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2015 Media Planner catersource.com Engage, Educate and Celebrate the Catering Industry

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Page 1: Media Planner - Catersource...held in Las Vegas. This is the ultimate show for the catering industry where thousands of U.S. and international visitors and buyers come for the latest

2015 Media Planner

catersource.com

Engage, Educate and Celebrate the Catering Industry

Page 2: Media Planner - Catersource...held in Las Vegas. This is the ultimate show for the catering industry where thousands of U.S. and international visitors and buyers come for the latest

LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected] 2

Catersource magazine is the nation’s go-to resource for catering and event professionals, covering emerging trends, sales and marketing, new products and technology, and menu creation and innovation, as well as profiles of rising stars, industry influencers, and leading companies shaping the future of the hospitality industry.

Catersource events include the Catersource and Event Solutions Conference & Tradeshow held in Las Vegas. This is the ultimate show for the catering industry where thousands of U.S. and international visitors and buyers come for the latest products, technology, and education in catering and event planning.

Additionally, the Art of Catering Food conference is a boutique, culinary focused event, connecting culinary professionals and foodservice brands for three days of food focused education.

A membership program (Leading Caterers of America), a consulting unit (CCU), a monthly e-newsletter (Get Fresh), online marketing products, published books and DVDs, a solid social media presence, and the most reliable staff in the industry round out its offerings, with (shhhh!) more to come in 2015.

What is Catersource?

Catersource is an award-winning magazine and America’s number

one media and events brand for the $45 billion professional

catering industry.

A wonderful resource for our team! This is a one of kind

business and it is great to have Catersource dedicated to connecting and inspiring

caterers across the country.”Director of Sales & Marketing,

A Joy Wallace Catering, Design & Special Events

Miami, FL

Page 3: Media Planner - Catersource...held in Las Vegas. This is the ultimate show for the catering industry where thousands of U.S. and international visitors and buyers come for the latest

LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected] 3

Educate, engage and celebrate the catering industryCatersource is the #1 catering-specific media brand for America s $45-billion professional catering industry and will connect your company to an audience with enormous buying power: owners, CEOs, executive chefs, and highly placed managers who are the key purchasers and decision-makers of their companies.

Catersource reaches buyers!48% Owners/CEOs/Presidents/General Managers/VPs

28% Executive Chefs/F&B Directors/Culinary & BOH Professionals

24% Catering Sales/Event Consultants/Planners/Producersmajor market casinos

Catersource market segments:52% Independent Caterer, Event Venues, Banquet Facility

14% College/University, Healthcare, Foodservice

12% Restaurant, QSR, Retail, Deli, Supermarket

10% Convention Center, Conference Facility, Sports Arena

9% Hotel, Resort, Casino, Private Club

3% Planners, Consultants, Suppliers, Private Chefs

The Catersource audience includes: � Members of:

� NACE (National Association of Catering Executives) � The ICA (International Caterers Association) � The American Culinary Federation (ACF)

� National sports stadiums (luxury suite & special on-site event catering services) � The International Military Community Executives Association (IMCEA) civilian caterers contracted by the U.S.

Government to provide catered events to all branches of the U.S. military worldwide (Army, Navy, Air Force, Coast Guard, Marines)

Why Catersource?

Caterers buy volume because they serve volume guests — hundreds and thousands of

guests per event.

In fact, a caterer often serves more guests at a single event than

a restaurant serves in an entire week.

Unlike other foodservice segments, there is stability in the

catering sector. Important life events, inluding weddings and

anniversaries, are constant, a fact that keeps the catering industry

stable.

96% Make purchases or influence the decision makers relationship.

Page 4: Media Planner - Catersource...held in Las Vegas. This is the ultimate show for the catering industry where thousands of U.S. and international visitors and buyers come for the latest

LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected] 4

Reach more than 100,000 buyers

82% of Catersource magazine readers share their copy with one or more people and 25% share with 3 or more

people, increasing your reach to more than 100,000 buyers, per issue 7 times a year!

Who are our readers?

Our readers are established catering professionals who purchase in large volume.

67% of readers tell us they have made multiple purchases from

Catersource advertisers

84%In business for

more than 5 years

52%Report annual revenue

over $2 million

35%Employ a staff of 50+

Catersource readers are resourceful and loyal.94% Trust advertisers in Catersource and find them a credible and reliable source.

