media pack 2016 - itp.com the great gm debate ... packages can be tailored to your company’s needs...
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MEDIA PACK 2016
Hotelier Middle East is the definitive guide to sucessful hotel management in the GCC.Since launching in 2003, Hotelier Middle East has established a reputation as the
leading publication for hoteliers in the Middle East.In addition to providing monthly news and exclusive
interviews, comment and analyses, expert roundtables and examples of best practice, Hotelier Middle East sup-ports the industry and drives its news agenda with sur-veys, in-depth reports and networking events. In 2016, it will once again host the Hotelier Middle East Awards in Dubai, the Great GM Debate in the UAE, the Hospitality Summit in Qatar and several sector-specific forums.
Hotelier Middle East is published by the Middle East’s largest B2B publishing house, ITP Business Pub-lishing, which is headquartered in Dubai.
Stat attack
5,927
7,037*
19,757*
165,238*
3,945*
MAY 2015THE DEFINITIVE GUIDE TO SUCCESSFUL HOTEL MANAGEMENT
EVENT SPECIAL: IN-DEPTH REPORTS ON THE 2015 EDITIONS OF AHIC AND ATM
HOTELIER AWARDSESSENTIAL GUIDE:
HOW TO NOMINATEP28
GM INTERVIEWAL MAHA DESERT
RESORT & SPAP40
BEST PRACTICECAPTURING THEMILLENNIALS
NEW OPENINGINTERCONTINENTAL DUBAI MARINA
OMANMARKET UPDATE
A heavyweight in the competitive UK capital with Dukes London, SEVEN TIDES CEO ABDULLA BIN SULAYEM
is ready to take on Dubai as operator of the world’s second Dukes-branded property, on Palm Jumeirah
ECOMMERCEROUNDTABLE
MAY 2015THE DEFINITIVE GUIDE TO SUCCESSFUL HOTEL MANAGEMENT
EVENT SPECIAL: IN-DEPTH REPORTS ON THE 2015 EDITIONS OF AHIC AND ATM
Advertising in Hotelier Middle East
magazine offers numerous benefits:
CredibilityWith 13 years in publication, as well as its associated conferences and a world-renowned awards ceremony, Hotelier
Middle East is the region’s most respected hospitality trade magazine.
Targeted audienceHotelier Middle East is the only BPA audited publication in the industry in the Middle East.
Measurable results97% of our readers have at some point used Hotelier Middle East to make purchasing decisions based on its editorial and advertising content.
Portfolio opportunitiesPackages can be tailored to your company’s needs across the magazine, conferences and awards, as well as sister titles Caterer Middle
East, Arabian Travel News and the annual Hospitality & Catering Directory.
Special operationsA variety of advertising opportunities are available, from sponsorship and advertorials to bespoke reprints and insertions.
PRINT BENEFITS
prin
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BPA average qualified circulation
(Jan-June 2015)
Total circulation
Total print readership
Total Brand Readership
App Downloads
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BULLETINFeaturing exclusive news, announcements, analysis and event guides, Bulletin is a must-read for hoteliers across the Middle East.
COMMENTRegular guest columnists cover a range of industry specialisms, and offer frank and topical comment pieces on thehotel industry.
PEOPLEA monthly CEO interview with an inspiring industry leader is a high-light of Hotelier, along with exclu-sive GM, FOH and BOH interviews.
STRATEGYThis section outlines company expansion and marketing plans, covering hotel op-erators, owners, developers and tourism boards.
HOTELSAn in-depth focus on upcoming ho-tels via our Sneak Peek feature, as well as New Opening reports and Fitted Out design profiles.
BESTPRACTICE
SPECIAL REPORTS
Hotelier has long championed best practice and these case studies show you exactly how the best in the business do it.
Hotelier gener-ates much of its own industry data and research through special surveys and inves-tigative features.
CAREERSIn this who’s who of the industry, we profile new re-cruits and movers and shakers, and we feature HR and training news and columnists.
BUYER’SGUIDEIn an entire sec-tion dedicated to supply-side companies, we feature news, products and expert interviews.
DATAComments and data from TRI Consulting and Col-liers International Hotels, along with Farnek, reveal in-dustry performance and forecasts.
FEATURES THE FOLLOWING EACH ISSUECONTENTS
HotelierMiddleEast.com is the region’s first dedicated hospitality industry web portal, representing a truly valuable opportunity for business advertisers. By
advertising on HotelierMiddleEast.com and within the site’s associated eNewsletters for Hotelier Middle East and Caterer Middle East, organisations of all sizes can communicate information about their companies, products and services to a targeted audience of hospi-tality professionals online.
