media planner - catersource...held in las vegas. this is the ultimate show for the catering industry...
TRANSCRIPT
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2015 Media Planner
catersource.com
Engage, Educate and Celebrate the Catering Industry
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LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected] 2
Catersource magazine is the nation’s go-to resource for catering and event professionals, covering emerging trends, sales and marketing, new products and technology, and menu creation and innovation, as well as profiles of rising stars, industry influencers, and leading companies shaping the future of the hospitality industry.
Catersource events include the Catersource and Event Solutions Conference & Tradeshow held in Las Vegas. This is the ultimate show for the catering industry where thousands of U.S. and international visitors and buyers come for the latest products, technology, and education in catering and event planning.
Additionally, the Art of Catering Food conference is a boutique, culinary focused event, connecting culinary professionals and foodservice brands for three days of food focused education.
A membership program (Leading Caterers of America), a consulting unit (CCU), a monthly e-newsletter (Get Fresh), online marketing products, published books and DVDs, a solid social media presence, and the most reliable staff in the industry round out its offerings, with (shhhh!) more to come in 2015.
What is Catersource?
Catersource is an award-winning magazine and America’s number
one media and events brand for the $45 billion professional
catering industry.
A wonderful resource for our team! This is a one of kind
business and it is great to have Catersource dedicated to connecting and inspiring
caterers across the country.”Director of Sales & Marketing,
A Joy Wallace Catering, Design & Special Events
Miami, FL
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LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected] 3
Educate, engage and celebrate the catering industryCatersource is the #1 catering-specific media brand for America s $45-billion professional catering industry and will connect your company to an audience with enormous buying power: owners, CEOs, executive chefs, and highly placed managers who are the key purchasers and decision-makers of their companies.
Catersource reaches buyers!48% Owners/CEOs/Presidents/General Managers/VPs
28% Executive Chefs/F&B Directors/Culinary & BOH Professionals
24% Catering Sales/Event Consultants/Planners/Producersmajor market casinos
Catersource market segments:52% Independent Caterer, Event Venues, Banquet Facility
14% College/University, Healthcare, Foodservice
12% Restaurant, QSR, Retail, Deli, Supermarket
10% Convention Center, Conference Facility, Sports Arena
9% Hotel, Resort, Casino, Private Club
3% Planners, Consultants, Suppliers, Private Chefs
The Catersource audience includes: � Members of:
� NACE (National Association of Catering Executives) � The ICA (International Caterers Association) � The American Culinary Federation (ACF)
� National sports stadiums (luxury suite & special on-site event catering services) � The International Military Community Executives Association (IMCEA) civilian caterers contracted by the U.S.
Government to provide catered events to all branches of the U.S. military worldwide (Army, Navy, Air Force, Coast Guard, Marines)
Why Catersource?
Caterers buy volume because they serve volume guests — hundreds and thousands of
guests per event.
In fact, a caterer often serves more guests at a single event than
a restaurant serves in an entire week.
Unlike other foodservice segments, there is stability in the
catering sector. Important life events, inluding weddings and
anniversaries, are constant, a fact that keeps the catering industry
stable.
96% Make purchases or influence the decision makers relationship.
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LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected] 4
Reach more than 100,000 buyers
82% of Catersource magazine readers share their copy with one or more people and 25% share with 3 or more
people, increasing your reach to more than 100,000 buyers, per issue 7 times a year!
Who are our readers?
Our readers are established catering professionals who purchase in large volume.
67% of readers tell us they have made multiple purchases from
Catersource advertisers
84%In business for
more than 5 years
52%Report annual revenue
over $2 million
35%Employ a staff of 50+
Catersource readers are resourceful and loyal.94% Trust advertisers in Catersource and find them a credible and reliable source.
95% Actively refer to Catersource when looking for resources, recipes, trends and ideas for their events
57% Keep each issue as a resource for their business, indefinitely.
40% Have been subscribing to Catersource for 5 years or more and state they read it cover-to-cover, every issue.
Catering is their primary business.63% Own one or more venues
76% Cater to off-site locations
Catersource means business:
*2014 Catersource Readership Survey Report
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LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected] 5
Catersource Magazine
Catersource magazine is the nation’s leading B2B catering-
specific trade publication, distributing over 29,000
BPA-audited copies seven times a year, free of charge to qualified
on-premise, off-premise and noncommercial catering and
foodservice professionals.
BPA Worldwide is the largest auditor of media in the world, providing verified data
for advertisers and advertising agencies with independent assurance that they are
reaching the right audiences.