95% Actively refer to Catersource when looking for resources, recipes, trends and ideas for their events

57% Keep each issue as a resource for their business, indefinitely.

40% Have been subscribing to Catersource for 5 years or more and state they read it cover-to-cover, every issue.

Catering is their primary business.63% Own one or more venues

76% Cater to off-site locations

Catersource means business:

*2014 Catersource Readership Survey Report

Page 5: Media Planner - Catersource...held in Las Vegas. This is the ultimate show for the catering industry where thousands of U.S. and international visitors and buyers come for the latest

LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected] 5

Catersource Magazine

Catersource magazine is the nation’s leading B2B catering-

specific trade publication, distributing over 29,000

BPA-audited copies seven times a year, free of charge to qualified

on-premise, off-premise and noncommercial catering and

foodservice professionals.

BPA Worldwide is the largest auditor of media in the world, providing verified data

for advertisers and advertising agencies with independent assurance that they are

reaching the right audiences.

Catersource delivers solutionsYear after year, Catersource delivers a wide range of creative and innovative ideas to help catering and event professionals propel their businesses toward heightened fiscal performance.

Catering and event professionals turn to Catersource for solutions. When you advertise your products and services, you are building relationships with targeted industry buyers who are actively seeking new ways to stand out from their competitors.

Catersource magazine reaches buyers who are purchasing:

� Food & beverage � Coffee & tea � Wine, beer & spirits � Bar/bar service � Buffet equipment � Cooking appliances � Décor � Dinnerware

� Disposables � Entertainment

services � Floral & centerpieces � Kitchen equipment � Lighting & AV � Linens � Marketing services

� Outdoor cooking equipment

� Party supplies � Rentals � Sanitation � Smallwares � Software � Staffing

� Tabletop � Transport equipment � Tables & chairs � Technology � Uniforms � Vehicles � Wedding supplies

Bonus

Catersource magazine is also available as a digital

edition distributed to our digital subscribers. Your print ad in the digital edition has the added bonus of providing our

industry partners with a direct link to your

website.

Page 6: Media Planner - Catersource...held in Las Vegas. This is the ultimate show for the catering industry where thousands of U.S. and international visitors and buyers come for the latest

