Media Pack

421,000Women

401,000Men

822,000Total Population

Our CoverageTalking to people across the region

Local, engaging, trusted…

TFM provides the most local, relatable and entertaining shows, balanced with

the best variety of the biggest chart hits.

A typical TFM listener is aged between 25 & 45.

They lead a fast-paced, busy life, working hard and playing hard.

Their social scene is important with weekends for friends and family..

Proud of their North East roots, their home and family.

TFMSpeaks to

154,000 people

every week

TFM15+ 15-24 25-34 35-44 45-54 55+

Population (000s) 822 124 124 116 146 312

1 Week Reach (000s) 154 30 43 42 25 14

% Reach 19% 24% 35% 36% 17% 4%

Average Hours 6.0 4.9 5.3 9.8 2.6 4.9

4 Week Reach (000s) 246 47 67 62 42 23

4 week reach % 30% 37% 54% 53% 29% 8%

13 Week Reach (000s) 319 59 83 75 55 32

13 week Reach % 39% 48% 67% 65% 38% 10%

Watch our audience GROW!

Source: RAJAR, TFM TSA,

6 months ending June 14

It Works!

TFM is an essential part of our marketing programme; we use it strategically for

promotions, events and sponsorships. Using radio has enabled our recall figures to reach

over 60%, which is higher than any other media we have ever used!

I found TFM really great to work with. Fab ideas and very professional. I was absolutely amazed when I opened my

shutters to find people waiting; sales were 30% higher than projected. Anyone thinking of advertising with TFM my advice would be to do it and stick with it, it will be the

best advertising you ever do

The Fashion Show organised and ran by TFM was a great success with some

stores having complete sell outs of products within 15 minutes of showing

on the catwalk, other stores had customers asking, “is this the dress

from the Fashion Show?” Food outlets noticed a considerable uplift in sales. The whole event was organised and very professional from start to finish.

The Street Team did a great job in motivating the crowd.

Once people heard us on the radio they realised that we are a big,

professional, local company. Radio has done this! Advertising on TFM radio led to an increase of enquires and this has helped to open more doors for our sales reps. Go for it!

Advertising on TFM will work for you.

BBC Radio 2 Capital North East*

Smooth Radio North East

BBC Radio 1 TFM BBC Radio 4 Magic 1170 Heart North East

0

50

100

150

200

250

300

225

182 175160 154

104 92 90

Source: RAJAR, TFM TSA,

6 months ending June 14

Weekly reach (000’s)*stations marked with an asterisk do not cover the

whole of the total survey area

BBC Radio 2 Smooth Radio North East

BBC Radio 4 Capital North East*

BBC Radio 1 TFM Heart North East

Magic 11700

500

1,000

1,500

2,000

2,500

3,000

2,554

1,3441,572

1,461

1,266916

972753

Source: RAJAR, TFM TSA,

6 months ending June 14

Total hours by station*stations marked with an asterisk do not cover the

whole of the total survey area

BBC Radio 2 Smooth Radio

North East

BBC Radio 4 Capital North East*

BBC Radio 1 TFM Heart North East

Magic 11700%

2%

4%

6%

8%

10%

12%

14%

16%

18% 17.1%

9.8%9.0% 8.5%

6.5% 6.1%5.0% 4.4%

Source: RAJAR, TFM TSA,

6 months ending June 14

Market share by station*stations marked with an asterisk do not cover the

whole of the total survey area

83,000 peopleEvery single month!

Your campaign will hit every one of them

Through our digital platforms wetalk to

E-Shot

On Air Promotion

Off Air Promotion

Bespoke Events

Idea generation

Startup(dialog & tender)

Media Bus

Research

OnlineOutside

Broadcast

Creative

Sponsorship

Social Media

Advertising CampaignSolutions for Every Challenge

Full Creative Media Services

At the Heart of Our CommunityCash for Kids raises funds for sick, disabled and underprivileged

children across the North East.

In 2013 the charity raised £1 million supporting 30,359 local

children.

81% of UK consumers agree that they are more likely to buy a

product associated with a cause they care about.

The 2 causes that draw the widest support from the general public

are medical research and children/young people.

Your chance to do this locally whilst still promoting your brand.

Cash For Kids puts a programme of sponsorable events on across

each year to raise funds and our listeners love them.

With our charity Cash For Kids