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MEDIAINFORMATION2010

T H EN U M BE R O N E

M A T E R I A L S H A N D L I N G S O U R C E

MODERN MATERIALS HANDLING MMH.COM MATERIAL HANDLING PRODUCT NEWS

2 F o r m o r e i n f o r m a t i o n , v i s i t MMH.COM/MARKETING

Time for innovationTHERE’S A VERY SUCCINCT REASON we feature progressive, innovative materials handling practitioners on the cover of Modern Materials Handling month after month: We want to showcase the best of the best in materials handling operations, but we also want to inspire the late adapters—a goal of any forward-thinking publication.

There are a few common characteristics that we fi nd in these innovation leaders. First, they very rarely make snap decisions to apply a new technology or automate without weigh-ing the ROI and measuring the ultimate benefi t to their company. In fact, these visionaries have made advanced materials handling and distribution a core component of the company’s greater supply chain mission.

Second, true innovators never stop innovating, not even during the worst economic cli-mate of their lifetime. They’ve come to realize that innovation doesn’t necessarily come with a huge price tag; in fact, it’s often done best through precisely targeted investment designed to solve the most pressing problems fi rst.

But perhaps the most important thing these innovation leaders have in common is that they read Modern and keep up with industry news daily on mmh.com. And this year we’ve set out to keep that ambitious group on the fast track.

In fact, one of the new editorial offerings we’ll feature this year is aptly titled “Big Picture: Where Business Meets Materials Handing.” These new features will be written by Executive Editor Bob Trebilcock and will offer a closer look at how true innovators have created equip-ment, systems and automation plans that are weaved into a long-term supply chain strategy. Consider these a rallying cry for managers currently making the case for materials handling investment.

On top of the Big Picture, I’m pleased to announce that marketers will also see several Vir-tual Conferences on the 2010 editorial calendar. Much like a live event, this relatively new plat-form connects marketers and materials handling professionals in real time from the comfort of their own facility. In fact, over 3,500 readers have taken advantage of our time-friendly Virtual Conferences in 2009—a number that is sure to grow in 2010 as time and budget constraints keep readers grounded.

And while our new Virtual Conferences and many Print/Web events will put marketers in front of those innovation leaders online, Modern will also be producing the most respected editorial in the market in its stalwart print publication. You’ll fi nd the specifi c focus of our completely staff-reported System Reports, Best Practices, Information Management and Lift Truck features and columns listed on our 2010 Editorial Calendar.

For 2010 it’s clear: The pressure on materials handling professionals to innovate and invest has never been greater; and value of the relevant management guidance offered by Modern Materials Handling has never been higher. In this Media Kit you’ll fi nd all of the infor-mation you need to put your marketing message into the most dynamic advertising environ-ment in the materials handling industry. I look forward to working with you in 2010.

—Michael Levans, Group Editorial Director

EDITORIAL TEAMMichael LevansGroup Editorial Director

[email protected]

Bob TrebilcockExecutive Editor

[email protected]

Noël P. BodenburgExecutive Managing Editor

[email protected]

Lorie King RogersAssociate Editor

[email protected]

Jeff BermanGroup News Editor

[email protected]

Sara Pearson SpecterEditor at Large

[email protected]

Roberto MichelEditor at Large

[email protected]

Tom AndelColumnist, Contributor

[email protected]

[email protected]

[email protected]

[email protected]



DELIVERING AN AVERAGE OF 2,000 LEADS PER ISSUE

MHPN reaches more than 70,000 mate-rials handling professionals looking to purchase products in small, medi-um and large locations.

August 2009

ADVANCESIN SYSTEMS,EQUIPMENTAND PRODUCTS

www.mhpn.com

Editor’s Choice 3

Special Focus: Palletizers 12

Pack Expo Preview 20

Modern Materials Handling, the materials handling authority since 1946.

M O D E R N T O T A L A U D I E N C E P R O F I L E

Material Handling Product News, the only product-focused magazine in the industry.

M H P N T O T A L A U D I E N C E P R O F I L E

DELIVERING THE BROAD MATERIALS HANDLING MARKET

As the subscribers to Modern Materi-als Handling online products have grown signifi cantly over the past few years, so has our total market reach. We can now deliver your

message to 128,329 materials handling professionals!

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PRODUCTIVITY SOLUTIONS FOR DISTRIBUTION, WAREHOUSING AND MANUFACTURING

March 2009

Modern Materials Handling Magazine/eNewsletter CombinedTotal Reach = 128,329

MagazineTotal

Circulation

81,070

UniqueMagazine

Circulation

52,223

UniqueeNewsletterCirculation

47,259

eNewsletterTotal

Circulation

76,106

Common Magazine/eNewsletterCirculation

28,847

Source: Publisher’s Own Data, Spring 2009, Total Audience Profi le (TAP) Report

MHPN Magazine/eNewsletter CombinedTotal Reach = 81,096

MagazineTotal

Circulation

70,050

UniqueMagazine

Circulation

60,268

UniqueeNewsletterCirculation

11,046

eNewsletterTotal

Circulation

20,828

Common Magazine/eNewsletterCirculation

9,782

Source: Publisher’s Own Data, Spring 2009, Total Audience Profi le (TAP) Report



The Most-Read, Most-Preferred Materials Handling Brand

If you could read only ONE, which would it be?

MODERN MATERIALS HANDLING

MATERIAL HANDLING MANAGEMENT

52%

* Source: Research Results. Inc., 2009 Survey of Promat AttendeesDC VELOCITY 19%

29%

Suggest or determine need

Recommend suppliers

Establish requirements

Evaluate suppliers

Select brand/supplier

Authorize/approve

67%

Involved96%

How are you personally involved in the recommendation and/or purchase of materials handling equipment/products, technologies, and services within your company, or for companies with whom you consult?

