NEWS AND INTELLIGENCE FOR HOTEL OWNERS AND OPERATIONS DIRECTORS

MEDIA PACK 2017-2018

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Boutique Hotelier provides business intelligence for owners, operators and de-cision makers in boutique, lifestyle and design-led properties in the UK.

The market-leading monthly magazine and online portal, including daily e-newsletters, is the only publication targeted at this hospitality sector.

In addition to providing news and exclusive interviews, comment and analysis, debate and examples of best practice and innovation, Boutique Hotelier supports the industry and drives its news agenda with reports and research into the industry.

Boutique Hotelier is published by ITP Promedia Publishing, a global publisher headquartered in Dubai, with offices in London, India and Bahrain.

USING TECHNOLOGY TO ENHANCE THE

GUEST EXPERIENCE

SKY ROUNDTABLE

boutiquehotelier.com • September 2016

THE GREY POUND CAPITALISE ON THE POWER OF PENSIONER SPENDING

ROBIN SHEPPARD CAMPAIGNS FOR AN ATTITUDE SHIFT IN THE INDUSTRY

CREATIVE HOSPITALITY THE LAUNCH OF WALES’ FIRST CONTEMPORARY ARTS HOTEL

ONE WARWICK PARK BURST ONTO THE HOTEL SCENE WHEN IT OPENED IN JULY, BRINGING

WITH IT A SOPHISTICATED AIR OF LUXURY AND A SPRINKLING OF UNCONVENTION THAT IS ALREADY

THE TALK OF TUNBRIDGE WELLS

PERSPECTIVEA FRESH

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boutiquehotelier.com • October 2016

CHARLIE AND JUSTIN SALISBURY’S UNCONVENTIONAL APPROACH TO HOSPITALITY HAS SEEN THE ARTIST RESIDENCE BECOME ONE OF THE COOLEST AND MOST EXCITING BOUTIQUE BRANDS OF THE DECADE

CLASSCREATIVE

OUR BUMPER 6 PAGE PREVIEW FOR OCTOBER’S

INDEPENDENT HOTEL SHOW

IHS 16

ELLENBOROUGH PARK GROWING SUCCESS PROMPTS

NEW DEVELOPMENT PLANS

DESIGN INSIDERTHE MOST EXCITING INTERIOR

DESIGNERS RIGHT NOW

THE PAINSWICK INSIDE THE CALCOT COLLECTION’S

ECLECTIC NEW SHOWSTOPPER

boutiquehotelier.com • November 2016

FIVE MINUTES WITH HOSPITALITY STALWART JEREMY

KING

PLUS

THE GOODHOTEL GUIDE THE FUTURE OF THE PRINT PUBLICATION

REFURBISHMENT SPECIAL THE BEST BOUTIQUE MAKEOVERS

FROM A CALM AND COLLECTIVE RESTAURANT MANAGER TO A TALENTED YOUNG CONCIERGE,

WE REVEAL THE INSPIRATIONAL WINNERS OF THE 2016 BOUTIQUE HOTELIER PERSONAL

SERVICE STAR AWARDS

HOSPITALITYHEROES

CATEGORY SPONSORS

AN ITP PROMEDIA PUBLICATION

INDUSTRY TITANS YOUNG TRAILBLAZERSUNSUNG HEROES

PRINT

ADVERTISING IN BOUTIQUE HOTELIER OFFERS NUMEROUS COMMERCIAL BENEFITS:

THE POWER OF PRINT

In numbers

CIRCULATION BY JOB ROLE

7,850Average monthly readers,

based on 2.5 readers for each copy.

11,200Premium, private hotel

properties managed by Boutique Hotelier

readers.

3,140Monthly circulation

to hotel owners, operations & procurement

professionals.

CREDIBILITYBoutique Hotelier is

published by ITP Promedia Publishing, a leading

global publisher with some of the most respected, sector-leading B2B and consumer magazines

within its portfolio, and offices in London, Dubai

and India.

INTEGRITYBoutique Hotelier is built on an editorial policy that places huge emphasis on the integrity, quality and

richness of its content. Our team work hard to bring

the market the information it needs to know, creating a compelling publication

that suppliers benefit from being associated with.

