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!Canons Page 2 Tablet users . Who, What, When. !Page 3 ADVANCED TV GMA Is This Years #1 Story !Page 4 SOCIAL NOW Context Is King. It’s Klausonian. !Page 5 DIGITAL NOW Most Likely To Respond To Ads !Page 6 CINEMA NOW What They Were Watching !Page 7 MOBILE NOW What Happens To The Second Screen? !

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!Media Notes Vol #697 !Giving Credit Where Credit Is Due: Based on a an article in The New York Times by Brian X. Chen, 122313 and thoughts by Lance

the advancement of new media continues read MNC Briefs blog @ http://sophis1234.tumblr.com/

The spread of fourth-generation network technol-ogy and the introduction of bigger smartphones are two factors that pushed Ameri-cans to use nearly twice as much mobile bandwidth per month this year by compari-son with 2012. Cellular net-works got faster, and smart phone screens got bigger. As a result, people’s consumption of mobile data nearly doubled. In the US, consumers used an aver-age of 1.2 gigabytes a month over cellular networks this year, up from 690 mega-bytes a month in 2012, ac-cording to Chetan Sharma, a consultant for wireless carriers. Worldwide, the average consumption was 240 megabytes a month this year, up from 140 megabytes last year,’ he said.

! A megabyte is about the amount of data required to download a photo taken with a decent digital camera, or one minute of a song, or a decent stack of e-mail. ! 1.2 gigabytes of mobile data a month looks something like 1,200 photos downloaded to the Internet from a mobile device each month, compared with 690 photos he down-loaded a month last year. ! That is significant. ! Reasons: the widespread coverage of fourth-generation network technology, called LTE, which carriers say is 10 times faster than its predecessor 3G is perhaps the biggest reason why the huge jump in mobile usage. Sharma said the rise was also connected to the

popularity of phones with bigger screens, like the newer iPhones or Samsung’s Galaxy smartphones, which download bigger images. !! About 1.4 billion smartphones will be in use by the end of this year, according to ABI Research. Cisco, the networking company, predicts that Internet traffic from mobile devices will exceed that of wired devices, like desktop computers, by 2016. ! This is why, since the formation of CNA | SOPHIS, we have said, MOBILENow. If you are in business their are three things you have to understand: Mobile…Social Media…Content Marketing. For more, go to: http://bit.ly/1ifZQiH

IN THE U.S AND WORLDWIDE, MOBILE CONSUMPTION EXPLODED…NEARLY DOUBLE…FROM LAST YEAR.

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TABLET POWER USERS. WHO ARE THEY? WHEN DO THEY USE IT? !! When it comes to tablet media consumption, women are leading the charge with 24% of women saying they spend two hours or more with their tablet everyday compared to 15% of men. Overall, 54% use their tablet at least one hour every day. There is also a group of power users, with 19 percent saying they use their tablet more than two hours every day. ! Much of tablet use takes place in the evening, suggesting brands should run tablet campaigns at this time of day. The report found that 39% use their tablet the most between 7P-12A. “The tablet may not be the place to try and initially capture the consumer or create awareness, but the point is to drive an action/purchase home. Many brands/marketers shy away from tablets because they can’t tie traditional digital success metrics to them. They need to understand where consumer needs are headed and develop metrics specific to tablet success.” stated Glenn Humble, of Adroit Digital.!!! !

“To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.” !! ! ! Edward R. Murrow!!! Now is the time to understand what the audience is using, from morning to night, at work or at home, on the weekdays and over the weekend. Too often, we are merely involved in spouting off stats and opinion. That is not going to provide the winning formula for the new year. ! She works. She takes care of the family. She shops. She is a moving target. She shops while working. She works while taking care of the family. Yet she is nearly always in reach of her mobile device. ! The tablet has become her ‘home’ friend. It allows her quick access, with a larger screen, to her social media accounts. It allows her a better and bigger picture of that product she is investigating. And, as she is getting older, it provides her with a larger view of the written word. She relies on it to investigate, search and communicate.

