MEDIA PLANNERA GLOBAL BRAND FOR A GLOBAL MARKET

2016WWW.APPLIEDCLINICALTRIALSONLINE.COM

YOUR PEER-REVIEWED GUIDE TO GLOBAL CLINICAL TRIALS MANAGEMENT

Applied Clinical Trials is the authoritative, peer-reviewed resource and thought leader for the global community that designs, initiates, manages, conducts and monitors clinical trials. We provide this information that the clinical trials community wants in the multiplatform format that they want it in; print, online, webinars, white papers, video native content and newsletters.

Focused ContentOur authors—who share their knowledge and offer practical experiences with our readers—are executives, managers, and investigators who are involved in every stage of clinical trials from study design and protocol development, to data management, subject recruitment, budget negotiations, and site monitoring.

Esteemed Editorial Advisory BoardOur Editorial Advisory Board ensures the credibility and accuracy of our content through their expertise. The Board members come from all walks of the industry—CROs, IRBs, regulatory agencies, technology and pharmaceutical companies—and have experience with clinical trials management, design, GCP, recruitment, data management, and informed consent and monitoring, among other � elds. These international experts offer their mastery to review manuscripts, suggest topics, and advise editors on industry issues. Through their contributions, our readers bene� t by receiving credible, practical, and relevant articles and commentaries.

Project Managers CommitteeLaunched last year, the Project Managers Committee serves as the voice for Applied Clinical Trials’ loyal audience segment, project managers, which account for 25% of our audience The PMC works closely with the editors to guide the content that is important to them and provides comments and takeaways specifc to this audience.

Original Reports

View from BrusselsA discussion and coverage of latest events, and EU regulations that affect the clinical trials industry in Europe.

View from WashingtonOur seasoned Washington, DC reporter attends industry and FDA events to keep readers on top of the regulatory landscape in the United States.

Clinical Trial InsightsKenneth Getz, a well-known industry expert, provides insightful data, opinion and information culled from his � rst-hand research from Tufts CSDD, CenterWatch and CISCRP.

A Closing ThoughtInsightful opinions and information from thought leaders in the clinical trials community.

Editorial Mission

Our Audience

**July 2015

Readership Study Conducted by

Advanstar Research Services

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essim

ages

/Get

ty Im

ages

Functions** Percentage

Research & development 18.41%

Project management 15.42%

Clinical research coordinator (CRC/study coordinator/research nurse)

10.95%

Regulatory affairs/compliance/drug safety/pharmacovigilance marketing

8.46%

Clinical research associate (CRA/monitor)

6.97%

Corporate management (Medical director/affairs)

5.97%

Academic research 5.97%

GCP auditing/QA/QC 5.47%

Data management/analysis/biostatistics

2.99%

IT management 1.99%

Government 1.99%

Clinical supplies/materials/contracting

1.00%

Laboratory analysis 0.50%

Investigator 0.50%

Responses Other (please specify)

13.43%

We’re Well ConnectedApplied Clinical Trials connects you to the global audience that is most receptive to your marketing message.

58.17% Visited a company’s website

8.17% Contacted an advertiser byphone or e-mail

3.85% Purchased/ordered a product/service

10.58% Recommended product or service

17.31% Filed advertisement for future reference

Our audience takes action as a result of seeing advertisements in Applied Clinical Trials*

Applied Clinical Trials has an active audience who buys, recommends, or approves the purchase of an array of products and services for their organization. When you advertise in Applied Clinical Trials, you can be assured that your campaign will be seen by the industry’s top decision makers.

53.27% CROs

38.69% Education/trainers

36.68% EDC

42.21% Regulatory services

37.69% Clinical supplies

27.64% Subject recruitment

44.22% Laboratories

37.19% Information technology

26.13% Partnerships

19.60% Packaging/labels

21.61% Marketing

2.51% Responses Other (please specify)

*July 2015 Readership Study Conducted by Advanstar Research Services

Our audience utilizes the industry’s top products and services*

Purchasing Power

2016 Editorial CalendarISSUE FOCUS SUPPLEMENT/eBOOK BONUS DISTRIBUTION Value Added

February/MarchAd Close: January 13Material deadline: January 20

Patient Engagement

Risk-Based Monitoring (February)Clinical Trial Management (March)