Advertising online and in eNewsletters offers numerous benefits:
CredibilityHotelierMiddleEast.com is the region’s most respected hospitality website. Over the past six years it has become a trusted source of news for hospitality industry professionals.
Targeting Guaranteed reach to a niche audience due to the sector-specific nature of the website and the tightly controlled circulation of our eNewsletters. The site also offers the latest technology such as contextual targeting and geo-targeting.
Measurability Digital advertising includes performance reports of how visitors are responding to your campaign. It also allows optimisation of the campaign.
Creative executions Your artwork can be rich and innovative, which will ensure a high impact.
Interactivity Online campaigns take place in real time and allow visitors to interact with your campaign, engage with your brand and take advantage of your company’s offers and promotions.
ONLINE BENEFITS
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474,308
134,700
99,438
02:17
BPA average page impressions per month (Jan-June 2015)
Average user sessionsper month (Jan-June 2015)
Average unique users per month
(Jan-June 2015)
Average user session duration (Jan-June 2015)
40,274*eNewsletters
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READERSHIP BREAKDOWN & FEATURES LIST 2016
JANUARY FEBRUARY MARCH APRIL MAY JUNE
Special Report 2016 Forecast / Top 10 New Hotels F&B Focus Hotelier Middle East Supplier Survey AHIC and ATM preview Hotelier Middle East Salary Survey
Market Snapshot Northern Emirates Oman North Africa Dubai Bahrain
Suppliers You Should Know Lighting Roundtable: Kitchen Design Roundtable: Spa Design Tea and Coffee Roundtable: Beds and Bedding Cleaning and Laundry
Product Guide Water Gulfood Product Launches Bathrooms Guest room toiletries Mini Bars Banqueting and Buffetware
Essential Items In-room Technology Uniforms In-room safes Glassware Security and Safety Spa Amenities
CONFERENCES/SHOWS/EVENTS Gulfood • Caterer Food & Business Conference Hospitality Qatar Forum • Hotelier Executive Housekeeper Forum • Arabian Travel Market • AHIC
• Caterer Middle East Awards• Hotec Middle East
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
Special Report Hotel Design Hotelier Power 50 Hotelier Awards: Shortlist Hotelier Middle East GM Survey Hotelier Awards 2016: Winners
Market Snapshot Saudi Arabia: Makkah and Madinah Qatar Abu Dhabi Kuwait Saudi Arabia: Riyadh and Jeddah Iran
Suppliers You Should Know Roundtable: Bathroom design Housekeeping Tableware Spa Products Interior Design Guest Room Amenities
Product Guide Soft Furnishings Outdoor Furniture Hotel Show launches Beds and Bedding Fitness and Recreation Technology innovations
Essential Items Sound Systems Flooring Coffee Machines Indoor Furniture Flatware/cutlery Housekeeping Trollies and Supplies
CONFERENCES/SHOWS/EVENTS • Hotelier Middle East: The Great GM Debate • The Hotel Show• To The Table EMEA
Hotelier Middle East Awards 2016 SIAL Middle East
This features list is subject to change at the editor’s discretion.
BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION — MAY 2015 ISSUE GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION — MAY 2015 ISSUE
EVERY ISSUE: News Analysis / People: FOH/BOH interviews / F&B / Strategy / GM/CEO Interviews / Data Library / Checking Out
*Pub
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2015
UAE 55.2%
Saudi Arabia 21%
Bahrain 7.2%
Kuwait 4.3%
Oman 5%
Qatar 7.3%
BPA Average Qualified Circulation of 5,927copies per month (BPA statement Jan-June 2015) Sales & Marketing Directors /
Managers 15.4%
Procurement Directors / Managers 9.0%
Other Hospitality Professionals 3.9%
General Managers 14.1%
Executive Housekeepers & Housekeeping Managers 11.4%
Corporate Hotel Management 6.5%
Director of Engineering 9.2%
Executive Chefs 16.7%
Food & Beverage Directors / Managers 12.2%
Paid 1.6%
Editorial*• 99% of readers consider Hotelier Middle East editorial to be good or better than other
publications that focus on the hospitality sector in the region. Competitive Advantage*• As an overall magazine, 93% of the readers consider Hotelier Middle East to be a
superior or better publication than others in the same industry within the region.
Purchasing Decisions*• 97% of our readers have at some point used Hotelier Middle East to make purchasing
decisions based on its editorial and advertising content.
Reader Spend*• 21% of Hotelier Middle East readers are either solely or jointly responsible for a budget
of between US $1 million to $10 million annually.