Not involvedwith purchase

4%

55%

54%

52%

45%

32%

1-3 years

3-5 years

5-10 years

10-19 years

20-29 years

30+ years

< 1 year

11%

37%

20%

16%

8%

5%

3%

About the same61%

More32%

Less 7%

How long have you been a reader of Modern?

How would you say your readership of Modern compares with 2 years ago?

4 out of every 4 issues




<1 out of every 4 issues

51%

28%

12%

5%

2%

On average, about how many issues of Modern Materials Handlingdo you typically read or look into?

Modern Materials Handling is the preferential materials handling publication as reported in a blind-letterhead, independent study of 2009 Promat attendees*

M O D E R N P R I N T

READER PROFILE



Modern Materials Handling Delivers What CountsDELIVERING MORE…

!""TOTAL SUBSCRIBERS Modern’s 81,000 total subscribers is signifi cantly more than any competitor

!"""QUALIFIED BUYERS 100% BPA audited materials handling equipment/services buyersMore audited buyers of all materials handling equipment categories than any competitor

!""BUYERS FOR BOTH MANUFACTURING & DCs/WAREHOUSE FACILITIES

51,609 audited buyers of materials handling equipment for DCs/warehouse facilities52,358 audited buyers of materials handling equipment for manufacturing facilities

!"""BUYERS AT LARGE MANUFACTURING COMPANIES

88% of manufacturing subscribers are at companies with 100+ employeesReaching the larger companies means reaching the locations with the greatest buying power

!"""KEY FORTUNE 1000 COVERAGE

15,356 subscribers at Fortune 1000 companies

Source: MMH June 2009 BPA statement excluding Fortune 1000 coverage which is publisher’s own data from May 2009 issue.

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January 2009

M O D E R N C I R C U L A T I O N

DATA CATEGORYMODERN

MATERIALS HANDLINGMATERIAL

HANDLING MANAGEMENTDC

VELOCITY

TOTAL CIRCULATION 81,070 54,908 50,291

BUYING/SPECIFYING AUTHORITY

▪ Powered Lift Trucks, Floor Trucks & Accessories 54,339 unaudited unaudited

▪ Conveying Equipment and AGVs 41,047 unaudited unaudited

▪ Software Systems for Manufacturing, Warehousing or Logistics 40,019 unaudited unaudited

▪ ADC, RFID, Information Systems & Controls 35,336 unaudited unaudited

▪ Storage & Staging Equipment, Picking Systems & Automated Storage Systems, Racks & Shelves

60,166 unaudited unaudited

▪ Packaging, Labeling, Shipping and Weighing Equipment 52,189 unaudited unaudited

▪ Work Positioners, Manipulators and Overhead Handling Equipment 36,588 unaudited unaudited

▪ Dock Equipment 43,788 unaudited unaudited

▪ Power Transmission Equipment 27,124 unaudited unaudited

▪ Systems Integrators/Consulting 22,143 unaudited unaudited

▪ Third Party Warehousing/Transportation Services 32,209 unaudited unaudited

▪ Identifi ed Buying/Specifying Authority for Warehouse/DCs 51,609 unaudited 47,704

Source: June 2009 BPA statements

MODERN’S “STRENGTH IN NUMBERS”Modern Materials Handling reaches the largest number of materials handling professionals in the industry. Additionally, no industry publication reaches more audited buying infl uences of materials handling equipment and services than Modern.



MODERN MATERIALS HANDLING 2010 EDITORIAL CALENDARCover Story Feature Equipment

Best Practices

Information Mgmt.

Productivity Solutions

Lift Truck Tips

Product Focus

Webcasts/Virtual Conf. Supplements Value Add

Bonus Distribution

JANUARYAd Close:

12/4/09

▪ System Report

▪ Dock Equipment

▪ Labor Mgmt. Research

▪ Voice ▪ Cubing/Weighing/Dimension-ing

▪ Fleet Mgmt. ▪ Overhead Handling

▪ Webcast: Labor Mgmt.

▪ Warehouses/Distribution Centers

▪ Readex Readership Ad Study

▪ New Year’s Resolutions Profi les

▪ National Federation Week

FEBRUARYAd Close:

1/8/10

▪ System Report

▪ Productivity Awards

▪ Conveyors ▪ Ergonomics ▪ Cart/Robotics

▪ Very Narrow Aisle

▪ Totes & Containers


▪ Brand Preference Study

MARCHAd Close:

2/5/10

▪ NA 2010 Show Preview

▪ System Report

▪ Sortation ▪ Print & Apply Label & Marking

▪ Automated Storage

▪ Attachments ▪ Racks ▪ Webcast: Survival Strategies


▪ Line Conveyors Study

▪ NA 2010▪ CEMA

APRILAd Close:

3/5/10

▪ System Report

▪ Industry Outlook

▪ Overhead Handling

▪ Big Picture: Where Busi-ness Meets Materials Handling

▪ Lift Trucks ▪ Narrow Aisle ▪ AGVs ▪ Warehouses/Distribution Centers

▪ Lift Truck Usage Study

▪ WERC▪ NA 2010

MAYAd Close:

4/9/10

▪ System Report

▪ Top 20 System Suppliers

▪ AS/RS ▪ Controls and Control Software

▪ Packaging ▪ Maintenance ▪ Conveyors/Sortation

▪ Virtual Conference: Warehouse/DC Best Practices


▪ Buying Study

JUNEAd Close:

5/7/10

▪ System Report

▪ Salary Survey

▪ AGVs ▪ Visibility ▪ Hoists/Cranes

▪ Order Pickers

▪ Elevating/Positioning Equipment


JULYAd Close:

