Media Voice of Rocky Mountain Manufacturing

04/20/23 COMPANYWEEK MEDIA [www.companyweek.com] 2

Innovation. Entrepreneurship. Manufacturing.

CompanyWeek is the voice of the Rocky Mountain manufacturing economy and built-environment •Mission

o Storytell - publicize sector to enhance awareness of the manufacturing economy

o Profile the wide cross-section of maker and manufacturing businesses; profile people leading these companies; enhance workforce perception.

o Connect industry people and companies to advance industry collaboration, reshore jobs, sustain new supply chains

o Chronicle the disruptive technologies and other innovations shaping MFG

o Measure and track industry progresso Establish www.companyweek.com o as community hub.

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The Voice of the Rocky Mountain Manufacturing Economy

U.S. manufacturing poised for a comeback

•‘U.S. manufacturing bore the brunt of globalization and recession the last decade. Six million jobs lost.’ Industry Week •Global economic drivers favor a U.S. resurgence:

• Rising labor costs in China, throughout Asia• Energy-boom in U.S.• Disruptive technologies driving innovation

and entrepreneurship•Domestic MFG tailwinds:

• MFG jobs a means to drive stagnant middle-class wages higher

• Changing higher-educational landscape beginning to favor occupational employment

• Regional drivers favor growth of local sourcing, purchasing, economic development

• Regional economic attributes already providing leadership on a national basis

• Aerospace and advanced MFG initiatives

• Lifestyle – craft beer, apparel, recreation

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Innovation and Entrepreneurship •Powerhouse MFG, builder, and distribution brands dot the regional landscape – all known for highly innovative business, technology, or operational attributes

• Otterbox/Blue Ocean• Walker Manufacturing• Woodward • New Belgium• Black Diamond• GE Johnson• ATK• ENVE

•Region is birthing a growing a making and manufacturing economy across a wide economic spectrum – entrepreneurs motivated by the success of established brands and innovative technologies and economic development strategies•What are opportunities? What can be done to to help U.S. and regional MFG interests grow?

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Innovation in Media•CompanyWeek is new media – launched with innovation in mind:

• Digital platform• In-person events to facilitate the need and

desire to connect with new business and trade partners

•Regional ambitions• Innovative format of company and people

profiles not currently in play• Brand extension into new content and digital

media ideas• Rocky Mountain/West U.S. Index• Supply-chain profiles• Manufacturing Jobs Board• Operational profiles – by corporate title,

business initiatives, product development• Innovative partnerships with industry to

establish successful, dynamic media • Establish proof of concept, expand regionally to

follow opportunity

04/20/23 COMPANYWEEK MEDIA [www.companyweek.com] 6Media Metrics: CompanyWeek Year 1

(September 2013-14)

•Profiled 150+ companies in Colorado/Utah MFG economy•5,000 e-newsletter recipients w/15-20% average weekly open-rate•24,212 unique online visitors•250,000 page views•1 million+ advertising impressions•Increase editorial coverage of manufacturers in Utah – build partnerships to incorporate Utah as full edit and market hub •For service sponsors/advertisers/underwriters:

• Expanded network of business connections

• Brand association w/ MFG Economy• Improved alignment to support MFG

from key trade, ED, and public-sector• Low entry costs – with increasing value

as audience and influence grows

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Advertising/Publicity Packages•Advertising packages

• Ad banners @ www.companyweek.com• Leaderboard and rectangle

• Weekly newsletter advertising• Monthly fee

• Maximum 8 total advertisers•Sponsor package

• Ad banner package (see above)• Content placement – links to relevant

content and information• ‘Resources’ section

• Monthly fee•Partner Package

• Advertising Package• Sponsor package• Event visibility and B2B introductions

• Quarterly editorial ‘meet and greet’ events

• Industry and magazine-sponsor events – right-of-refusal

• Annual feeContact Info@companyweek.com, or 303 888 2832