Case Study Analysis Of A Company: MediSys Corp.

-Launch of IntenseCare Monitoring System.

Made By:- Nidhi Ladha Deepali Saxena C. Rajesh Reddy Utkarsh Bafna Murugeshan Thevar Ria Shroff Dhruvang Gokani

Flow of the Presentation

1.• Introduction

2.• History of the company

3. • Mission of Medisys

4. • Protagonists

5. • Facts of the case

6. • Assumptions

7. • Strategy applied

8. • Issues

9. • Solution by top level management

10 • Solutions

11 • Conclusion

Establishment 2002

Growth

Employment (1750)

ProductsManufacturing unitHistory

Goal Of IntenseCare

“Launch an innovative, world class MediSys product by August 2009”.

Art Beaumont(President)

Valerie Merz

(Marketing

Manager)

Jack Fogel(Senior

Production

Manager)

Aaron Gerson(R&D team

Member)

Bret O’BRIEN

(Manager- product

Engineering)

Dipesh Mukherje

e(Manager- Software

Design)

Karen Baio

(Representative of

Regulatory Affairs)

Protagonists

MEDISYS CORP. FACTS

Entrepreneurial culture of the

company

Change of culture

Time management

Intense pressure

Interpersonal conflicts

Tough competitors

Assumptions

– Merz thought that if competitors product and IntenseCare’s product were to be launched in a day’s difference, her company would not be able to sustain it.

– The cross functional teams and speeding up the process of product development would probably face the competitors.

– Mukherjee texted there are bigger problems about to come.– Fear of not meeting the deadlines for product launch.

StrategiesBrainstorming

Cross functional Team

Systematic communication

Parallel development process

Project Leader for every core team

New process for product development

Our solutions : Conducting training sessions for the employees to improve the

efficiency and a competitive advantage should be developed by the employees.

Strategy applied by Company: Appointment of the new President.

Fasten the new product development team process by forming a new core functional team.

Issue 1:Competitors Product and IntenseCare’s product were to be

launched in a day’s difference .

Our solutions: Training towards BHAG.

Strategy applied by Company: the new president integrated all the domain and formed a new executive

team.

Issue 2: Managers of various departments were only concerned about their own department and not for the

company as a whole.

Our solutions: Frequent meetings between employees and manager.

Strategy applied by Company: Designating a project leader for every core team for

mediating.

Issue 3: Lack of trust and communication between the employee and manager.

Our solutions: Increase in the Working Hours and technological upgradation.

Strategy applied by Company: No measure was taken by the company.

Issue 4: Recession:- Overburden of work to existing employees.

Our solutions: Training and motivating the employees, appraisals techniques.

Strategy applied by Company: No strategy applied.

Issue 5: Lack of self confidence and team work during difficult times and handling pressures.

Our solutions: Organizing Art of living and Employee Engagement programs.

Strategy applied by Company: Frequent brainstorming sessions

were held in the company

Issue 6: Lack of coordination and hateredness between employees.

Our solutions: Whistle Blower Policy can be initiated.

Strategy applied by Company: No Steps Taken towards this

issue.

Issue 7: Grapevine communication

Our solutions: A strategic plan should be adopted i.e SMART GOAL

Strategy applied by Company: Proper delegation of work to various teams

via channel

Issue 8: No strategic planning.

Conclusion

FUNCTION OF HR MANAGER

Job Performance

Interpersonal Relationship

Department Morale

Policies and Procedures

Employee Advocacy

Human Resource Manager’s Duties