media kit - water · pdf filethe 2018 global water group media kit features a destination...

®

Global Water Group

2018

M E D I A K I T

http://www.pennwell.com

OUR TOOLS – YOUR DESTINATION

The 2018 Global Water Group media kit features a destination theme. As a group, we felt this accurately reflected how we approach working with you and your company as you endeavor to reach your target audience — your destination, if you will.

As you work your way through our various brands and offerings, I want to point out some new and expanded opportunities for 2018.

During 2017, PennWell launched Orchestrate, our marketing automation platform. This advanced platform allows you to target your client persona and then walk the persona through your marketing sales funnel. The purpose of the platform is to speed up the sales cycle and provide you with highly educated and qualified leads on your sales journey.

Another rapidly growing portion of our business is our marketing solutions group. This effort began two years ago and has developed into an invaluable tool for our clients. Ask your sales representative about how you can utilize these services to reach your marketing goals.

Marketing has taken many twists and turns in recent years, from print to digital media offerings, to video and marketing automation, to the recent Canadian Anti-Spam Law and upcoming European General Data Protection Regulation in mid-2018. As always, we are here to work with you to achieve your marketing goals in this ever-evolving landscape — and help you reach your marketing destination.

HOW IMPORTANT IS ADVERTISING?

WE�ASKED�OUR�AUDIENCE�FOR�YOU!Using a third-party research institute, Baxter Research Center Inc. (BRC), as well as an internal survey, PennWell’s Water Group has gathered feedback on the media habits of its audience. This includes the effectiveness of brand and product advertising. For more information on these studies, reach out to your sales representative today.

*Baxter Research Center reports from July 2016 - April 2017

**2017 Audience Survey

FOOT IN THE DOOR

81%MORETHAN

VISIT�OUR�WEBSITESTO�FIND�INFORMATION**

TRUSTED SOURCES

MORETHAN 90%

OF THOSE SURVEYED RELY ON

INDUSTRY MAGAZINES & WEBSITES TO DO THEIR JOBS!**

80%MORETHAN

OF�OURREADERS

BECAME AWARE OF YOUR PRODUCTS/SERVICES THROUGH�THE�ADVERTISING�IN�

OUR�PUBLICATIONS�*�

IN FACT...

RIPENED AUDIENCE

OR EVALUATION STAGES OF THE BUYING PROCESS WHEN USING ANY OF THE FOLLOWING MEDIA TYPES:

INDUSTRY MAGAZINES/ E-NEWSLETTERS/

WEBCASTS/WHITE PAPERS**

OVER 80% ARE�IN�THERESEARCH

WOULD DESCRIBE OUR PUBLICATIONS AS

PERSONAL FAVORITE/VERY IMPORTANT/

IMPORTANT*

THE RIGHT MEDIUM

ON�SUPPLIERS�OR�VENDORS�AND�LOOK�FOR�INFORMATION�TO�HELP�THEM�MAKE�A�

PURCHASING DECISION.81%ON

AVERAGEOF�OUR

READERS

INFLUENCE

DESTINATION: MARKETING INNOVATION

GOALS CONTENT MEASUREMENT�OF�SUCCESS

Branding Print Impressions

Lead Generation Online

Include Social Media Include Video

Clicks

Traffi c Events Leads

Thought Leadership White Papers

Social Engagement Case Studies

A DIFFERENT ROUTE FOR EVERY JOURNEY

PennWell’s Global Water Group strives to produce innovative marketing routes designed to accommodate almost any budget. Our integrated programs are customizable to meet your goals, from branding to lead generation— and anything in between. We value the opportunity to serve as both a partner and an asset to your company’s marketing eff orts.

WHAT�CAMPAIGN�TYPES�ARE�RIGHT�FOR�YOUR�GOALS?

YOU

R�M

ARK

ETIN

G�O

BJEC

TIV

ES

A Brand Awareness campaign strengthens your company’s image and helps de� ne how your company and products are perceived by professionals in the water and wastewater community.

A Traf� c Driving campaign is designed to push water and wastewater professionals to your website or other online offerings.

A Lead Generation campaign provides targeted sales leads by actively generating interest from decision makers and prospects in the water and wastewater community.

A Social Engagement campaign increases your brand’s opportunity to engage with a targeted audience and their viral networks via social media platforms.

A Thought Leadership/Education campaign authenticates your position as a subject matter expert by comprehensively communicating a unique innovation or point of view – building business over the long term.

OU

R�A

PPRO

ACH A Push campaign creates end-user demand by delivering your information directly to key industry

professionals who have previously indicated an interest in a topic related to your products and services.

A Pull campaign ensures industry professionals see your message as they actively seek out information via search engines or by browsing the content on our site.

Ad displays on desktop site Ad displays on mobile site

DIGITAL PRODUCTS

DIGITAL CONSUMPTION SNAPSHOTIn the PennWell Global Water Group we are constantly evolving how we provide content and interact with our growing audience. We keep a finger on the pulse of media consumption rates and habits, including the ever-increasing use of our digital products, video and social media channels.

SOCIAL MEDIA As of June 30, 2017

VIDEO CONSUMPTION

July 1, 2016 – June 30, 2017

Total Video Plays:

129,489Video Plays/Month:

10,791

WEB TRAFFICJuly 1, 2016 – June 30, 2017

AVG Monthly Page Views: 254,365

AVG Monthly Visits: 173,911

AVG Monthly Unique Visitors: 129,203

TOTAL SOCIAL MEDIA AUDIENCE

35,863Audience: 9,783

Audience: 17,525

LinkedIn WaterWorldAudience: 5,337LinkedIn Water & Wastewater InternationalAudience: 3,218

E-NEWSLETTERSJuly 1, 2016 - June 30, 2017

AVG Delivery: 33,325AVG Open Rate: 19.50%

(includes Scheduled and Special Event eNLs)

Brand Traf�c Lead Social Thought Push Pull

BANNER ADVERTISING ONWATERWORLD.COM

Our ApproachYour Marketing Objectives

Associate your company or product with the industry’s leading media brand. Increase brand awareness and generate traffic to your website with banner display advertising on WaterWorld.com. Opportunities include standardized large format ad positions such as the Push Down, Leaderboard (Top/Anchor), and Skyscraper. Most rich media ad formats accepted.

Source: Publisher’s Own Data, based on July 1, 2016 – June 30, 2017. Subject to change each month.

AVG Monthly unique visitors: 100,347

AVG Monthly page views: 173,412

AVG Monthly visits: 129,060

WEBSITE STATISTICS

BANNERS RATES SPECS

Top/Anchor (3 Rotations)

$2,500/Month

To provide you with the most accurate and timely specifi cations for our digital media products, we’ve included a URL link below for instant access. This ensures you see the most up-to-date information.