FREQUENCYBoutique Hotelier is published 12 times a year, providing the market with a monthly digest of original news, trends and features. We will work with

you to create a campaign that delivers a consistent message

that is read by prospective buyers of your products

month after month.

AUDIENCEOur database is fully researched

from scratch and maintained, giving you the guarantee that

your message is being seen by the most influential buyers of

hotel equipment, services and supplies in the UK. Some of these

operations and procurement professionals are responsible for multiple sites and annual budgets

that run into the millions.

Hotel managing director

Hotel owner

Purchasing manager/director

Procurement manager/director

Other

15%

15%

40%

20%

10%

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Boutiquehotelier.com is the region’s first dedi-cated web portal for the boutique and lifestyle hotel industry, representing a truly valuable opportunity for business advertisers. By ad-

vertising on boutiquehotelier.com and within the site’s associated daily e-newsletters, organisations of all sizes can now communicate information about their compa-ny, products, services and promotions to highly-target-ed hospitality industry professionals working in the UK. You’re speaking directly to the owners, operators and key management personnel that make the decisions in this lucrative sector. As online advertising continues to grow in popularity why not combine your marketing be-tween print and online?

DIGITAL

ADVERTISING ONLINE AND IN THE DAILY NEWS ALERT OFFERS NUMEROUS COMMERCIAL BENEFITS:

DIGITAL

In numbers

Over 16,000page impressions per

month*

Over 6,500 unique users per month*

Daily e-newsletter goes to

4,780boutique hoteliers and key

decision makers

Average open rate

27%* in November 2016

Website tra� c grew every month during 2016

METRICSDigital advertising packages include

clickthrough reports that explain how visitors

responded to your campaign, giving you full

analysis of how many people it reached and the

level of engagement.

FLEXIBILITYDigital artwork can be

changed, updated and rotated on a weekly or monthly

basis, offering you a unique opportunity to customise

your campaign, communicate multiple messages and

promote different offers. With digital advertising you can drive traffic straight to your website.

BRANDINGYour digital artwork on this 100% dedicated boutique

hotel portal will ensure your brand is at the forefront of buyers’ minds, helping to

increase awareness of your products and enhancing the profile of your company to

the industry’s most influential procurement specialists.

PROMOTIONSOnline campaigns take place

in real time, so if you advertise digitally, buyers can immediately

take advantage of your company’s offers and promotions. With banners, wallpaper and MPU positions available on the website and daily news alert, we can help you choose the online medium

that best delivers your message.

Also to be included is the Supplier Directory giving suppliers twelve-months exposure to our engaged audience via a dedicated tab on the website with company contact details, links to website and 100 word company bio.

LEADERBOARD ADVERTISE HERE

TOWER ADVERTISE

HERE

MPU ADVERTISE

HERE

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SPECIAL REPORTS MAJOR EVENT PREVIEWS (*bonus circulation)

JANUARYKITCHEN DESIGN SPECIAL

GREAT HOSPITALTY SHOW 23-25 JANUARY (500 BONUS COPIES)GREAT HOSPITALITY SHOW PREVIEW

FEBRUARY

LIGHTING

CASUAL DINING SHOW 24-25 FEBRUARY (500 BONUS COPIES)THE PERFECT BEDROOM (LINEN, SOFT FURNISHINGS)

MARCH

GUEST ROOM AMENITIES

HOTEL & CATERING SHOW 14-15 MARCH (500 BONUS COPIES)UNIFORMS

HOTEL & CATERING SHOW PREVIEW

APRIL

BUMPER EDITION EXTENDED DISTRIBUTION AT:INDEPENDENT HOTEL SHOW 18 OCTOBER (500 BONUS COPIES)BH AWARDS 18 OCTOBER (350 BONUS COPIES)

BH ANNUAL POWERLIST TOP 50 REVEALED IN THE MAGAZINE

MAY

ENERGY SPECIAL (ECO FRIENDLY BRANDED EDITION) THE 35TH LONDON WINE FAIR 22-24 MAY (500 BONUS COPIES)