Catersource delivers solutionsYear after year, Catersource delivers a wide range of creative and innovative ideas to help catering and event professionals propel their businesses toward heightened fiscal performance.
Catering and event professionals turn to Catersource for solutions. When you advertise your products and services, you are building relationships with targeted industry buyers who are actively seeking new ways to stand out from their competitors.
Catersource magazine reaches buyers who are purchasing:
� Food & beverage � Coffee & tea � Wine, beer & spirits � Bar/bar service � Buffet equipment � Cooking appliances � Décor � Dinnerware
� Disposables � Entertainment
services � Floral & centerpieces � Kitchen equipment � Lighting & AV � Linens � Marketing services
� Outdoor cooking equipment
� Party supplies � Rentals � Sanitation � Smallwares � Software � Staffing
� Tabletop � Transport equipment � Tables & chairs � Technology � Uniforms � Vehicles � Wedding supplies
Bonus
Catersource magazine is also available as a digital
edition distributed to our digital subscribers. Your print ad in the digital edition has the added bonus of providing our
industry partners with a direct link to your
website.
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2015 Editorial CalendarIssue Date & Theme
Catering Segment
RecipeIdeas
Food BeverageServiceStyle
EquipmentSales &Marketing
Steal This Secial Focus SectionsSpaceClose
January Catering Trends
Sports,Stadiums & Luxury Suites
Dietary Restrictions
Molecular Magic
BeerFood Trucks & Mobile
Tech & Software for Caterers
BuffetsCreative Plating
� Sweet Treats & Eats � Designing Stations & Buffets
Thursday12/4/14
February The Show Issue
Non- Commercial Food Service
New Ideas for Lunches & Midday Trends
Snacks & Foods for On-the-Go
Bottled Beverages
TraditionalBuffets
Kitchen Tools
DécorVases & Vessels
$500 Product ShowcaseFriday
1/8
March/April Guide to Off-Site Catering
Colleges & Universities
Smoking, Grilling & BBQ
Outdoor Events & Festivals
Mocktails & Refreshers
Grilling Techniques
Outdoor Equipment
Tabletop Trends
Style at the Table
� Catering Conveniences: Plastics & Disposables
� In the Kitchen & On the Road: Cooking & Transport Equipment
Thursday2/26
May/June Weddings: Annual Taste, Style & Design Resource
Hotels, Resorts & Clubs
WeddingMenus
Desserts & Pastries
Wine/ Sparkling
Plated Service
Furniture, Tables & Chairs
Florals Appetizers � Bag It, Box It, Move It � Style & Fashion: Linens,
Décor, Uniforms & More
Thursday4/9
July/August Art of Catering Food Culinary Issue
Off-PremiseSpices & Sauces
Creative Proteins
Coffee, Water, & Tea
Education, Actions Stations & Interactive Presentations
Portable Cooking
Food DesignCreativeSignage
� Bite Size Service: Miniware, Small Plates, Picks & Skewers
� Culinary Look Book: Recipes & Resources
Friday6/11
September/October Holiday Celebrations
On-PremisePlating Options
Side Dishes
Cocktails & Mixology
Passed Trays & Family Style
Vehicles &Transport
Centerpieces
Glamour, Glitter & Elegance for Year End
� Savory Starters & Sweet Endings: Appetizers & Desserts
� Setting the Mood: Tabletops & Displays
Thursday8/13
November/December On-Site Catering
RestaurantsBreakfast & Brunch
Worldwide Flavors
Theme Beverages
Drop Off Delivery
Special Method Cooking
TablescapesBountiful Buffets
� Sensational Sips: Beverage Service
� Top Catering & Event Innovations of 2015
Thursday10/15
LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected]
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LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected] 7
Advertising Specifications
Follow these guidelines when submitting your materials for print.
ResolutionAll files and images must be at least 300 dpi. Web-based images are only 72 dpi, so please be sure to attach the original before sending your ad.
FontsAll fonts must be embedded or outlined — no font substitutions.
Trim, Bleed, and Center MarksMust be offset at least 1 ⁄4" (9 points) from the trim.
FormatsWe require digital files. Acceptable formats are: PDF, EPS, TIFF, JPEG, or Postscript. Please do not submit native application files such as Quark, Illustrator, etc. Illustrator EPS files are acceptable if fonts are outlined and all images are embedded at 300 dpi. All color except for paid spot colors, including placed images, illustrations, graphics, text, etc., set to CMYK or grayscale.
