MEDIA KITUPDATED OCTOBER 2019

This media kit has been created for our localGillette Pepsi customers and media partners.If you’re located outside of our distributionarea please contact your local Pepsi distributor for assistance.

We serve the area of La Crosse, WI; Decorah, IA; Rochester, MN; Mankato, MN and surroundingcommunities.

pepsidecorah.com pepsidecorah.com

pepsimankato.com pepsimankato.com

DOWNLOAD LOGOS

DOWNLOAD LOGOS

A Gillette Pepsi (Location Specific) Logo, found on page 2 is preferred if the logo is displayed large enough for the web address to be legible. If the web address will not be legible, use the Pepsi logos found on this page (3).

LOGO COLOR GUIDEFOR LOGOS WITH A BACKGROUND:

FOR LOGOS WITHOUT A BACKGROUND:

Background BluePMS 300CMYK: 100 42 0 0RGB: 0 92 184HEX: 005cb4

Logo BluePMS 2945CMYK: 100 69 17 3RGB: 39 81 184HEX: 004b93

Logo RedPMS 185CMYK: 0 100 82 0RGB: 201 0 44HEX: c9002b

Logo BluePMS 2945CMYK: 100 69 17 3RGB: 39 81 184HEX: 004b93

Logo RedPMS 185CMYK: 0 100 82 0RGB: 201 0 44HEX: c9002b

WEBSITE AND SOCIAL MEDIA

Please ensure you’re linking back to our local Gillette Pepsi website and social media for all LOCAL PROMOTIONS.

LINKING TO OUR WEBSITEFor LA CROSSE promotions:http://lacrosse.gillettepepsicola.com/

For DECORAH promotions:http://decorah.gillettepepsicola.com/

For ROCHESTER promotions:http://rochester.gillettepepsicola.com/

For MANKATO promotions:http://mankato.gillettepepsicola.com/

LINKING TO OUR SOCIAL MEDIAFacebook:@gillettepepsi

https://www.facebook.com/gillettepepsi/

Instagram:@gillettepepsi

https://www.instagram.com/gillettepepsi/

Do not link to Pepsi.com or any of the National Brand websites or Facebook pages unless instructed to do so by a Gillette Pepsi representative.

RADIO AND TELEVISIONPlease follow the points outlined below when referring to us on air.

REFERRING TO US IN ON-AIR CHATTERDo not refer to us as Gillette Pepsi or PepsiCo. Gillette Pepsi-Cola Companies is our parent company but we refer to ourselves with our local franchise name in promotional materials.

For LA CROSSE promotions, reference Pepsi of La Crosse.For DECORAH promotions, reference Pepsi of Decorah.For ROCHESTER promotions, reference Pepsi of Rochester.For MANKATO promotions, reference Pepsi of Mankato.

REFERRING TO BRANDS OTHER THAN PEPSIIf you’re promoting a specific brand in the promotion, refer to the brand name only. For example, LIFEWTR, should be referred to as LIFEWTR, not Pepsi LIFEWTR. It’s also acceptable to refer to it as LIFEWTR from Pepsi of [insert location].

OTHER ASSETS

This guide covers graphics for local media promotions under the Gillette Pepsi brand. Assets specific to a promotion or a different brand, i.e. Pepsi Zero Sugar or Mtn Dew, should be obtained from the Gillette Pepsi Marketing Team.

CONTACT INFORMATIONFOR GENERAL RADIO & TELEVISION PROMOTION QUESTIONS:ALICIA STULENMarketing Managerastulen@gillettepepsi.com507.322.0383

FOR GRAPHICS & PROOF APPROVALS:IVY SHEPHERDGraphic Designerishepherd@gillettepepsi.com507.322.0384

FOR ACCOUNT SPECIFIC OR SPECIAL EVENT REQUESTS:Contact your Gillette Pepsi representative or the main office in your distribution territory and they will connect you with the appropriate team member. FIND YOUR CONTACT