RATE CARD FOR HOTELIER MIDDLE EAST (3.672 AED = U$1)
PRINT & ONLINE ADVERTISING RATESRATE CARD
PRINT & ONLINE ADVERTISING EDITORIAL PRODUCTION
Stephen Price
Group Sales Director
+971 4 444 [email protected]
Amanda Stewart
International Sales Manager
+44 7908 117 [email protected]
Devina Divecha
Senior Editor, Hospitality Group
+971 4 444 [email protected]
Basel Al Kassem
Production Manager
+971 4 444 [email protected]
RATE CARD FOR WWW.HOTELIERMIDDLEEAST.COM
NAME DIMENSIONS FILE SIZE RATE CARD CPM
Leaderboard 728 x 90px 50 KB AED 422 US$ 115
MPU (Medium Rectangle) 300 x 250px 50 KB AED 401 US$ 109
Whitespace Banner (Verticle Rectangle) 220 x 550px 50 KB AED 422 US$ 115
Half Page 300 x 600px 50 KB AED 464 US$ 126
Fixed Button 300 x 100px 50 KB AED 50,673 US$ 13,807
Overlay (Eyeblaster) 450(w) x 450(h) px - this is the maximum. Include a close button functionality
50 KB AED 633 US$ 172
Interstitial Full Screen - 750 x 450px 100 KB AED 633 US$ 172
Content Push Leaderboard (728x90px) White Space Banner (220x550px) Content Push (Video Streaming, 632 x 356px)
As above except Content Push, 50 KB
AED 633 US$ 172
Page Peel Minimised area - 90 x 90px. Final Image Dimensions: 700(w) x 400 (h) px, JPG/GIF. There is no FLASH.
100 KB AED 633 US$ 172
Catfish 1004 x 60px 40 KB AED 633 US$ 172
Home Page Roadblock 220 x 550px, 728 x 90px, 300 x 250px As above AED 42,228 US$ 11506
Branded Backgrounds 1652(w) x 770(h) px 50 KB Upon application
Smart Links Keyword can be of any length; banner size is 200 x 200px max
N/A AED 42,228 US$ 11,506
Microsites 220 x 550px, 728 x 90px, 300 x 250px As above AED 105,570 US$ 28,765
Surveys 220 x 550px, 728 x 90px, 300 x 250px As above AED 126,684 US$ 34,518
Special Operations Upon application Upon application
Sponsorships / Special Reports 220 x 550px, 728 x 90px, 300 x 250px As above Upon application
POSITION SPECIFICATIONS SINGLE ISSUE price per insertion
SIX SERIES (10% discount) per insertion
TWELVE SERIES (15% discount per insertion)
PRIME POSITIONS
Inside Front Cover 225 X 300 MM AED 33,651 (US$9,169) AED 30,277 (US$8,249) AED 28,600 (US$7,793)
Inside Back Cover 225 X 300 MM AED 31,345 (US$8,541) AED 2,8211 (US$7,687) AED 26,632 (US$7,256)
Outside Back Cover 225 X 300 MM AED 37,463 (US$10,208) AED 33,722 (US$9,188) AED 31,830 (US$8,673)
Double Page Spread 450 X 300 MM AED 48,270 (US$13,152) AED 43,435 (US$11,835) AED 41,032 (US$11,180)
1/2 page DPS 426 X 132 MM AED 22,967 (US$6,258) AED 20,433 (US$5,567) AED 19,521 (US$5,319)
STANDARD ADVERTISING
Full Page ROP 225 X 300 MM AED 27,751 (US$7,561) AED 24,981 (US$6,806) AED 23,575 (US$6,423)
Full Page 1st RHP 225 X 300 MM AED 36,421 (US$9,924) AED 32,777 (US$8,931) AED 30,956 (US$8,435)
Half Page Horizontal 201 X 132 MM AED 17,773 (US$4,842) AED 15,999 (US$4359) AED 15,100 (US$4,114)
Half Page Vertical 99 X 264 MM AED 17,773 (US$4,842) AED 15,999 (US$4,359) AED 15,100 (US$4,114)
Quarter Page Horizontal 201 X 48 MM AED 12,891 (US$3,512) AED 11,603 (US$3,161) AED 10,949 (US$2,983)
Quarter Page Vertical 48 X 264 MM AED 12,891 (US$3,512) AED 11,603 (US$3,161) AED 10,949 (US$2,983)
