medtourism uae media kit

The magazine has been exclusively created to promote UAE hospitals, clinics

and destinations to the world’s fastest growing international patient source markets

Media Pack 2017

BusinessMed Tourism

UAE

Total Monthly Brand Reach

63,720

Dear partner

Welcome to the media kit of Med Tourism Business UAE

Our project goals are many but our overriding mission is to support the country’sefforts to attract a greater number of international healthcare patients.

We are fully motivated to position the UAE as the world’s leading international medical tourism destination in advance of allcompeting countries.

Alongside the UAE’s strategic vision, we will support the key international patient initiatives which include maintaining market share in existing patient source markets, increasing share in markets identified with high patient growth potential and increasing the number of patient repeat visits.

Each issue we will highlight the UAE’s key benefits including safety, cultural awareness, world class healthcare facilities, unrivalled tourism facilities and of course being excellent value for money.

We will of course offer the opportunity of coverage to healthcare tourism entities in all seven Emirates.

Our team has spent two years developing a world-class database that is targeted exclusively at international healthcare buyers in the UAE’s most important current and future patient source markets.

Accessing every healthcare professional in the decision making process is vitally important and our database encompasses 45,000 healthcare professionals based in the UAE’s primary patient source markets every one of whom is involved at some level in the decision to send a patient overseas for treatment.

This is your magazine and we look forward to working with you in the months ahead.

Andy Buchanan

Publisher [email protected]: + 34 652 771 136

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Exclusively Supporting UAE Healthcare Suppliers

Hospitals Clinics Destinations Buyers

Hospitals Clinics Destinations Buyers60 PagesOCTOBER 2016

Med Tourism Business UAE’s goal is to exclusively promote UAE hospitals, clinics and destinations to the buyers from the fastest growing international patient source markets pertinent to the UAE market.

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Driving the GlobalMedical Tourismconversation

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www.medtourismbusiness.com

Total monthlybrand reach

63,720

Med Tourism Business UAE delivers your promotional message directly to the buyers in the most active and fast growing patient source markets.

Our readers are the direct influencers and budget holders responsible for sending patients to overseas destinations and represent the worlds fastest growing patient revenue opportunity.

4

Our Readers are the Budget Holders Who You Most Want to In�uence

International Patient Centres

Medical Tourism Facilitators

Health Insurance Companies

Corporate Healthcare Buyers

Government Healthcare Buyers

Healthcare Department Heads

Medical Directors

Finance Directors

23%

21%

13%9%

12%

11%

6%5%

Our readers pro�le

Africa

Middle East

CIS

Our Reader Pro�le by Country | Region

57%

Copies3420

31%

Copies1680

12%

Copies720

5

Bahrain

Iran

Jordan

KSA

Kuwait

Lebanon

Libya

Oman

Qatar

Syria

Turkey

UAE

Yemen

4

2

9

17

9

1

1

3

3

1

1

4

2

240

120

540

1020

540

60

60

180

180

60

60

240

120

% %Copies Copies

Afghanistan

Kazakhstan

Krgyzstan

Russia

Tajikistan

Turkmenistan

2

2

2

2

2

2

120

120

120

120

120

120

% %Copies Copies

Angola

Chad

Congo

Egypt

Ethopia

Ghana

Kenya

Mauritius

Mozambique

Nigeria

Rwanda

South Africa

Sudan

Tanzania

Zambia

2

4

1

2

2

2

2

1

2

5

1

2

2

2

1

120

240

60

120

120

120

120

60

120

300

60

120

120

120

60

% %Copies Copies

Middle East

Africa

CIS

Total posted copies

100%

6,000 copies

A Multi Media O�er

Your buyers operate in a multi media environment and Med Tourism Business UAE magazine delivers your promotional message via channels designed to positively engage buyers with your brand and offer.

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Printed magazines which are couriered directly to the biggest budget holders desks

6,000 Soft copy editions of the issue which are sent via a download link directly to buyers and their support sta� inbox

45,000

Directly as a download from www.medtourismbusiness.com

Direct Download1,860

Your advertisements will appear in:

Controlled print circulation 6,000

Readership Multiplier (2.81 per copy) 16,860

Soft copy Ezine delivery 45,000

Average monthly download from website 1,860

Total Monthly magazine Readership(Print, Ezine, website download)

Total Brand Reach 63,720On average 2.81 readers read each issue of the magazine

16,860

Advertising Rates - Per Issue

Platinum positions 12 x issues 9 x issues 6 x issues 3 x issues 1 x issueOutside back coverInside front cover & �rst right page (two pages)Inside front cover (single page) Inside back cover

$6,812$12,535$6,250$6,150

$22,890$10,900$5,995$5,450$3,542$3,542$1,816

$24,150$11,200$6,295$5,750$3,842$3,842$2,116

$25,326$11,500$6,595$6,030$4,142$4,142$2,416

$26,586$11,800$6,895$6,330$4,442$4,442$2,716

$27,486$12,100$7,195$6,630$4,742$4,742$3,016

$7,112$12,835$6,550$6,450

$7,412$13,135$6,850$6,750

$7,712$13,435$7,150$7,050

$8,012$13,737$7,450$7,350

Destination spotlight (6 x pages)Double page spreadDouble page ½ spreadFull page½ page vertical½ page horizontal1/4 page

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Weekly e-newsletter 52 x weeksper week

42 x weeksper week

32 x weeksper week

22 x weeksper week

12 x weeksper week

8 x weeksper week

4 x weeksper week

1 x weekper week

Dedicated e-cast to45,000 buyers

Banner on header or footerof weekly newsletter $1,975 $2,075 $2,175 $2,275 $2,375 $2,475 $2,575 $2,675

