media pack | 2020 · media pack | 2020. discoverbritainmag.com ublishe by the chelsea magazine...
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Published by THE CHELSEA MAGAZINE COMPANYDISCOVERBRITAINMAG.COM
MEDIA PACK | 2020
Published by THE CHELSEA MAGAZINE COMPANYDISCOVERBRITAINMAG.COM
FROM THE EDITORDiscover Britain is the perfect way to explore the UK. Whether you are looking for destination inspiration or yearn to learn more about history and culture, our award-winning magazine showcases the very best of the British Isles.
Inside each issue, our experts take you behind the scenes at national landmarks and unearth lesser-known destinations, as well as celebrating our unique traditions and anniversaries, and introducing you to the people who have made Britain great. Our dedicated London section also cherry picks the latest venues and events in our nation’s capital.
Packed with stunning photography of historic buildings, pretty villages and wild countryside, Discover Britain is an essential guide to getting the most out of your next holiday or day trip.
Steve PillEditor
WHO THE READER ISDiscover Britain has both a healthy British readership and a strong international subscriber base in North America, Australia and beyond. Our magazine speaks directly to the educated, well-travelled Anglophile with a lust for knowledge and distinctly British experiences.
Through its broad mix of well-respected writers and stunning photography, our award-winning magazine delivers a contemporary perspective on Britain that celebrates both its heritage and its modernity.
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Published by THE CHELSEA MAGAZINE COMPANYDISCOVERBRITAINMAG.COM
SECRET LONDON: HOW VICTORIAN ENGINEERS BUILT THE TUBE
10 Downing StreetBehind the black door of British government
Mystical BritainSacred sites from Stonehenge to Lindisfarne
Wina luxury break in Cornwall
www.discoverbritainmag.com
Chaucer’s CanterburyA literary trip to
the cathedral city
Gunpowder PlotWas Guy Fawkesa traitor or scapegoat?
Celebrate our nation’s history and heritage
Caithness & Castle of MeyCastle of Mey
Explore the landscape around Prince Charles’s new hotel
OCT/NOV 2019 £4.95
OFC_DB_OctNov19.indd 2 28/08/2019 11:33
Heritage
Step inside the capital’s
top 25 historic attractions
London
From the makers of
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Heart of England
SECRET LONDON SPECIAL: HIDDEN GARDENS AND THE BEST VIEWS
Outer HebridesWhisky and wildlife on
the Scottish isles
Heart of EnglandQuaint Dorset villages and Cotswolds antiques
Downton AbbeyExplore the real village from the hit TV drama
Wina luxury stay
at WoburnAbbey
OCT 2019 US/CAN $7.99
www.discoverbritainmag.com
Wales Coastal WayDiscover Queen Victoria’s
private seaside retreat
The madness ofKing George IIIHow the Regency era was born
Celebrate our nation’s history and heritage
OFC_DB_AugSept.indd 1 03/07/2019 14:02
STATS AT A GLANCE6 issues per yearCover price £4.95 or $7.99Readership 140,000Combined monthly reach 165,000
WHAT WE DO• Magazine• Supplements• Online• Tablet• Mobile• Social• Digital Solutions
AUDIENCE45% 45-64, 47% 65+Affluent ABC1 readership57% Plan to visit the UK in the next 12months40% Spend up to £500 per annum on UK goods, 13% spend over £500 online a year
DISTRIBUTION• Available in all good WHSmith Travel and High Street stores in the UK and Barnes & Noble stores in the US. • A regular stream of distribution flows through the country’s finest hotels, guest houses, first-class passenger lounges, private members’ clubs, spas and other upmarket retail outlets. • On-going media partnerships and marketing promotions see Discover Britain magazine’s message delivered to thousands of elite travellers, including the British Airways Executive Club members.
SUPPLEMENT
COMPETITIONS
WEBSITE
MAGAZINE
Discover Britain reaches an
international audience through all these
platforms
CALENDAR 2020/21
ISSUE THEME
THE HISTORY ISSUEISSUE THEME
THE ECCENTRIC ISSUEISSUE THEME
BEAUTIFUL BRITAINISSUE THEME
LITTLE BRITAINISSUE THEME
ROMANTIC BRITAINISSUE THEME
2021 PLANNER
BOOKING9 DECEMBER 2019
ARTWORK13 DECEMBER 2019
ON SALE
3 January 2020
BOOKING17 FEBRUARY 2020
ARTWORK21 FEBRUARY 2020
ON SALE
6 March 2020
BOOKING27 APRIL 2020
ARTWORK1 MAY 2020
ON SALE
22 May 2020
BOOKING29 JUNE 2020
ARTWORK3 JULY 2020
ON SALE
17 July 2020
BOOKING31 AUGUST 2020
ARTWORK4 SEPTEMBER 2020
ON SALE
18 September 2020
BOOKING19 OCTOBER 2020
ARTWORK23 OCTOBER 2020
ON SALE
6 November 2020
FEB/MAR 2020
APR/MAY 2020
JUN/JUL2020
AUG/SEP2020
OCT/NOV2020
DEC/JAN2020-2021
HIGHLIGHTS CINQUE PORTS • THE CROWN IN
LONDON • PRIME MINISTER’S HOMES • OXFORD VS CAMBRIDGE
HIGHLIGHTSPRETTIEST VILLAGES •
EXTRAORDINARY COTTAGES • SEASIDE ART DECO
HIGHLIGHTSTINY CASTLES • SHORT WALKS AROUND LONDON • BOUTIQUE
PLACES TO STAY
HIGHLIGHTS HISTORIC RUINS • FAMOUS BRITISH
LOVE AFFAIRS • ROMANTIC LANDSCAPES
HIGHLIGHTSTHE GREAT BRITISH YEAR • BEST NEW
HOTELS • THE 25 MUST-SEE SITES
HIGHLIGHTS ECCENTRIC STATELY HOMES •
BONNIE PRINCE CHARLIE • ALICE IN WONDERLAND