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8/4/2019 Media Transition

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Task One – Harry Potter And The Deathly Hallows Part II – Case Study

This is the final film in the Harry Potter franchise and is the conclusion to massive

fantasy series. The film follows Harry, Hermione and Ron on their mission to find anddestroy the remaining horcruxes, parts of Lord Voldemorts soul. Only then can Harry finally

defeat the Dark Lord. The film is action-packed and is a thrill from start to finish.

Harry Potter: DH II is a film suitable for all ages and both sexes. It can appeal to

everyone and anyone as it is that detailed. It contains love stories, action scenes and

fantasy. The film was giving the rating 12A upon release. $125000000 was the huge budget

for this blockbuster movie. The film ended up grossing a world wide total of $1,294,935,432

which puts it the 3rd

highest grossing film of all time, behind ‘Titanic’ and ‘Avatar’.

The director of the film was David Yates; he got his first role in the Potter series by

directing the 5th

Potter film, Order of the Phoenix. Then he succeeded his role and made the

following film and then the final 2 parts of the Deathly Hallows. The cast has been the the

same throughout all 8 films. The Harry Potter series has made them well known; the main

stars are Daniel Radcliffe (Harry Potter) Emma Watson (Hermione Granger) and Rupert Grint

(Ron Weasley). Before this series the actors were unknown and were just children. Prior to

Harry Potter these actors have gone on to play roles in other less well-known films and TV

shows.

Harry Potter and the Deathly Hallows Part II was produced by Heyday Films

Productions. Also, the film was distributed by Warner Bros. (a Warner Bros. Entertainment

Company) Harry Potter can be viewed in either the average 2D or with 3D special effects.

The film uses a lot of CGI special effects and uses them well; each shot looks realistic

especially with the beautiful shot of the countryside set. The movie was released on the

Friday 15th of July in the UK, and the release date in the US was 11 th July.

The film was marketed in many ways, for example it had 2 separate trailers. Also it

had many movie posters as advertisements. They were on busses, bus stops, TV adverts and

radio advertisements. Aslo web-page adverts, such as YouTube who featured a massive adon their homepage.



Representation in TV Drama or Soap Opera

Task 1

Lie To Me

Crime Drame with comedy aspects

Tim Roth

Cal Lightman

Unkown, middle aged

White American

Suit and tie, leather shoes

Hectic, crazy, smart, ambitious, violent

Doesn’t have many social friends, only work friends such as Dr. Gillian Foster and Eli

Loker.

Psychology, intelligience and football.

He is motivated to discover who is lying and uncover the truth about the case.

He is divorced but has chemistry with work friend Dr Foster and has stated that he is

in love with her.

His mother commited suicide when he was younger, this affects him. And he isnt

very good in social situations, doesn’t get along with a lot of people.

A key moment happens in every episode, the group has a case to deal with eg

murder, terrorist attack ect.. then they will hopefull resolve the case by finding out

who commited the crime. Other cases will be needed to be solved, like a mugging or rape, Cal Lightman will

interrogate the suspects and follow the cases trail and then uncover its secrets.

The audience is supposed to feel attatched to the Lightman Group and will them on

to solve the crime.



Task 2

Scene: The lightman group offices, Cal Lightmans private office. A sleek room with

not a lot of personality. Cal is sat on the sofa casually with his feet resting on the

arm of the sofa. Eli is standing slouched agaisnt the door of the office lookingflustered. And Ria is stood across the room frantically pacing.

Character 1 - Cal: (looking smug yet dissapointed) ‘Look I know we messed this up

but I guarantee he comes back around and comes straight to us, then we can catch

him out’. He rests his hands behind his head taking no notice of the two people that

are clearly annoyed in his office.

Character 2 – Ria: (she looks worried and isnt smiling at all, also she looks at Cal in

astonishment as he seems so worrless) ‘Im sorry I thought he was telling the truth,im sorry I couldn’t spot his lies. I didn’t mean for this to happen’

Character 3 – Eli: (stood slouched with a smirk on his face he speaks sharply and

straight to Ria) ‘Well obviously you werent looking hard enough, you know how to

do it you just let the pressure get the better of you. You better hope he comes

back…’

Cal ‘Look just relax you too, I know what will happen, I know this guy inside out, we

will get him back and I want you to question him again Ria, but be more precise and

try asking about why he was there, that should pressure him. Then we can look for

the signs and catch him out.



Task 3

Cal Lightman Middle aged, 30’s Smart suit, rougly

shaven has a smallyet powerful pose.

Smart with words,

isnt good at socialconversation but is

very good at his

job.

Dr Gillian Foster Late 20’s Smart Apperaance,

neat blonde hair

and nice figure

Doesn’t let

personal life

interfere with work,

she is smart and

very kind

Eli Loker Young 20’s Young attractive

man, dressescasually and looks

good.

He appears to be

the dumb kid. But isvery smart and

never lies, this gives

off the feeling that

he is rude.

Ria Torres Young 20’s Dark haired

attractive woman,

dresses smart with

a slim fit suit.

She is a kind

woman and she

sometimes makes

mistakes and gets

singled out by

Lightman.



Analyzing Magazines - NME 3rd

September Issue.

The magazine is called NME which stands for New Musical Express. This is because

NME prides itself on bringing new interesting music to its readers. This is what makes thismagazine unique, as it brings the newest and freshest music to its readers. The connotations

that are given are that the reader will feel good to hear about music that hasn’t been heard

of before as it would expand theyre musical variety and if they are reading a music

magazine they would love finding new music.