Bits & Pieces Week of 121613 Weekly Average Ratings !BROADCAST MORNING NEWS SHOWS ABC: ‘GMA‘ 5.57 million - 0.30!NBC: ‘Today‘ 5.24 million + 0.03 CBS: ‘Early Show‘ 3.05 million- 0.06 BROADCAST LATE-NIGHT SHOWS NBC: ‘Tonight‘ 4.34 million- 0.00 CBS: ‘Late Show‘ 3.06 million - 0.00 ABC: ‘Kimmel‘ 2.64 million+ 0.00 ! Week of 121613!BROADCAST EVENING NEWS +/- last!NBC: ‘Brian Williams’ 9.21 million - 0.36 ABC: ‘Diane Sawyer‘ 7.92 million - 0.07 CBS: ‘Scott Pelley‘ 7.05 million+ 1.49 ! Sunday 121513!

BROADCAST SUNDAY AM NEWS !CBS: ‘Sunday Morning‘ 5.81 million!CBS: ‘Face The Nation’ 3.63 million+0.28 ABC: ‘This Week‘ 3.10 million + 0.10 NBC: ‘Meet The Press‘ 2.40 million - 0.31 FOX: ‘News Sunday‘ 1.40 million+ 0.30 UNI: ‘Al Punto‘ 0.75 million+ 0.01! ! !!“Why would you wait for anything to come to you.”! Herman Globbops famed master of thought and wisdom !

! ! ! !! !!!!

! !

MNC is not printed. It is only released digitally. We follow David Lane’s initiative.

“When in doubt remember: It’s all about baseball.” For your baseball fix, go to: http://overtheshouldermlb.wordpress.com/

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“Right or wrong the customer is always right.” Marshall Field

On your smartphone, scan with

any QR reader.

Media Notes Canonical Vol #697 !Giving Credit Where Credit Is Due: From information in an article mobile marketer 122313 by Chantal Tode with thoughts &

observationsof Lance.

For daily updates on media in the US & UK, go to: http://www.overtheshouldermedia.wordpress.com The more you know, the better you will be.

! If you want to learn more about Mobile…Social Media…Content Marketing, go to: http://bit.ly/1ifZQiH


‘Good Morning America’ This Year’s #1 Story their lead over ‘the today show’ is biggest in 22 years

MONDAY 12.23.13 ESPN ‘Falcons vs 49ers’ 13.23 million viewers 8.1/12HH !

TUESDAY 12.24.13 CBS ‘NCIS-LA‘ R 7.03 million viewers 11.8/18HH !

WEDNESDAY 12.25.13 CBS ‘Blue Bloods’-R 5.41 million viewers 7.0/11 HH !

THURSDAY 12.26.13 CBS ‘The Big Bang Theory’-R 10.97 million viewers 14.9/26 HH !

FRIDAY 12.27.13 NBC ‘Dateline’ 6.27 million viewers 4.2/8 HH SATURDAY 12.28.13 CBS ’48 Hours‘ 3.83 million viewers 4.8/9HH !

SUNDAY 12.29.13 NBC ‘NFL Eagles @ Cowboys’ 23.9 million viewers11.3/17HH NOTE: Season average ratings are “Most Current” measurements which are Live+7 day DVR viewing when available (2+ weeks after airdate), combined with Live, Same Day DVR viewing for the most recent 2 weeks. Source: The Nielsen Company. !

While you were going about your daily activities, the morning show experience has changed dramatically over the past few years. Once the king of the morning, NBC’s ‘The Today Show’ is on a slide which only the Olympics can hope to slow down. It has undergone the loss of a popular host in Meredith Vieira and an unhealthy management maneuver of forcing out another popular anchor in Ann Curry. Meanwhile, everyone is shooting from the hip and attempting to be a critic of the remaining members. ! While this cyclone of turmoil was blowing about, ABC smoothly transitioned and moved ahead, using their pop news to provide a friendly, less serious view of the news of the morning.

