mediasophia and nnrc charleston, 2013. internet marketing elements search engine optimization (seo)...
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Mediasophia and NNRCCharleston, 2013
Internet Marketing Elements
• Search engine optimization (SEO)• Local (Google Map) marketing• Custom lead-generating blog marketing• Social Media (facebook, twitter) marketing• Online Reputation Enhancement (branding)
About Mediasophia
Organic Marketing• Google-approved techniques• Organic results are more reliable• Organic results are more likely to be clicked• In-House Production (most firms out-source)• Comprehensive consulting• Clientele: Television production, Law, Health and
Beauty, Addiction Treatment, Financial Planning
Mediasophia Case Study: Florida Cosmetic Surgery Firm
• Elite Cosmetic Surgeon• Lost all rankings after a company out-sourced
production on new website• Mediasophia provided multiple first-page
rankings and an online presence that leads to a minimum of 5-15 leads per week
• Total Monthly Sales for May 2013: $497,000
Mediasophia Portfolio: Two First Page Results
Mediasophia Case Study: Skinner Law Firm, Greenwood, Ar
• Custom Website: Skinnerlawfirmpa.com• New Website and SEO campaign generating
new leads within 30 days• Client now has multiple first page organic
rankings and google map rankings in the field of adoption law, family law, and other competitive keywords such as “Greenwood, Arkansas lawyers.”
Mediasophia Case Study: Skinner Law Firm
Case Study: Skinner Law Firm
JC Penney and the Risks of Unethical Marketing Practices
The Dirty Little Secrets of SearchNew York Times article, February 12, 2011
1. JC Penney was #1 for all major keywords related to bedding, sleepwear and linens
2. They out-sourced marketing to a firm using banned techniques
3. Their website was banned by google for more than six months
NNRC Strategy
• Search engine optimization (SEO): nnrc.com• Local (Google Map) marketing: member sites• Custom lead-generating blog marketing• Social Media (facebook, twitter) marketing
Lead-Generating Blogsnewyorkcourtreporters.us
Google Search Results:“court reporting companies”
NNRC Members: “Miami Court Reporters”
NNRC Website Blogblog.nnrc.com
• Provides new content to nnrc.com• Provides new links to each member page on
nnrc.com• Increases likelihood of referrals• Increases Google rankings• Increases profile of website
NNRC Blog Sample
NNRC Member Pages
NNRC Member PagesOptimization
• 1. Meta Tags Editing• 2. New Photographs• 3. Text Optimization and Updates• 4. New Descriptions• 5. New Keyword Placement• 6. New Design Improvements
Member ArticlesEmail to: [email protected]
• 1. Write about your firm using as many city/municipality names as possible in article
• 2. Describe your services and types of expertise• 3. Write about your history and big cases you
have covered• 4. Use the following keywords: “court
reporters”, “court reporting companies”, and “litigation support”.