WaterWorld.com/mediaguide Please submit all of your digital materials to

[email protected].

Site Sponsor #1 (2 Rotations)

$1,535/Month

Skyscraper #1 (2 Rotations)

$1,720/Month

Site Sponsor #2(2 Rotations)

$1,375/Month


$1,250/Month

Skyscraper #2(2 Rotations)

$1,500/Month

Push down ad(Sole Sponsor)

$2,700/Month

Please submit all of your digital materials to [email protected]. All pricing, positions and specifi cations are subject to change at the Publisher’s discretion. All pricing is gross unless noted otherwise.



TOPIC CENTER SPONSORSHIPSON WATERWORLD.COM

A Topic Center Sponsorship allows you to target your advertising campaign around relevant content providing more meaningful impressions and higher click-through when using clear calls to action. Your advertising message and offerings will be highly visible to professionals focused on the topic that your products and services address—targeted marketing at its very best.

POSITIONS SPECS

Top To provide you with the most accurate and timely specifi cations for our digital media products, we’ve included a URL link below for instant access. This ensures you see the most up-to-date information.WaterWorld.com/mediaguideAnchor

SPONSORSHIP OPTIONS TOPIC�CENTERS SUBTOPIC (Subject to change at Publisher’s discretion.)

Drinking Water Treatment • Distribution • Potable Water Quality • Infrastructure Funding

Wastewater Reuse/Recycling • Treatment

Water Utility Management Energy Management • Asset Management • AMR/AMI • Smart Water

TechnologiesAeration • Disinfection • Filtration • Flow/Level/Pressure Measurement • Lab/Sampling/Analytical • Pipes • Pumps • Valves • AMR/AMI

Environmental

Stormwater

Please submit all of your digital materials to [email protected]. All pricing, positions and speci� cations are subject to change at the Publisher’s discretion. All pricing is gross unless noted otherwise.

RATES• Multi-Sponsor

PRIMARY$1,250/Month

SUB$500/Month

Our ApproachYour Marketing ObjectivesDIGITAL PRODUCTS



VIDEO CONSUMPTION

July 1, 2016 – June 30, 2017

Total Video Plays:


10,791






35,863Audience: 9,783

Audience: 17,525







BANNERS RATES SPECS

Top/Anchor $2,500/Month

To provide you with the most accurate and timely specifi cations for our digital media products, we’ve included a URL

link below for instant access. This ensures you see the most

up-to-date information.

WaterWorld.com/mediaguide Please submit all your digital materials

to [email protected]

Site Sponsor #1 $1,535/Month

Skyscraper #1 $1,720/Month



BANNER ADVERTISING ONINDUSTRIALWW.COM Associate your company or product with the industry’s leading media brand. Increase brand awareness and generate traffic to your website with banner display advertising on IndustrialWW.com. Opportunities include standardized large format ad positions such as the Leaderboard (Top/Anchor), and Skyscraper. Most rich media ad formats accepted.


WEBSITE STATISTICS














WEBSITE STATISTICS

BANNERS RATES SPECS


$2,500/Month



[email protected].


$1,535/Month


$1,720/Month


$1,375/Month


$1,250/Month


$1,500/Month


$2,700/Month




TOPIC CENTER SPONSORSHIPSON INDUSTRIALWW.COM

Your Marketing Objectives Our Approach

A Topic Center Sponsorship allows you to target your advertising campaign around relevant content providing more meaningful impressions and higher click-through when using clear calls to action. Your advertising message and offerings will be highly visible to professionals focused on the topic that your products and services address — targeted marketing at its very best.

RATE• Multi-Sponsor

PRIMARY$1,250/Month

POSITIONS SPECS


SPONSORSHIP OPTIONS TOPIC�CENTERS SUBTOPIC (Subject to change at Publisher’s discretion.)

Process Water Boiler Feedwater • Cooling Water • High Purity

Wastewater Produced Water

Water Reuse

Please submit all of your digital materials to [email protected].

All pricing, positions and specifi cations are subject to change at the Publisher’s discretion. All pricing is gross unless noted otherwise.

AD�DISPLAYS�ON�DESKTOP�SITE

AD�DISPLAYS�ON�MOBILE�SITE�

DIGITAL PRODUCTS



VIDEO CONSUMPTION

July 1, 2016 – June 30, 2017

Total Video Plays:


10,791






35,863Audience: 9,783

Audience: 17,525






BANNER ADVERTISING ONWWINTERNATIONAL.COM Associate your company or product with the industry’s leading media brand. Increase brand awareness and generate traffic to your website with banner display advertising on WWInternational.com. Opportunities include standardized large format ad positions such as the Leaderboard (Top/Anchor), and Skyscraper. Most rich media ad formats accepted.

Source: Publisher’s Own Data, based on July 1, 2016 – June 30, 2017Subject to change each month.


WEBSITE STATISTICS





BANNERS RATES SPECS

Top/Anchor $2,500/MonthTo provide you with the most accurate and timely specifi cations for our digital media products, we’ve included a URL

link below for instant access. This ensures you see the most

up-to-date information.

WaterWorld.com/mediaguide Please submit all of your digital materials

to [email protected].













WEBSITE STATISTICS

BANNERS RATES SPECS


$2,500/Month



[email protected].


$1,535/Month


$1,720/Month


$1,375/Month


$1,250/Month


$1,500/Month


$2,700/Month




TOPIC CENTER SPONSORSHIPSON WWINTERNATIONAL.COM


A Topic Center Sponsorship allows you to target your advertising campaign around relevant content providing more meaningful impressions and higher click-through when using clear calls to action. Your advertising message and offerings will be highly visible to professionals focused on the topic that your products and services address—targeted marketing at its very best.

