Market Research This Presentation includes the results from the market research

questionnaire. The Purpose of the questionnaire was to see what who are target audience are likely to be and what they except from your final product. This questionnaire was helpful because

when we come to making our product we know exactly what to include in order to meet the needs of our target audience.

Are Horror Movies Popular

Firstly we had to determine weather or not

horror movies was a popular genre of film.

And our questionnaire showed that 100% of

the public watched horror movies.

0%

100%

Do You Watch Horror Movies

Yes No

Which horror movies do you prefer?

0%

Old Movies85%

New Movies 15%

Which Horror movies Do You Prefer?

The results also show that the

majority of people prefer old horror

movies to new ones. That helps our

team because we can see

specifically what conventions they

used that was successful.

How Old Are Our Viewers Likely To Be ?

The questionnaire showed that 60% of the people who filled out our questionnaire where

aged between 15-20 years old. This means that we can focus on them as they are the majority.

0%

60%20%

15%

5%

How Old Are You

15-20 21-25 26-31 32-37

Expectations of a Horror Film

0%

15%

15%

25%10%

10%

15%

10%

What Is Your Favourite Horror Movie?

The Possession

Scream

the Conjuring

The Omen

Saw

Final Destination

Insidious

0%

25%

15%

15%

20%

10%

15%

What Do You exepect To See In a Horror Movies?

Blood

Scary faces

Murder

Suspense

Mysteriousness

Good Plot

What Scares the most?

0%

30%

40%

30%

0%0%

What Scares You Most In a Horror Film?

Exorcism

Physiological

Serial killer

Monster/Fiction creatures

Other please State

Exorcism

Serial Killer

Physiological

This helps with the making of our film because, this way we know what to include that will have the best effect.