6

2015 Editorial CalendarIssue Date & Theme

Catering Segment

RecipeIdeas

Food BeverageServiceStyle

EquipmentSales &Marketing

Steal This Secial Focus SectionsSpaceClose

January Catering Trends

Sports,Stadiums & Luxury Suites

Dietary Restrictions

Molecular Magic

BeerFood Trucks & Mobile

Tech & Software for Caterers

BuffetsCreative Plating

� Sweet Treats & Eats � Designing Stations & Buffets

Thursday12/4/14

February The Show Issue

Non- Commercial Food Service

New Ideas for Lunches & Midday Trends

Snacks & Foods for On-the-Go

Bottled Beverages

TraditionalBuffets

Kitchen Tools

DécorVases & Vessels

$500 Product ShowcaseFriday

1/8

March/April Guide to Off-Site Catering

Colleges & Universities

Smoking, Grilling & BBQ

Outdoor Events & Festivals

Mocktails & Refreshers

Grilling Techniques

Outdoor Equipment

Tabletop Trends

Style at the Table

� Catering Conveniences: Plastics & Disposables

� In the Kitchen & On the Road: Cooking & Transport Equipment

Thursday2/26

May/June Weddings: Annual Taste, Style & Design Resource

Hotels, Resorts & Clubs

WeddingMenus

Desserts & Pastries

Wine/ Sparkling

Plated Service

Furniture, Tables & Chairs

Florals Appetizers � Bag It, Box It, Move It � Style & Fashion: Linens,

Décor, Uniforms & More

Thursday4/9

July/August Art of Catering Food Culinary Issue

Off-PremiseSpices & Sauces

Creative Proteins

Coffee, Water, & Tea

Education, Actions Stations & Interactive Presentations

Portable Cooking

Food DesignCreativeSignage

� Bite Size Service: Miniware, Small Plates, Picks & Skewers

� Culinary Look Book: Recipes & Resources

Friday6/11

September/October Holiday Celebrations

On-PremisePlating Options

Side Dishes

Cocktails & Mixology

Passed Trays & Family Style

Vehicles &Transport

Centerpieces

Glamour, Glitter & Elegance for Year End

� Savory Starters & Sweet Endings: Appetizers & Desserts

� Setting the Mood: Tabletops & Displays

Thursday8/13

November/December On-Site Catering

RestaurantsBreakfast & Brunch

Worldwide Flavors

Theme Beverages

Drop Off Delivery

Special Method Cooking

TablescapesBountiful Buffets

� Sensational Sips: Beverage Service

� Top Catering & Event Innovations of 2015

Thursday10/15

LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected]

Page 7: Media Planner - Catersource...held in Las Vegas. This is the ultimate show for the catering industry where thousands of U.S. and international visitors and buyers come for the latest

LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected] 7

Advertising Specifications

Follow these guidelines when submitting your materials for print.

ResolutionAll files and images must be at least 300 dpi. Web-based images are only 72 dpi, so please be sure to attach the original before sending your ad.

FontsAll fonts must be embedded or outlined — no font substitutions.

Trim, Bleed, and Center MarksMust be offset at least 1 ⁄4" (9 points) from the trim.

FormatsWe require digital files. Acceptable formats are: PDF, EPS, TIFF, JPEG, or Postscript. Please do not submit native application files such as Quark, Illustrator, etc. Illustrator EPS files are acceptable if fonts are outlined and all images are embedded at 300 dpi. All color except for paid spot colors, including placed images, illustrations, graphics, text, etc., set to CMYK or grayscale.

Email files to your advertising representative. Email should state publication name, issue number, advertiser name, contact name, and telephone number. Compressing (zipping or stuffing your file) will help to reduce the file size and prevent corruption. Over 10mb can be sent via Dropbox or Hightail.

Design & Production ServicesDesign and production charges are in addition to space rate and are non-commissionable, billed at $95/hr with a minimum of $25.All materials for ads requiring production or design must be received on or before materials due date (see rates & dates on the previous page).

I find useful, informative, educational and timely ideas

in every edition to incorporate into my daily business with

very little effort.”Executive Chef, Proof of the Pudding

Duluth, GA

Catersource provides up to date information.”

VP, The Culinary Institute of America Hyde Park, NY Dimensions

Size Wide Height

Spread* Create as 2 Full Page Ads

Full Page Bleed* 8.625" 11.125"

Full Page–Trim Size 8.375" 10.875"

Full Page–Live Area 7.125" 10"

2⁄3 Page Vertical 4.625" 10"

1⁄2 Page Horizontal 7.125" 4.875"

1⁄3 Page Square 4.625" 4.875"

1⁄3 Page Vertical 2.25" 10"

1⁄6 Page Horizontal 4.625" 2.3125"

1⁄6 Page Vertical 2.25" 4.875"

* Submit spreads as 2 full page ads, including bleed. Bleeds available on full page and spreads only.

2/3 VERT 1/3 VERT 1/3 SQ

1/2 HORZ

1/6 HORZ

1/6 VERT

Page 8: Media Planner - Catersource...held in Las Vegas. This is the ultimate show for the catering industry where thousands of U.S. and international visitors and buyers come for the latest

LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected] 8

Digital Notifications

As part of the seven issues of Catersource magazine, we notify our subscribers when the digital edition is online and ready to be

viewed. Be part of this digital notification eblast with a custom

display ad. This highly visible eblast is sent seven times a year,

giving you targeted exposure at an affordable rate.

Digital Notification ......................................................

Digital Notification dates are filled on a first come, first served basis.

Submit materials to your Account Executive.