6/8/10

▪ System Report

▪ Top 20 SCM Software Suppliers

▪ Unitizers ▪ SC Software ▪ Voice ▪ Sit-Down Counter-balanced Electrics

▪ Dock Equipment

▪ Webcast: Trends in Automation


▪ Corporate Profi les

AUGUSTAd Close:

7/9/10

▪ System Report

▪ Top 20 Lift Trucks

▪ Lift Trucks ▪ Big Picture: Where Busi-ness Meets Materials Handling

▪ WMS ▪ IC Engine ▪ Pallets ▪ Webcast: Top 20 Lift Truck Suppliers Research



SEPTEMBERAd Close:

8/6/10

▪ System Report

▪ Pallet Report Research

▪ Reverse Logistics

▪ Pick to Light ▪ Conveyors/Sortation

▪ Pallet Trucks ▪ Lift Trucks ▪ Warehouses/Distribution Centers

▪ Warehouse/Distribution Study

▪ CSCMP

OCTOBERAd Close:

9/10/10

▪ System Report

▪ Top 20 ADC Suppliers

▪ Carousels ▪ Data Capture/Mobile Computing


▪ Tuggers ▪ Palletizers ▪ Webcast: Pallets


▪ APICS▪ Pack Expo

CASEBOOKAd Close:

9/2/10

CASEBOOK DIRECTORY OF MANUFACTURERS/INTEGRATORS, EQUIPMENT & SOFTWARE, SYSTEMS INTEGRATION SUPPLIERS, DISTRIBUTORS, ETC…Full year market coverage of Lift Trucks, Fixed Path, Storage/Staging, Information Systems, Packaging and Dock Equipment.

NOVEMBERAd Close:

10/8/10

▪ System Report

▪ Top 20 Warehouses

▪ Rack ▪ RFID ▪ Palletizing ▪ Speciality Trucks


▪ Virtual Conference: Manufactur-ing Best Practices


▪ Annual Trending Study

DECEMBERAd Close: 11/11/10

▪ System Report

▪ 2010 Warehouse and DC Operations Survey

▪ Packaging ▪ Big Picture: Where Busi-ness Meets Materials Handling

▪ Picking ▪ Safety ▪ Data Col-lection

▪ Webcast: 2010 Warehouse and DC Operations Survey


▪ Warehouse Mgmt. Software Study

m m h . c o m


Casebook Directory2010 Mid-October 2009

®

Supplement to:




Best Practices

Information Mgmt.


Lift Truck Tips

Product Focus


Bonus Distribution

JANUARYAd Close:

12/4/09

▪ System Report

▪ Dock Equipment









FEBRUARYAd Close:

1/8/10

▪ System Report







MARCHAd Close:

2/5/10


▪ System Report






▪ NA 2010▪ CEMA

APRILAd Close:

3/5/10

▪ System Report






▪ WERC▪ NA 2010

MAYAd Close:

4/9/10

▪ System Report






▪ Buying Study

JUNEAd Close:

5/7/10

▪ System Report

▪ Salary Survey


▪ Order Pickers



JULYAd Close:

6/8/10

▪ System Report



▪ Dock Equipment




AUGUSTAd Close:

7/9/10

▪ System Report






SEPTEMBERAd Close:

8/6/10

▪ System Report






▪ CSCMP

OCTOBERAd Close:

9/10/10

▪ System Report







CASEBOOKAd Close:

9/2/10


NOVEMBERAd Close:

10/8/10

▪ System Report








▪ System Report







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®

Supplement to:




Best Practices

Information Mgmt.


Lift Truck Tips

Product Focus


Bonus Distribution

JANUARYAd Close:

12/4/09

▪ System Report

▪ Dock Equipment









FEBRUARYAd Close:

1/8/10

▪ System Report







MARCHAd Close:

2/5/10


▪ System Report






▪ NA 2010▪ CEMA

APRILAd Close:

3/5/10

▪ System Report






▪ WERC▪ NA 2010

MAYAd Close:

4/9/10

▪ System Report






▪ Buying Study

JUNEAd Close:

5/7/10

▪ System Report

▪ Salary Survey


▪ Order Pickers



JULYAd Close:

6/8/10

▪ System Report



▪ Dock Equipment




AUGUSTAd Close:

7/9/10

▪ System Report






SEPTEMBERAd Close:

8/6/10

▪ System Report






▪ CSCMP

OCTOBERAd Close:

9/10/10

▪ System Report







CASEBOOKAd Close:

9/2/10


NOVEMBERAd Close:

10/8/10

▪ System Report








▪ System Report







m m h . c o m



®

Supplement to:




Best Practices

Information Mgmt.


Lift Truck Tips

Product Focus


Bonus Distribution

JANUARYAd Close:

12/4/09

▪ System Report

▪ Dock Equipment









FEBRUARYAd Close:

1/8/10

▪ System Report







MARCHAd Close:

2/5/10


▪ System Report






▪ NA 2010▪ CEMA

APRILAd Close:

3/5/10

▪ System Report






▪ WERC▪ NA 2010

MAYAd Close:

4/9/10

▪ System Report






▪ Buying Study

JUNEAd Close:

5/7/10

▪ System Report

▪ Salary Survey


▪ Order Pickers



JULYAd Close:

6/8/10

▪ System Report



▪ Dock Equipment




AUGUSTAd Close:

7/9/10

▪ System Report






SEPTEMBERAd Close:

8/6/10

▪ System Report






▪ CSCMP

OCTOBERAd Close:

9/10/10

▪ System Report







CASEBOOKAd Close:

9/2/10


NOVEMBERAd Close:

10/8/10

▪ System Report








▪ System Report







m m h . c o m



®

Supplement to:



MATERIAL HANDLING PRODUCT NEWS 2010 EDITORIAL CALENDAR

Spotlight Editor’s ChoiceProducts

of the Month Real Simple Solutions Special FocusSafety Tips/

Environmental Design Lift Truck News

FEBRUARYAd Close:

