MARKETING PLANFOR PHI

WHAT IS MARKETING ??Confused??

?

Don’t Confuse With The Meal

WHAT IS MARKETING ??

For Current Scenario Marketing is “Anything” !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

MARKETING INCLUDES

WHEELS OF PRODUCT ??

CONTENT & MARKETING ARE THE WHEELS OF A PRODUCT

PRE- STRATEGY BEFORE COME IN MARKET

• OFFICE BRANDING.*• CHANNEL PARTNER DEVLOPEMENT.*• SCHEMS FOR CHANNEL PARTNERS.*• REFERAL SCHEMS.*• FIND OUT THE TARGET GENTRY.• FIND OUT THE SATELITE TOWNS.*• SITE BRANDING.*• LOANING FACILITY SHOUL BE AVAILAIBLE(IF

POSSIBLE)*

*You can ask me about this

TEASER CAMPAIGN

• It’s time of innovation, people want to see the things which can enforce them to think about it. Teaser campaign is the best way to attract the market.

• It should also be clear that what have to be promote after it like the name of Builder of Name of Project or Both.

• MOST IMPORTATNT IS “CONTENT”**You can ask me about this

CAMPAIGN NAME

DO U HAVE IQ??

CAMPAIGN CREATIVE

TEASER CREATIVE

Pre-Teaser exercise

• Motto is How to confuse the people• Duration:- 7 days• Mass Promotion of Teaser Campaign• Promotions through Sales Guys near to

Mall or Public Area• Distribution of Teaser t-Shirts to everyone*• Awareness Programe with tie up of media

house.

MAIN CAMPAIGN

WHAT MEDIA HAVE TO BE USE FOR BRANDING

• HOARDING & OTHER OOH MEDIUM• TEASER ON FM Radio• CINEMA SLIDES• T-SHIRTS DISTRIBUTIONS OF CAMPG.• PROTEST OF PROMOTERS • MOBILE VAN• MALL ACTIVITY WITH TEASER• JOGGERS PARK ACTIVITY

MARKETING BUDGET

ATL ACTIVITIES INVOLVES

• OOH• NEWSPAPER AD• RADIO FM• ELECTRONIC MEDIA• ETC..

ATL (OOH ACTVITY)• HOARDINGS• POLE KIOSK• BQS• TRAFFIC I-LAND• GANTRY• SITE BRANDING

OOH ACTVITYBILL BOARD BILL BOARD

BUS QUEE SHELTER GANTRY

OOH ACTVITY

POLE KIOSK UNIPOLE

BUS QUEE SHELTER GANTRY

SITE BRANDING(FIRST IMPRESSION IS LAST

IMPRESSION)

BTL ACTIVITIES & BRANDING EXERCISE

• DISPLAY OF L-BAND IN REGIONAL NEWS CHANNEL LIKE ETV & ZEE NEWS.*

• DISPLAY OF TVC IN REGIONAL NEWS CHANNEL.*

ATL (NEWS PAPER AD’s)

• MAKE A YEARLY DEAL WITH LEADING NEWS PAPER.

• MEDIA SELECTION• DAINIK JAGRAN• TOI+NBT• HINDUSTAN HINDI• AMAR UJALA

Print ads in news paper, with selected publication over the month.

FULL PAGE

Print ads in news paper, with selected publication over the month.

JACKET

BTL ACTIVITIES INVOLVES

• MULTIPLE EVENTS• RWA ACTIVITY• BROKER MEET• GROUND PROMOTIONS• MOBILE VAN• FLYER• BROACHERS• OTHER MARKETING COLLATES

BTL ACTIVITIES & BRANDING EXERCISE

• MULTI CITY EVENTS*• RWA ACTIVITIES*• CORPORATE ACTIVITIES• AIRPORT SET UP*• PARTICIPATION IN VARIOUS PROPERTY

EXPO’s *• MOBILE VAN• FLYER DISTRIBUTION

BTL ACTIVITIES & BRANDING EXERCISE

• CANOPY ACTIVITY IN PARKS.*• WATER BOTTLE DISTRIBUTION WITH

CARRY BAG & BROACHERS.• PRINTED T-SHIRT DISTRIBUTIONS.*• GOODY BAGS DISTRIBUTION IN

EVENTS & WALKIN CUSTOMERS.*• NOTE PADS & PEN FOR WALKIN

CUSTOMERS IN OFFICE.*

BTL ACTIVITIES & BRANDING EXERCISE

• CHANNEL PARTNER’S OFFICE BRANDING.*

• CHANNEL PARTNER MEET.*• EVENTS IN PSU’s.*• IN HOUSE PROPERTY CARNIVAL.• SORTING OF FAMOUS CLUBS.• MAKING TI-UPS • MONTHLY PR ACTIVITY

AIRPORT SET UP(CREAM GENTERY MOSTALY FLYS)

MULTICITY EVENTS LOCATIONS

KANPUR ALLAHABAD VARANASI GORAKHPUR BHADOI AZAMGHAR NTPC’S

MULTICITY EVENTS(LEAD GENERATION ACTIVITY)

CANOPY ACTIVITY IN JOGGERS PARKS(LEAD GENERATION & BRANDING

RXERCISE)

PR- ACTIVITY

MONTHLY PR ACTIVITY IS REQUIRE .

RADIO CAMPAIGNS

Sample 30 sec spot

Sample 20 sec spot

Sample 30 sec spot

FLAT ON WHEEL

FLAT ON WHEEL

• NEW IDEA IT IS VERY USE FULL IN RWA ACTIVITY OR OUR MULTICITY EVENTS, BECAUSE WE CAN GIVE A FEELING OF LUXRY AMBIENCE TO THE CUSTOMER THAT WHAT WE ARE MAKING. INSIDE PICS.OF

FLAT ON WHEEL(SAMPLE PICS.)

DIGITAL ACTIVITIES INVOLVES

• SOCIAL MEDIA• SEARCH ENGINE OPTIMIZATION • GOOGLE AD WORLD• E-MAILERS• TIE-UP WITH MAGIC BRICS, COMMON

FLOOR, 99 ACER & ETC• MICRO SITES• MOBILE APP

In-House Mailer For Product

In-House Google Adword Campaign

Strip Banner –City Page

Top Banner – Lucknow Page

Single Project Listing – Project Search Page

SUMMARY• IQ’S PROJECT IS VERY HI-TECH

PROJECT WITH LUXRY AMENITIES & CAN SAY PROVIDING DIGITAL HOME TO THERE CUSTOMERS.

• MARKETING ACTIVITY REQ.TO GENERATE THE PRESENSE OF BRAND IN MARKET BECAUSE THERE ARE A LOT OF PRODUCT RANGES AVAIL IN MARKET.

SUMMARY• TOTAL MARKETING BUDGET PLAYS A

GREAT ROLL IN TERM OF SELLING AND BRAND BUILDING.

• DIFFERENT MARKETING ACTIVITY ATTRACT THE CUSTOMER’S CURIOSITY TOWARDS THE BRAND.

• MARKETING BUDGET EXPENDITURE BUILDS THE BRAND IMAGE .

MARKETING TEAM

MARKETING TEAM