Digital Edition Distribution CalendarIssue Date Eblast Date Materials Due

January 1/7 12/30/14

February 2/5 1/29

March/April 4/2 3/26

May/June 5/7 4/30

July/August 7/6 6/29

September/October 9/8 9/1

November/December 11/10 11/3

Digital Notification Eblast Display Ad � 2.5" x 6.25" � JPG or PDF, 300 dpi � One URL link

Bonus

Plus, as a bonus you receive additional exposure with a blow-in ad that will

appear directly on the front page of the Digital Edition.

u

BONUS Digital Edition Blow-In

� 2.5" x 6.25"/2 sided � PDF, 300 dpi

� One URL link

v

w

Page 9: Media Planner - Catersource...held in Las Vegas. This is the ultimate show for the catering industry where thousands of U.S. and international visitors and buyers come for the latest

LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected] 9

Enewsletter Get Fresh

The Catersource Enewsletter Get Fresh is distributed monthly

to 30,000 subscribers. Along with catering tips and industry news,

your message will be delivered to caterers across the country.

Your ad message and link will be directed to caterers who are

looking to buy catering products and services.

Get Fresh is perfect for LTOs, recipes, and calls to action.

Engage caterers with product visibility in Get Fresh!

GET FRESH Editorial Calendar

SpecsuHeader Banner (one per issue) .................. 700 pixels x 184 pixels

vDisplay Ad (one per issue) .......................... 552 pixels x 254 pixels

wSkyscrapers (two per issue) ....................... 187 pixels x 309 pixels

xFooter Ad (one per issue) ............................ 700 pixels x 184 pixels � JPG, Animated GIF or PDF files � One URL link

Issue Date Distributed Theme Materials Due

January 1/21 2015 Trends 1/14

February 2/18 Show Preview 2/11

March 3/25Catersource Conference & Tradeshow

3/18

April 4/22Summertime Outdoor Events

4/15

May 5/20Weddings, Tabletops and Buffets

5/13

June 6/17 Cool Summer Menu Ideas 6/10

July 7/22Summer Desserts and Presentations

7/15

August 8/26 Creating Fall Parties 8/19

September 9/23 Fall Menu Ideas 9/16

October 10/21 International Inspiration 10/14

November 11/18 Winter Décor 11/11

December 12/16 Year in Review 12/9

Editorial SponsorshipsSelect the content that best suits you ......................................................

Your sponsorship includes company name recognition within banner ad, article headline, and online content (see sample at left). Your ad is also linked to your SourceBook page on catersource.com. � Online ad specs: 700 x 184

Recipe .......................................................................................................Your recipe and photo will be highlighted in the newsletter and featured online with a banner ad. Online recipe includes a link to your SourceBook page on catersource.com. � Online ad specs: 700 x 184

Giveaway ...................................................................................................You provide an item to give away, a 25 word description, and a photo of the item. We’ll collect email addresses and provide them to you to select a winner. We’ll announce the winner in Get Fresh.

Ads are filled on a first come, first served basis. All rates are net.

� Feature Story � Business � Steal This

u

v

w

w

x

Page 10: Media Planner - Catersource...held in Las Vegas. This is the ultimate show for the catering industry where thousands of U.S. and international visitors and buyers come for the latest

LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected] 10

Exclusive Emails

Catersource offers exclusive delivery of your message to

our database of 30,000 catering industry professionals. Great exposure and highly targeted

subscribers make this advertising opportunity an exceptional value.

Advertising InformationExclusive Emails .................................................................Exclusive Email dates are filled on a first come, first served basis. All rates are net.

Rate includes: � Custom subject line � 2 tests before sending

Please note additional fees if applicable: � $100 each additional test proof (after 2) � $250 cancellation fee within 5 days of scheduled delivery � $500 cancellation fee after testing has begun

Specs: � Max 800 pixels wide, 300dpi � Finalized HTML creative, may have multiple url links � Submit materials to your Account Executive.