1/7/10

▪ Totes and Containers

▪ Featured Products ▪ New Products ▪ RSS ▪ Overhead Handling ▪ Safety Tips ▪ Counterbalanced Lift Trucks

APRILAd Close:

3/4/10

▪ AGVs ▪ Featured Products ▪ New Products ▪ RSS ▪ Racks ▪ Environmental Design

▪ Pallet Trucks

JUNEAd Close:

5/5/10

▪ Conveyors/Sortation ▪ Featured Products ▪ New Products ▪ RSS ▪ Elevating/Position-ing Equipment

▪ Safety Tips ▪ Narrow Aisle Trucks

AUGUSTAd Close:

7/8/10

▪ Dock Equipment ▪ Featured Products ▪ New Products ▪ RSS ▪ Pallets ▪ Environmental Design

▪ Attachments

OCTOBERAd Close:

9/2/10

▪ Lift Trucks ▪ Featured Products ▪ New Products ▪ RSS ▪ Palletizers ▪ Safety Tips ▪ Order Pickers


▪ Data Collection ▪ Featured Products ▪ New Products ▪ RSS ▪ Automated Storage ▪ Environmental Design

▪ Batteries and Battery Systems



This easy-to-read directory guides your customers through problem solving and the specifying process. Don’t be left out of the buying process! Advertising in the Casebook will promote your product/company in the very pages that end-users visit to improve productivity and enhance operations.

Application ReportsHighlights case histories which provide actual solutions to common materials handling problems at manufacturing and warehousing locations.

The Directory SectionLooking to connect with your customers? Modern’s Directory makes your company informa-tion available to customers and prospects as they are looking to buy.

Manufacturers/Integrators DirectoryThis is a comprehensive A-Z listing of manufactur-ers and integrators of equipment and systems by company name, address, phone and contact. The directory includes references to your ad page and catalog as well.

Equipment & Software DirectoryThe directory includes over 1,800 manufacturers and 1,000 product categories with cross refer-ences to your ad page and catalog.

Distributors DirectoryThe directory classifi es materials handling equip-ment by state and city, as well as the services provided.

Manufacturer’s Literature SectionWhen making buying decisions, your customers and prospects need catalogs to check specifi ca-tions and applications. If your catalog is not handy, your product may be left out when the buying/specifying decision is made.

I N T E G R A T E D M A R K E T I N G O P P O R T U N I T I E S

SHOW PACKAGE: NA 2010

Covering one of the largest trade shows in the industry, Modern has a unique agreement to supply the daily news coverage for NA 2010, custom-ized to the needs of materials handling professionals.

In April 2010, tens of thousands of materials handling and logistics buyers from more than 60 countries will meet at Cleveland’s I-X Center. They will come to see, touch, and operate the solutions from more than 500 of the top materials handling and logistics providers.The new Gateway job posting Web site is the

first site dedicated solely to recruiting stu-dents within the materials handling indus-try. Designed and launched by the Material Handling Equipment Distributors Association (MHEDA) in cooperation with the College-

Industry Council on Material Handling Education (CICMHE) and the Material Handling Industry of America (MHIA), the site is located at www.mheda.org under the “Jobs” tab.“The Web site was developed to attract and

recruit students seeking employment in the industry, as well as to strengthen relation-ships between academia and industry,” said Liz Richards, executive vice president of MHEDA.

Separated into three areas—targeting stu-dents, advisors and industry professionals—each section of the site features customized resources. These resources include an introduction to the materials handling industry, job descriptions,

Thursday

> > f o r m o re c o v e r a g e v i s i t m m h . c o m

Show DailyDAY 4 • APRIL 24, 2008

I N S I D EPage 3Camera-guided robotSeegrid demonstrates line of vision-guided industrial robots.

Page 4Light-duty liftingGorbel introduces a new jib crane and a line of intelligent lifting devices.

Page 5Highlights from the show floorHere’s a sampling of the products, services and solutions you’ll find on this year’s show floor.

Page 13Carousel storageDiamond Phoenix shows carousel system with expanded storage for order picking.

Page 15AC trucksJungheinrich develops line of environmentally friendly vehicles.

Today’s Show Hours: 10 a.m. – 3 p.m.

Companies exhibiting at NA08 have a variety of reasons for being here. From expanding their brand presence to introducing new products, exhibitors hope to generate new business opportunities. More than 180 companies spent the week

exhibiting at their first NA show, and some made quite an impression. “We are absolutely delighted by the number

of new companies choosing to exhibit their solutions at NA 2008,” said John Nofsinger, CEO of the Material Handling Industry of America (MHIA), sponsor of the show. In Booth 1223, envirOpak Inc. is exhibiting

a new slip tray pallet and easy-fold slip sheets used for the hand-loading of small and large bags and boxes in automatic palletizers, said Ben Trickett, sales and marketing director.“The products are a direct replacement for

pallets, including wood, metal and plastic,” Trickett explained. “They’re similar to a slip sheet but eliminate problems associated with slip sheets, such as push-pulls that can cause

leaking hydraulic lines.”A first-time exhibitor, envirOpak decided to invest in a booth at NA for the opportunity to expose the benefits of their product lines to the maximum number of businesses possible—par-ticularly those seeking to reduce their environ-mental impact.

“With the troubled economy, our products’ lightweight design allows a savings on fuel, and they’re made from 100% recyclable material, gen-erating cost savings and reducing the consumption of wood to make new pallets,” added Trickett.Fuel-cell maker Plug Power Inc. (Booth 2647)

acquired General Hydrogen and its booth last year, said Warren Brower, product marketing manager. The company’s GenDrive hydrogen fuel cell power units replace lead-acid bat-teries in lift trucks used in high-throughput warehousing, distribution, and manufacturing operations.