RATE• Multi-Sponsor

PRIMARY$1,250/Month

POSITIONS SPECS


SPONSORSHIP�OPTIONS�� TOPIC�CENTERS

Desalination Utilities

Potable Water Wastewater



AD�DISPLAYS�ON�DESKTOP�SITE

AD�DISPLAYS�ON�MOBILE�SITE�

DIGITAL PRODUCTS



VIDEO CONSUMPTION

July 1, 2016 – June 30, 2017

Total Video Plays:


10,791






35,863Audience: 9,783

Audience: 17,525






E-NEWSLETTER BANNER ADVERTISING Our ApproachYour Marketing Objectives

Providing a targeted reach at a low cost, these e-Newsletters deliver the latest industry news and technology information to thousands of subscribers worldwide. Every issue contains links to some of the latest news, technology trends, informative videos, or technical white papers on our website.

e-NEWSLETTER�STATISTICS� EST��RECIPIENTS*

Water & Wastewater Report 39,000+

Video News Update 32,000+Pump Systems & Innovations 27,000+Water Utility Management News 31,000+Urban Water Management News 20,000+Desalinate & Water Reuse Newsle� er 30,000+International Water Industry Report 28,000+Industrial Water Industry Report 22,000+

e-NEWSLETTERSBANNER�SIZE�AND�RATES SPECS

Intro Ad (4 positions available) $1,250


WaterWorld.com/mediaguide

Top $1,925

Middle 1 $1,750

Middle 2 $1,375

Skyscraper 1 $1,650

Skyscraper 2 $1,375

Anchor $1,100

Source: Publisher’s Own Data, based on June 2017.Subject to change each month.


Due date: 3 days prior to going live










WEBSITE STATISTICS

BANNERS RATES SPECS


$2,500/Month



[email protected].


$1,535/Month


$1,720/Month


$1,375/Month


$1,250/Month


$1,500/Month


$2,700/Month




2018 E-NEWSLETTER DESCRIPTIONS & CALENDAR


WATER�&�WASTEWATER�REPORT��MONTHLY� — Provides a summary of important, timely developments in the water and wastewater industry, including the latest regulatory and legislative actions, news briefs, market information, as well as a selection of products and services. Features a diff erent focus topic each month (see calendar for details). Delivers to approx. 39,000+ recipients*

URBAN�WATER�MANAGEMENT�NEWS��QUARTERLY� — Provides news and technology developments geared toward readers with a professional interest in stormwater management, resiliency, watershed management and related topics. Delivers to approx. 20,000+ recipients*

INTERNATIONAL�WATER�INDUSTRY�REPORT��MONTHLY� — Reaches water and wastewater professionals outside the U.S. and Canada, delivering news and information on environmental, watershed and water supply issues, industrial and public works applications, and regulatory, product and project/contract news. Delivers to approx. 28,000+ recipients*

INDUSTRIAL�WATER�INDUSTRY�REPORT��MONTHLY� — Rounds up news and information of interest to industrial water sectors. Topics include: makeup & process water, boiler feedwater, cooling water, and industrial wastewater issues. Primary industries include: Power Generation, Oil & Gas, Chemical Processing, Pulp & Paper, and Food & Beverage Processing. Delivers to approx. 22,000+ recipients*

PUMP�SYSTEMS�&�INNOVATIONS��QUARTERLY� — Provides news and technology developments geared toward readers with a professional interest in pumping systems, motors and related equipment. Delivers to approx. 27,000+ recipients*

WATERWORLD�VIDEO�NEWS�UPDATE��WEEKLY� — Provides a sampling of the latest and most popular video content from WaterWorld TV, including our WaterWorld Weekly newscast. Other content includes water/wastewater industry interviews, case studies, news & interest, and products & services. Delivers to approx. 32,000+ recipients*

WATER�UTILITY�MANAGEMENT�NEWS��X/YEAR� — Rounds up news and technologies aff ecting water and wastewater utility management. Topics include: AMR/AMI, smart water management, customer information & billing systems, mobile workforce management, asset management, energy management, and enterprise management. Delivers to approx. 31,000+ recipients*

DESALINATE��BI-WEEKLY� — Delivered twice a month covering the desalination and water reuse industries, this e-newsletter includes a link to the DESALINATE video newscast. Each edition includes exclusive industry interviews, contract signings, facility openings, appointments and product/technology developments in an interactive, digital format. Delivers to approx. 30,000+ recipients*

*Source: Publisher’s Own Data, based on June 2017. Subject to change each month.

WWR – Water & Wastewater Report (monthly) WWI – International Water Report (monthly)

PSI – Pump Systems & Innovations (quarterly) WUM – Water Utility Management (8 times)

UWM – Urban Water Management (quarterly) IWR – Industrial Water Report (monthly)

DES - Desalination (bi-monthly)WVN – Water Video News Update (weekly)

WWR WWI PSI WUM UWM IWR DES WVNJan 1/4: Desalination 1/11 1/18 1/23: Electric Power 1/2, 1/16 1/2, 1/8, 1/15, 1/22, 1/29

Feb 2/1: Wastewater Treatment 2/8 2/15 2/27: Cooling Water 2/6, 2/20 2/5, 2/12, 2/19, 2/26

Mar 3/1: Biosolids 3/8 3/15 3/22 3/27: Pulp & Paper 3/6, 3/20 3/5, 3/12, 3/19, 3/26

Apr 4/5: Energy Management 4/12 4/19 4/24: Monitoring & Process Control 4/3, 4/17 4/2, 4/9, 4/16, 4/23, 4/30

May 5/3: Pipes 5/10 5/17 5/22: Unconventional Oil & Gas 5/1, 5/15 5/7, 5/14, 5/21, 5/29

Jun 6/7: Drinking Water Treatment 6/14 6/6 6/28 6/26: Desalination 6/5, 6/19 6/4, 6/11, 6/18, 6/25

Jul 7/12: Odor/Corrosion Control 7/19 7/26 7/24: Manufacturing 7/3, 7/17 7/2, 7/9, 7/16, 7/23, 7/30

Aug 8/2: Membranes 8/9 8/16 8/28: Disinfection 8/7, 8/21 8/6, 8/13, 8/20, 8/27

Sep 9/6: Disinfection 9/13 9/20 9/27 9/25: Food & Beverage 9/4, 9/18 9/4, 9/10, 9/17, 9/24

Oct 10/4: Stormwater 10/11 10/18 10/23: Filtration 10/2, 10/16 10/1, 10/8, 10/15, 10/22, 10/29

Nov 11/1: Flow, Level, Pressure 11/8 11/15 11/27: Conventional Oil & Gas 11/6, 11/20 11/5, 11/12, 11/19, 11/26

Dec 12/6: Water Reuse 12/13 12/20 12/27 12/18: ZLD & Water Reuse 12/4, 12/18 12/3, 12/10, 12/17, 12/31

Editorial deadlines are roughly 1 week ahead of post date. For more details, CONTACT YOUR SALES REPRESENTATIVE.

DIGITAL PRODUCTS



VIDEO CONSUMPTION

July 1, 2016 – June 30, 2017

Total Video Plays:


10,791






35,863Audience: 9,783

Audience: 17,525





SOCIAL MEDIA OPPORTUNITIESBrand Traf�c Lead Social Thought Push Pull


Add additional exposure to your white paper, webcast, or other digital product with a sponsored post on our social network, reaching thousands of engaged audience members.