BATHROOM

JUNETEA & COFFEE

COMMERCIAL KITCHEN SHOW 6-7 JUNE (300 BONUS COPIES)ALCHOHOLIC BEVERAGES

JULYSPA SPECIAL

IMBIBE LIVE 3-4 JULY (400 BONUS COPIES)TECHNOLOGY & TV SPECIAL

AUGUSTBEDDING

NEW SUPPLIER PRODUCTS PAGE

SEPTEMBERGUEST ROOM AMENITIES

HOTEL DESIGN SUMMIT (200 BONUS COPIES)RECRUITMENT & TRAINING

OCTOBERLAUNDRY EQUIPMENT & SYSTEMS INDEPENDENT HOTEL SHOW (1,000 BONUS COPIES)

BH AWARDS (350 BONUS COPIES)INDEPENDENT HOTEL SHOW PREVIEW

NOVEMBER

CLEANING & MAINTENANCE SPECIAL

SLEEP EVENT (500 BONUS COPIES)EQUIP HOTEL PARIS (1,000 BONUS COPIES)

INTERIOR DESIGN

SLEEP EVENT SHOW PREVIEW

BH AWARDS WINNERS SPECIAL

DECEMBERBATHROOM

BH AWARDS FURTHER ANALYSIS

* Features may be changed at the editor’s discretion

2017 SPECIAL REPORTS BESPOKE EVENTS• Roundtable opportunities As a multi-platform publisher, we can work with

you to organise events tailored to your specific needs, including roundtables.

• Roundtables allow you to gain thought leadership on an industry topic while providing a platform for you to communicate your message objectively and network with key individuals.

• You choose the topic to be discussed, and then work in partnership with Boutique Hotelier to decide on panellists, before setting out the agenda for the session.

• Debates are lively and engaging and a great way to be seen as a real thought leader in your sector.

• All roundtables are followed by extensive post-event print and online coverage and photography.

THE PANEL

TELEVISION AND WIFI PLAY A VITAL PART IN THE SATISFACTION OF

EACH AND EVERY GUEST WITHIN YOUR HOTEL, AND IN THIS FAST-PACED

ENVIRONMENT, CHOOSING NOT TO KEEP AT THE FOREFRONT OF CONSUMER

DEMAND COULD HAVE A DAMAGING IMPACT. WE GOT TOGETHER WITH SKY TO LOOK AT HOW FANTASTIC TECHNOLOGY CAN ENHANCE THE GUEST

EXPERIENCE AND BRING YOU A BOOST IN REVENUE IN RETURN.

Q: Put yourself in the shoes of a hotel guest; you walk into your bedroom and what’s the first thing you notice about the television? Mark: The first thing I look for is the quality of picture and sound – is the TV of a size I have at home? You have a benchmark of the TV you have at home, plus I need a range of channels that I’m able to watch.

Adam: The first 60 seconds is absolutely crucial when coming into a hotel room. Do you like it? Is it going to be noisy? Is it comfortable? Will the TV work? So there are an awful lot of factors that you have to consider in two or three minutes and you have to make up your mind very quickly as to whether the room will suit you and of course, televisions must be a key aspect of that.

Eva: From my perspective, it needs to be easy to use, because you expect to be able to turn it on and use it very easily. Certainly for this hotel – now we are in August – we are full of families and children and we need to be able to provide kids’ TV all the time; mov-ies are very important and we have TVs in the bath, which is something that all kids think is amazing. Quite often you’ll see them before they go to bed or at breakfast in the morning and they’ll always comment on the TV in the bath. I think it’s important that it’s

free and not chargeable and Wifi isn’t char-gable – for us here it’s one of the biggest selling points that it’s free. Technology is changing – the worse thing you want is to have better technology at home than you do at your hotel and we have to be careful that we stay ahead of that and ahead of the market – and that’s I think where we need to be and in a way that it’s economical for both hoteliers and companies as well.

Andy: Some of our research suggests that half of visitors into hotels have Sky at home in one form or another – that home from home experience – so going in and getting a selection of channels and being able to feel that the entertainment has been taken care of. A TV with great content on it I re-ally think sets the scene for a guest as soon as they walk through the door.

Q: How much importance do guests place on the standards of Wifi and TV now?Adam: Recently we received an email from a hotelier in Scotland, who said that the first question guests ask is never what time is breakfast? Can you help with my bags? It’s always do you have Wifi and what’s the password? We could stop doing breakfast, remove all TVs from the rooms, yet we could still do good business if we had Wifi. It is interesting that that is the key thing. Another thing, yes you want the password but don’t give me some ghastly password that is full of digits and numerals – it has to be simple. In fact I prefer no password, but I understand you have to sometimes.