! It has obviously hit a nerve with the morning television viewing crowd. ‘Good Morning America’ is now the reigning king of morning news programming in the U.S. All of this has left ‘Today’ wandering about, trying to find its footing in a new media landscape that relies so much on digital and mobile, via social. ! For the hard new, CBS ‘Morning Show’ has provided that handsomely. Although a distant third in this morning battle, it is inching up nearly every ratings period, finding its niche in the hard news of journalistic tradition. ! But our society of one filled with pop culture and the whims of the moment. This year the whims seem to favor ‘GMA’

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!!!!!!!!!!!!!!!F !!! !

For daily updates on media in the US & UK, go to http://www.overtheshouldermedia.wordpress.com !If you like Media Notes give us a LIKE on our

facebook page... at www.facebook.com/CNASophis. We would appreciate it very much.

Networks ranked by total 2+ viewership

Giving Credit Where Credit Is Due: Television ratings from The Nielsen Co. Image credit: fast company

“This instrument can teach, it can illuminate; yes, and it can even inspire. But it can do so only to the extent that humans are determined to use it to those ends. Otherwise it’s nothing but wires and lights in a box.” Edward R. Murrow October 15, 1958.

ADVANCED TELEVISION

Advertising rates on network television and for TV show viewing online will soon be the same, “so we won’t care where you watch” ! Les Moonves CEO, CBS

85% of tablet and smartphone owners use their devices while watching TV

If you want to learn more about Mobile…Social Media…Content Marketing, go to: http://bit.ly/1ifZQiH


! For years, Klaus Paulsen has stated that it is not ‘Content that is king. It is ‘Context that is king.’ Now Jehan Hamedi, global market develop-ment manager at a social media analytics company noted that ‘People say that content is king. But, really, with social media, context is king.’ ! OK. Hamedi has heard Klaus speak on the subject. However, he adds ‘It’s understanding how and why consumers are doing something, to under-stand the context in which purchase decisions are made. And to use it in the correct business context in your organization.” ! He added, ‘Social media is not exactly a new strategy. Neverthe-less, it allows companies to hear directly from consumers what they want, which he calls ‘social intelligence’ What companies do with that information is the key. ! !

! Showrooming is a bi-product of a social media campaign which can be used to encourage shoppers to actually buy products in the store while consumers are there. To be successful, one has to understand what drives consumers to buy. !! However, you have to exceed consumers expectations. You have to go beyond just offering the products they have come into the store to buy. ! According to

Hamedi, ‘The prime con-sumer expectation had nothing to do with what one might expect, like touching or sampling the product. Our research suggested that it’s more about social gratification …having fun. You go with your friends or family and they are your pre-purchasing sounding boards. It is a destination.” !

! ‘Going with’ is a social media term, not necessarily a physical term. People use social media to communicate with one another, gaining opinions and suggestions that will be ingrained into the shopping experience. It is a superb platform to shape thought, suggest opinion and plant the seed of discovery. But the store cannot be the same old thing they have been seeing for years. ! And this is where discovery and having fun comes into play within the shopping experience. Today’s successful retailer has to understand the benefits of providing fun in-store events, the importance of group discounts and a refer-a-friend program. As Hamedi states, ‘There’s such a huge opportunity for them to link the product showroom appeal with a social experience.’

ITS A

WHOLE NEW WORLD You have to make sure that your message is in the media form THEY USE, not the ones you think are important.

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understanding it. SOCIALNOW “Social Networking accounts for 1 of every 6 minutes spent online.” comScore


CONTEXT IS KING!isn’t that the mantra of Klaus Paulsen?

“Mobile creates a more dynamic ecosystem.” Mark Zuckerberg Co-founder Facebook

Media Notes Canonical Vol #697 !Giving Credit Where Credit Is Due:Based on an article in AdAge 122613 by Meredith Derby Berg and thoughts by Lance photo credit: SocialTwist & adotas


Media Notes Canonical Vol #697 !Giving Credit Where Credit Is Due: From an article in mobile Marketer 122313 by Chantal Tode and thoughts by Lance

Have You Talked To Her Today?