Distributed Materials Due

Janu

ary

1/12 1/5

1/15 1/8

1/23 1/16

1/27 1/20

1/29 1/22

Febr

uary

2/10 2/3

2/12 2/5

2/19 2/12

2/26 2/19

Mar

ch

3/3 2/24

3/12 3/5

3/19 3/12

3/26 3/19

3/31 3/24

Distributed Materials Due

Apr

il

4/9 4/2

4/13 4/6

4/23 4/16

4/30 4/23

May

5/11 5/4

5/14 5/7

5/21 5/14

5/28 5/21

June

6/4 5/28

6/11 6/4

6/22 6/15

6/25 6/18

Distributed Materials Due

July

7/1 6/24

7/9 7/2

7/16 7/9

7/20 7/13

Aug

ust

8/6 7/30

8/18 8/11

8/20 8/13

8/24 8/17

8/27 8/20

Sept

embe

r

9/1 8/25

9/10 9/3

9/17 9/10

9/21 9/14

9/28 9/21

Distributed Materials Due

Oct

ober

10/8 10/1

10/15 10/8

10/19 10/12

10/26 10/19

10/29 10/22

Nov

embe

r 11/5 10/29

11/12 11/5

11/16 11/9

11/30 11/23

Dec

embe

r 12/3 11/26

12/10 12/3

12/14 12/7

12/21 12/14

Always looking for new ideas. Looking for equipment that makes preparation easier.”

Owner, Grand Affair Foods and Catering Bakersfield, CA

Page 11: Media Planner - Catersource...held in Las Vegas. This is the ultimate show for the catering industry where thousands of U.S. and international visitors and buyers come for the latest

LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected] 11

On the Market Now

On the Market Now is emailed at the beginning of each month

to 30,000 opt-in catering industry professionals. Take

this opportunity to introduce, launch, or test market your

company’s product to the catering audience. Special offers, recipes,

and giveaways will engage our audience and make your

promotion stand out.

Distribution CalendarIssue Distributed Materials Due

January 1/5 12/29

February 2/2 1/26

March 3/16 3/2

April 4/6 3/30

May 5/4 4/27

June 6/1 5/18

July 7/13 7/6

August 8/3 7/27

September 9/14 9/8

October 10/5 9/28

November 11/2 10/26

December 12/7 11/30

Submit materials to your Account Executive

Materials due the Tuesday prior to distribution

Advertising InformaitonOn the Market Now ...................................................................................Ad positions are filled on a first come, first served basis, with a maximum total of 12 ads per issue. All rates are net.

Rate includes: � 25 character headline � 50 words of copy � One phone number � One URL link � One image: JPG format preferred 290 pixels wide x 150 pixels high

We order new inventory based on trends the Caterers are

looking for. Helps a lot for future growth in our business.”

Vice President, Rent All of Tampa Inc. Tampa, FL

Page 12: Media Planner - Catersource...held in Las Vegas. This is the ultimate show for the catering industry where thousands of U.S. and international visitors and buyers come for the latest

LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected] 12

Catersource.com Advertising

Visitors come to catersource.com for up-to-the-minute information

on catering topics relevant to their business.

Valuable resources for caterers include our extensive online

library, recipes, industry news, consulting services, Conference

& Tradeshow information, current and past magazine

issues and the SourceBook.

Promote your products and services to thousands of caterers

24/7 on America’s number one website for catering industry

professionals!

Top Banner SpecsHome Page .....................................................................................

Resources ......................................................................................

Conference & Tradeshow ..............................................................

Magazine ........................................................................................

Specs: � 475 pixels wide x 83 pixels high � JPG or animated GIF � No Flash files � 100k max size � Includes web link

Home Page Ad SpecsTop Right Postion ...........................................................................374 pixels wide x 146 pixels high

Middle Left Postion ........................................................................512 pixels wide x 96 pixels high

Bottom Footer ................................................................................512 pixels wide x 96 pixels high

Specs: � JPG or animated GIF � No Flash files � 100k max size � Includes web link

All rates are net.

Submit materials to your Account Executive.

85%of Catersource magazine readers are website visitors. Catersource

helps you build an ongoing relationship with these buyers.

13,176Monthly Average Unique Visitors

91,157Monthly Average

Page Views

8:00Time Spent On Site

Per Visit

Page 13: Media Planner - Catersource...held in Las Vegas. This is the ultimate show for the catering industry where thousands of U.S. and international visitors and buyers come for the latest

LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected] 13

Catering remains the fastest growing segment in foodservice. Catersource brings you the most targeted, highly-qualified buying audience in the industry. Secure your exhibit space now before the show floor sells out.

$19 Million was sold on the show floor in 2014. This is a buying show. If you’re a manufacturer or sell direct, you’ll secure more sales, and make an immediate impact on your business!

Access to 8,000+ buyers. The ability to interact with independent catering companies, venues, hotels, foodservice operators, restaurants, supermarkets, event producers and more.