DIA Annual EuroMeeting, 6-8 April 2016, Hamburg, Germany

April/MayAd Close: March 16Material deadline: March 21

Precision Medicine

Cardiac Safety (April)Oncology Trials (May)

ACRP Global Conference &Exhibition,April 25-28, Atlanta, Georgia

ASCO Annual Meeting, June 3-7, Chicago, IL

BIO International Convention, June 6-9, San Francisco, CA

June/JulyAd Close: May 13Material deadline: May 18

eSource/DataIntegration

Regulatory Issuesin Clinical Trials (July)

DIA Annual Meeting, June 26-30, Philadelphia, PA

Readex Ad Performance Study

August/SeptemberAd Close: July 18Material deadline: July 21

Clinical TrialsInnovation

Technology ThatTouches thePatient (September)

IIR Partnerships in Clinical TrialsOctober 5-7, Boston, MA

October/NovemberAd Close: September 15Material deadline: September 20

Clinical SupplyTrends

Risk-BasedMonitoring (November)

December/January 2017Ad Close: November 10Material deadline: November 15

Big Data,Meaningful Data

The HealthcareConvergence withClinical Trials (January 2017)

AppliedClinicalTrialsOn-line.com is a comprehen-sive website that provides clinical trial professionals with relevant information that can be immediately applied to their work. View-ers frequently visit the site to access technology up-dates, current product re-leases, latest FDA news, articles and other critical information applicable for managing clinical trials.

Online Advertising Optionsappliedclinicaltrialsonline.com

additional advertising options• Expandable Ad • Video Ad • Rich Media

• Sponsored Content Block • Ad Retargeting

Sponsored Link10 words of text + URL

Banner 468 × 60

up to 5 rotations

Skyscraper 160 × 600

up to 5 rotations

Leaderboard728 × 90

up to 5 rotations

Page Peel

Big box 300x250 up to 5 rotations

Interstitial Ad640 × 480

Polite footer970x90 expandable to

970x250

White Paper Library

Drive Quali� ed Leads from ACT’s White Paper e-Library

Applied Clinical Trials’ white paper e-Library is a feature of ACT’s website, hosting white papers by the industry’s leading solution providers.

The program includes posting of your paper in our white paper library, and promotion of your asset in 2 e-Learning newsletters during the month of your posting.

In order to download your white paper, the viewer must complete a short response form including contact information and demographics. After the white paper is sent, you will receive on-demand or weekly reports on all of your leads.

MarketplaceLogo + 25 words

Big Box300 × 2502 available

Banner or Text Ad468 x 60 or 65 words2

available

Text Ad65 words

Text Ad65 words

2 available

Leaderboard728 × 90

1 available

Big Box300 × 2502 available

Banner or Text Ad468 x 60 or 65 words

2 available

ACT Direct is published every Tuesday to highly engaged clinical trials professionals. Each edition features a premium collection of news, blogs, an advertiser Marketplace, events/webcasts, and more.

Each ACT Direct features topic-speci� c news, articles and events on a rotating basis. Those topics include: Risk-Based Monitoring (RBM), Oncology, Regulatory and Mobile Health.

Online Advertising Optionse-Newsletters

ACT Trends is a delivered every 2nd and 4th Wednesday to provide the most popular clinical trials news and articles and highlights what’s trending on social media.

JANUARY 5 (Oncology)12 (RBM)13 ACT trends19 (Regulatory)26 (Mobile Health)27 ACT trends

FEBRUARY 2 (Oncology) 9 (RBM)10 ACT trends16 (Regulatory)23 (Mobile Health)27 ACT trends

MARCH 1 (Oncology) 8 (RBM) 9 ACT trends15 (Regulatory) 22 (Mobile Health)23 ACT trends29 (Oncology)

APRIL 5 (RBM)12 (Regulatory)13 ACT trends19 (Mobile Health)26 (Oncology)27 ACT trends

MAY 3 (RBM)10 (Regulatory)11 ACT trends17 (Mobile Health)24 (Oncology)25 ACT trends31 (RBM)

JUNE 7 (Regulatory) 8 ACT trends14 (Mobile Health)21 (Oncology)22 ACT trends28 (RBM)

