mediax_1-15-13
DESCRIPTION
mediaX at Stanford University connects businesses with Stanford University’s world-renowned faculty to study new ways for people and technology to intersect. We are the industry affiliate program to Stanford’s H-STAR Institute. We help our members explore how the thoughtful use of technology can impact a range of fields, from entertainment to learning to commerce. Together, we’re researching innovative ways for people to collaborate, communicate, and interact with the information, products, and industries of tomorrow.TRANSCRIPT
at S T A N F O R D U N I V E R S I T Y
January 15, 2013
Martha G Russell, Execu9ve Director
Innova9on Ecosystems Network
at S T A N F O R D U N I V E R S I T Y
• Innova9on's stakeholders are global. • Form, interface, content and business models are s9ll changing. • Future scenarios will include:
– Personalized data with social intelligence and context – Exponen9al augmenta9on of human capability
• Network orchestra9on is a key management skill. • With shared vision transforma9ons can be accelerated.
The REAL Issue Deep Knowledge with Wide Applicability
IN THE HEART OF SILICON VALLEY IN A CULTURE OF RAPID ITERATION, WHERE DISRUPTION IS CELEBRATED WHERE TALENT, INFORMATION AND CAPITAL RESOURCES FLOURISH
THE ISSUE IS NOT THE RATE TECHNOLOGY TRANSFER THE ISSUE IS THE EFFECTIVENESS OF INNOVATION AND KNOWLEDGE TRANSFER WE CALL THIS “COLLABORATIVE DISCOVERY”
The Media X approach
WORK ON BOLD IDEAS WITH BUSINESS, TEST SUCCESS/FAILURE CONDITIONS, ITERATE RESULTS QUICKLY, TRANSFER INSIGHTS AT EVERY STAGE
at S T A N F O R D U N I V E R S I T Y
H-‐STAR
HUMAN SCIENCES AND TECHNOLOGIES ADVANCED RESEARCH INSTITUTE
RELATIONSHIP INTERFACES FOR DISCOVERY COLLABORATIONS
Goal: Do something together neither of us could do by ourselves.
Research on people and technology — how people use technology, how to be[er design technology to make it more usable, how technology affects people’s lives, and the innovaEve
use of technologies in research, educa9on, art, business, commerce, entertainment, communica9on, security, and other walks of life.
at S T A N F O R D U N I V E R S I T Y
CSLI
Eng
EE Psy
Ed
SSP
SCIL
SUMMIT
PBLL
GSB
Ling CHIMe
Art
!!!!
Discovery Collaborations !Span Stanford Labs!
School of Education; Education and Learning Sciences
Digital Art Center
Graduate School Of Business
Communication Between Humans and Interactive Media
Stanford Center for Innovations in Learning
Project Based Learning Laboratory
Symbolic Systems Program
Engineering & Product
Design
Center for the Study Of Language & Information
Stanford University Medical Media & Information Technology
Computer Science
Psychology
Linguistics
Phil
Philosophy
Law Center for Legal Informatics
LIFE Learning in Informal and Formal Environments
CS
Electrical Engineering
SHL Stanford Humanities Lab
VHIL Virtual Human Interaction Lab
PBLL Work Technology & Organization
DVL Distributed Vision Lab
Des Stanford Joint Program in Design d.school
at S T A N F O R D U N I V E R S I T Y
• Abrizio • ASK Computer systems • Cisco Systems, Inc. • Dolby Systems • eBay • E*Trade • Electronic Arts • Excite, Inc. • Gap • Google • HewleQ-‐Packard • IDEO • Intuit, Inc. • Learning Company • Linked-‐In • Logitech • Mathworks • MIPS Technologies, Inc. • Nike • NeUlix
• NVIDIA • Orbitz • Octel CommunicaEons Corp. • Odwalla • ONI Systems • PayPal • Pure SoVware, Inc. • Rambus, Inc. • RaEonal SoVware • Silicon Graphics, Inc. • Sun Microsystems • Tandem Computers, Inc. • Taiwan Semiconductor • Tensillica • Tesla Motors • Trilogy • Varian Associates, Inc. • Vmware • Whole Earth Catalog • Yahoo! Inc.
Stanford spin-‐offs Over 2000 companies started by faculty students and alumni
The Way We USED to Think About Organizations New Organiza9onal Chart Based on Rela9onships
Relationship Capital for Co-Created Infrastructure
Infrastructure for Resource Flows -‐ -‐ -‐ Rela9onships
(Companies are interlocked through key people – informaPon flow, norms, mental models.(Davis,1996)
Alumni Networks
Geographically concentrated, very ac9ve human network Researchers, business leaders, entrepreneurs, funders
High density of some very big technology companies Powerful, wealthy university (Stanford) with a culture of involvement with industry and of entrepreneurial spinoffs Nearby world class, large state university (Cal Berkeley) Good local supply of skilled employees (San Jose State University) Culture of risk taking and acceptance of failure
The world sees Silicon Valley as a loca9on of great successes Here we know it is a loca9on of a great many “failures”
Easy access to “free” advice and assistance at the start Massive amounts of government funding for basic research Large amount of private funding to exploit the research A highly fluid workforce
You can change employer without having to move your home Anyone can play
Admi[ance and acceptance are based en9rely on your ideas and abili9es You are only as good as your latest idea
A[rac9ve place to live, good climate, tolerant and accep9ng culture
Silicon Valley Don’t try to replicate – instead collaborate
• Iterate quickly – If it doesn’t work, change something – ASAP
• Take personal responsibility – Don’t blame anyone
• Share what you learned – Each failure includes lessons for success
• Start again – Immediately!