$5,460$5,050$4,200$3,780 $4,620$3,360$2,520 $2,940

52 x weeksper e-cast





8 x weeksper e-cast

4 x weeksper e-cast

1 x weekper e-cast

Premium positions 12 x issues 9 x issues 6 x issues 3 x issues 1 x issue

Classi�ed size & price per issue 12 x issues 9 x issues 6 x issues 3 x issues 1 x issue

1 x 1 (60mm x 60 mm) 2 x 1 (125mm x 60mm) 3 x 1 (190mm x 60mm)2 x 2 (125mm x 125mm)

$454$908$ 1,362 $ 1,816

$479$ 958$ 1,438$ 1,916

$503$ 1,005$ 1,508$ 2,010

$528$ 1,055$ 1,583$2,110

$ 553$ 1,105$ 1,658$ 2,210

17- Jan - 2017

17- Feb - 2017

17- Mar

17- Apr

17- May

17- Jun

17- Jul

17- Aug

17- Sep

17- Oct

17- Nov

17- Dec

15-Dec

15-Jan - 2017

15-Feb

15-Mar

15-Apr

15-May

15-Jun

15-Jul

15-Aug

15-Sep

15-Oct

15-Nov

27-Nov

27-Dec

27-Jan

27-Feb

27-Mar

27-Apr

27-May

27-Jun

27-Jul

27-Aug

27-Sep

27-Oct

20-Nov

20-Dec

20-Jan

20-Feb

20-Mar

20-Apr

20-May

20-Jun

20-Jul

20-Aug

20-Sep

20-Oct

Cover date In circulation Final artwork deadline Final editorial deadline

Publishing Schedule

10

DECEMBER

172017

NOVEMBER

172017

OCTOBER

172017

SEPTEMBER

172017

AUGUST

172017

JULY

172017

JUNE

172017

MAY

172017

APRIL

172017

DECEMBER

162016

JANUARY

172017

FEBRUARY

172017

MARCH

172017

8

2016

2017

9

Technical Data

Full Page (Bleed)218mm x 305mm

Double Page Spread (Bleed) 428mm x 305mm

Double Page ½ Spread400mm x 130mm

½ Page Horizontal183mm x 135mm

1/2 Page Vertical86mm x 270mm

1/4 Page 86mm x 135mm

1/4 Page Vertical58mm x 270mm

1/4 Page Horizontal183mm x 90mm

Our preferred format

PDF �leWe accept the following PDF standard formats:• PDFs generated using Press Settings• PDF-x/1a-2001/2003

In addition, please note the following:• PDFs should be compatible with Acrobat 4.0 or higher• Please ensure all fonts are embedded• All original graphics must be saved as CMYK at 300 dpi at the size they are to be used• Images should not be tagged with any ICC profiles.

Adobe InDesign• InDesign files must be accompanied by all graphics saved in CMYK, as TIFF, EPS or JPEG at 300 dpi and at the size they are to be used• All fonts must be sent (in Macintosh format)

JPEG �le• All files must be saved as CMYK and at a minimum of 300 dpi

EPS �le• All files must be saved as CMYK and at a minimum of 300 dpi

PDF

InDesign

JPEG

EPS

Classi�ed 1 x 160mm x 60mm




Classi�ed section

10

Advertisers and advertising agencies assume full liability for all content of advertisements printed and assume full responsibility for any claims arising thereof from the Publisher.

The Publisher reserves the right to reject any advertisement that does not conform to the publication’s standards.

If no acceptable new copy is supplied, the Publisher will repeat the most recent advertisement for the allocated space.

The Publisher cannot be held responsible for the quality of reproduction when materials received do not comply with the specifications, or when materials are received beyond the closing date.

Contract and advertisement acceptance provision

Terms and Conditions

11

SupplementaryInformation

Special positionsSpecial positions are not guaranteed unless previously negotiated with the Publisher.

CancellationsContracts, except for covers or other special positions, may be discontinued by either party only by giving written notice 30 days prior to publication date, or by the Publisher without notice for non-payment of invoices.

Contracts for covers and other special positions cannot be cancelled, except for non-payment of invoices at the Publisher’s discretion.

Advertisers will incur fall-short rates if less space is used within one year of the first insertion, other than that specified by the rate upon which their billing is based.

Advertisers will be rebated if sufficient additional space has been used within one year of the first insertion to warrant a lower rate than that at which they have been billed.

Copy dateOne month prior to publication.

PaymentFull payment for advertisements should be remitted in advance of publishing date. Payments shall be remitted net of any bank charges, with invoice reference to:

Emirates NBD Bank, P.O. Box 777, Deira, Dubai. USD $ Acc. Number 102 490 342 5702IBAN Number: AE06 02 6000 102 490 342 5702; Swift code EBILAEAD;Bene�ciary: Cacti Events LLC, P.O. Box 392536, Dubai, UAE.

Mira MahfouzMarketing Supportm: + 971 56 383 [email protected]

Je� CoxonSales Directorm: +44 (0) 1296 485647m: +44 (0) 7581 130172je�@medtourismbusiness.com

Viztoni Dela PenaData Managerm: +971 55 435 [email protected]

Alwyn SalayoCreative Managerm: +971 50 394 [email protected]

Andy BuchananPublisherm: + 34 652 771 [email protected]

Zahoor AhmedMarketing & Communications Directorm: + 971 50 517 [email protected]

Nik ShettySales Managerm: + 971 50 595 [email protected]

Roy PascalSales Managerm: +971 55 937 [email protected]

Contact us

www.medtourismbusiness.com

medtourism uae media kit

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