Meet Jessica.

Award-winning B2B

Marketer Dedicated to

Driving Measurable

Business Results.

• I have worked for

Cbeyond, Inc. in Atlanta,

Ga for almost 4 years.

• I started my career in

sales and recruiting and

have proven to be a key

player in the success of

Cbeyond’s internal

marketing agency.

My background

• I work in a fast-paced, high-volume internal agency that executes

numerous campaigns and product/service launches every month.

• Built and executed Cbeyond’s social media strategy.

• I have been working on integrated campaigns with social media, PR,

web, email and advertising for over a year.

• Experience managing integrated content strategies that include value

assets such as eBooks, infographics, surveys, blogs, etc. that have

been distributed to our prospects and customers via our marketing

automation system to show true ROI.

My Marketing Experience

• Technology Association of Georgia’s 2013 Social Media Marketer of the Year.

• Awarded an International Association of Business Communicator’s (IABC) GOLD Golden Flame Award.

• Received 6 Hermes Awards for integrated campaigns.

• Awarded a Jim Markle Operational Excellence Award for retaining business via social media.

Why Jessica?

• Generated over 200 sales-ready leads in one social media

campaign with an average cost per lead at $33. These leads

would bring in an estimated $120,000 over the life of their

contracts.

• Retained over $400,000 in customer revenue in 2013 with a

projected $1M in revenue over the life of the saved contracts

via social media.

• Won 8 awards for our integrated marketing efforts at Cbeyond.

My Marketing Success

My Work

My Work

My Work

Buzzfeed Quiz:

http://www.playbuzz.com/je

ssicao/what-kind-of-cloud-

are-you

My Work

Don’t Just Take My Word For It

“Jessica is a true professional. She has

developed her skills and is an expert when it

comes to brand management via social

media. Jessica gives of her time and talents

to help others benefit from her knowledge as

well. Her dedication to excellence is seen in

her work as well as her volunteer efforts.”

Christine Walker, Instructional Designer,

Cbeyond.

“When I think of Jessica, the first word that

comes to mind is "rockstar". Jessica not only

gets the job done, but does it with enthusiasm

and a positive attitude. She jumps into any

project she undertakes with both feet and her

passion for Cbeyond is infectious. Her work ethic

and commitment to her team are second to

none. I'm fortunate to have managed Jessica.

There will always be a spot for her on my team!”

Larissa Kmiotek, Regional Recruiting Manager,

Cbeyond.

“I have never worked anywhere with anyone who has a passion for their work like Jessica

Otero does. I told her manager this several months ago. Her enthusiasm for what she does

is quite admirable… and extremely rare. Not only does she bring exceptional zeal to the

management of social media at Cbeyond, her expertise is unrivaled. She knows this stuff

inside out. Her mastery of LinkedIn, Google Plus, Facebook, Twitter and YouTube enables

her to leverage these networks to bring value to businesses and individuals. She does this

better than most.” Laverne Hedgepath, Copywriter, Cbeyond

Don’t Just Take My Word For It To whom it may concern:

Jessica has provided outstanding leadership and passion to assisting the direct sales team in

increasing our sales effectiveness through social media.

She championed an effort to strategize and standardize the social media profile for over 100

company-wide sales reps on LinkedIn. This effort worked to drive home our personal credibility,

business acumen, and experience as subject matter experts for our clients and prospects to

execute on Cbeyond’s mission to be a Technology Ally within the SMB market.

I personally have achieved greater sales success by using social media as a sales tool than via the

traditional methods alone. Specifically, I was able to recently close a large deal with a client that I

had prospected for more than a year using traditional means. After doing some research online, I

discovered personal connections between myself and the decision maker that not only facilitated a

business relationship, but also assisted me in securing my largest sale to date this year (over

$80,000 in total revenue).

In the end, it was my customer’s ability to see my prior experience and results, coupled with

recommendations from existing clients that played a large part in winning the deal, and I owe much

of that success to Jessica’s forward thinking and enthusiasm to enable us to succeed.

Sincerely,

Desmond J. Hardy

Interested In Connecting?

Mrs.jotero@gmail.com

http://www.linkedin.com/in/jessicaotero

@JessicaShares

770-337-0624