mediakit 2020 - hearst · 2019. 11. 25. · fashion ideas for every dresscode: the best dresses,...
TRANSCRIPT
mediakit2020
Personal Style is how you get through l i fe. I t ’s how you dress, how you l ive, communicate, love, choose a gif t for your loved ones, i t ’s how you perform at work and make choices. I t ’s your
identi ty and a form of self -expression.
Em-PowEr-mEnt: the process of gaining freedom and power to do what you want,
or to control what happens to you
get empoweredwith
+ the ELLE reader, fol lower and fan is well -educated, aff luent, trendsett ing and fashion conscious
+ 25-39 years+ Very interested in fashion
( index 329), beauty (index 313), accessories (index 315)
+ Highest representation of income group > € 39.500 + Social: on all platforms
+ Knowledge is her social currency, she looks to ELLE to keep her a step ahead
+ Actively seeks out new style content
ELLE is cool, smart, inspiring, high end, trend setting, positive, witty, down to earth, fun and approachable
who loveselle
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10.300 elle
260.000 ellenederland
76.500 elle_nl
89.910 elle_nl
232.000 ellenederland
50.000 elle.nl
elle magazine
video
events (PErSonAL StyLE
& rEVAmP)
social media
test panel
branded content
podcasts
elle atelier
elle masterclasses
60.000 circulation 155.000 monthly reach print
1 million unique visitors online
more than 5.5 million pageviews
digital only
overlap
print only
audience (net)Brand
357
26
155
100%
80%
60%
40%
20%
0%
Print only
Digital only
Overlap
average monthly reach x 1.000
NOM MerkeNMONitOr 2019-iii
ELL
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0Facts & Figures
digital FirstFrom wEbsitE data back to grEat contEnt
In 2020 we work data inspired: we optimize content by testing it first through polls and articles
on ELLE.com. this way we know exactly what our readers want and need from our (partnership) content.
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growour
audiencebe
influentialfocus
oninnovation
leading topics For 2020
ELLE is the daily starting point for the self-assured woman.
At ELLE, we explore and discuss all subjects that matter in a woman’s life, from personal style to financial independence and
from feminism to beauty trends. we understand our audience and we know what makes
them tick.
we’ve selected six important topics to focus on in 2020:
sustainability, personal finance, mental health, love, personal development and the future.
EmPowErmEnt sUrVEY In January ELLE netherlands presents the results of an
extensive empowerment survey among our target group.
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digitalFirst
10Print
editions
24/7 online
video
social
sustainability2020 is all about
rethinking our lifestyle for a more sustainable future.
ELLE shows how to make concious choices and still enjoy the beauty and fun
of fashion.
unplug & unwind
Spring is all about a fresh start and taking a close
look on habits and lifestyle that have an effect on your happiness. How busy are you? How do you unplug
& unwind? How does stress effect your life?
personal Finance
In the netherlands, 48 % of the women is financially
independent. ELLE wants to help change this
number for the better by offering tips & tricks,
masterclasses and stories on personal finance.
leading topics
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what kind of relationship suits you best? How do you find that great love?
Selfcare and selflove: what does it really mean?
love
trendforecasters show what will be next in 2021 regarding fashion, beauty,
tech and daily life.
the Futurethis theme is all about the importance of learning-
new skills, hobbies, languages, you name it.
But also: how do you plan the next step in your
career and what skills do you need for the future?
personal development
leading topics
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editorial print planning mArcH 2020
rethinkA nEw VISIon for fASHIon
FasHionInvestment pieces and key
pieces: this is how you build a wardrobe that will last forever
+ fashion and sustainability update
intErViEwsGisèle Bundchen, florence Pugh
en Zadie Smith
bEaUtYtried & tested: green beauty
swaps
+ we celebrateInternational womens Day
APrIL 2020
personalFinance
GEt A GrIP on your
fInAncES
FasHionDropculture: what did it bring us?
bEaUtYthese beauty products are worth the investment + best budget tips
from beauty pro’s
FEatUrEs ELLE’s moneyguide with tips &
tricks to get your finances (back) on track
mAy 2020
unplug & unwind
mEntAL HEALtH ISSuE
FasHionLet’s go outside! outdoor fashion
for the cool and concious
bEaUtYwellness special
HEaLtH & PsYcHEInto the wild: the health benefits of
being in nature
FEatUrEs ELLE’s survey: how stressed out are
we?
+ we celebrate world Earth Day
JunE 2020
love istHE BIG LoVE ISSuE
FasHionthe love for denim
bEaUtY Love the skin you’re in: tips & tricks
for every skin type
HEaLtH & PsYcHESelf-love: what does it really
mean?
FEatUrEs from living together to living apart:
what’s the effect on your relationship?
JuLy/AuGuSt 2020
holiday issue
SummErtImE!
FasHionBathing suits, bikini’s and
beachwear. Summer hits you’ll love.
bEaUtYBeauty musthaves for on the road
FEatUrEsELLE’s big summer horoscope
+ we focus on (sun)glasses
on-sale: 7 february 2020Ad close: 8 January 2020
on-sale: 6 march 2020Ad close: 5 february 2020
on-sale: 3 April 2020Ad close: 4 march 2020
on-sale: 8 may 2020Ad close: 8 April 2020
on-sale: 12 June 2020Ad close: 12 may 2020
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SEPtEmBEr 2020
big Fashion
issue
FasHionwe celebrate the new fashion
season
bEaUtYBeautytrends from the catwalk
octoBEr 2020
be smart
FasHionSmart buys: shoes, bags, and
jewellery
bEaUtYupdate your beauty routine with
the latest beauty finds.