SOCIAL MEDIA BOOST

Target your audience from the trade show fl oor. We provide a variety of photo and video opportunities that can promote traffi c to your booth, a new product release, or company news, along with any other short message your team chooses to share with the market.

TRADESHOW SOCIAL MEDIA

YOUR INNOVATION OUR INDUSTRY NETWORK YOUR GAIN









WEBSITE STATISTICS

BANNERS RATES SPECS


$2,500/Month



[email protected].


$1,535/Month


$1,720/Month


$1,375/Month


$1,250/Month


$1,500/Month


$2,700/Month





PRE-ROLL VIDEO SPONSORSHIP

Each week, our editors round up the top water and wastewater industry headlines in the popular WaterWorld Weekly newscast and the bi-weekly Desalinate newscast. With a pre-roll video sponsorship, over 700 viewers per episode will see and hear your message. In addition, our audience on social media will see your message each week when we publish.

Your pre-roll ad will play immediately before the newscast. Sponsorship includes banner on Video eNL.

Sponsorship includes banner on Video eNL.


RATE $2,500/Month

E-LIST RENTALOur ApproachYour Marketing Objectives

E-mailing your message is an eff ective and inexpensive direct-response medium. Subscribers include managers and operating personnel who specify the products and services needed for the design, construction, operation and maintenance of water and wastewater facilities. M = per thousand names.

ADVERTISER’S RATE NON-ADVERTISER’S RATE

RATES $450/Month* $550/Month*

Take email marketing to the next level using a multi-tiered

marketing automation.Moving Beyond List Rental

PennTarget allows you to reach a specifi c audience with custom messaging based on their interaction with the initial email promotion. Your message is sent to industry professionals selected from our database and can be used for a nearly unlimited variety of promotional programs.

*Net rates

DIGITAL PRODUCTS



VIDEO CONSUMPTION

July 1, 2016 – June 30, 2017

Total Video Plays:


10,791






35,863Audience: 9,783

Audience: 17,525






VIDEO OPPORTUNITIESOur ApproachYour Marketing Objectives

VIDEO CASE STUDIESAs an advertiser in WaterWorld, Industrial WaterWorld, or Water & Wastewater International, you now have a very unique opportunity designed specifi cally to spotlight your company’s products and services while illustrating their full potential in real situations, providing the ultimate in industry authenticity.

EVENT VIDEO INTERVIEWS/DISCUSSIONSOur fi lm crew and one of our editors travel to a destination of your choice for a two-day on-location video shoot to showcase how your products/services have made an impact on genuine end users. A strong advertorial story is built through the use of footage, interviews and product/service highlights.

On location not the best option for you or your client?Our editors can create a studio environment within your booth during an event. We will facilitate a round table discussion to help your company share its success story.

Contact your representative for availability/price.

All pricing, positions and specifi cations are subject to change at the Publisher’s discretion.

All pricing is gross unless noted otherwise.









WEBSITE STATISTICS

BANNERS RATES SPECS


$2,500/Month



[email protected].


$1,535/Month


$1,720/Month


$1,375/Month


$1,250/Month


$1,500/Month


$2,700/Month




GLOBAL THOUGHT LEADERSHIPOur ApproachYour Marketing Objectives

Are you a trailblazer in the water and wastewater industry? Our Global Thought Leader Series allows you to share your expertise with water and wastewater professionals to help them stay current with new trends and technologies.

Each installment of this three-part series comprises your white paper paired with a custom-produced video interview teaser.

EXHIBIT FLOOR ENHANCEMENTAs a manufacturer, you know that exhibiting at industry events is an important part of reaching your potential customers. But how do you spread your message beyond the exhibit fl oor?

Our in-booth interviews are a creative, low-cost way to maximize your exhibition investment, extending your presence beyond just two or three days at a show.

Before the event, our preshow e-newsletter invites our audience to your booth. After the event, your in-booth interview is promoted on our website and through our e-newsletters, exposing your company to additional prospects who didn’t make it to your booth or couldn’t attend the event.

After 90 days, the footage is yours to keep—share it with prospective clients, post it on your website, and make it a permanent part of your company’s product marketing portfolio.

Contact your representative for availability/price.All pricing, positions and specifi cations are subject to change at the Publisher’s discretion. All pricing is gross unless noted otherwise.

DIGITAL PRODUCTS



VIDEO CONSUMPTION

July 1, 2016 – June 30, 2017

Total Video Plays:


10,791






35,863Audience: 9,783

Audience: 17,525







WHITE PAPER PROGRAMSOur ApproachYour Marketing Objectives

Through the available promotion options, customize your white paper program.

WEBCASTINGOur ApproachYour Marketing Objectives

Generate sales leads and raise awareness with an audience that registers to participate in an educational industry event. Sponsor an event or create your own, leveraging PowerPoint and/or video. Webcasting products are highly interactive with global reach, a six-month archive, and 24/7 access to a complete registrant report.

PRE-WEBCAST PROMOTIONAL SUPPORT POST-WEBCAST LEAD ACCESS

• Website home page promotion

• Targeted email campaign• Print ad • Registration reminder

• Archived event hosting • 24/7 access to registration database • Full reports on all registrants including live and

on-demand activity

CONTACT YOUR SALES REPRESENTATIVE FOR ADDITIONAL OPPORTUNITIES.

Single-SponsorRATE $12,750



NATIVE ADVERTISING FORM FUNCTION= +A form of media where the

ad experience follows the natural form and function of the user experience in

which it is placed.

Native ads match the visual design of the experience they live within, and look

and feel like natural content.

Native ads must behave consistently with the native

user experience and function just like

natural content

NATIVE ADVERTISING RATE: $3,000• Native advertising allows you to promote your company's articles in the

context of our editorial content.• Your headlines appear adjacent to our editorial articles, which are

hosted on our website, making it a non-interruptive experience.

Business users are highly receptive to native advertising especially if it is relevant to the content they were seeking out.

Paid placement of your articles off ers the opportunity to extend the reach of your articles to our audience.

• White Paper promotion delivered in our e-newsletters through text based ads.

• White Paper abstract posted on the home page for a minimum of one week and white paper page for 30 days.

• e-Blast to subscribers that your company designates from our list.

• Video interview to promote your technical expert.

As added value, your company receives full registration information for those who download the white paper.

CONTACT YOUR SALES REPRESENTATIVE FOR THESE OPPORTUNITIES.









WEBSITE STATISTICS

BANNERS RATES SPECS


$2,500/Month



[email protected].


