meet the social media
DESCRIPTION
Presented for the Southside Arts & Humanities Arts & Humanities Network's "Meet the Press 2009" event, 3/18/09.TRANSCRIPT
Meet the (Social)Media.
Using social media to build relationships for your nonprofit organization.
(Aaron Rester)
Background.
• Manager of Electronic Communications, University of Chicago Law School
• Songwriter, guitarist, and de facto social media marketer for Chicago band The Lost Cartographers.
Step 1: Identify Your Goals and Audience.
• Get people to attend your events?• Maintain contact with existing
donors?• Find new donors?• Attract volunteers?• Attract attention from traditional
media?
Step 2: Identify Your Message.
• What do you want your intended audience to take away from their interactions with you?
Step 3: Identify Your Tools.
• Different strengths• Different weaknesses• Reach different demographics• Don’t try to do everything at once!
Blogs.
• Easy to set up• Reverse chronological order• Comments• RSS (Real Simple Syndication)
RSS & Feeds.
RSS & Feeds.
RSS & Feeds: Podcasts
YouTube.
Flickr.
Social Networks.
• Organized around “friends” rather than content.
MySpace.
Facebook.
Ning.
Step 4: Tend.
• Social media require care and feeding.
• Decide who will be responsible for what.
• Figure out what your metrics for success will be.
Final Points.
• Don’t be afraid to try things out, and don’t be afraid to fail.
• Social media is not about marketing: it’s about conversation and building relationships.
• Have fun.
