MEDIA RELATIONS IN A NEW ERA How to make friends and influence writers Michael Wangbickler, Balzac Communications Mark Fisher, Dayton Daily News INTRODUCTION BEST PRACTICES 1. TELL THE STORY 2. IS IT REALLY NEWS? 3. ITS ABOUT RELATIONSHIPS 4. KNOW PREFERENCES AND BEAT 5. FIND WHAT THEY NEED 6. REGIONAL/GENERATIONAL DIFFERENCES 7. EDITORS ARE OVERWORKED 8. USE EVERY TOOL YOU HAVE 9. BE PREPARED AND FOLLOW THROUGH 10. SAY THANKS THE NEXT STEP CONCLUSION THANK YOU Michael Wangbickler, Balzac Communications & Marketing Mark Fisher, Dayton Daily News -