“We work very closely with lift truck OEMs and

Continued on page 2

The exit signs say it all: Thanks for coming to NA08. See you at ProMat09. With the Cleveland show winding down, all eyes are on Chicago next January. If early numbers are an indicator of what’s to come, the show is on track to be the biggest ProMat ever, according to Tom Carbott, vice president of sales for the Material Handling Industry of America (MHIA), host of the show.

“After the space draw last November, we were significant-ly in front of our numbers from the previous show,” Carbott said. “We’re projecting to have more than 800 exhibitors and in excess of 300,000 square feet of exhibition space.” There were 87 exhibitors here at NA08 that had never exhibited at NA, ProMat or another MHIA event. This is another trend that Carbott expects to continue at ProMat. “We’re seeing companies enter the materials handling industry from a number of sec-

Green companies among first-time NA exhibitors

MHIA projects more than 800 exhibitors and in excess of 300,000 square feet of exhibition space at ProMat 2009.

JOB POSTING SITE FOR MH STUDENTS

So long NA, hello ProMat

Show Daily published by:

NA 2008 sponsored by:

Continued on page 2

Continued on page 2

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Casebook Directory2010

Mid-October 2009

®

Supplement to:CASEBOOK DIRECTORY (OCTOBER 2010)


1 0 F o r m o r e i n f o r m a t i o n , v i s i t MMH.COM/MARKETING

WEBCASTS

Modern Materials Handling offers single and multi-sponsored webcast opportunities. Both provide a full marketing campaign to promote the event and maximize registration.

Single Sponsored Custom Webcasts

▪ You select the topic for the event

▪ You have the option to speak on the panel, and/or bring a customer to speak

▪ We create a customized registration page to further qualify the leads

▪ Your company is branded as a leader in the industry

▪ Archived on MMH.com for 12 months

NET INVESTMENT: $15,000

Multi-Sponsored Events

Just looking to receive leads from a webcast without having to develop a topic or fi nd speakers? No problem! Modern Materials Handling will feature a series of timely and informative web events in 2010 featuring recognized industry experts. These are topics of proven interest to managers of materials handling—guaranteed to capture new eyes and ears through our highly promoted approach to marketing these events. All of these events were highly successful in 2009 averaging over 250 registrants per webcast.

▪ JANUARY: Labor Management

▪ MARCH: Survival Strategies

▪ JULY: Trends in Automation

▪ AUGUST: Top 20 Lift Truck Suppliers

▪ OCTOBER: Pallets

▪ DECEMBER: 2010 Warehouse and DC Operations Survey

NET INVESTMENT: (One Event) $7,000(Two Events) $6,000 EACH(Three Events) $5,000 EACH

M O D E R N O N L I N E / L E A D G E N E R A T I O N

VIRTUAL CONFERENCES NEW!Modern is producing two Virtual Conferences in 2010. You can sponsor a webcast, virtual booth or both. Sponsors receive leads from webcasts and booth attendees. Sponsors’ logos appear on all web and print promotions.

▪ MAY: Warehouse/DC Best Practices ▪ NOVEMBER: Manufacturing Best Practices

WELCOME SCREEN VIRTUAL TRADE SHOW VIRTUAL BOOTH

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SEPTEMBER: Warehouse/DC Best Practices



WHITE PAPER / RESOURCE CENTER

The Resource Center section of MMH.com offers vendors and service providers a vehicle for directing customers to your white papers, video, or educational product information, result-ing in prominent exposure to qualifi ed prospects. A dedicated email promotion featuring the sponsor’s white paper or case study is sent to Modern’s audience of 70,000+ materials handling professionals.

This sponsored section of the website is specifi cally created to provide materials handling professionals with direct access to the most up-to-date information on the latest products, services, and systems in the industry.

Hosting your educational assets on Modern’s Resource Center not only presents you as a leader in the industry, it also puts you in touch with the buyers/specifi ers of your materials handling products/services.

▪ Minimum lead guarantee▪ Asset to remain on MMH.com for 6 months


CUSTOM MARKET RESEARCH BRIEFS

MMH’s Custom Market Research Briefs are a turn-key solution that offers a unique opportu-nity to provide market intelligence and qualifi ed leads.

Research Briefs are a custom marketing solution that is based on a market research program developed by you and RBI’s Market Research Group. These briefs serve as a valuable infor-mation asset that is promoted to your target audience and leveraged as a credible co-brand-ed resource and lead generation mechanism.

After we develop your 2-4 page executive brief, we will post it on our Resource Center, create a customized registration page and send a dedicated blast to our subscriber list. This will generate numerous qualifi ed leads.


FORKLIFTCOMPARE.COM

Modern and EQ Guru offer the most complete online comparison engine for lift trucks. This area will give our lift truck suppliers a unique opportunity to reach lift truck buyers and specifi ers at the time they are comparing features and benefi ts. Modern’s materials handling audience is constantly telling us they are in search of a “single place to fi nd specifi cations and comparison data on the numerous lift trucks available in today’s market.”

The specifi cation data available on forkliftcompare.com is derived from the most in-depth knowledgebase in the industry compiled by EQ Guru. It is now available to mmh.com users. Forkliftcompare.com represents the only place to compare lift truck specifi cations in a side-by-side view. In fact, you can compare up to four lift truck models at a time. This area will allow managers to track lift truck fl eets, including residual value and resale value.

M O D E R N O N L I N E / L E A D G E N E R A T I O N

MODE RN ONLINE / LE A D GE NE R AT ION RE SE A RCH

How Manufacturers are Managing Business in Turbulent Economic Times

July 2008

SPONSORED BY

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INDUSTRY LEADERS PROGRAM

Modern’s Industry Leaders Program allows you to have your message linked to every relevant article on MMH.com. Your custom microsite will be linked to every related search from our search bar, or from any search engine that links to a feature on our site. Highly targeted and pre-qualifi ed readers then click over to your microsite generating qualifi ed readership. Appearing 24 hours a day, 7 days a week.