NME is published by ‘Time Inc’ a company who publish magazines, comic and various

books. The magazine mainly publishes only music, but has the occasional advertisement for

films. Also, NME has its own radio station, so that is frequently mentioned within the

mgazine. This expands its audience. NME costs £2.40 and is available every week on aWednesday from all decent newsagents. NME’s circulation is 56,284 people per week, and

its readership figures is 411,000 people. The magazine has a website that displays the latest

music news, shows videos of band interviews and has its own shop. Where music t-shirts

and other clothing types can be bought.

I believe that teenagers are the target market for NME because at that age many

teens become interested in music and it plays an important role in their lives. I know this

because of the types of arcticles in NME. For example this week features a review of

Reading and Leeds Festivals, this will prove most interesting to teenagers as they are the

ones who take up the majority of people who attend these types of festivals. The reader can

interact with the magazine in a various amount of ways. Like sending in pictures of when

they met a band, or simply emailing the magazine sharing an experience from a gig they

have been to.

The cover features images of many bands, but mainly two bands with a big headline

stating the band names, ‘The Strokes + Pulp’. This would instantly draw any fan of these into

the magazine. It also has a backgound image of the two lead singers of each band looking at

the camera, or as it would seem, to the reader. The language used also appealsto the reader

as the word ‘smash’ is used, this is a violent word so would apeal to a teenager who is a fan

of these bands. The magazine cover aslo states that FREE MASSIVE POSTERS are inside, this

is an instant attraction as the customer will receive free gifts so is a selling point for the

magazine. It also uses big bold headlines to catch the eye, not so much fancy writing that

some magazines opt for. It doesn’t really look like other magazines as it would be unique for

the amount of music crammed into one front cover. This would be appealing as it would

seem to the reader to be interesting and full of music that they are looking for.

I notice about the magazines presentation is that it how quiet a random layout.

Straplines and images scattered across pages, this gives it an effect that looks almost



unproffesional but would really appeal to teenagers. But at the same time the layout is very

structured and easy to follow. The magazine doesn’t look cheap nor expensive, it looks

proffesional and also has an effect of it being a cool magazine to buy. The magazines main

rival is ‘Q’ magazine. This appears to be more proffesional and organised, and Q also

features a wider range of music. So it depends on the taste of the buyer to which one ischosen. NME usually uses many bright colours that draw attention. It uses images a lot and

they make the magazine look good and actually show the reader the bands they are reading

about. Which I think is a good point.

NME adresses its readers by using attention grabbing straplines and bright colours.

Also judging the headline band each week that will interest the reader. The NME is quiet a

personal magazine as it makes jokes to the readers in some captions and I believe this is a

good selling point as the reader will feel as if the magazine is specifically talking to them.

Readers can adress the magazine at any time through email, also once a year the NMEAwards take place allowing the readers to vote for bands that they choose. NME contains

arcticles such as gig revievs, album reviews, the most interesting news in music and the

freshest upcoming bands. It also tells the reader when bands are touring, this gives the

reader information on how to see their favourite bands live. Subjects range from average

music information, to festival higlights, album verdicts and rumours of specific bands

splitting up.

The main advertisements in the magazine are band tour dates. It features page after

page of different venues that are hosting certain bands. For example in this issue ‘Kasabian’s

arena tour is mention and advertised throughout. But also the odd advertisment is spotted

for individual companys selling clothes are musical equipment. These are aimed at musical

people and general fans of music, of whom like to go to shows and see bands live. These ads

are featured a lot as the NME prides itself on helping bands get known to the public, for

example a band could put themselves in an AD in the magazine then more people will come

to their show. The models featured in these advertisements will usually be the band or a

band representative. This would be done to show if a band is appealing, or for example if a

reader likes punk rock, and see a band with stereotypically ripped jeans, tatoos and spikey

hair. They will link the band to their interest and will want to find out more about them.

Men and women arent really represented differently in the magazine. Men are

featured more frequently as the majority of band members are men. These representations

don’t affect the readership as girls will be as interested as the male band members as males

themselves. Theres is a limited range of representation as men and women as they can only

go so far as to be in a band, as they wont really have need in a music magazine. Sporting

groups and anything non-music related do not appear in NME. As it is specifically a music

magazine that would be innapropiate and pointless. Many celebrities are featured in the

magazine, for example on the cover of this issue. Julian Casablancas appears on the cover,

he is a hig-profiled lead singer of the rock band ‘The Strokes’. The only celebrities that



feature are band members in this magazine. This is to interest the reader as to see these

band celebrities is the reason they purchase NME each week.

Titles such as Q magazine and Kerrang magazine are the main musical competetors

to NME. Q features more of the common music as some would say mainstream, whereas

Kerrang features the more hardcore side of music which differs it to NME. Kerrangs

circulation is 42,967 which means NME is bought by more people each week. But ‘Q’

magazines figures are 88,240 people each month. This means that they get more purchases

but in a longer space of time. Kerrangs weekly issue is £3.20 and Q magazine’s monthly issue

is £3.99. This proves NME to be the cheapest amongst its competetors.

I believe this magazine is popular because it focuses strongly on the newest music

available, and this has a wide appeal to the majority of its target audience. The NME offers

an interesting read to its readers suppling them with any music lovers vital information

about upcoming shows and reviews of albums they are tempted to buy ect. The magazine

doesn’t imply and values but does stick to a certain genre of music, the rock/indie scene, it

would be unlike them to do a report on any other type of music.

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