JULY 5 (Regulatory)12 (Mobile Health)13 ACT trends19 (Oncology)26 (RBM)27 ACT trends

AUGUST 2 (Regulatory) 9 (Mobile Health)10 ACT trends16 (Oncology)23 (RBM)24 ACT trends30 (Regulatory)

SEPTEMBER 6 (Mobile Health)13 (Oncology)14 ACT trends20 (RBM)27 (Regulatory)28 ACT trends

OCTOBER 4 (RBM)11 (Mobile Health)12 ACT trends18 (Oncology)25 (RBM)26 ACT trends

NOVEMBER 1 (Regulatory) 8 (Mobile Health) 9 ACT trends15 (Oncology)22 (RBM)23 ACT trends29 (Regulatory)

DECEMBER 6 (Mobile Health)13 (Oncology)14 ACT trends20 (RBM)

ENDS

2016 e-Newsletter Schedule

ACT Direct 2016(Every Tuesday, with

rotating subtopic)

ACT Trends 2016(2nd and 4th Wednesday)

additional advertising options• Live Audio with Slides • Custom Survey• Whitepaper/Executive summary • Infographics

Online Advertising Options Digital Edition

Webcast

Applied Clinical Trials’ Digital Edition features the same authoritative content and the same look and feel as our print edition. What differentiates the Dig-ital Edition is it allows anyone involved in clinical trials around the globe to access our peer-reviewed articles, regular expert columnists, and staff writ-ten news and updates in real-time on the web. The Applied Clinical Trials Digital Edition is delivered free via e-mail to subscribers, or global profession-als can access it for free on our website.

Ask your representative for further detail and cost

We offer a variety of webcast formats and suggested topics to provide our audiences with insights on current news, new products and applications, and important trends. ACT offers you the opportunity to participate in our webcasts as an exclusive sponsor. Our editorial staff works with you to customize the panel discussion/presentation to attract the most relevant listener base and to demonstrate your connec-tion and/or expertise on the topic(s).

Beyond the bene� ts of associating yourself with thought leadership and high quality content, our web-casts feature a powerful lead generation tool allowing you to retrieve quali� ed leads from a real time report-ing platform that includes contact info, demographics and other qualifying questions from your webcast at-tendees and all registrants. An aggressive, targeted and integrated marketing campaign is used to lever-age the extensive reach of our brands to enhance your brand equity and generate a quali� ed audience for your sales and marketing efforts.

Extend Reach and Duration: Drive Customer EngagementAn Applied Clinical Trials webcast can be enhanced by creating a whitepaper/executive summary or infographic transforming the event into a far-reaching thought leadership campaign. This integrated content program drives attendance to the webcast, live and on-demand and extends reach, duration and access to the content. Aggressive marketing of the webcast and accompanying content provides twelve (12) full months of continuous branding and lead generation.

Online Advertising Options

What it does• Publishes webcast content cross-platform• Extends reach, duration & brand visibility• Increases access & engagement

What you get• White Paper/ Executive Summary We transcribe the webcast and write a White Paper/Executive

Summary of the program, recognizing your company’s participation and support• Hosted on the brand website for 12 months of seamless downloading• Integrated into the webcast promotion as an attendee take-away, driving attendance to the event-

live and on-demand • Aggressively Promoted to the brand community via dedicated eBlasts, social media, eNewsletters,

print ads and/or online• Lead Gen Capturing contact & demographic information required at registration

Enhanced Webcast Content Programs

Custom Content Programs

White Paper

Webcast

Infographic

Applied Clinical Trials offers a variety of pod-casts to provide our audiences with keen in-sights on current news, new products, applica-tions and important trends. Our editorial staff works with you to customize programming to attract the most relevant listener base and to demonstrate your connection or expertise with the topic(s). Our sponsored podcast program delivers a unique combination of an easily used media format in high demand, fl exible lead gen-eration and multiple points of access from our electronic products to your digital assets.

The Channel for GlobalClinical Trials Management

Connect with customers and prospects like never before with this successful, new interactive digital platform.

• ACT TV offers a centralized location for your resources on new product releases, services and solutions

• Increase awareness by driving a targeted audience to one location to learn about your company

• Utilize this tool to share your products and programs with decision-makers who want to learn about effective and ef� cient solutions to challenges within the tightly regulated pharmaceutical environment and makes ACT a must-read.

