Medical Voyce OverviewMedical Voyce OverviewMedical Voyce OverviewMedical Voyce Overview

Leading the Way in Health Resource IdentificationLeading the Way in Health Resource IdentificationLeading the Way in Health Resource IdentificationLeading the Way in Health Resource Identification

Business Opportunity Business Opportunity

Medical Voyce, launched in 2008, leverages 50,000 subscribers and $1.2M in advertiser relationships into the online market. Occupying a unique niche in the personal health management marketplace, Medical Voyce has already launched a professional site with early sales of $100k in advertising, a public site with advertising sales ramping, and web services aimed at medical societies with three sold and four in the queue. Seldom do you find a company that is in a explosive marketplace, has already launched two products and several services, is taking in revenue, and yet, looking for the right investors to come along side and make it happen faster.

Medical Voyce, launched in 2008, leverages 50,000 subscribers and $1.2M in advertiser relationships into the online market. Occupying a unique niche in the personal health management marketplace, Medical Voyce has already launched a professional site with early sales of $100k in advertising, a public site with advertising sales ramping, and web services aimed at medical societies with three sold and four in the queue. Seldom do you find a company that is in a explosive marketplace, has already launched two products and several services, is taking in revenue, and yet, looking for the right investors to come along side and make it happen faster.

Business OpportunityBusiness Opportunity

We Love to Innovate We Love to Innovate

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•Medical Voyce Company Background•The Market Need - Consumer•The Market Need - Professional•The Market Need – Medical Societies•Business Model That Leverages These Needs•Business Partner Marketing Program•Summary

•Medical Voyce Company Background•The Market Need - Consumer•The Market Need - Professional•The Market Need – Medical Societies•Business Model That Leverages These Needs•Business Partner Marketing Program•Summary

OutlineOutline

We Understand Physicians We Understand Physicians

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• Medical Voyce founded in 2006 by Dirk

Hobbs after running MDNews in CO• Based on 10 years+ of close involvement

with physicians and their struggles withpractice management

Created Medical Voyce Professional -In order to help physicians better manage their workflow and communications to peers and patients

Created Medical Voyce Public –To give physicians and health service providers better local marketing channels to patients and consumers

Created MDEmpowerTM - To allow medical societies and health service providers private label the above technologies

• Medical Voyce founded in 2006 by Dirk

Hobbs after running MDNews in CO• Based on 10 years+ of close involvement

with physicians and their struggles withpractice management

Created Medical Voyce Professional -In order to help physicians better manage their workflow and communications to peers and patients

Created Medical Voyce Public –To give physicians and health service providers better local marketing channels to patients and consumers

Created MDEmpowerTM - To allow medical societies and health service providers private label the above technologies

Company BackgroundCompany Background

We Do Things Differently We Do Things Differently

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Local FocusMedical Voyce starts where WebMD leaves off, we help you identify local resources once the problem is identified

Innovation in Communication ChannelsMedical Voyce has significantly invested in new communication channels to doctors and patients alikeAsk My Doc and Doc Talk technologiesProfessional and public web portalsMDEmpowerTM web platform

Passion for Physicians and Service ProvidersWhile many companies mainly focus only on the patient needs, we have a passion for physicians and service providers

Local FocusMedical Voyce starts where WebMD leaves off, we help you identify local resources once the problem is identified

Innovation in Communication ChannelsMedical Voyce has significantly invested in new communication channels to doctors and patients alikeAsk My Doc and Doc Talk technologiesProfessional and public web portalsMDEmpowerTM web platform

Passion for Physicians and Service ProvidersWhile many companies mainly focus only on the patient needs, we have a passion for physicians and service providers

The Medical Voyce DifferenceThe Medical Voyce Difference

The Market Need - Consumers The Market Need - Consumers

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•Over 50%* of people find medical resource directories not accurate enough for their local area•Over 70%* have dramatically increased their use of online tools to identify their local resources•While WebMD has filled the need for Health Problem Identification, Health Resource Identification is still a large need, especially as it pertains to local resources •Medical Voyce focuses on health resource identification

(*MV informal poll)

The Medical Voyce Public SiteThe Medical Voyce Public Site

WebMDExample of Explosive Growth in Online Health Information

WebMD – Health Problem IdentificationWebMD – Health Problem Identification

Not good at Health Resource Identification, i.e., for doctors:•Simple contact info, medical school and specialty•NO info on insurance coverage•NO access to local articles written by doctors•NO examples of doctors work•NO personal comments by doctors•NO interviews, etc., links to blogs, etc.