$45 billion spending increases as the catering market expands, growing another +5.6% in 2014.

Exhibit at the Tradeshow March 10-11, 2015 and maximize your growth opportunities. Spacing is selling fast. Click Here for highlights from the 2014 Catersource Tradeshow!

CSES Event

The Catersource & Event Solutions Conference &

Tradeshow is the largest conference dedicated to the

catering industry and is held in Las Vegas each year in late winter

(February/March).

I have put several practices from Catersource into place and saw a 34% increase in

sales last year.”Catering Manager,

Martin’s Supermarkets Southbend, IN

Page 14: Media Planner - Catersource...held in Las Vegas. This is the ultimate show for the catering industry where thousands of U.S. and international visitors and buyers come for the latest

LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected] 14

Show Guide Advertising

Hundreds of companies exhibit at the Catersource and Event-Solutions

Conference & Tradeshow year after year to showcase their products

and services to the most targeted catering and event audience in the world. Our 2015 event takes place

March 8–11 at Caesars Palace and the Las Vegas Convention Center.

Drive traffic to your booth with an ad in the Catersource & Event Solutions

2015 SHOW GUIDE!

Circulation of 18,000 copies includes onsite distribution at the Tradeshow

and inside attendee tote bags at registration. Your ad purchase also includes an upgraded booth listing

with your company name in bold and page number reference to your ad. Post event, attendees keep and use this guide as a valuable vendor

resource throughout the year.

DeadlinesSpace reservation: February 3Materials due: February 10

ResolutionAll files and images must be at least 300 dpi. Web-based images are only 72 dpi, so please be sure to attach the original before sending your ad.

FontsAll fonts must be embedded or outlined—no font substitutions.

Trim, Bleed, and Center MarksMust be offset at least 1 ⁄4" (9 points) from the trim.

FormatsWe require digital files. Acceptable formats are: PDF, EPS, TIFF, JPEG, or Postscript. Please do not submit native application files such as Quark, Illustrator, etc. Illustrator EPS files are acceptable if fonts are outlined and all images are embedded at 300 dpi. All color except for paid spot colors, including placed images, illustrations, graphics, text, etc., set to CMYK or grayscale.

Email files to your advertising representative. Email should state publication name, issue number, advertiser name, contact name, and telephone number. Compressing (zipping or stuffing) your file will help to reduce the file size and prevent corruption. Over 10MB can be sent via Dropbox or Hightail.

To learn more about the power of Catersource live events, exhibiting and sponsorships, contact:Dave Pruka, 612.253.2026 [email protected]

Kathryn Frankson, 612.253.2021 [email protected]

SpecsSize Width Height

Spread* create as 2 full page ads

Full Page w/bleed 8.625" 11.125"

Full Page Trim 8.375" 10.875"

Full Page Live Area 7.125" 10"

1⁄2 Page 7.125" 4.875"

1/4 Page 3.435" 4.875"

* Submit spreads as 2 full page ads, including bleed. Bleeds only available for full page and spreads.

Page 15: Media Planner - Catersource...held in Las Vegas. This is the ultimate show for the catering industry where thousands of U.S. and international visitors and buyers come for the latest

LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected] 15

Exclusive Show E-Blasts

Reach engaged conference attendees

Build visibility prior to the Catersource Conference &

Tradeshow, drive traffic to your booth, promote special offers,

and maximize exposure for onsite demonstrations. Also,

reach buyers post show to follow up, provide additional product

information, extend special offers, and stay top of mind. Limited

dates are available, so reserve your date today.

PreshowMonday, February 23 Wednesday, February 25 Thursday, March 5

Post ShowTuesday, March 17 Thursday, March 19

Catersource continuously brings me new ideas and keeps

me on top of new trends.”Associate Director, University of Maine

Orono, Maine

Page 16: Media Planner - Catersource...held in Las Vegas. This is the ultimate show for the catering industry where thousands of U.S. and international visitors and buyers come for the latest

LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected] 16

On the Show Floor Now

Our bonus show edition of On The Show Floor Now is an interactive

PDF issue delivered to the 4,000+ highly-engaged Conference

attendees before the 2015 show (Monday, March 2nd) and again after the show (Monday, March 30th). Take this opportunity to

promote special offers, discounts and rates or booth promotions

and giveaways to attendees who will be walking the show floor!