Ask your representative for further detail and cost

Audio Podcast

ACT TV

Online Advertising Options

NEW DIGITAL OPPORTUNITY

additional advertising options• Single sponsorship & multiple sponsorship available

Online Advertising Options

2016 E-BOOK SCHEDULE MONTH E-BOOK

February/March Risk-Based Monitoring/Clinical Trial Management

April/May Cardiac Safety/Oncology Trials

June/July Regulatory Issues in Clinical Trials

August/September Technology That Touches the Patient

October/November Risk-Based Monitoring

December/January 2016 The Healthcare Convergence with Clinical Trials

Deliver the information that matters the most. e-Book Sponsorship Program is a digital avenue that delivers relevant content to a targeted, responsive clinical trials audience.Responsive readers take action! Reach the core group!Each focused e-book will be delivered to a highly targeted audience of clinical trials professionals involved in every phase of clinical trials. Your sponsorships will be supported with a continuous marketing campaign of banner ads on web site and e-newsletters, e-mail blasts and print/digital publications.

e-Book

What it does

• Podcast Interview by a contributing editor repurposed in a Print Summary.

What you get

• Podcast Interview Record Q&A interview of executive by Advanstar contributing editor

• Published into a two-page summary

• Hosted on the brand website on-demand for 12 months: podcast & summary

• Printed in the brand magazine as sponsored content (optional)

• Aggressively Promoted to the brand community via dedicated eBlasts, social media, eNewslet-ters and online

• Lead Gen Capturing contact & demographic information re-quired at registration (optional)

Dedicated Dialogue

See our September 2015 eBook on RBM here

What it does

• Delivers the right content to the right person at the right time in the right place

• Positions you as a thought-leader within your industry • Ampli� es the conversation

What you get

• Creation of content: Special Report, Feature Article, Dedicated Dialogue

• Published in the print magazine as sponsored content (optional)• Aggressively Promoted to the brand community via dedicated

eBlasts, social media, eNewsletters and hosted online• Ownership of content for your own marketing efforts, including

reprints

Custom Publishing

What it does• Goal: Targeted distribution of your

message• Solution: Create and promote an

infographic that drives downloads of your message

What you get• Creation of Infographic based on

customer’s content & messaging• Hosting on the ACT website for 6

months• Promoted to the ACT community

for three months (6 deployments) • Ownership of the infograhic for use

in client’s marketing efforts

Content Ampli� cation

Lead Nurturing

Inbound marketing is a proven strategy that � lls your lead fun-nel and accelerates the conver-sion of leads to sales. Guided by our state-of-the art audience behavioral analysis, UBM Life Sciences’ content creation team can do the heavy lifting for you, drafting a strategic campaign and developing content that will get results. In addition to using this content in your UBM Life Sciences Inbound Campaign, you keep all rights to the ma-terial to use as you see � t.

What it does

• Expand Event Experience: Larger Audience, Greater Access• Prolong Value of Content: Extend Shelf Life & Duration• Maintain Audience: Connect Community & Drive Engagement 365

What you get• Production Services for streaming and/or cap-

ture of content• Hosted on the brand(s) website on-demand for

12 months • Aggressively Promoted to the brand community

via dedicated eBlasts, social media, eNewslet-ters and online

• Ownership of content for your own marketing efforts

Event Simulcast/On-Demand

Ad TargetingBrand Awareness + Brand RecallReach Targeted Decision MakersAd Retargeting is a powerful brand-building opportunity to showcase your message in front of Pharmaceutical Executive or Applied Clinical Trials’ community of pharma decision makers well beyond your visibility on the Pharmaceutical Executive or Applied Clinical Trials websites.

How Ad Retargeting WorksOnce a visitor leaves the Pharmaceutical Executive or Applied Clinical Trials website, they see your re-targeted display ad online, on any device, across the web. Your ad follows a targeted group of pharma decision makers long after they’ve left the Pharmaceu-tical Executive or Applied Clinical Trials website.

User is taken to your website

User visits PharmExec.com or AppliedClinicalTrialsOnline.com Your ad is prominently displayed

on PharmExec.com or AppliedClinicalTrialsOnline.com

User clicks on your ad

User visits other sites throughout the web

Your ad follows the user

additional advertising options• Sponsored Content Block • Ad Retargeting

Drive Traf� c… Awareness… Customer Engagement… Leads.