Warren: I think simplicity is key. For a long time, systems had been quite clunky,

WOWING GUESTS WITH SKY HIGH STANDARDSROUNDTABLE DEBATE:

Warren Miller,General manager, Number 10 Manchester Street Hotel

Mark Kenyon,Managing director, SCS Technologies

Adam Raphael,Editor, Good Hotel Guide

Eva Mount,General manager, The Arch London

Andy Kydd,Head of product, Sky Business

BOUTIQUE HOTELIER | September 201624

ROUNDTABLE IN PARTNERSHIP WITH

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or something and to then be charged £20 extra, just irritates us. I suppose the hotels feel that, look if they are pay-ing £400 a night, then why not get them to pay £420 and why should they notice it, but they do!

How does poor Wifi or a below-par entertainment package im-pact on a hotel’s reputation?Adam: In the past, hotels used to charge for plain and simple Wifi – again a huge mistake – I can understand it in a way because if my revenue source of telephones and everything went pear shaped and I suddenly needed to get some incremental revenue I can see why one would be tempted to go down that route but I’m interested to know why shrewd people who run hotels, do make these mistakes, no longer prob-ably, but they did initially.

FOUR HOURS A DAY IS THE

LENGTH OF TIME THE AVERAGE UK ADULT SPENDS ONLINE”

slow and not reactive. Seeing what the future holds as well, for me again it’s simplicity – even as technology moves along and things get developed, push-ing the boundaries. But a simple prod-uct in the hotel where guests can have a lot of similarities is key.

Eva: We rarely ever get any guests call-ing down and saying they need help with the TV or the Wifi and that’s what you want. You want to be able to give guests a seamless service where they are happy and it is simple to use for them. That’s why it’s worth investing in, to make sure you’re giving guests the service that you want to.

Andy: Four hours a day is the length of time the average UK adult spends online. So in coming to a hotel there is that expectation of staying connected and not having stress. It’s a known dis-order now, people having that stress when they are unplugged.

Adam: It is interesting though, the more expensive the hotel, the more they are inclined to charge for various types of things, like bandwidth and this irritates our readers a lot. They go to an expensive hotel, they want to download something and they are then asked for a bandwidth and actually I think that’s totally counterproductive because ac-tually they are forking out £400 a night

Mark: I think that was generally led by the companies installing them, which led to the lease agreements and it was the pay TV companies offering a rev-enue, not offering to sell it to you, but of-fering it as pay monthly and it’s almost been a natural progression that they are still offering some of the high speed internet connectivity but have replaced a TV revenue stream with a Wifi reve-nue stream.

Eva: And it was to balance the books, when that came in, it was a revenue stream depending on the size of your business, that could earn you £25k - £75k per year and suddenly it was switched off overnight, so owners and companies wanted you to be able to give them an alternative. But a lot of good hotels bit the bullet and said we will stop it on this date and did – I think that from a guest perspective that’s im-proved the service overall.

Andy: It’s not an ‘either’, ‘or’. A lot of conversations I have are, well it’s either Wifi or TV, but actually what I’m pick-ing up around the table – is that they want an ‘and’; guests want both, they need that connectivity. They want the Wifi but also the great entertainment.

Over 80% of hotel guests would pre-fer to watch content on the big screen if

(L-R) Mark Kenyon, SCS Technologies, Warren

Miller, GM at Number 10 Manchester Street and

session chair Zoe Monk.

The session was hosted at

The Arch, London in the

Martini Library Room.

September 2016 | BOUTIQUE HOTELIER 25

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On the first evening of the Independent Hotel Show, the Boutique Hotelier Personal Service Star Awards take place. Prior to the event, we ask owners and managers of boutique and lifestyle hotels to nominate their sta� members who work tirelessly to provide the best customer service possible to every single guest. The nominations are then whittled down to a shortlist before culminating in a glittering awards ceremony

on the evening in October. High profile members of the hospitality industry, hard-working employees and innovative owners and managers are in attendance, always proud to see well-deserving sta� members receive recognition for their e�orts which so often can go unnoticed.

Boutique Hotelier presents a range of opportunities for companies to sponsor these prestigious awards, which not only make their mark in the hospitality industry, but also gain nationwide exposure in various press such as newspa-pers and online coverage.