Advertising InformationOn the Show Floor Now ............................................Ad positions are filled on a first come, first served basis. All rates are net.

Rate includes: � 25 character headline � 50 words of copy � One phone number � Booth # � One URL link � One image: JPG format preferred 290 pixels wide x 150 pixels high

Submit materials to your Account Executive

PRESHOWMonday, March 2 submit materials February 23

POST SHOWMonday, March 30 submit materials March 23

Being in the “restaurant” side if the hospitality

business we gather inspiration from many

areas of the catering world. Catersource is a quick way

for me to maintain insight on current catering trends.”

Partner, Rockit Ranch Productions Chicago, IL

Page 17: Media Planner - Catersource...held in Las Vegas. This is the ultimate show for the catering industry where thousands of U.S. and international visitors and buyers come for the latest

LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected] 17

This is not your ordinary textbook, cookie-cutter classroom setting at a culinary training program but a real experience of shared learning. The annual conference presented by Catersource and the International Caterers Association is an opportunity to:

� Meet other professionals currently working in catering kitchens and gain first-hand knowledge, relate to the day-to-day business of catering, share truly original ideas, discuss ground-up trends and learn what inspires their growing imaginations.

� Listen to high-energy, enthusiastic presenters willing to share and tell all about their catering experiences in a fun and relaxed environment.

� Be up close to the demonstrations so you don’t miss a thing; intimate enough to ask the chef presenter questions.

� Taste flavor profiles and textures and observe the food styling and presentations while chefs demonstrate the preparation from the stage.

The Art of Catering Food

The Art of Catering Food [AOCF] is a three-day culinary-focused event held each year in the late

summer (July/August), This is where food industry professionals

unite to learn from world-class catering chefs in an unique and

intimate setting.

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Ron Bigley, Brand Director Contact: [email protected] Direct: 612-253-2038Job duties: Ron heads up the direction, strategy, and day-to-day business practices for Catersource and Event Solutions.With the company since: 2004

Diana Brasch, Event Director Contact: [email protected] Direct: 612-253-2024Job duties: Diana is the brains behind our tradeshows and conferences.With the company since: 2014

Alyssa Brooks, Marketing Manager Contact: [email protected] Direct: 612-253-2043Job duties: Alyssa develops and designs marketing and advertising materials, e-newsletters, and web and social media content for both the Catersource and Event Solutions brands.With the company since: 2010

Kathryn Frankson, Senior Account Manager Contact: [email protected] Direct: 612-253-2021Job duties: Kathryn successfully develops live event and media campaigns, driving business and brand development for Catersource clients and partners.With the company since: 2006

Jessica Jordani, Marketing Manager Contact: [email protected] Direct: 612-253-2022Job duties: Jessica develops and designs marketing and advertising materials, e-newsletters, and web and social media content for both the Catersource and Event Solutions brands.With the company since: 2014

David Pruka, Director of Tradeshow Sales Contact: [email protected] Direct: 612-253-2026Job duties: In his role as Tradeshow Director, David pulls the right companies into the annual Catersource tradeshow for an experience that is successful for both vendors and attendees.With the company since: 2006

Angie Ridgeway, Office Manager / Sales Assistant Contact: [email protected] Direct: 612-253-2028Job duties: Angie’s organizational skills keep our team running smoothly — and her responsibilities range from sales and client support to accounting and many other aspects of the Catersource business.With the company since: 2012

Laurie Scheel, Advertising Director Contact: [email protected] Direct: 612-253-2034Job duties: Laurie manages the magazine’s advertising department and thrives on helping advertisers and agencies discover the buying power of America’s $45-million professional catering and events industry.With the company since: 2003

Kathleen Stoehr, Publisher & Executive Editor Contact: [email protected] Direct: 612-253-200Job duties: Kathleen is responsible for aligning and building the Catersource brand with high-quality content through management of Catersource magazine and its digital products.With the company since: 2014

Kasia Thiele, Director of Marketing Contact: [email protected] Direct: 612-253-2023Job duties: Kasia leads the marketing team for both the Catersource and Event Solutions brands.With the company since: 2014

Meet the Team