The Sponsored Content Block is an exclusive sole-sponsored resource section on PharmExec or Applied Clinical Trials’ website where your company can dis-seminate collateral, videos, whitepapers, research, drive website traf� c, generate leads, and more.

Sample Assets:

Sponsored Content Block

w

1x 3x 6x 12x 18x 24x 36xFull Page 7,115 7,010 6,885 6,700 6,550 6,390 6,295

2/3 Page 6,510 6,425 6,305 6,180 6,015 5,885 5,785

1/2 Page 5,625 5,515 5,460 5,300 5,215 5,115 5,035

1/3 Page 4,705 4,630 4,585 4,480 4,415 4,340 4,280

1/4 Page 4,185 4,115 4,080 3,995 3,945 3,905 3,840

Dimensions W H W H

Full Page 7 3/4˝ 10 1/2˝ Trim Size 7 3/4˝ 10 1/2˝

2/3 Page 4 1/2˝ 9 1/2˝ Bleed 8˝ 10 3/4˝

1/2 Page Island 4 1/2” 7˝ Live Matter 7 1/4˝ 10˝

1/2 Page Horz 6 3/4˝ 4 5/8˝ Spread Size 14 1/2˝ 9 1/2˝

1/2 Page Vert 3 3/8˝ 9 1/2˝ Bleed (Spread) 15 3/4˝ 10 3/4˝

1/3 Page Sq 4 1/2˝ 4 5/8˝

1/3 Page Vert 2 1/8˝ 9 1/2˝

1/4 Page 3 3/8˝ 4 5/8˝

Color Charges Special Positions

Metallic 1,205 Cover 2 745

Cover 3 745

Cover 4 1,245

Preferred Pos 620

Digital Ad Requirements1. Digital data is required for all ad submissions. Preferred format is PDF/X-1a. Note that a standard PDF is not a preferred format, files should be a

PDF/X-1a which is a PDF subset specific to printing. Publisher shall have no obligation or liability to Advertiser of any kind (including, without limitation, the obligation to offer Advertiser makegoods or any other form of compensation) if an ad is supplied to Publisher by Advertiser in any format other than our preferred formats. Non-preferred or non-acceptable formats will be charged a $150 processing fee. All files should be built to exact ad space dimensions purchased. For detailed instructions on preparing PDF/X-1a files and submitting ad files to the correct size, go to www.AdsAtAdvanstar.com or contact the production manager.

2. Publisher will not supply a faxed or soft proof for Advertiser-supplied files. Advertiser is solely responsible for preflighting and proofing all advertise-ments prior to submission to Publisher. If Publisher detects an error before going to press, Publisher will make a reasonable effort to contact Advertiser to give Advertiser an opportunity to correct and resubmit Advertiser’s file before publication.

3. Accepted Method of Delivery: The preferred method of delivering ad � les to Advanstar is via a web based ad uploader, www.AdsAtAdvanstar.com. Files can also be submitted on CD-R or DVD-R disc format.

4. Ad Proofs: To insure that Advertiser’s ad is reproduced correctly, a SWOP-certified color proof that has been made from the same file that Advertiser supplies to Publisher must be provided. Publisher cannot provide Advertiser any assurances regarding the accuracy of reproduction of any ad submit-ted without a SWOP proof. Publisher shall have no obligation or liability to Advertiser of any kind (including, without limitation, the obligation to offer Advertiser makegoods or any other form of compensation) for any ad supplied to Publisher by Advertiser without a SWOP proof.

