SexAge

Male28

Rodrigo likes life just as he likes his games: packed with action. On a Saturday afternoon, you’ll find Rodrigo either playing Action games on his desktop computer or a console, catching the latest action movie at the cinema or playing a game of futbol with his work colleagues. He loves rock music and attends as many concerts as he can. His favorite activity is watching FC Barcelona defeat its opponents, and he cheers the loudest of all of his friends during every game.

Action gamers by the numbers

Top five markets on Facebook fof

27.2M gamespeople play Action games actively on Facebook every month

People from LATAM who play Action games also like:

• Biological science (41%)• Console gaming (48%)

72% mobile log into Facebook at least 6 days per week, on average

mobile laptop68%

mobile16%

laptop16%

28 birthday is the average age of Action gamers

Gender makeup friends

Access method wwwsearchOther games they play: Age range breakdown:

Product Pages liked

Favorite TV shows and channels

Favorite movies

Favorite sport

Location

Mexico City

Coca-Cola, PlayStation, Xbox Mexico

Los Simpsons, Nickelodeon, Cartoon Network

Wedding Crashers, Transformers

Source: Stated Facebook data from Gamer Insights Tool, May 2014. This profile is a representative composite of an individual who plays Action games in the region.

Futbol

US Brazil Mexico Philippines Turkey

18–24 25–34 35–44 45–54 55+

28%72% Male

+45% Adventure

43% Simulation

34% Strategy

21% Hidden Object

14% Casino 58% of Action gamers are between ages 18–34

Meet Rodrigo, an Action gamer

SexAge

Male34

What matters most to Matt is accessibility—he wants everything at his fingertips, especially his games. He loves country music and would rather shop online than in a store. Ever since his trip to Las Vegas last summer, he has been playing a simulated casino game on his desktop computer every day. When he’s not playing casino games, he is researching home improvement tips for the fixer-upper he recently bought.

Casino gamers by the numbers

Top five markets on Facebook fof

55.9M gamespeople play Casino games actively on Facebook every month

NA Casino gamers are also:

• Homeowners (37%)• Interested in home

improvement (35%)

Other games they play:

Product Pages liked

Favorite TV shows Favorite food and beverages

Favorite music

Favorite celebrity

Location

Knoxville, Tennessee

Walmart, Amazon, Samsung Mobile

Family Guy, NCIS, Criminal Minds Buffalo Wild Wings, Dr Pepper

Tim McGraw, Blake Shelton, Jason Aldean

Adam Sandler

29% Simulation

27% Strategy

15% Hidden Object

14% Adventure

11% Action

71% mobile log into Facebook at least 6 days per week, on average

mobile laptop63%

mobile16%

laptop21%

34birthday is the average age of Casino gamers

Gender makeup friends

Access method wwwsearch Age range breakdown:

18–24 25–34 35–44 45–54 55+

57% Male

+

43% Female 23% of Casino gamers are age 45 or older

Meet Matt, a Casino gamer

Source: Stated Facebook data from Gamer Insights Tool, May 2014. This profile is a representative composite of an individual who plays Casino games in the region.

US Indonesia Canada Argentina Australia

SexAge

Female32

Marina’s hobby is staying up-to-date on the latest fashion tips and current trends, especially the hottest Brazilian singers. When she is home, this fashionista spends a lot of time online looking up the lyrics to her favorite songs, discovering deals on travel and shopping for clothing and accessories. She loves playing Hidden Object games because they remind her of searching for a good deal online and in stores. Her mobile phone is her most prized accessory, as that’s where she plays her favorite Hidden Object games.

Hidden Object gamers by the numbers

27.7M gamespeople play Hidden Object games actively on Facebook every month

Hidden Object gamers around the world are also:

• Interested in fashion (11.7M)

• Fans of luxury goods (9.5M)

Other games they play:

Product Pages liked

Favorite TV shows and channels Favorite websites

Favorite music

Location

São Paulo

Lacta Oficial, Natura, L'oreal Paris Brasil

Multishow, Programa Pânico Vagalume, Hotel Urbano

Paula Fernandes, Anitta, Aline Barros

41% Simulation

27% Adventure

18% Action

17% Strategy

17% Casino

Top five markets on Facebook fof

71% mobile log into Facebook at least 6 days per week, on average

mobile laptop68%

mobile16%

laptop16%

32birthday is the average age of Hidden Object gamers

Gender makeup friends

Access method wwwsearch Age range breakdown:

18–24 25–34 35–44 45–54 55+

61% Female 52% of Hidden Object gamers are between ages 18–34

+

39% Male

Meet Marina, a Hidden Object gamer

Source: Stated Facebook data from Gamer Insights Tool, May 2014. This profile is a representative composite of an individual who plays Hidden Object games in the region.