Email files to your advertising representative. Email should state publication name, issue number, advertiser name, contact name, and telephone number. Compressing (zipping or stuffing your file) will help to reduce the file size and prevent corruption. Over 10mb can be sent via Dropbox or Hightail.
Design & Production ServicesDesign and production charges are in addition to space rate and are non-commissionable, billed at $95/hr with a minimum of $25.All materials for ads requiring production or design must be received on or before materials due date (see rates & dates on the previous page).
I find useful, informative, educational and timely ideas
in every edition to incorporate into my daily business with
very little effort.”Executive Chef, Proof of the Pudding
Duluth, GA
Catersource provides up to date information.”
VP, The Culinary Institute of America Hyde Park, NY Dimensions
Size Wide Height
Spread* Create as 2 Full Page Ads
Full Page Bleed* 8.625" 11.125"
Full Page–Trim Size 8.375" 10.875"
Full Page–Live Area 7.125" 10"
2⁄3 Page Vertical 4.625" 10"
1⁄2 Page Horizontal 7.125" 4.875"
1⁄3 Page Square 4.625" 4.875"
1⁄3 Page Vertical 2.25" 10"
1⁄6 Page Horizontal 4.625" 2.3125"
1⁄6 Page Vertical 2.25" 4.875"
* Submit spreads as 2 full page ads, including bleed. Bleeds available on full page and spreads only.
2/3 VERT 1/3 VERT 1/3 SQ
1/2 HORZ
1/6 HORZ
1/6 VERT
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LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected] 8
Digital Notifications
As part of the seven issues of Catersource magazine, we notify our subscribers when the digital edition is online and ready to be
viewed. Be part of this digital notification eblast with a custom
display ad. This highly visible eblast is sent seven times a year,
giving you targeted exposure at an affordable rate.
Digital Notification ......................................................
Digital Notification dates are filled on a first come, first served basis.
Submit materials to your Account Executive.
Digital Edition Distribution CalendarIssue Date Eblast Date Materials Due
January 1/7 12/30/14
February 2/5 1/29
March/April 4/2 3/26
May/June 5/7 4/30
July/August 7/6 6/29
September/October 9/8 9/1
November/December 11/10 11/3
Digital Notification Eblast Display Ad � 2.5" x 6.25" � JPG or PDF, 300 dpi � One URL link
Bonus
Plus, as a bonus you receive additional exposure with a blow-in ad that will
appear directly on the front page of the Digital Edition.
u
BONUS Digital Edition Blow-In
� 2.5" x 6.25"/2 sided � PDF, 300 dpi
� One URL link
v
w
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LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected] 9
Enewsletter Get Fresh
The Catersource Enewsletter Get Fresh is distributed monthly
to 30,000 subscribers. Along with catering tips and industry news,
your message will be delivered to caterers across the country.
Your ad message and link will be directed to caterers who are
looking to buy catering products and services.
Get Fresh is perfect for LTOs, recipes, and calls to action.
Engage caterers with product visibility in Get Fresh!
GET FRESH Editorial Calendar
SpecsuHeader Banner (one per issue) .................. 700 pixels x 184 pixels
vDisplay Ad (one per issue) .......................... 552 pixels x 254 pixels
wSkyscrapers (two per issue) ....................... 187 pixels x 309 pixels
xFooter Ad (one per issue) ............................ 700 pixels x 184 pixels � JPG, Animated GIF or PDF files � One URL link
Issue Date Distributed Theme Materials Due
January 1/21 2015 Trends 1/14
February 2/18 Show Preview 2/11
March 3/25Catersource Conference & Tradeshow
3/18
April 4/22Summertime Outdoor Events
4/15
May 5/20Weddings, Tabletops and Buffets
5/13
June 6/17 Cool Summer Menu Ideas 6/10
July 7/22Summer Desserts and Presentations
7/15
August 8/26 Creating Fall Parties 8/19
September 9/23 Fall Menu Ideas 9/16
October 10/21 International Inspiration 10/14
November 11/18 Winter Décor 11/11
December 12/16 Year in Review 12/9
Editorial SponsorshipsSelect the content that best suits you ......................................................
Your sponsorship includes company name recognition within banner ad, article headline, and online content (see sample at left). Your ad is also linked to your SourceBook page on catersource.com. � Online ad specs: 700 x 184
Recipe .......................................................................................................Your recipe and photo will be highlighted in the newsletter and featured online with a banner ad. Online recipe includes a link to your SourceBook page on catersource.com. � Online ad specs: 700 x 184
Giveaway ...................................................................................................You provide an item to give away, a 25 word description, and a photo of the item. We’ll collect email addresses and provide them to you to select a winner. We’ll announce the winner in Get Fresh.