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“Never, never rest contented with any circle of ideas, but always be certain that a wider one is still possible.” Richard Jefferies

British Writer

DIGITAL NOW


CONSUMERS MORE LIKELY TO RESPOND TO ADS ON TABLETS VS DESKTOP! Underscoring the growing opportunity for brands to reach tablet users, 56% of North American consumers said they are more apt to re-spond to a tablet ad than a laptop or desktop ad, accord-ing to a new report from Adroit. ! The comprehensive report, "2014: Are Tablets Taking Over?" found that many house-holds have become multi-tablet homes, with 43% of North American adults saying they have two or more tablets in their home. The report is based on a survey of North American adults who own a tablet and a computer that were asked about how they use their tablets and interact with digital advertising. “Tablets can’t be marginalized as a side note in media spend,” said Glenn Humble, director of marketing at Adroit Digital. “Consumers are changing

where they seek information and take action on other ad channels like TV & magazines. “Tablets can’t be seen as a standalone; they are clearly a part of the path to purchase

or discovery,” he said. “This proved out in 56% of our re-spondents who are very likely or somewhat more likely to respond to a tablet ad as op-posed to a traditional online ad; 55% will use their tablet as

opposed to their laptop to make a purchase or seek additional information for a product or service of interest from another advertising channel.” Screen of choice ! With 34% of US adults owning a tablet today (expected to grow to 60% of online con-sumers by 2017. It’s opening a

growing opportunity for brands to get in front of target audi-ences, as research shows an additional screen increase media consumption instead of cannibalizing it. ! ! With tablets providing a unique function in everyday consumer life, it is important that advertisers do not view tablets as merely shrunken down PCs or overgrown smart phones and create campaigns specifically focused on tablets. Key findings include that con-sumers love tablets, with 55%

of respondents saying they would consider replacing a personal laptop or desktop with a tablet. The fact that more than half of the respondents would consider ditching/replac-ing their personal laptop/desk-top for a tablet,” Humble said. “Further research would be needed to explore the root cause of consumers' future consideration to replace a personal laptop. But tablets are a more desirable price point, they provide all the computing power needed for most person-al use and they’re easily portable.” Path to purchase ! Consumers are increasingly shifting tasks pre-viously done on their laptop or desktop to their tablet, with 52% using their tablet to watch TV or video, both recorded and live, as opposed to their laptop or desk-top. Additionally, 50% said they use their tablet to look up pro-duction information and 48% use their tablet to research products and services as opposed to their laptop or desktop.!

If you want to continue to get what you’ve got, continue to do what you are doing.


! What are they watching around the world? In KOREA Universal‘s ‘About Time’ has become the biggest foreign romantic comedy of all time in Korea with a total box office of $14.2M. The international total is now $59.7M.! ! In JAPAN ‘Dinosaurs’ took an estimated $1.38M on 600 screens, to place just behind ‘Gravity’ ‘which now has an international box office of $398.7M. ! In MALAYSIA & SINGAPORE there was brighter news for Universal’s ’47 Ronin’ after a disap-pointing couple of days n Japan. The pricey 3D pic debuted in Malaysia at No. 1 with an estimated $1.1M. ! In CHINA despite some tough reviews, Feng Xiaogang’s comedy ‘Personal Tailor’ took about $13.18M. According to China.org.cn, that’s a record for the highest grossing midnight showings and makes Personal Tailor the biggest-ever opening for a 2D Chinese film. The re-lease comes as eyes are on what China’s end of year box office tally will be with

estimates putting it at a total of about $3.5 billion. Accord-ing to the report, ‘Personal Tailor’ is expected to gross about $165M in total. When the film first went out, backer Huayi Brothers Media took a hit to its share price. The company has come under fire from public investors after a preview of ‘Personal Tailor’ caused shares to drop by as much as 15.8% last week. The South China Morning Post reported dis-gruntled share-holders have said the firm should not have given institutional investors a preview ahead of retail investors. ! In INDIA, action thriller ‘Dhoom 3’ was rack-ing up North American box office records. It was also breaking records at home. The film, about a circus star out for revenge when his father dies who goes after the Chicago banker that led to his demise, now holds the all-time opening day record in India with estimates around $6M. ! In Pakistan, where a short-lived ban on Indian films was recently lifted, ‘Dhoom 3’ had the biggest first-day opening of any film,