…. Lots of room for improvement

WebMD – Not Health Resource IdentificationWebMD – Not Health Resource Identification

Medical Voyce

•Robust physician directory based on collaboration with local societies •Articles written by local physicians featuring local service providers and local patients •Featured resource area that rotates through local featured doctors, community resources and health service providers •Advertising venues for companies wanted to reach local consumers

Medical Voyce PublicHealth Resource IdentificationMedical Voyce Public

Health Resource Identification

Inside Pages Bring Attention to Local Resources•Community Resources•Health Service Providers•Local Resource Directories•Local Doctors

• Local Advertisers& Media Partners

• Videos byKKTVhighlightinglocal doctors

Medical Voyce

•More Personalization - Ability to add local doctors to “My Doctors” tab •More Intelligence - Articles served up according to consumer issue and location •More Internet Savvy - More internet-based local resources info including blogs where local doctors and providers have been featured •Ongoing innovation around personalization, interaction and increased health management capabilities

Public Site Ongoing InnovationPublic Site Ongoing Innovation

Market Need - Professional Market Need - Professional

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Medical Voyce Professional Site helps health care professionals with:•Peer to peer networking and communications•Workflow and practice management•Ongoing education•Locating subject matter expert information

Needs to Streamline/Monetize PracticesNeeds to Streamline/Monetize Practices

Currently being accessed by over 1000 physicians in the state of Colorado

Ask-My-Doc

•Physician to Physician and Physician to Patient Communications Tool•HIPPA compliant for both purposes•Allows physicians to have secure communications with other physicians about patients•Can pass medical records and information•Allows registered patients to have secure follow up with their physician•Can generate extra revenue for physicians

Ask-My-Doc ResourceAsk-My-Doc Resource

Provider Practice Directory

•Robust Physician Directory based on close collaboration with medical societies and health service providers•Can search for physicians or practices by specialty, location or hospital•Information includes picture, education, specialty, insurances covered, etc.•Buttons for contact info, quick message and HIPPA compliant Ask-My-Doc •Great tool for doctors to do informed referrals

Provider Practice DirectoryProvider Practice Directory

Valuation/Compensation Tools

•Embedded MGMA Practice Management Compensation Tools•Enter in information regarding salary, practice re venue, expenses, etc.•Physicians can see how they are doing with respect to others in there area of specialty•Can use this information to select areas to improve upon

Provider Practice DirectoryProvider Practice Directory

Business & Practice Resources (Subject Matter Experts)•Can research by key words or category•Lists online articles and content by subject or category•Selected article can be read online or printed out •Convenient resources for health care professionals to research a broad range of topics

Subject Matter Expert LibrarySubject Matter Expert Library

Business Education and Medical Technician Education•Information on both Medical Business Education and Ongoing Medical Education•In close collaboration with local universities and medical technician training companies•Helps health professional keep on top of their educational needs•Easy to use, convenient, efficient

Medical Education Resource LibraryMedical Education Resource Library

Legislation and Today’s News•Tracks Federal laws affecting medical•Tracks laws in State General Assembly, House and Senate•Accesses news sites for the medical segments such as Medical Economics, MedPage Today, etc. •Great resource for a quick update on laws and news that may affect physicians