USBrazil France Turkey Indonesia

SexAge

Male27

Aytekin is full of energy and enjoys staying both physically and intellectually active. He’s a consummate consumer of media—whether it’s blasting his favorite music in the car or streaming clips of his favorite TV shows on his mobile phone, he just wants to be entertained. He is an avid football fan and attends as many Galatasary games as he can. He wants to feel the energy of the crowd rather than sit back on his couch and passively watch the game. He loves Strategy games because they hold his attention no matter where he is and what device he is using.

Strategy gamers by the numbers

Top five markets on Facebook fof

30.6M gamespeople play Strategy games actively on Facebook every month

Strategy gamers around the world also like:

• The Simpsons (12%)

• Harry Potter (8%)

Other games they play:

Product Pages liked

Favorite TV shows and channels Favorite movie

Favorite music Favorite sport

Location

Istanbul

Volkswagen Turkiye, Turkcell, PlayStation Türkiye

Komedi Dukkani, National Geographic The Fast and the Furious

Will Smith, Murat Boz, Volkan Konak Football

46% Simulation

42% Adventure

36% Action

21% Casino

15% Hidden Object

74% mobile log into Facebook at least 6 days per week, on average

mobile laptop68%

mobile18%

laptop13%

27birthday is the average age of Strategy gamers

Gender makeup friends

Access method wwwsearch Age range breakdown:

18–24 25–34 35–44 45–54 55+

78% Male 36% of Strategy gamers are between ages 18–34

22%

Meet Aytekin, a Strategy gamer

Source: Stated Facebook data from Gamer Insights Tool, May 2014. This profile is a representative composite of an individual who plays Strategy games in the region.

US Brazil Turkey Philippines France

SexAge

Male26

Irwan is plugged in, and he loves pop culture. From listening to pop music to watching popular movies, he stays current on the latest in entertainment both in his country and from across the world. He loves laughing, especially at cartoons and improv sketches. Adventure games allow him to explore and have fun in new worlds, and he plays them at least 6 out of 7 days per week, usually before having dinner with his girlfriend.

Adventure gamers by the numbers

Top five markets on Facebook fof

41M gamespeople play Adventure games actively on Facebook every month

Adventure gamers around the world like:

• Football (51%)

Other games they play:

Product Pages liked

Favorite TV shows

Favorite moviesFavorite music

Sports

Location

Jakarta, Indonesia

Samsung Mobile, Modoo Marble Indonesia

SpongBob SquarePants, Opera Van Java

Harry Potter, Rise of the GuardiansBruno Mars, Jason Mraz

Football

43% Simulation

31% Action

27% Strategy

21% Hidden Object

12% Casino

64% mobile log into Facebook at least 6 days per week, on average

mobile laptop67%

mobile13%

laptop20%

26birthday is the average age of Adventure gamers

Gender makeup friends

Access method wwwsearch Age range breakdown:

18–24 25–34 35–44 45–54 55+

64% Male 36% of Adventure gamers are between ages 18–34

36%

Meet Irwan, an Adventure gamer

Source: Stated Facebook data from Gamer Insights Tool, May 2014. This profile is a representative composite of an individual who plays Adventure games in the region.

Brazil US Mexico Indonesia Turkey

SexAge

Female30

Sophie celebrates life and has fun in all of her worlds: the realms she games in and the world she lives in. She is often found either snacking on sweets or watching an animated film. In her day-to-day life, she typically shops for jewelry and high-end clothing, but her spending is not limited to those items. She loves purchasing coins and energy in her favorite Simulation game.

Simulation gamers by the numbers

Top five markets on Facebook fof

56.9M gamespeople play Simulation games actively on Facebook every month

Simulation gamers around the world are also fans of:

• Luxury goods (18.1M)

• Jewelry (14.6M)

Other games they play:

Product Pages liked

Favorite movies

Favorite bookFavorite music

Location

Nice, France

M&Ms France, Oasis Be Fruit, FarmVille 2

Shrek, Lion King, Despicable Me

Harry PotterRihanna, Keen’V

26% Adventure

19% Hidden Object

18% Action

18% Strategy

15% Casino

67% mobile log into Facebook at least 6 days per week, on average

mobile laptop64%

mobile6%

laptop29%

30birthday is the average age of Simulation gamers

Gender makeup friends

Access method wwwsearch Age range breakdown:

18–24 25–34 35–44 45–54 55+

54% Male 54% of Simulation gamers are between ages 18–34

46% Female

Meet Sophie, a Simulation gamer

Source: Stated Facebook data from Gamer Insights Tool, May 2014. This profile is a representative composite of an individual who plays Simulation games in the region.

US Brazil Turkey France Taiwan