FEatUrEsELLE explores the world of (digital)masterclasses, courses and ways
to improve your skills
noVEmBEr 2020
happy Fall
FasHionthe best coats and scarfs
bEaUtYPerfumes that make you happy
HEaLtH & PsYcHE Beat the winterblues
DEcEmBEr 2020
celebrate
FasHionfashion ideas for every dresscode:
the best dresses, suits and shoes, glitter, metallics and color,
jewellery, watches and fashion gifts voor you and your loved ones.
bEaUtYShiny make-up for a glowing party
JAnuAry/fEBruAry 2021
what’s next
FasHionPre-spring collections
bEaUtYfast fixes for winter skin
+ trend forecast: what’s next in fashion, beauty, lifestyle, tech and
daily life.
on-sale: 7 August 2020Ad close: 8 July 2020
on-sale 4 September 2020Ad close: 5 August 2020
on-sale: 9 october 2020Ad close: 9 September 2020
on-sale: 6 november 2020Ad close: 7 october 2020
In stores tBADeadline advertisements tBA
editorial print planning
get together with elle
ELLE is the authority on personal style and taste and knows the world of fashion and beauty like no other. ELLE knows what
moves its readers and followers.
sign YoUr brand witH tHE aUtHoritYoF ELLE
from advertorial and branded content to customised concepts,
for print, video, online or through all the ELLE brand platforms:
we deliver your message.+ Brand awareness
+ Immediately reach the right public through the right platform+ message repackaged with a stylish, original ELLE look
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elle personal style trend events
translating the new season to your personal style, a masterclass/workshop by ELLE’s fashionteam,
in collaboration with a brand or online retailers. A format that works good for productplacement and
new collections .
elle atelierELLE’s view on sustainability. workshops
(on/offline) around themes of consuming consciously, like learning how to repair clothes, upcylcle clothes
and vintage shopping.
elle (empowerment) masterclasses
Lectures, workshops, paneldiscussions around empowerment (based on the outcomes of ELLE’s survey on women empowerment and polls). this format works
really well for finance and other life topics.
elle personal make over events
ELLE invites her fans to visit ELLE’s Style Pop-up (based on pre-register) where team ELLE will give you tailormade style advice based on your personal story.
A concept based on content (true stories and before/after).
events
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elle
specsavers
elletestpanel
make overvideo
masterclass event
video
elle.nl
social
your brand in apowerful make-over
video
360°
click to watch
112
Y V E S S A I N T L AU R E N T E L L E
OP DE PROEFOns testpanel van vijftien lezeressen met diverse
huidkleuren mocht ENCRE DE PEAU ALL HOURS VAN YVES SAINT LAURENT BEAUTÉ testen. Geen straf,
want mon Dieu, wat pakt die foundation goed uit.
Yves Saint Laurent Beauté Encre de Peau All Hours 25 ml,
in 16 tinten, € 51,50
Wat is het Encre de Peau All
Hours van Yves Saint Laurent
Beauté is een foundation die
klokje rond blijft zitten, dus ook
als je na een lange dag nog in
de lampen gaat hangen.
Bovendien: matte dekking
zonder maskereffect,
waterproof en SPF 20.
VO L V E R WAC H T I N GSara: ‘Ik verwacht dat de
foundation lang blijft zitten, een mat effect heeft en goed
dekt.’ Barbara: ‘Ik heb sowieso
hoge verwachtingen omdat Yves Saint Laurent altijd
kwaliteitsproducten heeft.’
K L O K J E R O N DSara: ‘Ik heb de foundation
’s ochtends vroeg opgedaan en hem er pas afgehaald na een
lange nacht uitgaan. Al die tijd dekte hij perfect.’
Lotte: ‘Deze foundation is echt beter dan alle andere die
ik heb gebruikt.’ Lammy: ‘Het product voelt heerlijk aan, de hele dag.’
G E B RU I KAnita: ‘Het pompje geeft precies
de juiste hoeveelheid af.’Maartje: ‘Ik vond het opvallend
hoe fijn de textuur is.’Roxanna: ‘Het is zacht als zijde
en ruikt erg lekker.’Maud: ‘Hij verdeelt goed
doordat de substantie lekker dun is.’
D E K K I N G ZO N D E R M A S K E R
Maud: ‘Ik heb verschillende technieken uitgeprobeerd, één dunne laag, iets dikker... en hij gaf altijd een mooie dekking
zonder maskereffect.’Maartje: ‘Heel natuurlijk,
waar ik heel blij mee ben!’Sara: ‘Absoluut geen
maskereffect.’
G L A N SBarbara: ‘Geen. Dus met de Encre de Peau-foundation is bijpoederen verleden tijd.’
Sherisse: ‘Ik heb anders altijd een glans maar in dit geval
totaal niet!’
A A N R A D E RRoxanne: ‘Of het een aanrader
is? Ja, heb ik al gedaan; mijn buurvrouw is ook helemaal enthousiast!
A N D E R S N O G I E T SJill: ‘Verbazingwekkend
natuurlijk!’Lotte: ‘Ik zag totaal geen
rode plekjes meer.’Maartje: ‘De fles ziet er
heel luxueus uit.’Sara: ‘Flawless, alsof er een filter
over mijn gezicht zit.’
G E M I D D E L D GAV E N D E L E Z E R E S S E N D E FO U N DAT I O N
E E N 8
branded content
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BrAnD mAnAGEr
larahuFFenreuter
+31 6 16550034
SALES BrAnD coörDInAtor
eeFketerpoorten
+31 6 21850223@EDInEruSSEL
EDItor In cHIEf
get empoweredwith