Legislation and Today’s NewsLegislation and Today’s News

Other Medical Voyce Resources

•Quick links directs physicians to more physician specific tools, practice management sites, a site on medical economics and quick links to Colorado agencies•Payor Links lists out a number of Payor websites that physicians can access to quickly address medical claim payment issues•A last tab on Medical Voyce details its management team, partners and contact information

Other Medical Voyce Pro ResourcesOther Medical Voyce Pro Resources

Market Need – Medical Societies Market Need – Medical Societies

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Private Label ServicesPrivate Label Services

Private Label Services

•Because of Medical Voyce’s experience with medical websites, it has been hired many times to build websites for societies and partners•Items of interest are leveraging platform technology, directory infrastructure and library information•The result is a site that can be completed at a lower cost but be highly effective

Leveraging MDEmpowerTM ArchitectureLeveraging MDEmpowerTM Architecture

Created new content mgt system website for society based on MDEmpowerTM

Embedded MVwebsite into society site to leverage tools and information

Exposed society and physicians to consumer via MV public portal

• Medical Voyce Embedded Professional Site expands site information and tools

• Medical Voyce Ad Technology - enables ROI on site costs

• Medical Voyce Directory Technology best on market

• Medical Voyce Web Development Services saves companies time and money

• Linkage to Medical Voyce’s Public Site Expands Reach to Consumers

Example of Private Label Services El Paso County Medical Society

Example of Private Label Services El Paso County Medical Society

epcms.org siteempowered byMedical Voyce

Private Label TechnologiesPrivate Label Technologies

Advanced Open-Source CMS Web PlatformAccess to 1000s of technology modulesCan add on to site using off-the-shelf modulesCan train up resources on industry standards

Advanced Open-Source CMS Web PlatformAccess to 1000s of technology modulesCan add on to site using off-the-shelf modulesCan train up resources on industry standards

Advanced Physician Directory InfrastructureNot available in open-source platformsCan be immediately iFramed in or sent via RSS FeedsIntegrated with MV tools, apps and resources

Advanced Physician Directory InfrastructureNot available in open-source platformsCan be immediately iFramed in or sent via RSS FeedsIntegrated with MV tools, apps and resources

Advanced Ask-My-Doc and Doc-Talk TechnologiesHIPPA compliant physician to physician communicationsHIPPA compliant physician to patient communicationsAdditional source of revenue for physicians

Advanced Ask-My-Doc and Doc-Talk TechnologiesHIPPA compliant physician to physician communicationsHIPPA compliant physician to patient communicationsAdditional source of revenue for physicians

Business ModelBusiness Model

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We Love to Innovate We Love to Innovate

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•County & Physician Centric Model•Professional Site Revenue Sources•Consumer Site Revenue Sources•Medical Voyce Professional Site•Medical Voyce Private Label Services•Business Partner Marketing Program•Summary

•County & Physician Centric Model•Professional Site Revenue Sources•Consumer Site Revenue Sources•Medical Voyce Professional Site•Medical Voyce Private Label Services•Business Partner Marketing Program•Summary

Business ModelBusiness Model

County Medical Society WebsiteCounty Medical Society Website

EmbeddedMV Pro SiteEmbeddedMV Pro Site

Participation in MV Public Site

Participation in MV Public Site

Referrals to Counties/States

Referrals to Counties/States

Ad Rev – Law, Acct., Other Firms

Ad Rev – Law, Acct., Other Firms

Practice Mgt Tool Revenue

Practice Mgt Tool Revenue

Ad Rev - Med Device/ PharmaAd Rev - Med

Device/ Pharma

Ad Rev - HealthService ProvidersAd Rev - Health

Service Providers

Increasingly Profitable Services

Increasingly Profitable Services

National Directory of Physicians

National Directory of Physicians

Initial County Website RevenueAdditional MV Pro Site RevenueAdditional MV Public Site RevenueLeveraged Services Revenue

County-Centric Business ModelCounty-Centric Business Model

Consumer Site Ad RevenueConsumer Site Ad Revenue

Medical Voyce Public ProgramsWebsite Advertising (home & inside pages, ads & video)Content Placement (featured articles, doctors, resources)New Stuff (social networking, surveys, communities …)