ever, with $210K. ! In Australia, ‘Dhoom 3’ opened higher than any other Indian film with over $172K. Notably, this is also the first Bollywood title that IMAX has converted. ! In RUSSIA, ‘The Desolation Of Smaug’ opened in the top spot in Russia with an estimated $18.8M, giving Warner Bros its biggest-ever weekend opening in Russia. ‘ ! In ITALY, the comedy ‘Colpi Di Fortuna’ opened grossing $2.65M. ! ! In GERMANY ‘Smaug’ brought in $14.1M maintaining the No. 1 berth and a total of $38.7M, ! In FRANCE & SPAIN ‘Smaug’ is running 16% ahead of the first Hobbit, adding $8.7M on 917 screens. It earned an estimated $3.9M in Spain, for a cume of $12.8M. ! In MEXICO‘Frozen’ opened at No. 1 with $5.5M. ! In UK & IRELAND, ‘Smaug’ continued its run in the UK with an estimated $8.5M.The total there is now $32.4M. .!

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“That which grows fast, withers as rapidly. That which grows slowly, endures.” Josiah Gilbert Holland

CINEMA NOW

Media Notes Canonical Vol #697!Giving Credit Where Credit Is Due: From an article in dateline.com 122413 by Nancy Tartaglione with thoughts by Lance and information from boxoffice mojo.com

CINEMA NOWTHE 1ST SCREEN

WHAT THEY ARE WATCHING AROUND THE WORLD every country is just a little bit different. understanding cultures.

‘The Twilight Saga: Breaking Dawn Part 2’ IS COMING TO THE U.S. NOVEMBER 16th. Will your brand be on the big screen?

PAST WEEK ‘The Hobbit: Smug’ was #1 domestic film with

$29.5 million and is #1

Internationally with $98.3

million this past

weekend.

15% of moviegoers watch movie previews on their smartphones, up from 6% in 2010. ! Credit: Nielsen 061313

“While box office records continue to fall, remember, the key is attendance, which continues to be down.” ! !


! Watch any live broadcast…a sporting event, American Idol, Miss America…and you will notice something: the incorporation of mobile interaction via social media channels. Even pre-recorded television has gotten in on the act. Viewers are encouraged to use Twitter to vote for their favorites, or Shazam commercials for supple-mental information. ! So powerful is the allure of the 2nd screen that Twitter’s IPO prepar-ations even focused on the platform being the “social soundtrack to TV.” At this point, the second screen has become so ubiquitous that it is hard to know anyone who does not have a device in hand while watching television.

hardly home in front of the TV these days. ! Many schedules are no longer those of their parents. Between time spent in the office and time spent on the road, the idea that television is the “first screen” is a bit silly. For

many the mobile device is their first screen, for some others, a mobile device might be the only screen. ! What does this

mean for advertisers look-ing to reach today’s gener-ation? Does the idea of

cross-screen media plans disappear? We just need to adjust our 2-screen

strategy to cater towards those who are mobile-centric. It is important for brands to still have a way to reach these consumers with large-format video in addition to mobile applica-tion or Web banners. But

if these consumers are not in front of their tele-visions, how do we deliver that content? !! Location-based video…those screens in offices, gyms, gas stations and malls…provide a plat-form to serve this large-format video to the mobile-first audience. If we are in a multi-screen advertising world, should advertisers not take their two-screen approach from the living room and apply it to the real world? Imagine how powerful it would be for brands to target their audi-ences on mobile in combin-ation with location-based video. This mobile-first audience is by definition not sitting at home watch-ing TV. They are out and about: consumers on the go. !

The more you know about mobile, the better chance you have of reaching her. ”If you don’t have

a mobile strategy, you don’t have a future strategy.” Eric Schmidt, Exec Chairman Google

Media Notes Canonical Vol #697 !Giving Credit Where Credit Is Due: From an article in mobile commercedaily 123013 by Jeremy Ozen and thoughts by Lance Photo Credit: agencypost.com & on next page, luxurydaily.com

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“I am always doing that which I cannot do, in order that I may learn how to do it.” Pablo Picasso

Check out my blog at http://sophis1234.tumblr.com/

This week features ‘Mobile Strategy Is The Core Of Marketing Strategy’. Check it out.