ANNUAL NET INVESTMENT: $18,000

NEWSLETTERS

MODERN MATERIALS HANDLING

▪ This Week in Modern (Weekly)

This Week in Modern recaps the top news stories of the week including Modern’s blog and recent new product postings. Three 468 × 60 banner spots available.

Opt-in Audience of 72,000 subscribers

▪ Best Practices (Monthly)

The Best Practices newsletter provides leading techniques for effectively managing operations and inventory. Three 468 × 60 banner spots available.


▪ Tech Trends (Monthly)

The Tech Trends newsletter offers insights on the status and direction of materials handling technologies by industry experts. Three 468 × 60 banner spots available.

Opt-in Audience of 51,000 subscribers▪ Modern Alert

This is an exclusive sponsorship of our breaking news alert sent to 70K subscribers in the materials handling industry. A 468 × 60 banner spot available.

▪ MMH/MHPN Product Showcase (Monthly)

The Product Showcase newsletter features the latest materials handling products.

Eight advertising spots available featuring 100 × 100 color photo and 75 word product description.


MATERIAL HANDLING PRODUCT NEWS

▪ MHPN Product Alert (Monthly)

The Product Alert newsletter features news of innovative prod-ucts that have entered the materials handling market.


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MHPN PRINT RATES & SPECIFICATIONSMechanical RequirementsPublication trim size: 10" × 11 1/2" Premium Standard Size

AD SIZE LIVE AREA TRIM SIZE BLEED SIZEFULL PAGE 8 3/4" × 10 5/8" 10" × 11 1/2" 10 1/2" × 12"

FULL PAGE SPREAD 18 5/8" × 10 5/8" 20" × 11 1/2" 20 1/2" × 12"

JUNIOR PAGE 6 1/2" × 8 1/2" N/A N/A

JUNIOR SPREAD 14 1/8" × 8 1/2" N/A N/A

2/3 PAGE VERTICAL 5 5/8" × 10 5/8" 6 1/2" × 11 1/2" 6 3/4" × 12"

7 × 10 7" × 10" 7 1/4" × 10 1/4" 7 1/2" × 10 1/2"

1/2 PAGE SPREAD 18 5/8" × 5 3/8" 20" × 5 7/8" 20 1/2" × 6 1/8"

1/2 PAGE VERTICAL 4 1/4" × 10 5/8" 4 13/16" × 11 1/2" 5 1/16" × 12"

1/2 PAGE HORIZONTAL 8 3/4" × 5 3/8" 10" × 5 7/8" 10 1/2" × 6 1/8"

1/3 PAGE HORIZONTAL 6 1/2" × 4 3/4" N/A N/A

1/3 PAGE VERTICAL 4 1/4" × 7 1/8" N/A N/A

1/4 PAGE SQUARE 4 1/4" × 5 3/8" N/A N/A

1/4 PAGE VERTICAL 2" × 10 5/8" N/A N/A

CLASSIFIED 2 1/4" × 1" N/A N/A

Preferred fi le format: PDFx1a version 1.3Preferred method submission: www.ads4reed.com▪ All images must be hi-res 300 dpi, CMYK or Grayscale

and meet SWOP standards. ▪ Save in TIFF or EPS format without embedded ICC profi les.▪ Embed all fonts. Use only Adobe fonts.

▪ Files should be 100% of print size.

▪ Standard trim, bleed and crop marks should appear 1/4" outside trim.

▪ PDFs should be created from Acrobat Distiller.

▪ RBI distiller settings and instructions furnished upon request.

Additional ad spec information at www.ads4reed.com

Gerianne Patti Production Manager

[email protected]

TEL: 781-734-8315FAX: 781-734-8096

MHPN 2010 RatesBLACK AND WHITE RATES

1× 3× 6×

1 PAGE $17,335 $14,945 $14,560

2 PAGE SPREAD $24,490 $21,475 $20,675

JUNIOR PAGE $11,275 $9,920 $9,420

JUNIOR PAGE SPREAD $18,410 $16,600 $15,835

2/3 VERTICAL $13,290 $11,785 $11,255

7 × 10 STANDARD PAGE $12,530 $11,130 $10,610

1/2 PAGE SPREAD $12,270 $10,815 $10,270

1/2 PAGE $7,330 $6,135 $5,720

1/3 PAGE $5,250 $4,470 $4,055

1/4 PAGE VERTICAL OR SQUARE $3,665 $3,015 $2,600

COLOR CHARGES:

STANDARD 2C PROCESS $9503 OR 4 COLOR PROCESS (fractionals) $1,400FULL AND JUNIOR PAGE No Charge

MMH PRINT RATES & SPECIFICATIONSMechanical RequirementsPublication trim size: 7 7/8 × 10 1/2"Essential material must be kept at least 1/4" from trim

AD SIZE NON-BLEED BLEED2 PAGE SPREAD 15" × 10" 16" × 10 3/4"

FULL PAGE 7" × 10" 8 1/8" × 10 3/4"

2/3 PAGE VERTICAL 4 1/2" × 10" 5 1/8" × 10 3/4"

1/2 PAGEVERTICAL 3 3/8" × 10" 4" × 10 3/4"HORIZONTAL 7" × 4 5/8" 8 1/8" × 5 1/4"ISLAND 4 1/2" × 7 1/2"

1/3 PAGEVERTICAL 2 1/4" × 10" 2 7/8" × 10 3/4"SQUARE 4 1/2" × 4 5/8"

1/4 PAGE 3 3/8" × 4 5/8"

Preferred fi le format: PDFx1a version 1.3

Preferred method submission: www.ads4reed.com

▪ All images must be hi-res 300 dpi, CMYK or Grayscale and meet SWOP standards.