$1,535/Month


$1,720/Month


$1,375/Month


$1,250/Month


$1,500/Month


$2,700/Month



0 5 10 15 20 25 30

MUNICIPALITY OWNED & OPERATED

57%INVESTOR OWNED & OPERATED

15%MUNICIPALITY

OWNED / INVESTOR OPERATED

2%

0 10 20 30 40 50

WaterWorld.com

BPA CIRCULATION MEASUREMENTS

BUSINESS OR INDUSTRY

Serving 61,005 engineers, managers, consultants, contractors and operations professionals in the municipal water/wastewater industry, WaterWorld delivers monthly information about products and services, technology, applications, legislation and regulations to help these water industry pros successfully plan, design, operate and maintain their systems.

OF WATERWORLD’S 61,005 SUBSCRIBERS...

Source: BPA Brand Report, June 2017. Information above only conveys a portion of responses. The percentages reported have been rounded to the nearest whole number. For comprehensive BPA statement data, visit WaterWorld.com/mediaguide

LOCATION OR FACILITY

EXECUTIVE/ADMINISTRATIVE�MANAGEMENT�- 40%

24%

9%

ENGINEERING/OPERATIONS�MANAGEMENT

ENGINEERING�&�DESIGN

13% OPERATIONS

9% OTHERS�ALLIED�TO�THE�FIELD

3% PURCHASING/�MARKETING/SALES

2% SCIENTIFIC�RESEARCH

JOB FUNCTION

500 or less

501 – 3,300

3,301 – 10,000

10,001 – 100,000

Greater than 100,000

14%

18%

14%

19%

12%

POPULATION SERVED

WATER�&�WASTEWATER�SYSTEMS - 29%

CONSULTING�FIRMS��INC��ENG��CONTRACTING��ENVIRON�� - 29%

WATER�ONLY�SYSTEMS - 18%13%

4% MANUFACTURERS/DISTRIBUTORS�OF�EQUIPMENT�&�SUPPLIES

2% INDUSTRIAL�WATER/WASTEWATER�FACILITIES

3% FEDERAL�AGENCIES

1% EDUCATIONAL�INSTITUTIONS

WASTEWATER�ONLY�SYSTEMS��

RECOMMEND/SPECIFY/PURCHASE�THE�FOLLOWING�PRODUCTS

48% Engineering & Construction Services

44% Pumps

44% Filtration Equipment

43% Flow, Pressure & Level Measuring Equipment & Accessories

43% Meters & Meter Reading Equipment

41% Pipes, Fi� ings & Related Products

40% Disinfection Equipment

37% Water Treatment Equipment

OF 51,899 RESPONDENTS…


J A N U A R Y F E B R U A R Y M A R C H

S TA F F E XC LUS I V E Legislative & Regulatory Review Aging Infrastructure Funding

F E AT URE S A ND C ASE S T UD IE S Pumps; Wastewater Treatment Biosolids; Nutrient RemovalEnergy Management; Tanks & Structures

SPE C I A L SE C T IONS DistribuTech 2018 Exhibitor Preview

Urban Water Management Water Utility Management

PRODUC T SPO T L IGH T S SCADA & Process Control; Lab, Sampling & Analysis

Valves; Meters & Meter Reading Pipes & Fittings; Membranes & Related Systems

TA RGE T E D BONUS D IS T R IBU T ION DistribuTech 2018 AWWA/AMTA 2018

RE A DE RSH IP S T UDY Baxter Readership Survey

E D I TOR I A L DE A DL INE 11/10/17 12/8/17 1/12/18

A D C LOSE 12/01/17 01/02/18 02/01/18

A D M AT E R I A L S DUE 12/08/17 01/09/18 02/08/18

S TA F F E XC LUS I V E Green InfrastructureDrinking Water Treatment Innovations

Sustainability

F E AT URE S A ND C ASE S T UD IE S Pipes; Meters & Meter Reading Editor's Choice Wastewater Reuse; Odor Control

SPE C I A L SE C T IONS Urban Water Management AWWA Show Preview Water Utility Management

PRODUC T SPO T L IGH T S Wastewater Treatment; Odor/Corrosion Control

Drinking Water Treatment; Pumps & Systems

Sludge Dewatering & Processing; Management Software, Systems

TA RGE T E D BONUS D IS T R IBU T ION AWWA ACE’2018



A D C LOSE 03/01/18 04/02/18 05/01/18

A D M AT E R I A L S DUE 03/08/18 04/09/18 05/08/18

A P R I L M A Y J U N E

��EDITORIAL�CALENDAR


J U L Y A U G U S T S E P T E M B E R

S TA F F E XC LUS I V E Asset Management Water ReuseWastewater Treatment Innovations

F E AT URE S A ND C ASE S T UD IE S Membranes; Leak Detection Filtration; Disinfection Editor's Choice

SPE C I A L SE C T IONS Urban Water ManagementSmart Water Solutions

WEFTEC Show Preview

PRODUC T SPO T L IGH T SStormwater Treatment; Flow, Level & Pressure Monitoring

Tanks & Structures; Aeration & Mixing Systems

Chemicals & Application Equipment; Pipes & Fittings

TA RGE T E D BONUS D IS T R IBU T ION NRWA Conference WEFTEC.18



A D C LOSE 06/01/18 07/02/18 08/01/18

A D M AT E R I A L S DUE 06/08/18 07/10/18 08/08/18

O C T O B E R N O V E M B E R D E C E M B E R

S TA F F E XC LUS I V E Security Smart Water Market Review/Forecast

F E AT URE S A ND C ASE S T UD IE S Flow, Level & Pressure Measurement; Aeration

Corrosion Control; Drinking Water Treatment

Desalination; Energy Management

SPE C I A L SE C T IONS Urban Water ManagementWater Utility Management; Smart Water Solutions

PRODUC T SPO T L IGH T S Disinfection; Wastewater Treatment

Pumps & Systems; FiltrationManagement Software, Systems; Detectors, Monitors & Recorders