2016 Print Advertising Rates US DOLLARS

Your Peer-reviewed Guide to Global CliniCal trials ManaGeMent appliedclinicaltrialsonline.com

1992–2014

ACT

2323rdrd

Year of Service

SITES

INTEGRATED CLINICAL RESEARCHSITES

BOOSTING THE INVESTIGATOR POOLTRIAL DESIGN

REMOTE PATIENT-CENTERED STUDIESTRIAL DESIGN

RISK-BASED MONITORING IN ACTION

NEXT ISSUE

Oncology Trials

Volume 24 Number 2/3 February/March 2015

ALSO IN THIS ISSUE:

■ New Drug Approval Momentum

■ mHealth in Clinical Trials

■ Simplifying Protocol Design

Clinical Trial Optimization

Volume 24

Num

ber 2/3

Clinical Trial Optim

ization aPPlied C

liniCa

l tr

ials

February/March 2

015

All Rates are gross

Online advertising options

2016 Online Rates (net)

ROS

Leaderboard 728×90 $ 2,600.00 up to 5 rotations

Banner 468×60 $ 2,600.00 up to 5 rotations

Skyscraper 160×600 $ 3,015.00 up to 5 rotations

Big Box 300×250 $ 2,600 up to 5 rotations

Interstitials 640×480 $ 5,395.00 exclusive

Page Peel170 x 127 (Corner Logo)and expand to 640 x 480 (Display)

$ 5,495.00 exclusive

Polite Footer/Floating Footer 970x90 expandable to 970×250 $ 5,250.00 exclusive

Sponsored Content Block $ 7,500.00$ 18,000.00

1 month3 months

Skyscraper Hangers in Gutter 128×620* or 160×600 $ 7,500.00 exclusive

Ad Retargeting

Tier Duration Impressions/3months Pricing

Silver 3 months 450,000 $6,000/3 months

Gold 3 months 900,000 $10,500/3 months

Platinum 3 months 1,500,000 $15,000/3 months

E-newsletters

Leaderboard 728×90 $ 2,295.00 1 positions available

Banner or Text 468×60 $ 1,675.00 4 positions available

Big Box 300×250 $ 2,295.00 2 positions available

Text Ad 65 words plus URL $ 1,675.00 2 positions available

Marketplace 100×100 company logo or image, up to 25 words of text, click URL $ 1,315.00

White Paper $ 1,575.00 per month

ACT TV $ 2,000.00 per month

e-Media Rate Card

* Preferred

WEBSITE AD DIMENSIONS

• Rectangle: 300 × 100 pixels; 40 KB max; GIF, JPEG, or *Flash accepted • Leaderboard: 728 × 90 pixels; 40 KB max; GIF, JPEG or *Flash accepted • Box : 300 × 250 pixels, 40 KB max; GIF, JPEG, or *Flash accepted• Sponsored link: Up to 10 words + url• Interstitial: 640 × 480 pixels; 40 KB max; GIF or JPEG, 3rd party tags accepted, but

must be standard html. NO Java Script tags. No fl ash ads accepted.• Polite/Floating Footer: 970x90 expandable to 970x250; 50 KB max; GIF or Animated GIF or JPEG, 1 Live Click URL + If submitting Flash, specifi c instructions will be supplied prior to ad creation

+ Materials are due 10 business days before desired run date

E-NEWSLETTER AD DIMENSIONS

• BannerAd Size: 468 × 60

• SkyscraperAd Size: 160 × 600

• ButtonAd Size: 120 × 60

• Text Ad65 words

• LeaderboardAd Size: 728 × 90

• Product Showcase 65 words1 product image (110 pixels wide)

Ad Size: For all banner ad sizes

• Max File Size: 40kb• Formats Accepted: Gif, Animated Gif or Jpg *No Flash/Rich Media accepted for eNews or Alerts* If

3rd party, only Click URL and 1 × 1 pixel tracker accepted with Gif, Animated Gif or Jpg.• 1 Live Click URL• Outlook 2007 and 2010 will serve an Animated GIF but they do not support animation- only

the fi rst frame will appear. Please note when creating animated GIF fi les, you’ll want to ensure the � rst frame carries the call to action and is not too ambiguous.

+ Materials are due 10 business days before desired issue date

CAST DATABASE PROGRAM

Materials must be provided by the sponsor

Materials needed for your CAST e-campaign:

1. HTML (“in line style” is required), please read the attached Email Design Basics/Specs very carefully. 2. Clients opt-out/unsubscribe link must be embedded in the HTML along with a physical address.3. Text version of the e-mail including the opt-out/unsubscribe link4. Subject Line5. From Line (friendly from line; e.g. the companies name or persons name. Not an e-mail address)6. Suppression fi le of clients opt-outs/unsubscribes7. Seed names and e-mail addresses of who needs to see the test and � nal blasts. We ask that only one of

the seed names be responsible for sending � nal approval of the test blast to rhughes@advanstar.com.