▪ Save in TIFF or EPS format without embedded ICC profi les.

▪ Embed all fonts. Use only Adobe fonts.




▪ RBI distiller settings and instruc-tions furnished upon request.


MMH 2010 RatesBLACK AND WHITE RATES

1× 3× 6× 9× 13×

SPREAD $19,680 $18,990 $18,780 $18,460 $18,250

1 PAGE $13,150 $12,730 $12,520 $12,300 $12,200

2/3 PAGE $10,870 $10,500 $10,360 $10,190 $10,080

1/2 PAGE ISLAND $9,940 $9,440 $9,330 $9,180 $9,070

1/2 PAGE $8,110 $7,770 $7,690 $7,560 $7,430

1/3 PAGE $5,520 $5,300 $5,200 $5,150 $5,090

1/4 PAGE $4,260 $4,120 $3,070 $4,000 $3,960

COLOR CHARGES: COVER POSITIONS:

STANDARD 2C PROCESS $1,325

Match Color $2,270

3 or 4 Color Process (fractionals) $1,540

3 or 4 Color Process (full page and spread) $3,080

2ND, 3RD, AND 4TH COVER6× $14,145

2ND, 3RD, AND 4TH COVER12× $13,520 Gerianne Patti Production Manager

[email protected]

TEL: 781-734-8315 FAX: 781-734-8096

SIZE 1× 3× 6×1 COLUMN × 1 INCH $229 $209 $189

1 COLUMN × 1.5 INCH $289 $269 $249

1 COLUMN × 2 INCH $349 $329 $309

1 COLUMN × 3 INCH $459 $439 $419

2 COLUMN × 1 INCH $359 $339 $309

2 COLUMN × 2 INCH $589 $569 $549

2 COLUMN × 3 INCH $819 $799 $779

COLOR CHARGES:Add $100 for 4CSizes:

1 column ads = 2 1/8" x # of inches

2 column ads = 4" x # of inches

MMH & MHPN CLASSIFIED AD RATES

12

Kelly Jones Production [email protected]

Kelly Jones Production [email protected]

http://dropbox.yousendit.com/EHPublishing10311092

http://dropbox.yousendit.com/EHPublishing10311092



MHPN PRINT RATES & SPECIFICATIONSMechanical RequirementsPublication trim size: 10" × 11 1/2" Premium Standard Size

AD SIZE LIVE AREA TRIM SIZE BLEED SIZEFULL PAGE 8 3/4" × 10 5/8" 10" × 11 1/2" 10 1/2" × 12"

FULL PAGE SPREAD 18 5/8" × 10 5/8" 20" × 11 1/2" 20 1/2" × 12"

JUNIOR PAGE 6 1/2" × 8 1/2" N/A N/A

JUNIOR SPREAD 14 1/8" × 8 1/2" N/A N/A

2/3 PAGE VERTICAL 5 5/8" × 10 5/8" 6 1/2" × 11 1/2" 6 3/4" × 12"

7 × 10 7" × 10" 7 1/4" × 10 1/4" 7 1/2" × 10 1/2"

1/2 PAGE SPREAD 18 5/8" × 5 3/8" 20" × 5 7/8" 20 1/2" × 6 1/8"

1/2 PAGE VERTICAL 4 1/4" × 10 5/8" 4 13/16" × 11 1/2" 5 1/16" × 12"

1/2 PAGE HORIZONTAL 8 3/4" × 5 3/8" 10" × 5 7/8" 10 1/2" × 6 1/8"

1/3 PAGE HORIZONTAL 6 1/2" × 4 3/4" N/A N/A

1/3 PAGE VERTICAL 4 1/4" × 7 1/8" N/A N/A

1/4 PAGE SQUARE 4 1/4" × 5 3/8" N/A N/A

1/4 PAGE VERTICAL 2" × 10 5/8" N/A N/A

CLASSIFIED 2 1/4" × 1" N/A N/A

Preferred fi le format: PDFx1a version 1.3Preferred method submission: www.ads4reed.com▪ All images must be hi-res 300 dpi, CMYK or Grayscale

and meet SWOP standards. ▪ Save in TIFF or EPS format without embedded ICC profi les.▪ Embed all fonts. Use only Adobe fonts.




▪ RBI distiller settings and instructions furnished upon request.


Gerianne Patti Production Manager

[email protected]

TEL: 781-734-8315FAX: 781-734-8096

MHPN 2010 RatesBLACK AND WHITE RATES

1× 3× 6×

1 PAGE $17,335 $14,945 $14,560

2 PAGE SPREAD $24,490 $21,475 $20,675

JUNIOR PAGE $11,275 $9,920 $9,420

JUNIOR PAGE SPREAD $18,410 $16,600 $15,835

2/3 VERTICAL $13,290 $11,785 $11,255

7 × 10 STANDARD PAGE $12,530 $11,130 $10,610

1/2 PAGE SPREAD $12,270 $10,815 $10,270

1/2 PAGE $7,330 $6,135 $5,720

1/3 PAGE $5,250 $4,470 $4,055

1/4 PAGE VERTICAL OR SQUARE $3,665 $3,015 $2,600

COLOR CHARGES:

STANDARD 2C PROCESS $9503 OR 4 COLOR PROCESS (fractionals) $1,400FULL AND JUNIOR PAGE No Charge

MMH PRINT RATES & SPECIFICATIONSMechanical RequirementsPublication trim size: 7 7/8 × 10 1/2"Essential material must be kept at least 1/4" from trim

AD SIZE NON-BLEED BLEED2 PAGE SPREAD 15" × 10" 16" × 10 3/4"

FULL PAGE 7" × 10" 8 1/8" × 10 3/4"

2/3 PAGE VERTICAL 4 1/2" × 10" 5 1/8" × 10 3/4"

1/2 PAGEVERTICAL 3 3/8" × 10" 4" × 10 3/4"HORIZONTAL 7" × 4 5/8" 8 1/8" × 5 1/4"ISLAND 4 1/2" × 7 1/2"

1/3 PAGEVERTICAL 2 1/4" × 10" 2 7/8" × 10 3/4"SQUARE 4 1/2" × 4 5/8"

1/4 PAGE 3 3/8" × 4 5/8"

Preferred fi le format: PDFx1a version 1.3

Preferred method submission: www.ads4reed.com

▪ All images must be hi-res 300 dpi, CMYK or Grayscale and meet SWOP standards.