Quarter Page Regular 98 X 132 MM AED 12,891 (US$3,512) AED 11,603 (US$3,161) AED 10,949 (US$2,983)
Creative options including front cover flaps, tailored supplements, magazine wraps, bookmarks and front cover gate folds are available on request
Alex Hall
Senior Sales Manager
+971 4 444 [email protected]
Alex Brown
Sales Manager
+971 4 444 [email protected]
Nikhil Pereira
Features Writer, Hotelier Middle East
+9714 444 [email protected]
JULY 2015THE DEFINITIVE GUIDE TO SUCCESSFUL HOTEL MANAGEMENT
NEW OPENING: HOTELIER PAYS A VISIT TO THE NEW MELIÁ DOHA
Hotelier gathers top general managers to set the agenda for this year’s Hotelier Middle East Great GM Debate
TALKINGTHE TALK
ARNE SORENSONMARRIOTT BOSS TALKS GROWTH
P32
SUPPLY OVERDRIVEVIABILITY’S
PIPELINE REPORTP52
HOTELIER AWARDSMEET THIS YEAR’S
JUDGING PANELP62
SUSTAINABILITY SUMMIT
REVIEW
JULY 2015THE DEFINITIVE GUIDE TO SUCCESSFUL HOTEL MANAGEMENT
NEW OPENING: HOTELIER PAYS A VISIT TO THE NEW MELIÁHOTELIER PAYS A VISIT TO THE NEW MELIÁHOTELIER PAYS A VISIT TO THE NEW MELI DOHAÁ DOHAÁ
F&B professionals meet at Media One’s GARDEN ON 8 to discuss the challenges of bringing third-party brands into hotels
FEBRUARY 2015THE DEFINITIVE GUIDE TO SUCCESSFUL HOTEL MANAGEMENT
EXCLUSIVE: HOTELIER VISITS MARSA MALAZ KEMPINSKI, THE PEARL — DOHA
Top
10Restaurants
GM INTERVIEWHAYTHAM OMAR
RIXOS BAB AL BAHRP42
MARKET UPDATELEBANON LOOKS UP
DESPITE TROUBLEP54
GULFOOD 2015 SHOW PREVIEW
CEO INTERVIEWIGNACE BAUWENS
ADNHP38
F&B professionals meet at Media One’s GARDEN ON 8 to discuss the challenges of bringing third-party brands into hotels
FEBRUARY 2015THE DEFINITIVE GUIDE TO SUCCESSFUL HOTEL MANAGEMENT
EXCLUSIVE: HOTELIER VISITS MARSA MALAZ KEMPINSKI, THE PEARL HOTELIER VISITS MARSA MALAZ KEMPINSKI, THE PEARL HOTELIER — DOHA
BEST PRACTICELEVERAGING
LOYALTY
STRATEGYHILTON’S NEW
CANOPY BRAND
Marriott International president Middle East & Africa ALEX KYRIAKIDIS reveals the firm’s plans to dominate the Middle East
JANUARY 2015THE DEFINITIVE GUIDE TO SUCCESSFUL HOTEL MANAGEMENT
INSIDE: HOTELIER’S EXCLUSIVE MEA UPCOMING PROPERTIES DATABASE
ALEX KYRIAKIDIS>>> Suppliers you should know: the most reputable lighting suppliers in the region share their stories
SHERATON GRAND HOTEL DUBAI P64
NEW OPENING
COMMENTGUY WILKINSONMARTIN KUBLER
Top
102015 hotels
HOSPITALITY TRENDS FORECAST 2015
GM INTERVIEWHASSAN ELWAHIDI
DOUBLETREE JBRP28
NEWS ANALYSISTHE FALL OF THE
CIS MARKETSP14
GETTING SMARTERACCOR’S NEW DIGITAL STRATEGYP34
AUGUST 2015THE DEFINITIVE GUIDE TO SUCCESSFUL HOTEL MANAGEMENT
EVENT PREVIEW: HOTELIER MIDDLE EAST GREAT GM DEBATE
CASE STUDYROTANA’S NEW AND
IMPROVED CHECK-INP50
IFA Hotel Investments CEO Joe Sita reveals the firm’s expansion strategyand its plans to introduce new business divisions
JOE SITA
STARWOOD’S ELEMENT BRAND
SUPPLIERS ROUNDTABLE
THE LATEST TRENDS AND PRODUCTS FOR THE
HOUSEKEEPING DEPARTMENT P98
@HOTELIERME
FIND OUT WHERE THE 2014 WINNERS ARE NOW P36
HOTELIER AWARDS
THE HOTEL SHOW EVERYTHING YOU NEED TO KNOW ABOUT THE HOTEL
SHOW DUBAI P65
Penelope Walsh
Editor, HotelierMiddleEast.com
+9714 444 [email protected]