TA RGE T E D BONUS D IS T R IBU T ION



A D C LOSE 09/04/18 10/01/18 11/01/18

A D M AT E R I A L S DUE 09/11/18 10/08/18 11/08/18

0 5 10 15 20 25 30



15%MUNICIPALITY


2%

0 10 20 30 40 50

WaterWorld.com








24%

9%



13% OPERATIONS




JOB FUNCTION

500 or less

501 – 3,300

3,301 – 10,000

10,001 – 100,000


14%

18%

14%

19%

12%

POPULATION SERVED











44% Pumps









2018 RATE DATA �ALL�PRICING�IS�GROSS��WaterWorld.com

DISPLAY RATES 1X 3X 6X 9X 12X 18X 24X 30X

Full Page Spread 12,285 11,760 11,230 10,705 10,175 9,650 9,125 8,600

1/2 Page Spread 9,215 8,820 8,425 8,035 7,640 7,245 6,850 6,450

Standard Page 8,665 8,150 7,805 7,455 7,140 6,795 6,515 6,155

2/3 Page 6,800 6,535 6,265 6,000 5,765 5,500 5,290 5,010

1/2 Page 5,035 4,880 4,725 4,575 4,445 4,290 4,185 4,015

1/3 Page 3,765 3,660 3,560 3,455 3,375 3,275 3,205 3,090

1/4 Page 3,155 3,075 2,990 2,910 2,845 2,760 2,710 2,630

1/6 Page 1,880 1,800 1,720 1,650 1,585 1,520 1,470 1,405

Bulletin Board 595 595 595 595 595 595 595 595

Subtract $500 for 2-color/Subtract $1,000 for b/w

CLASSIFIED DISCOUNT RATES AVAILABLEWaterWorld packaging and/or frequency rates qualify you for per insertion classified discount rates:

• Run in all three magazines and receive a 10% discount per insertion in each • Run in two of these publications and receive a 5% discount per insertion • Run three to six months and receive a 5% discount• Run more than six months with a single insertion and qualify for a 10%

discount rate

BULLETIN BOARDIncludes a 4-color photo and short description (60 words) of the literature item.(4-color and production charges included)

BASIC CLASSIFIED AD RATESOne column width (1" x 2 ¼") (Add $100 for each additional column inch) ......... $125Special Borders, one time charge ................................................................................... $40Logo Addition, one time charge....................................................................................... $40Reader Service Number inclusion* ................................................................................. $40Blind Box Ad* ............................................................................................................................ $40

Frequency/packaging rates apply. *Per insertion.

BASIC CLASSIFIED AD RATES (CONT.)SPECIAL POSITIONS Outside Back Cover ................................................................................... Earned rate +25%Inside Front Cover ....................................................................................... Earned rate +15%Inside Back Cover....................................................................................... Earned rate +10%Opposite Contents Page ........................................................................ Earned rate +10%Island Advertisement ................................................................................. Earned rate +15%Facing Matter ............................................................................................... Earned rate +10%

COVER15% premium on space for IFC, 25% OBC. Consecutive page placement: 5% premium on space after fi rst placement. Special positions: Consult account executive.

DISCOUNTS (APPLY TO SPACE ONLY)New Advertisers: For 3x program or greater, 25% off last insertion. Current Advertisers: Increase your insertion schedule in 2018 over and above last year’s schedule and qualify for the next highest frequency on all 2018 insertions.

MAGAZINE RATE POLICY

See the Rate Policy on page 34 for the complete rate policy. Distributed on the 15th of each issue month.











A D C LOSE 12/01/17 01/02/18 02/01/18

A D M AT E R I A L S DUE 12/08/17 01/09/18 02/08/18


Sustainability









A D C LOSE 03/01/18 04/02/18 05/01/18

A D M AT E R I A L S DUE 03/08/18 04/09/18 05/08/18



2018 Mechanical Specs

TRIM�SIZE��"X��"��NO�CHARGE�FOR�BLEED�

ISSUANCE:Distributed on the 15th of each issue month.

METHOD OF PRINTING:Web Off set

BINDING:Perfect Bound

PAPER:Cover: 80 lb. text weight, Body Pages: 38 lb. text weight coated

INSERTS:The maximum stock weight accepted for inserts is 80 lb. book. Standard size bound-in inserts must be furnished at 8 ¼" x 10 ¾" allowing for a ¼" trim on all sides. Special printing on inserts, such as embossing, where it is impossible to use or sell the other side of the insert, is sold as a complete 2-page insert. Consult the Production Manager at +1-918-831-9143 for more information.

STORING OF ADVERTISING MATERIAL:Advertising material will be stored for 12 months and then destroyed unless otherwise advised.

Full PageLive Area: 7" x 9.5"Trim: 8" x 10.5" Bleed: 8.25" x 10.75"

Full Page SpreadLive Area: 15" x 9.5"Trim: 16" x 10.5"Bleed: 16.25" x 10.75"

1/2 Page VerticalLive Area:3.375" x 9.5"

Bleed:4.125" x 10.75"

1/2 Page HorizontalLive Area:7" x 4.875"

Bleed:8.25" x 5.5"

1/3 PageVerticalLive Area:2.25" x 9.5"

1/4 PageLive Area:3.375" x 4.875"

2/3 PageLive Area:4.5"x 9.5"

Bleed:5.25" x 10.75"

1/3 PageHorizontalLive Area:7" x 3.3125"

1/2 Page IslandLive Area: 4.5" x 7.375"

Bleed:5.25" x 8.25"

1/3 PageSquareLive Area:4.5" x 4.875"

1/6 PageLive Area:2.25" x 4.875"

SUPPLYING AD MATERIAL FOR PENNWELL MAGAZINES• PennWell prefers ad material to be supplied as PDF’s with PDF/X-1a format option. We also accept

ads built in these programs: InDesign, PageMaker, Quark, Illustrator, Freehand and Photoshop.

• Please supply all fonts, images, and artwork with ads supplied in these applications. All supplied material should be in CMYK color space and have fonts embedded in all graphics.

• PennWell does not accept ads built in Microsoft Word, Microsoft Publisher, PowerPoint or Corel Draw.

• PennWell requires a high-resolution color proof of supplied ads to guarantee ad reproduction. This applies even on uploaded materials. If you do not supply this proof we cannot guarantee ad reproduction.

• For complete fi le specifi cations, see the instructions at our ad upload site: h� p://digitalads.pennwell.com

ELECTRONIC SUBMISSIONGo to h� p://digitalads.pennwell.com

Upload Site Instructions: Files will need to be stuff ed or zipped prior to uploading. Files over

250MB will need to be shipped on disk to WaterWorld, Ad Services, 1421 S. Sheridan Rd., Tulsa,

OK 74112. Go to http://digitalads.pennwell.com. Select WaterWorld in the magazine scroll

down menu. Then fi ll in the appropriate information and click “Upload the ad”. Also, please

fax a proof of the ad to Ad Services, 918-831-9415. PennWell is primarily Mac-based for

graphics. However, we have staff trained in both Mac and PC for those applications that

we support.

All text, logos, borders and boxes that do not bleed should stay within the live area.