▪ Save in TIFF or EPS format without embedded ICC profi les.

▪ Embed all fonts. Use only Adobe fonts.




▪ RBI distiller settings and instruc-tions furnished upon request.


MMH 2010 RatesBLACK AND WHITE RATES

1× 3× 6× 9× 13×

SPREAD $19,680 $18,990 $18,780 $18,460 $18,250

1 PAGE $13,150 $12,730 $12,520 $12,300 $12,200

2/3 PAGE $10,870 $10,500 $10,360 $10,190 $10,080

1/2 PAGE ISLAND $9,940 $9,440 $9,330 $9,180 $9,070

1/2 PAGE $8,110 $7,770 $7,690 $7,560 $7,430

1/3 PAGE $5,520 $5,300 $5,200 $5,150 $5,090

1/4 PAGE $4,260 $4,120 $3,070 $4,000 $3,960

COLOR CHARGES: COVER POSITIONS:

STANDARD 2C PROCESS $1,325

Match Color $2,270

3 or 4 Color Process (fractionals) $1,540

3 or 4 Color Process (full page and spread) $3,080

2ND, 3RD, AND 4TH COVER6× $14,145

2ND, 3RD, AND 4TH COVER12× $13,520 Gerianne Patti Production Manager

[email protected]

TEL: 781-734-8315 FAX: 781-734-8096

SIZE 1× 3× 6×1 COLUMN × 1 INCH $229 $209 $189

1 COLUMN × 1.5 INCH $289 $269 $249

1 COLUMN × 2 INCH $349 $329 $309

1 COLUMN × 3 INCH $459 $439 $419

2 COLUMN × 1 INCH $359 $339 $309

2 COLUMN × 2 INCH $589 $569 $549

2 COLUMN × 3 INCH $819 $799 $779

COLOR CHARGES:Add $100 for 4CSizes:

1 column ads = 2 1/8" x # of inches

2 column ads = 4" x # of inches

MMH & MHPN CLASSIFIED AD RATES



SUPPLY CHAIN GROUPBrian Ceraolo Group [email protected] Route 79Morganville, NJ 07751

TEL: 732-970-1070 FAX: 303-265-3328

Laurel Peddie Executive [email protected] Wyman StreetWaltham, MA 02451

TEL: 781-734-8435 FAX: 303-265-3109

Sales Offi cesNEW ENGLAND

Steve McCoy National Sales [email protected] Wyman StreetWaltham, MA 02451

TEL: 508-261-1120 FAX: 508-261-1121

MIDWEST

Bob Casey Casey & [email protected] Box 149Grayslake, IL 60030

TEL: 847-223-5225 FAX: 847-223-5281

WEST COAST/TEXAS

Jay [email protected] MacArthur Blvd, #124-420Irving, TX 75063

TEL: 972-393-5462 FAX: 972-393-5492

SOUTHEAST

Greg Bolen The Bolen [email protected] Hollyhock LaneHuntersville, NC 28078

TEL: 704-875-7977 FAX: 866-680-5930

INSIDE SALES/CLASSIFIED

Jennifer [email protected]

TEL: 847-223-5225 FAX: 847-223-5281

Online SalesPaul Zampitella [email protected] Wyman StreetWaltham, MA 02451

TEL: 781-734-8541 FAX: 303-265-2404

Web OperationsClive Purchase [email protected]

TEL: 781-734-8273

Genevieve FerratuscoOnline Project [email protected]

TEL: 781-734-8448

MMH.COM

13

[email protected]@ehpub.com

[email protected]: 1-800-375-8015

[email protected]: 1-800-375-8015



SUPPLY CHAIN GROUPBrian Ceraolo Group [email protected] Route 79Morganville, NJ 07751

TEL: 732-970-1070 FAX: 303-265-3328

Laurel Peddie Executive [email protected] Wyman StreetWaltham, MA 02451

TEL: 781-734-8435 FAX: 303-265-3109

Sales Offi cesNEW ENGLAND

Steve McCoy National Sales [email protected] Wyman StreetWaltham, MA 02451

TEL: 508-261-1120 FAX: 508-261-1121

MIDWEST

Bob Casey Casey & [email protected] Box 149Grayslake, IL 60030

TEL: 847-223-5225 FAX: 847-223-5281

WEST COAST/TEXAS

Jay [email protected] MacArthur Blvd, #124-420Irving, TX 75063

TEL: 972-393-5462 FAX: 972-393-5492

SOUTHEAST

Greg Bolen The Bolen [email protected] Hollyhock LaneHuntersville, NC 28078

TEL: 704-875-7977 FAX: 866-680-5930

INSIDE SALES/CLASSIFIED

Jennifer [email protected]

TEL: 847-223-5225 FAX: 847-223-5281

Online SalesPaul Zampitella [email protected] Wyman StreetWaltham, MA 02451

TEL: 781-734-8541 FAX: 303-265-2404

Web OperationsClive Purchase [email protected]

TEL: 781-734-8273

Genevieve FerratuscoOnline Project [email protected]

TEL: 781-734-8448

MMH.COM

SOUTHEAST/WEST COAST/ TEXAS

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