mediatek: ignites mobile internet possibilities
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from: http://www.mediatek.com/en/index.phpTRANSCRIPT
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Ignites Mobile Internet Possibilities
-Mobile Internet Services So Affordable to Emerging Market-
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Industry Growth Drivers Overtime …Increasing Integration
▪ Better Processing Power
▪ Improved User interface
▪ Smaller form Factors
1,000,000
100,000
10,000
1,000
100
10
1
1960 1970 1980 1990 2000 2010 2020
Microcomputer
Mainframe
PC
DesktopInternet
Mobile Internet
Cell Phone
Games
PDA
Smart Phone
iPAD
Kindle
Tablet
Car Electronics
Mobile Video
Home Entertainment
Wireless Home App.
And more….1MM+ Units
10MM+ Units
100MM+ Units
1B+ Units
10B+ Units ??
• Lower Prices• Expanded Services
10X More Devices …
Source: ITU, Morgan Stanley Research 2011
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Mobile Subscriber Growth 2012 - 2016Mainly from the Emerging Market
5821 6295
6694 7026 7292 7521
0
2000
4000
6000
8000
2011 2012F 2013F 2014F 2015F 2016F
Mobile Subscriber (in M)
Developed Market Emerging Market (ex. China) ChinaCAGR 2011-2016
Global: 5.3%
China: 8.6%
EM (ex China):
5.3%
DM: 1.7%
Source: BMI 2012/5
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Mobile Internet Strongly Growing in Emerging Markets
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2. Asia is most active, accounting for
almost 18 percent of total net usage
1. Worldwide, mobile Internet
accounts for 10.01 percent of total
Internet usage, having increased
from just 3.81 percent in 2010
3. Web-enabled feature phones are
more significant in regions like Africa
and Asia, where smartphones are still
financially out of reach for many.
Mobile Internet plays a main driving
force to spur internet usage & internet
biz in emerging markets
Key Findings:
MRE (MAUI Runtime Environment)Booms Mobile Internet Penetration…
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SMART-FEATURE PHONE POWERED BY MRE
▪ The door to A New Blue Ocean
▪ More possibilities for Value Differentiations
▪ Bring affordable & dynamic services to Emerging Markets
*MRE is a Middleware platform designed for MediaTek’s Feature-phone
MRE Benefits to Mobile Internet in Emerging Market
1. Cost efficiency
2. Higher performance
3. More flexibility
4. Solution scale-able to entry segment
5. Optimized to deliver mobile internet services
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Partnership with World-Leading Internet
Providers
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• Global Strategic Partnership to enabling emerging
market massive users to access mobile internet much
easier and more affordable via Smart-feature phone
solution powered by MRE
• MediaTek as an ecosystem facilitator
Open to The Public – MRE Developer Forum
▪ http://developer.mediatek.com/mre/en
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Hundreds MRE Devices In Worldwide Market
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www.mediatek.com
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