Ads are filled on a first come, first served basis. All rates are net.
� Feature Story � Business � Steal This
u
v
w
w
x
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LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected] 10
Exclusive Emails
Catersource offers exclusive delivery of your message to
our database of 30,000 catering industry professionals. Great exposure and highly targeted
subscribers make this advertising opportunity an exceptional value.
Advertising InformationExclusive Emails .................................................................Exclusive Email dates are filled on a first come, first served basis. All rates are net.
Rate includes: � Custom subject line � 2 tests before sending
Please note additional fees if applicable: � $100 each additional test proof (after 2) � $250 cancellation fee within 5 days of scheduled delivery � $500 cancellation fee after testing has begun
Specs: � Max 800 pixels wide, 300dpi � Finalized HTML creative, may have multiple url links � Submit materials to your Account Executive.
Distributed Materials Due
Janu
ary
1/12 1/5
1/15 1/8
1/23 1/16
1/27 1/20
1/29 1/22
Febr
uary
2/10 2/3
2/12 2/5
2/19 2/12
2/26 2/19
Mar
ch
3/3 2/24
3/12 3/5
3/19 3/12
3/26 3/19
3/31 3/24
Distributed Materials Due
Apr
il
4/9 4/2
4/13 4/6
4/23 4/16
4/30 4/23
May
5/11 5/4
5/14 5/7
5/21 5/14
5/28 5/21
June
6/4 5/28
6/11 6/4
6/22 6/15
6/25 6/18
Distributed Materials Due
July
7/1 6/24
7/9 7/2
7/16 7/9
7/20 7/13
Aug
ust
8/6 7/30
8/18 8/11
8/20 8/13
8/24 8/17
8/27 8/20
Sept
embe
r
9/1 8/25
9/10 9/3
9/17 9/10
9/21 9/14
9/28 9/21
Distributed Materials Due
Oct
ober
10/8 10/1
10/15 10/8
10/19 10/12
10/26 10/19
10/29 10/22
Nov
embe
r 11/5 10/29
11/12 11/5
11/16 11/9
11/30 11/23
Dec
embe
r 12/3 11/26
12/10 12/3
12/14 12/7
12/21 12/14
Always looking for new ideas. Looking for equipment that makes preparation easier.”
Owner, Grand Affair Foods and Catering Bakersfield, CA
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LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected] 11
On the Market Now
On the Market Now is emailed at the beginning of each month
to 30,000 opt-in catering industry professionals. Take
this opportunity to introduce, launch, or test market your
company’s product to the catering audience. Special offers, recipes,
and giveaways will engage our audience and make your
promotion stand out.
Distribution CalendarIssue Distributed Materials Due
January 1/5 12/29
February 2/2 1/26
March 3/16 3/2
April 4/6 3/30
May 5/4 4/27
June 6/1 5/18
July 7/13 7/6
August 8/3 7/27
September 9/14 9/8
October 10/5 9/28
November 11/2 10/26
December 12/7 11/30
Submit materials to your Account Executive
Materials due the Tuesday prior to distribution
Advertising InformaitonOn the Market Now ...................................................................................Ad positions are filled on a first come, first served basis, with a maximum total of 12 ads per issue. All rates are net.
Rate includes: � 25 character headline � 50 words of copy � One phone number � One URL link � One image: JPG format preferred 290 pixels wide x 150 pixels high
We order new inventory based on trends the Caterers are
looking for. Helps a lot for future growth in our business.”
Vice President, Rent All of Tampa Inc. Tampa, FL
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LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected] 12
Catersource.com Advertising
Visitors come to catersource.com for up-to-the-minute information
on catering topics relevant to their business.
Valuable resources for caterers include our extensive online
library, recipes, industry news, consulting services, Conference
& Tradeshow information, current and past magazine
issues and the SourceBook.
Promote your products and services to thousands of caterers
24/7 on America’s number one website for catering industry
professionals!
Top Banner SpecsHome Page .....................................................................................
Resources ......................................................................................
Conference & Tradeshow ..............................................................
Magazine ........................................................................................
