Administration at the London School of Economics as

a Thouron Scholar, where she focused on development

economics and policy.

Madeleine co-founded the Network for Impact Investing and

Social Enterprise (NiiSE) at the LSE, an organization

fomenting postgraduate students’ awareness, research and

careers in these fields, followed by a counterpart network

for young professionals, Impact Generation. Her personal

research interests span impact investing strategy, financial

regulation, and the role of financial markets in sustainable

development.

Prior to moving to London, Madeleine graduated from the

University of Pennsylvania with a B.S. from the Wharton

School and a B.A. in International Studies from the College

of Arts and Sciences.

Madeleine is currently working at the private equity fund

Terra Firma.

E-mail:

[email protected]

Address:

Flat 5

92 Redchurch Street

London E2 7GP

2

About the researcher

Page 3: Meeting the challenge of impact investing   incentives and business models (Evans 2011)

The content in this presentation is the product of a year of investigation, culminating in a

dissertation for the Master of Public Administration Program at the London School of

Economics, entitled:

“Meeting the challenge of impact investing: How can contracting practices secure social impact

without sacrificing performance?”

The dissertation presents a strategic toolbox for investors with financial and non-financial

objectives. Content is based on lessons from economic theory of contracts and from in-depth

interviews with sixteen UK, German, and US impact investors (with a special thank you to DEG,

who provided generous access to data and support for this project):

The relevance of the ideas in this presentation will depend on the investor’s control over the

underlying portfolio, legal and funding constraints on contract structuring, and the degree of

active management pursued by the investor.

Copies of the paper or further details are available from the author. 3

About the research

Page 4: Meeting the challenge of impact investing   incentives and business models (Evans 2011)

4

How does the nature of the investment and contracting process

drive the balance between

financial returns and positive impact?

How can investors manage these drivers

to increase welfare?

Entrepreneur

proposes idea to

impact investor

Entrepreneur

goes after profitInvestor wonders

what happened to

impact

The strategic challenge

The questions

Page 5: Meeting the challenge of impact investing   incentives and business models (Evans 2011)

Incentives matter

5

Page 6: Meeting the challenge of impact investing   incentives and business models (Evans 2011)

Investor “blended” returns

6

Market RelationshipContract

Choices by portfolio

business management

Acquisition Structuring Management

Page 7: Meeting the challenge of impact investing   incentives and business models (Evans 2011)

Market RelationshipContract

The business model

describes whether objectives are easy to jointly achieve

Cross-

subsidy

Lock-step

Trade-off

Synergy

The operating environment

makes certain models more likely or feasible

� Consumer preferences

� Supply chain dynamics

� Policy & regulation

� NGO and media activism

Values

Page 8: Meeting the challenge of impact investing   incentives and business models (Evans 2011)

Contracts can help investors

manage outcomes

only

they can measure well

^

Market RelationshipContract

Values

Page 9: Meeting the challenge of impact investing   incentives and business models (Evans 2011)

Valuable offers of future financing

can provide complementary incentives

Future

financing

Too risky

Market

connection

Technical

assistance

Market RelationshipContract

> Next best

option

Values

Page 10: Meeting the challenge of impact investing   incentives and business models (Evans 2011)

Final thoughts

Trade-offs are manageable

We have an initial understanding of our tools and

of common practical pitfalls

We need to make data work harder