Medical Voyce Public ProgramsWebsite Advertising (home & inside pages, ads & video)Content Placement (featured articles, doctors, resources)New Stuff (social networking, surveys, communities …)

Consumer Site Ad RevenueConsumer Site Ad Revenue

Program Name Price (per month)3mo 6mo 1yr

Deliverables Target Partners

BPM Consumer Silver

$349 $295 $249 Rotating Banner Ad on MV Public Site

Very Small Partners

BPM Consumer Gold

$695 $595 $500

Rotating Banner Ad on MV Public SiteArticle on MV Public SiteBasic Listing in DirectoryIncluded in MV Social Networking

Small to Medium Partners

BPM Consumer Platinum

$1295 $995 $749 Rotating Banner Ad on MV Public SiteArticle on MV Public SitePremium Listing in MV DirectoryIncluded in MV Social NetworkingMV Qtrly Internet Marketing Programs

Large Partners

Professional Site Ad RevenueProfessional Site Ad Revenue

Medical Voyce Professional ProgramsWebsite Advertising (physician directory - ads)Content Placement (subject matter expert library)Communication Avenues to Physician Communities

Medical Voyce Professional ProgramsWebsite Advertising (physician directory - ads)Content Placement (subject matter expert library)Communication Avenues to Physician Communities

Professional Site Ad RevenueProfessional Site Ad Revenue

Program Name Price (per month)3mo 6mo 1yr

Deliverables Target Partners

BPM Pro Silver $495 $449 $395 Rotating Banner Ad on MV Pro Site Very Small Partners

BPM Pro Gold $795 $695 $595

Rotating Banner Ad on MV Pro Site1 Article Posting in SME LibraryBasic Listing in SME Directory

Small to Medium Partners

BPM Pro Platinum $1295 $995 $849 Rotating Banner Ad on MV Pro Site3 Article Postings in Pro SME LibraryPremium Listing in SME DirectoryIncluded in MV Pro Social NetworkingMV Qtrly Internet Marketing Programs

Large Partners

Professional ServicesProfessional Services

Advanced CMS Web DevelopmentFast design and site map developmentQuick porting over of existing contentCost effective leveraging of common structures

Advanced CMS Web DevelopmentFast design and site map developmentQuick porting over of existing contentCost effective leveraging of common structures

Advanced Integration with MV Apps and LibrariesEmbedded MV site options availableIntegration of MV apps and libraries availableIntegration of Ask-My-Doc and Doc-Talk available

Advanced Integration with MV Apps and LibrariesEmbedded MV site options availableIntegration of MV apps and libraries availableIntegration of Ask-My-Doc and Doc-Talk available

Private Label Marketing Services AvailableOptimization of site for SEO, Google, advertisingHelp with traffic growth using social networkingHelp with other – graphics, interactive, content, etc.

Private Label Marketing Services AvailableOptimization of site for SEO, Google, advertisingHelp with traffic growth using social networkingHelp with other – graphics, interactive, content, etc.

$5k for small county site$10k-$20k for medium counties$20k-$30k for larger county/state sites

Price Ranges

Summary Don't Wait, Participate Now

Summary Don't Wait, Participate Now

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Spent 10 years understanding struggles

of physicians Developed MV Professional to give

physicians networking tools, info and apps to better manage their practice

Developed MV Public as a site to help promote physicians and health services

Private Label Services evolved as a result of competencies in medical website development and content development

Has Business Marketing Partner Program that offers new avenues to reach medical professionals and consumers

Spent 10 years understanding struggles

of physicians Developed MV Professional to give

physicians networking tools, info and apps to better manage their practice

Developed MV Public as a site to help promote physicians and health services

Private Label Services evolved as a result of competencies in medical website development and content development

Has Business Marketing Partner Program that offers new avenues to reach medical professionals and consumers

Medical VoyceMedical Voyce