• Exposure and profile allows you to benefit from high-profile branding to the industry before, during and after the event.

• Networking opportunities with senior decision-makers within the UK’s leading independent

hotels and international hotel groups.• Increase your credibility through association

with our leading magazine, website and awards.• Create new business opportunities through

higher brand presence among current and potential customers.

• Gain valuable profiling in Boutique Hotelier through awards-related editorial coverage and post event write-ups.

• Be seen as the market leader in your chosen area by sponsoring the award that suits your company.

• Raise the profile of your products and services with an influential and affluent audience.

Feedback from the 2016 ceremony “I really enjoyed the evening; it gave me the opportunity to meet colleagues that I haven’t seen in a long time and to discuss the most recent trends,”Pedro Bento, general manager, Longueville Manor

“We all had a great evening, and even if Andrew didn’t win, it’s an accolade to be cherished just to be nominated,” Robert Nadler, CEO, Nadler Hotels

“I had the most fantastic evening and was so surprised and shocked that I won brought me to tears of excitement,” Lucille Temple, housekeeping manager, Gravetye Manor

SO WHY SPONSOR THE AWARDS?

THE 4TH ANNUAL

BOUTIQUE HOTELIER PERSONAL SERVICE STAR AWARDS

DATE: 17th October 2017Free-flowing Champagne, canapés and network-

ing TIME: 7:00pm ‘till late

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PRINT AND ONLINE ADVERTISING RATES

POSITION SPECIFICATIONS SINGLE ISSUE price per insertion

SIX SERIES (10% discount) per insertion

TWELVE SERIES (15% discount) per insertion

PRIME POSITIONS

Front cover gatefold 406 X 275MM £5,500 £5,000 £4,800

Belly band 500 X 70MM £4,000 £3,500 £3,000

IFC/OBC 205 X 275MM £3,000 £2,600 £2,300

Opening Double page spread 410 X 275MM £5,000 £4,600 £4,000

Double Page Spread 410 X 275MM £4,000 £3,700 £3,200

Roundtable Event Actual Event & 4 page write up £5,000 N/A N/A

STANDARD ADVERTISING

Full page 205 X 275MM £2,200 £2,000 £1,800

Half page horizontal 175 X 116MM £1,400 £1,200 £1,000

Half page vertical 85.5 X 232MM £1,400 £1,200 £1,000

Quarter page 175 X 42MM £800 £700 £600

Advertorials 205 X 275MM £3,000/page £2,750/page £2,500/page

Options including inserts, tailored supplements, magazine wraps and bookmarksare available on request all prices subject to VAT

RATE CARD FOR BOUTIQUE HOTELIER

Promedia Publishing Ltd 16-25 Bastwick Street, London, EC1V 3PS 020 3176 4228 www.itppromedia.com

Follow us onTwitter @BHotelier

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BOUTIQUEHOTELIER.COM

Leaderboard 1040 X 120 Pixels £1,000 per month

MPU 300 x 250 Pixels £1,000 per month

Tower 300 X 600 Pixels £1,400 per month

Button 300 X 100 Pixels £300 per month

Wallpaper 740 X 1440 Pixels (Per Side) £3,500 per month

DAILY NEWS ALERT

Top Leaderboard 728 X 90 Pixels £1,200 per month or £350 per week

Second Leaderboard 728 X 90 Pixels £1,000 per month or £300 per week

Third Leaderboard 728 X 90 Pixels £800 per month or £250 per week

Fourth Leaderboard 728 X 90 Pixels £800 per month or £250 per week

Tower 220 X 550 Pixels £1,400 per month or £400 per weekSponsored news stories N/A £700 per story

Dedicated email shot TBC £2,500 per email

Discounts available on multiple campaigns* all prices subject to VAT

CONTACTSCOMMERCIAL OPPORTUNITIES

EDITORIAL CONTACT

ZOE MONK

Editor020 3176 4237zoe.monk@itppromedia.com

COMMERCIAL CONTACTS

JOSH WADDELL

Commercial Manager020 3176 5458josh.waddell@itppromedia.com

ANNE-MARIE JUDGE

Group Commercial Manager020 3176 5632anne-marie.judge@itppromedia.com

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