Specs: � 475 pixels wide x 83 pixels high � JPG or animated GIF � No Flash files � 100k max size � Includes web link
Home Page Ad SpecsTop Right Postion ...........................................................................374 pixels wide x 146 pixels high
Middle Left Postion ........................................................................512 pixels wide x 96 pixels high
Bottom Footer ................................................................................512 pixels wide x 96 pixels high
Specs: � JPG or animated GIF � No Flash files � 100k max size � Includes web link
All rates are net.
Submit materials to your Account Executive.
85%of Catersource magazine readers are website visitors. Catersource
helps you build an ongoing relationship with these buyers.
13,176Monthly Average Unique Visitors
91,157Monthly Average
Page Views
8:00Time Spent On Site
Per Visit
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LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected] 13
Catering remains the fastest growing segment in foodservice. Catersource brings you the most targeted, highly-qualified buying audience in the industry. Secure your exhibit space now before the show floor sells out.
$19 Million was sold on the show floor in 2014. This is a buying show. If you’re a manufacturer or sell direct, you’ll secure more sales, and make an immediate impact on your business!
Access to 8,000+ buyers. The ability to interact with independent catering companies, venues, hotels, foodservice operators, restaurants, supermarkets, event producers and more.
$45 billion spending increases as the catering market expands, growing another +5.6% in 2014.
Exhibit at the Tradeshow March 10-11, 2015 and maximize your growth opportunities. Spacing is selling fast. Click Here for highlights from the 2014 Catersource Tradeshow!
CSES Event
The Catersource & Event Solutions Conference &
Tradeshow is the largest conference dedicated to the
catering industry and is held in Las Vegas each year in late winter
(February/March).
I have put several practices from Catersource into place and saw a 34% increase in
sales last year.”Catering Manager,
Martin’s Supermarkets Southbend, IN
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LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected] 14
Show Guide Advertising
Hundreds of companies exhibit at the Catersource and Event-Solutions
Conference & Tradeshow year after year to showcase their products
and services to the most targeted catering and event audience in the world. Our 2015 event takes place
March 8–11 at Caesars Palace and the Las Vegas Convention Center.
Drive traffic to your booth with an ad in the Catersource & Event Solutions
2015 SHOW GUIDE!
Circulation of 18,000 copies includes onsite distribution at the Tradeshow
and inside attendee tote bags at registration. Your ad purchase also includes an upgraded booth listing
with your company name in bold and page number reference to your ad. Post event, attendees keep and use this guide as a valuable vendor
resource throughout the year.
DeadlinesSpace reservation: February 3Materials due: February 10
ResolutionAll files and images must be at least 300 dpi. Web-based images are only 72 dpi, so please be sure to attach the original before sending your ad.
FontsAll fonts must be embedded or outlined—no font substitutions.
Trim, Bleed, and Center MarksMust be offset at least 1 ⁄4" (9 points) from the trim.
FormatsWe require digital files. Acceptable formats are: PDF, EPS, TIFF, JPEG, or Postscript. Please do not submit native application files such as Quark, Illustrator, etc. Illustrator EPS files are acceptable if fonts are outlined and all images are embedded at 300 dpi. All color except for paid spot colors, including placed images, illustrations, graphics, text, etc., set to CMYK or grayscale.
Email files to your advertising representative. Email should state publication name, issue number, advertiser name, contact name, and telephone number. Compressing (zipping or stuffing) your file will help to reduce the file size and prevent corruption. Over 10MB can be sent via Dropbox or Hightail.
To learn more about the power of Catersource live events, exhibiting and sponsorships, contact:Dave Pruka, 612.253.2026 [email protected]
Kathryn Frankson, 612.253.2021 [email protected]
SpecsSize Width Height
Spread* create as 2 full page ads
Full Page w/bleed 8.625" 11.125"
Full Page Trim 8.375" 10.875"
Full Page Live Area 7.125" 10"
1⁄2 Page 7.125" 4.875"
1/4 Page 3.435" 4.875"
* Submit spreads as 2 full page ads, including bleed. Bleeds only available for full page and spreads.
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LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected] 15
Exclusive Show E-Blasts
Reach engaged conference attendees
Build visibility prior to the Catersource Conference &
Tradeshow, drive traffic to your booth, promote special offers,
and maximize exposure for onsite demonstrations. Also,
reach buyers post show to follow up, provide additional product
information, extend special offers, and stay top of mind. Limited
dates are available, so reserve your date today.
