meet the press – and make the most of it
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Meet the Press – and Make the Most of it. A primer for getting great publicity for your program – without spending a dime. Today’s media landscape. How today’s media landscape can benefit your organization. Fewer reporters trying to fill the same space More ways to get your message across - PowerPoint PPT PresentationTRANSCRIPT
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Meet the Press – and Make the Most of it
A primer for getting great publicity for your program – without spending a dime
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Today’s media landscape
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How today’s media landscape can benefit your organization
• Fewer reporters trying to fill the same space• More ways to get your message
across• Cheaper technology
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How to build relationships with the media
• Meet as many reporters, editors etc. as possible• Make editorial visits if
appropriate• Become a local expert
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Give the media what they want & what they need
• Think like a reporter• Find the hook/angle• Understand the difference between
reporters and editors• Pay attention to the local, state and
national news agenda around hunger
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Differing needs of different media
• Newspapers• Television• Radio• Online
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Steps for presenting your story
• Find the hook• Consider opposing views• Discuss with partners• Choose direct approach/general press release• Write out clearly with salient facts• Send to media• Follow-up call
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Prepping for an interview
• Ask for time to think but be aware of deadlines• Consider the audience, opponents’
views• Sum up your message in a sentence• Have 3 or 4 supporting points
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Tips for appearing on radio
• Remove noisy jewelry• Energy! Smile!• Speak at a normal, conversational pace• Speak in full sentences• Keep answers to 30-45 seconds• Don’t use phrases such as “as I said earlier”• Make sure you interact with other guests
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Tips for appearing on television: dress
• Avoid clashing with the set• Top-half clothing is more important• Avoid small repetitive prints• Plain, matte fabrics (in bright or jewel colors)• Jackets look professional and give a clean
outline• Avoid noisy jewelry
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Tips for appearing on television
• Don’t sway or move about constantly• Sit up straight• Try to sit or stand at an angle to the camera• Keep hair off your face• Gesture a little • Make eye contact with whomever/whatever
you’re told to look at
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Questions to be ready for
Some tricky questions you may be faced with – here’s how to answer them well…
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Criticisms of ASMSPs & Summer Food
???
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Other Tricky Questions
• Questions you don’t know the answer to• Questions asking you to speculate• Questions asking you to express a personal
opinion• Questions with an obvious, but
uncomfortable, answer• Questions designed to provoke conflict• The same question, repeated
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Where else can publicity be obtained?
• Your own social media• Local social media pages• Local blogs• Corporate newsletters• Public Service Announcements/Local listings• Media partnerships• Google AdWords