1© 2010 Cisco and/or its affiliates. All rights reserved.

Meeting of the MindsSan Francisco

© 2011 Cisco and/or its affiliates. All rights reserved. 2

Meeting of the Minds• Cisco and Qualcomm offer the latest in Carrier Grade

Wi-Fi Services for the City of San Francisco• City Wi-Fi Access of Today and Tomorrow:

• Next generation Wi-Fi Solutions from Cisco & Qualcomm

• Seamless Wi-Fi roaming (Next Generation Hotspot)• Wi-Fi Analytics• Wi-Fi Location Based Services• Snapdragon Camera Gestures• Wi-Fi Display & High Efficiency Video• Wireless Charging & Smart Energy Metering

2

Are you ready for this?

Mobile data to grow x 262010

2015About 67%Will be video

Source: Cisco Visual Networking Index 2011

15 billionConnected devices (2 per capita)

x3 fasterMobile data grow rate will be

than fixed IP traffic growth

1GB /monthComparing to 63MB today

Avg. mobile user to generate about

© 2011 Cisco and/or its affiliates. All rights reserved. 4

The Value of Carrier-Grade Wi-Fi • Deliver accurate, continuously available, and secure broadband over Wi-Fi

• Enable new context-aware applications in public and private venues

• Navigational services• Local Services Discovery• Proximal “push” advertising & content delivery• Finding people and items of interest• Consumer analytics• Asset tracking

Shopping Malls

University Campuses

AirportsStadiums Museums Convention Centers

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

GUEST PRESENCE GUEST ACCESS GUEST EXPERIENCE

ENGAGEDETECT CONNECT

• A clear technology path for transforming the network

• Offer services customized and localized for each citizen or customer

• Create differentiated in-venue experiences

The New Wi-Fi Experience

© 2011 Cisco and/or its affiliates. All rights reserved. 6

SEAMLESSSimplifies network

discovery and selection for

seamless cellular data offload

SECUREExtends existing

SIM-based authentication

techniques over encrypted Wi-Fi

RELIABLECarrier class

solution

PROFITABLEEnables location-based and value-added services

EAP-SIM, EAP-TLS, EAP-TTLSRoaming

Next Generation Hotspot

Seamless authentication & Wi-Fi roaming - Wireless

Broadband Alliance

802.1x/802.11iEncrypted Wi-Fi

Link

Brought to You By Next Generation Hotspot

Detect, Connect, Engage

1

802.11uPre Association

Pre Authentication

2 3 4

Local Service Discovery

© 2011 Cisco and/or its affiliates. All rights reserved. 7

Location-based Analysis

7

Predict where people goCertain parts of retail get more

visitorsHow people move through a venue

Target services by understanding patterns

© 2011 Cisco and/or its affiliates. All rights reserved. 8

Context-Aware Location: Consider the Possibilities

• Specific information about a geo-location – either indoors or out

• Improved customer experience drives loyalty

• Offered service can increase basket size

• Targeted advertising/marketing

• Find a Family Member/Friend

© 2011 Cisco and/or its affiliates. All rights reserved. 9

How It Works

SMB Managed AP

3G Macro Site

Metro Wi-Fi

Residential Managed APSmartphone

Stadium / Large Venue

On Premise Content

Indoor Hotspot

Cisco Cloud Connect“Plug and Play” Partner Net

Internet

MSP Credentials

© 2011 Cisco and/or its affiliates. All rights reserved. 10

Cisco and San FranciscoWi-Fi Industry Leadership

• Wi-Fi Alliance – Board of Directors

• WBA / Next Generation Hotspot – Board of Directors

• Small Cell Forum – Board of Directors

• IEEE – Chair of multiple working groups