There is a 48 hour turn-around time for our E-media team to deploy, the turn-around time starts AFTER all the above materials are received.

e-Media Project Submission GuidelinesWe offer HTML5 support for display ad creative. If submitting HTML5, specs will be supplied prior to ad creation.

Important information regarding your CAST e-campaigns:1. Deployment dates MUST be suggested or approved by Ronda Hughes.

2. Suppressions due to any threshold limits will be deployed as priority the day after the initial blast. Threshold limitations can be avoided when securing deployment dates ahead of time.

3. Clients using Advanstar’s design services as part of their CAST program will have up to 2 revisions free of charge, there is a $100 fee for changes thereafter and will run the risk of having to reschedule.

4. All HTML changes need to be made and approval sent back to Ronda Hughes 48 hours prior to scheduled deployment.

5. Test blasts are sent out at least one day prior to the fi nal blast to ensure proper HTML rendering. HTMLs need to be approved by the client prior to the test blast. Copy or design changes to the HTML after the test blast will result in a $100 fee AND will run the risk of having to reschedule.

6. Client needs to send approval of the test blast to rhughes@advanstar.com by the end of the day in which it was received in order to ensure the scheduled deployment date. Please have one seed name designated to give approval.

7. Email deployment reports will be sent to the sales representative 72 hours (3 days) after the blast.

PODCAST SERIES SPONSORSHIP

Custom specifi cations will be provided in the offi cial Podcast agreement

WEBCAST SPONSORSHIP

Custom specifi cations will be provided in the offi cial Webcast agreement

WHITE PAPER LEAD GENERATION

– White Paper in PDF format no more than 1.5 MB in size

– Your Company Name

– White Paper Title: 36 words

– Author(s): names only, not company affi liations

– White Paper abstract: a description of what the application note contains; 23 short sentences, maximum 50 word count total.

– Email Address where leads should be sent

– 13 keywords to be included in your lead email subject line as an identifi er for the White Paper

– Contact Name

– Contact Phone Number

– Logo (EPS, Jpeg, Gif format, max width: 150 pixels)

– URL Links: one URL with http:// in front of the www that links from your logo

– Company Text: 7–10 word maximum in plain text that describes your company

e-Media Project Submission Guidelines

e-Media Project Submission Guidelines

Submit Materials to:

Website and Newsletter Ad Materials: adt.advanstarsupport@mpe.hcl.comWhitepapers, eApplication notes, or eSolution Blasts: wp.advanstarsupport@mpe.hcl.comPlease list the Advertiser and Website in the subject line.

ACT TV

1. Company Logo • Acceptable formats: Jpg, Png, Gif • Dimensions: 160px × 100px OR smaller • Logo appears on a white background. White or transparent backgrounds preferred.

2. Short one sentence description of your company • 20 word description

3. Company Logo (for asset area) • Width: minimum 200px • Height: minimum 85px

4. Company Pro� le • < 75 word description of your company

ASSETS

You are allowed a total of 4 assets on your page, with a description, picture, and link to redirect to for each asset. Descriptions must be <75 words. An asset can be defi ned as:

• Whitepapers (.pdf format) • Case studies • Videos (formats: Youtube, or Link/url to be hosted on your site) • Webcasts • Product demonstrations • Description or link to product or service

____Asset 1 & Picture ____Description ____Asset 2 & Picture ____Description ____Asset 3 & Picture ____Description ____Asset 4 & Picture ____Description

Print & Online Sales Contacts

Mike Tessalone Vice President / Group Publisher

T: 732-346-3016 mtessalone@advanstar.com

Laurie Marinone

Associate Publisher / East Coast Sales Manager T: 508-808-4723

lmarinone@advanstar.com

Wayne Blow Sales Director

T: +44 (0) 7852-142-284 F: +44 (0) 1925-732 798 wblow@advanstar.com

Bill Campbell

Regional Sales Manager Midwest, Southwest and West Coast

T: (847) 283-0129 F: (847) 282-1456

wcampbell@advanstar.com

Joanne Capone Ad Coordinator T: 732-346-3031 F: 732-596-0012

jcapone@advanstar.com