• Don’t do it alone – Know, cul9vate and orchestrate your network
Five Rules for Successful Failure
Media X’s Unique proposi9on • Pose a ques9on to the Stanford thought leaders that will create – Opportuni9es for discovery collabora9ons – On novel research – That leverages the latest research interests – To iden9fy the new ques9ons that will lead to – Insights that address edge ques9ons – 3 to 5 years out
• Par9cipate in the discovery process to learn • The best ques9ons and how to pursue them • Ra9onale of research pathways – why? why not?
at S T A N F O R D U N I V E R S I T Y
Members Provide the Direc9on
• Accel Partners • ACERP • Apollo Group • BT Group • Cisco • CO3 • Danish Innova9on • Edelman • Fu[on
• HKUST • Konica Minolta • Nissan • Orange • Philips • Sabia Experience • Singularity University • TEKES
at S T A N F O R D U N I V E R S I T Y
Build Capacity for Insights -‐ Sooner • Time advantage
– 3 years ahead of reading the latest publica9ons • Relevance advantage
– Ques9ons relevant to Konica Minolta’s future • Lower risk of explora9on
– Rapid itera9on – Know sooner what works – Externalizes high risk
• Capacity building – Iden9fy new exper9se needed – Enhance exis9ng exper9se – Leverage the Stanford network
at S T A N F O R D U N I V E R S I T Y
Analysis of EIT ICT Labs: Trento included as the sixth node, more ci9es connected to coloca9on centers, updated data and transforma9on in place
S9ll, Huhtamäki, Russell, Rubens (2012). Transforming InnovaPon Ecosystems Through Network OrchestraPon: Case EIT ICT Labs
Adding San Francisco Bay Area as “the seventh EIT ICT Labs node” for contrast, interconnec9ons, comparison and benchmark
S9ll, Huhtamäki, Russell, Rubens (2012). Transforming InnovaPon Ecosystems Through Network OrchestraPon: Case EIT ICT Labs
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CLICK TO PUBLISH Rela?onship Networks Reveal Compe?ng Fac?ons and Shared Visions
in the Publishing Industry RelaEonship Network analysis can show: • The structure and
coherence of compeEng facEons
• Emergence of shared visions and value proposiEons
• Indicators of industry evoluEon, signaling transiEon from ‘emerging’ to ‘growth’ stage
What this means is: • RelaEonships are
pipelines for talent, informaEon and financial resources.
• Value chains are co-‐created through relaEonships.
InnovaEon Ecosystem VisualizaEon and Analysis: A Study of the Emerging Publish-‐on-‐Demand Industry Martha G Russell, Stanford University; Neil Rubens, University of Electro-‐Communica9on; Rahul C. Basole, Georgia Ins9tute of Technology; Jukka Huhtämaki, Tampere University of Technology, Tim McCormick, Palo Alto, CA; Russell Thomas, George Mason University; Kaisa S9ll, VTT; and Jiafeng Yu, Shanghai, CA
We see: Dynamic innovaEon • University parEcipaEon • Eager investors Many related sectors • Digital media, Saas • Social media, mobile • eBooks Many geographic areas • NY, SF, LA, London
SIPX, Inc.
17
at S T A N F O R D U N I V E R S I T Y
EducaEon -‐ -‐ -‐ Business -‐ -‐ -‐ Entertainment Context, Content and Control for Personalized Data
Personalized Data Will Include Context and Social Intelligence Exponen9al Augmenta9on of Human Poten9al
Total Engagement at Work and Play
Gamification - Empowering Self-organizing organizations - Time to Autonomy – at S T A N F O R D U N I V E R S I T Y
Multi-tasking Data – Integration - Semantics
• Personal Area Networks: New Rules, New Metrics • Semantic and functional integration across
– TV – Computer – Phone – Home – Car
• From clouds to the edge • Ambient and intelligent • Personalized • Privacy-controlled • Fluid media
– With many IP issues and measurement challenges
Russell, M.G. 2009 A Call for New Metrics for New Media, http://jiad.org/article117
at S T A N F O R D U N I V E R S I T Y
On the Horizon: Transparency, Iden9ty & Persuasion
Semantic Integration Technologies
• Sensors • Mobile devices
On the Horizon: The Intelligent Coach for Health and Well-being
When People Become the Content of Media Interact with Your Digital Self
Digital Footprints
Infinite Reality Emotional Interfaces Social Affordances
Quantified Self
On the Horizon: The Quantified Self
25
Skill of the Future = Network Orchestra9on
Event
Impact
Coalition
Shared Vision
Transforma9on
Iterative Alignment
Interact & Feedback
Co-Create Value
Shared Vision Transforms
26
Martha G. Russell, Kaisa Still, Jukka Huhtamaki, and Neil Rubens, “Transforming innovation ecosystems through shared vision and network orchestration,” Triple Helix IX Conference, Stanford University, July 13, 2011.
What Can We Do Together That Neither of Us Could Do Alone?
Thank You [email protected]
www.innovation-ecosystems.org http://mediax.stanford.edu
at S T A N F O R D U N I V E R S I T Y
• Innovation Ecosystems Require Network Orchestration – Know – Cultivate – Orchestrate