Media pack

Site launch: January 2015

WHAT WE DO

Today’s entertainment market is increasingly global. The music industry risks hampering its future potential by thinking too local, too often.

Music Business Worldwide (MBW) is a UK-based site with a global outlook; a free, in-depth news, insight and analysis platform for the international music industry. We’re lucky to have access to some of the world’s most exciting professional music businesses on our doorstep. But our remit also extends across the globe, uniting a worldwide community of industry thought-leaders.

Whether it’s the colossal US, UK and EU markets, the growing power of Asia-Pacific, Russia and Latin America or the streaming-savvy Nordics, MBW helps artists, managers and industry rights-holders arm themselves with international knowledge to tackle international ambitions.

Media pack

WHO WE AREMusic Business Worldwide (MBW) was founded by Tim Ingham in 2015. Ingham is a well-known music industry commentator. He was editor of respected UK trade title Music Week for more than three years before stepping down in late 2014.

Ingham has written about the music industry for thelikes of The Guardian, The

Independent, The Observer, The Daily Mail and NME. As a media pundit, he has discussed the business on outlets including BBC Newsnight, Al Jazeera, Sky/BBC/ITV/Channel 4 News, CNN and many more.

In 2014, Ingham was named one of the world’s 500 Most Influential Britons - and one of the 20 most influential British music execs - by The Sunday Times & Debrett’s.

Media pack

The MBW Advisory BoardMBW’s mission - to make sense of the biggest developments in the international music

industry - cannot be achieved alone. Our Advisory Board will offer us feedback and advice on what we cover throughout the year. Members include:

All MBW ads run throughout the whole site - and are responsive on desktop, tablet and mobile

MBW has been built to satisfy the habits of today’s business reader. With 50% of our traffic expected to come via mobile and tablet, our responsive design ensures that our site - and the ads it displays - looks great on multiple devices. Also, all booked advertising runs on every page of MBW - meaning our audience won’t be able to miss your messaging.

Daniel GlassFounder Glassnote Records

Hartwig Masuch CEO BMG Rights Management

Jonathan Forster MD Nordics Spotify

Kenny Gates CEO [PIAS] Group

Richard Griffiths Founder Modest! Management

Media pack

Much more than just an ad...Advertorial is dead. Pummeling an audience with relentless platitudes about your business will only turn them off in the internet age. The modern online B2B readership only has time for content that skilfully informs, entertains and stimulates discussion. MBW can help you create it. If our advertisers have a story to tell with editorial merit, we’ll communicate it in the most exciting way possible. MBW’s editorial team works collaboratively with our partners to generate intelligent, controlled messaging that readers want to discover and share - conveying a business’s attributes while never pushing an aggressive ‘sales pitch’. If you’re an expert, we’ll make the most of your expertise.

MBW Ratecard 2015

We offer ad packages to suit all budgets. Up to 40% discount available for MBW launch partners:

Per month Usual price Launch partner price

Leaderboard £1200 £750 (€965)

MPU £900 £600 (€770)

Insert banner £500 £300 (€385)

Per three months Usual price Launch partner price

Leaderboard £3000 £1900 (€2450)

MPU £2000 £1400 (€1800)

Insert banner £1000 £650 (€835)

MBW Job postings

Per month Usual price Launch partner price

Single job posting £100 £50 (€65)

5 job postings £350 £180 (€235)

15 job postings £900 £500 (€645)

* All positions run on rotation of up to three ads. Super leaderboard size can also be booked.

Media pack

Advertising specifications

Music Business Worldwide (MBW) hosts three very visible advertising positions, all of which are displayed throughout the site: a main leaderboard ad, a right-hand MPU and a lower insert banner slot.

Because MBW is a fully responsive site across desktop, tablet, PDA/’phablet’ and mobile, we require different sizes of ads for the leaderboard and insert banner slots:

Leaderboard:970px X 90px (desktop)728 X 90 (tablet)468 X 60 (PDA/‘phablet’)300 X 50 (mobile)

Insert banner:628px X 90px (desktop)468 X 90 (PDA/‘phablet’) 300 X 50 (tablet & mobile) The MPU slot does not change whatever the size of your display - it’s always 300px X 250px.

MBW also offers a bespoke in-house design service for ads - please enquire for details.

Leaderboard

MPU

Insert banner

MBW newsletter - coming soonMBW will be launching a free email news bulletin in January 2015. If you are interested

in sponsoring this product, email Tim@MusicBizWorldwide.com