0 5 10 15 20 25 30



15%MUNICIPALITY


2%

0 10 20 30 40 50

WaterWorld.com








24%

9%



13% OPERATIONS




JOB FUNCTION

500 or less

501 – 3,300

3,301 – 10,000

10,001 – 100,000


14%

18%

14%

19%

12%

POPULATION SERVED











44% Pumps



















A D C LOSE 12/01/17 01/02/18 02/01/18

A D M AT E R I A L S DUE 12/08/17 01/09/18 02/08/18


Sustainability









A D C LOSE 03/01/18 04/02/18 05/01/18

A D M AT E R I A L S DUE 03/08/18 04/09/18 05/08/18



0 10 205 15 25 0 20 4010 30

SWORN STATEMENT OF CIRCULATION MEASUREMENTSIndustrialWW.com

BUSINESS OR INDUSTRY JOB FUNCTION

UTILITY��POWER/GAS� - 20%

CONSULTANTS/CONTRACTORS/ENGINEERS - 20%

8% CHEMICALS�&�ALLIED�PRODUCTS

7% MANUFACTURER/SUPPLIER�OF�WATER�&�WASTEWATER�EQUIPMENT�&�SUPPLIES

6% PETROLEUM�REFINING�&�RELATED�INDUSTRIES

8% OTHER

BEVERAGES�AND�FOOD�&�KINDRED�PRODUCTS - 20%

MANUFACTURING�FACILITY/INDUSTRIAL�SYSTEMS��WATER�WHOLESALERS��WASTE�TREATMENT�&�DISPOSAL��RECYCLING��SERVICE�FIRMS

11%

EXECUTIVE/ADMINISTRATIVE�MANAGEMENT - 38%

- 27%ENGINEERING/OPERATIONS�MANAGEMENT

10% OPERATIONS

6% PURCHASING/MARKETING/SALES

5% ENVIRONMENTAL�&�SAFETY�MANAGEMENT

4% SCIENTIFIC�&�RESEARCH

Serving 26,005 industrial process water and wastewater decision makers in management, operations, engineering and consulting positions, Industrial WaterWorld reports timely product, project, contract and business news in a non-technical format six times per year.

OF INDUSTRIAL WATERWORLD’S 26,005 SUBSCRIBERS

RECOMMEND/SPECIFY/PURCHASE

47% Pumps

47% Process Systems & Control Equipment


46% Piping, Fi� ings and Related Products

44% Valves, Seals, Packing & Related Products


42% Structures, Storage Facilities, Tanks & Related Products


41% Engineering, Construction Services and Equipment

40% Wastewater Treatment Equipment


OF 23,552 RESPONDENTS….

Source: Publisher’s Sworn Statement of Circulation, May/June 2017. Information above only conveys a portion of responses. The percentages reported have been rounded to the nearest whole number. For comprehensive BPA statement data, visit WaterWorld.com/mediaguide.

10% ENGINEERING�&�DESIGN


J A N / F E B M A R / A P R M A Y / J U N E

S TA F F E XC LUS I V E Desalination/Water Reuse Oil/Gas IndustryManufacturing & Processing Industry

F E AT URE S A ND C ASE S T UD IE S Monitoring & Process Control; Process & Makeup Water

Water Reuse; Produced Water Treatment

Disinfection & Advanced Oxidation; Flow/Level/Pressure Measurement

SPE C I A L SE C T IONS

PRODUC T SPO T L IGH T S FiltrationCorrosion Control

Valves & Fluid ControlMembranes

Pipes & Related ProductsSCADA/Process Control

TA RGE T E D BONUS D IS T R IBU T ION AWWA/AMTA



A D C LOSE 01/15/18 03/15/18 05/15/18

A D M AT E R I A L S DUE 01/22/18 03/22/18 05/22/18

S TA F F E XC LUS I V E Food & Beverage Industry Electric Power Industry Pulp & Paper Industry

F E AT URE S A ND C ASE S T UD IE S Filtration; Energy ManagementWastewater Treatment; Zero Liquid Discharge & Water Reuse

Ion Exchange & Deionization; Cooling Water

SPE C I A L SE C T IONS WEFTEC Preview PowerGEN Preview

PRODUC T SPO T L IGH T S Pumps, Motors & DrivesLab/Sampling Equipment

Sludge Handling & ProcessingDisinfection

Detectors/Monitors/RecordersWater/Wastewater Treatment

TA RGE T E D BONUS D IS T R IBU T ION WEFTEC.18 Association of Water Technologies

Power-Gen International



A D C LOSE 07/13/18 09/14/18 11/14/18

A D M AT E R I A L S DUE 07/20/18 09/21/18 11/21/18

J U L / A U G S E P / O C T N O V / D E C

IndustrialWW.com 2018 RATE DATA �ALL�PRICING�IS�GROSS��

DISPLAY RATES 1X 3X 6X 9X 12X 18X 24X 30X

Full Page Spread 10,605 10,085 9,640 9,160 8,685 8,250 7,825 7,430

1/2 Page Spread 6,595 6,260 5,990 5,695 5,400 5,130 4,860 4,615

Standard Page 6,265 5,925 5,760 5,555 5,355 5,165 4,970 4,800

2/3 Page 4,245 4,095 3,975 3,835 3,690 3,570 3,435 3,315

1/2 Page 3,895 3,760 3,640 3,520 3,390 3,275 3,155 3,040

1/3 Page 2,930 2,825 2,745 2,645 2,550 2,465 2,370 2,290

1/4 Page 2,500 2,410 2,340 2,260 2,180 2,105 2,020 1,955

1/6 Page 2,110 2,035 1,975 1,905 1,835 1,775 1,710 1,650

Bulletin Board 495 495 495 495 495 495 495 495

Subtract $500 for 2-color/Subtract $1,000 for b/w

CLASSIFIED DISCOUNT RATES AVAILABLEIndustrial WaterWorld packaging and/or frequency rates qualify you for per insertion classified discount rates

• Run in all three magazines and receive a 10% discount per insertion in each • Run in two of these publications and receive a 5% discount per insertion • Run three to six months and receive a 5% discount• Run more than six months with a single insertion and qualify for a 10%

discount rate

BULLETIN BOARDIncludes a 4-color photo and short description (60 words) of the literature item.(4-color and production charges included)

BASIC CLASSIFIED AD RATESOne column width (1" x 2 ¼") (Add $100 for each additional column inch) ......... $125Special Borders, one time charge ................................................................................... $40Logo Addition, one time charge....................................................................................... $40Reader Service Number inclusion* ................................................................................. $40Blind Box Ad* ........................................................................................................................... $40

Frequency/packaging rates apply. *Per insertion.