“This is not a trend but a fundamental shift in how we consume media. There is a mobile component to everything your audience does and you need to plan accordingly.” Rachel Pasqua 72% keep their smartphones within 5 feet. Harris

MOBILENOW

WHAT HAPPENS TO THE SECOND SCREEN?


“Your premium brand had better be delivering something special, or it’s not going to get the business.” Warren Buffett !So You Think You Know All About Social…Mobile…Content Marketing. For Those Who Don’t, We Welcome You. !We are offering an online program for the executive who wants to understand and apply social media in the mobile world of today and tomorrow. Combining a course-like structure with specific tasks for the participants and insights from experienced integrated marketing professionals, the program is structured to address challenges and opportunities for those attending. Because of this unique approach that basically customizes the program, attendance is limited to ten people. This is much more than a webinar or lectures. This is an accelerated program directly applicable and personalized to your business. !Day 1: SOCIAL (Tuesday, January 28, 2014) Social Media is not an advertising platform. It is in fact … Social. Interactive. And customer empowering. On the first day of our program you will get an updated overview on what has happened and what is about to happen, that has relevance to you and your business. You will hear less about technology and more about how people…your customers…are adapting to and using technology in their everyday lives. Expect to be inspired! Following this first session, your exploration will continue on your own, guided by the mission we will give you to complete specifically for your company. !Day 2: MOBILE (Tuesday, February 11, 2014) Mobile strategy is THE CORE of today’s marketing strategy. Content follows mobile. Prospective people follow social. Social has to be mobile friendly and content driven to gain engagement. To reach and engage your audience today, you have to literally hit a moving target. Mobile marketing is not so much about understanding devices, as it is about understanding the immense impact mobility has had and will have on media use and sales cycles. On your second day, you will be presented with facts and mobile trends that will influence your customers lives and behavior, and thus, your business. You will be presented with a method for creating mobile engagement, a way of working that will transcend current technologies. Once again, the theme of the day will continue beyond the session hours, as we will leave you with a mission to apply this way of thinking to your company’s way of doing business. !!!

CNA | SOPHIS Integrated Marketing Innovations WORLDWIDE http://www.cnasophis.com Lance USA [email protected] (480) 619-8999 Klaus EMEA [email protected] +45 2721 2021

[email protected] http://bit.ly/11avZM5 http://on.fb.me/16tna7Q http://bit.ly/Ps5SdF © CNA | Sophis 2013 all rights reserved

Day 3: INTERACTION (Tuesday, February 25, 2014) !Today, marketing communications are merely a fraction of how you make customers connect and relate to your company. At the very core of social and mobile media, the ground rules are two-way interaction and customer empowerment. The third day of the program is dedicated to understanding and applying the interactive experience, as a vehicle to help build and retain deeper relationships than it is possible with a passive audience. With the final day of the program, you will get an introduction to how you can apply the power of the interactive experience, and a final mission for you and your company. !FOLLOW-UP: YOUR BUSINESS !After a period of four weeks, we will reach out to each attendee individually. We want to know how you have taken advantage of the program. You may have some final questions for us before you continue to integrate Social Media, Mobile and Interactive Experiences into your marketing, to help your business succeed now and in the future. !PRICE: !The price for this program is $395 per day per participant, to be paid in three installments, one before each session. Upon payment of the full fee before the first day of the program, attendees will be eligible for a discount of 25%! !TIME: !The dates for the sessions are scheduled to begin at a suggested starting time of 1030AM (ET), 930AM (CT), 830AM (MT) & 730AM (PT). Please block out one hour for the sessions. !For more information, go to: http://www.cnasophis.com/online-business-acceleration-program-in-mobile-social-media/!!!For any questions or to apply for participation in this program, please contact Lance Hanish at [email protected]. !!!!!!!!!!! For more information regarding cnasophis simply scan this QR code on your mobile

[email protected] http://bit.ly/11avZM5 http://on.fb.me/16tna7Q http://bit.ly/Ps5SdF © CNA | Sophis 2013 all rights reserved

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