PreshowMonday, February 23 Wednesday, February 25 Thursday, March 5
Post ShowTuesday, March 17 Thursday, March 19
Catersource continuously brings me new ideas and keeps
me on top of new trends.”Associate Director, University of Maine
Orono, Maine
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LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected] 16
On the Show Floor Now
Our bonus show edition of On The Show Floor Now is an interactive
PDF issue delivered to the 4,000+ highly-engaged Conference
attendees before the 2015 show (Monday, March 2nd) and again after the show (Monday, March 30th). Take this opportunity to
promote special offers, discounts and rates or booth promotions
and giveaways to attendees who will be walking the show floor!
Advertising InformationOn the Show Floor Now ............................................Ad positions are filled on a first come, first served basis. All rates are net.
Rate includes: � 25 character headline � 50 words of copy � One phone number � Booth # � One URL link � One image: JPG format preferred 290 pixels wide x 150 pixels high
Submit materials to your Account Executive
PRESHOWMonday, March 2 submit materials February 23
POST SHOWMonday, March 30 submit materials March 23
Being in the “restaurant” side if the hospitality
business we gather inspiration from many
areas of the catering world. Catersource is a quick way
for me to maintain insight on current catering trends.”
Partner, Rockit Ranch Productions Chicago, IL
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LAURIE SCHEEL | Account Director | 612.253.2034 | [email protected] FRANKSON | Senior Account Manager | 612.253.2021 | [email protected] 17
This is not your ordinary textbook, cookie-cutter classroom setting at a culinary training program but a real experience of shared learning. The annual conference presented by Catersource and the International Caterers Association is an opportunity to:
� Meet other professionals currently working in catering kitchens and gain first-hand knowledge, relate to the day-to-day business of catering, share truly original ideas, discuss ground-up trends and learn what inspires their growing imaginations.
� Listen to high-energy, enthusiastic presenters willing to share and tell all about their catering experiences in a fun and relaxed environment.
� Be up close to the demonstrations so you don’t miss a thing; intimate enough to ask the chef presenter questions.
� Taste flavor profiles and textures and observe the food styling and presentations while chefs demonstrate the preparation from the stage.
The Art of Catering Food
The Art of Catering Food [AOCF] is a three-day culinary-focused event held each year in the late
summer (July/August), This is where food industry professionals
unite to learn from world-class catering chefs in an unique and
intimate setting.
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Ron Bigley, Brand Director Contact: [email protected] Direct: 612-253-2038Job duties: Ron heads up the direction, strategy, and day-to-day business practices for Catersource and Event Solutions.With the company since: 2004
Diana Brasch, Event Director Contact: [email protected] Direct: 612-253-2024Job duties: Diana is the brains behind our tradeshows and conferences.With the company since: 2014
Alyssa Brooks, Marketing Manager Contact: [email protected] Direct: 612-253-2043Job duties: Alyssa develops and designs marketing and advertising materials, e-newsletters, and web and social media content for both the Catersource and Event Solutions brands.With the company since: 2010
Kathryn Frankson, Senior Account Manager Contact: [email protected] Direct: 612-253-2021Job duties: Kathryn successfully develops live event and media campaigns, driving business and brand development for Catersource clients and partners.With the company since: 2006
Jessica Jordani, Marketing Manager Contact: [email protected] Direct: 612-253-2022Job duties: Jessica develops and designs marketing and advertising materials, e-newsletters, and web and social media content for both the Catersource and Event Solutions brands.With the company since: 2014
David Pruka, Director of Tradeshow Sales Contact: [email protected] Direct: 612-253-2026Job duties: In his role as Tradeshow Director, David pulls the right companies into the annual Catersource tradeshow for an experience that is successful for both vendors and attendees.With the company since: 2006
Angie Ridgeway, Office Manager / Sales Assistant Contact: [email protected] Direct: 612-253-2028Job duties: Angie’s organizational skills keep our team running smoothly — and her responsibilities range from sales and client support to accounting and many other aspects of the Catersource business.With the company since: 2012
Laurie Scheel, Advertising Director Contact: [email protected] Direct: 612-253-2034Job duties: Laurie manages the magazine’s advertising department and thrives on helping advertisers and agencies discover the buying power of America’s $45-million professional catering and events industry.With the company since: 2003
Kathleen Stoehr, Publisher & Executive Editor Contact: [email protected] Direct: 612-253-200Job duties: Kathleen is responsible for aligning and building the Catersource brand with high-quality content through management of Catersource magazine and its digital products.With the company since: 2014
Kasia Thiele, Director of Marketing Contact: [email protected] Direct: 612-253-2023Job duties: Kasia leads the marketing team for both the Catersource and Event Solutions brands.With the company since: 2014
Meet the Team