BASIC CLASSIFIED AD RATES (CONT.)SPECIAL POSITIONS Outside Back Cover ................................................................................... Earned rate +25%Inside Front Cover ....................................................................................... Earned rate +15%Inside Back Cover....................................................................................... Earned rate +10%Opposite Contents Page ........................................................................ Earned rate +10%Island Advertisement ................................................................................. Earned rate +15%Facing Matter ............................................................................................... Earned rate +10%


DISCOUNTS (APPLY TO SPACE ONLY)New Advertisers: For 3x program or greater, 25% off last insertion. Current Advertisers: Increase your insertion schedule in 2018 over and above last year’s schedule and qualify for the next highest frequency on all 2018 insertions.

MAGAZINE RATE POLICYSee the Rate Policy on page 34 for the complete rate policy. Distributed on the 15th of each issue month.

0 10 205 15 25 0 20 4010 30

SWORN STATEMENT OF CIRCULATION MEASUREMENTSIndustrialWW.com

BUSINESS OR INDUSTRY JOB FUNCTION

UTILITY��POWER/GAS� - 20%

CONSULTANTS/CONTRACTORS/ENGINEERS - 20%

8% CHEMICALS�&�ALLIED�PRODUCTS

7% MANUFACTURER/SUPPLIER�OF�WATER�&�WASTEWATER�EQUIPMENT�&�SUPPLIES

6% PETROLEUM�REFINING�&�RELATED�INDUSTRIES

8% OTHER

BEVERAGES�AND�FOOD�&�KINDRED�PRODUCTS - 20%

MANUFACTURING�FACILITY/INDUSTRIAL�SYSTEMS��WATER�WHOLESALERS��WASTE�TREATMENT�&�DISPOSAL��RECYCLING��SERVICE�FIRMS

11%

EXECUTIVE/ADMINISTRATIVE�MANAGEMENT - 38%

- 27%ENGINEERING/OPERATIONS�MANAGEMENT

10% OPERATIONS

6% PURCHASING/MARKETING/SALES

5% ENVIRONMENTAL�&�SAFETY�MANAGEMENT

4% SCIENTIFIC�&�RESEARCH

Serving 26,005 industrial process water and wastewater decision makers in management, operations, engineering and consulting positions, Industrial WaterWorld reports timely product, project, contract and business news in a non-technical format six times per year.

OF INDUSTRIAL WATERWORLD’S 26,005 SUBSCRIBERS


47% Pumps

47% Process Systems & Control Equipment


46% Piping, Fi� ings and Related Products

44% Valves, Seals, Packing & Related Products


42% Structures, Storage Facilities, Tanks & Related Products


41% Engineering, Construction Services and Equipment



OF 23,552 RESPONDENTS….

Source: Publisher’s Sworn Statement of Circulation, May/June 2017. Information above only conveys a portion of responses. The percentages reported have been rounded to the nearest whole number. For comprehensive BPA statement data, visit WaterWorld.com/mediaguide.

10% ENGINEERING�&�DESIGN


Full PageLive Area: 7" x 9.5"Trim: 8" x 10.5" Bleed: 8.25" x 10.75"

Full Page SpreadLive Area: 15" x 9.5"Trim: 16" x 10.5"Bleed: 16.25" x 10.75"

1/2 Page VerticalLive Area:3.375" x 9.5"

Bleed:4.125" x 10.75"

1/2 Page HorizontalLive Area:7" x 4.875"

Bleed:8.25" x 5.5"

1/3 PageVerticalLive Area:2.25" x 9.5"

1/4 PageLive Area:3.375" x 4.875"

2/3 PageLive Area:4.5"x 9.5"

Bleed:5.25" x 10.75"

1/3 PageHorizontalLive Area:7" x 3.3125"

1/2 Page IslandLive Area: 4.5" x 7.375"

Bleed:5.25" x 8.25"

1/3 PageSquareLive Area:4.5" x 4.875"

1/6 PageLive Area:2.25" x 4.875"

TRIM�SIZE��"X��"��NO�CHARGE�FOR�BLEED�










250MB will need to be shipped on disk to WaterWorld, Ad Services, 1421 S. Sheridan Rd.,

Tulsa, OK 74112. Go to http://digitalads.pennwell.com. Select Industrial WaterWorld in the

magazine scroll down menu. Then fi ll in the appropriate information and click “Upload the

ad”. Also, please fax a proof of the ad to Ad Services, 918-831-9415. PennWell is primarily

Mac-based for graphics. However, we have staff trained in both Mac and PC for those

applications that we support.




PAPER:Cover: 80 lb. text weight, Body Pages: 38 lb. text weight coated

INSERTS:The maximum stock weight accepted for inserts is 80 lb. book. Standard size bound-in inserts must be furnished at 8 ¼" x 10 ¾" allowing for a ¼" trim on all sides. Special printing on inserts, such as embossing, where it is impossible to use or sell the other side of the insert, is sold as a complete 2-page insert. Consult the Production Manager at +1-918-831-9143 for more information.



J A N / F E B M A R / A P R M A Y / J U N E

S TA F F E XC LUS I V E Desalination/Water Reuse Oil/Gas IndustryManufacturing & Processing Industry

F E AT URE S A ND C ASE S T UD IE S Monitoring & Process Control; Process & Makeup Water

Water Reuse; Produced Water Treatment

Disinfection & Advanced Oxidation; Flow/Level/Pressure Measurement

SPE C I A L SE C T IONS

PRODUC T SPO T L IGH T S FiltrationCorrosion Control

Valves & Fluid ControlMembranes

Pipes & Related ProductsSCADA/Process Control

TA RGE T E D BONUS D IS T R IBU T ION AWWA/AMTA



A D C LOSE 01/15/18 03/15/18 05/15/18

A D M AT E R I A L S DUE 01/22/18 03/22/18 05/22/18

S TA F F E XC LUS I V E Food & Beverage Industry Electric Power Industry Pulp & Paper Industry

F E AT URE S A ND C ASE S T UD IE S Filtration; Energy ManagementWastewater Treatment; Zero Liquid Discharge & Water Reuse

Ion Exchange & Deionization; Cooling Water

SPE C I A L SE C T IONS WEFTEC Preview PowerGEN Preview

PRODUC T SPO T L IGH T S Pumps, Motors & DrivesLab/Sampling Equipment

Sludge Handling & ProcessingDisinfection

Detectors/Monitors/RecordersWater/Wastewater Treatment

TA RGE T E D BONUS D IS T R IBU T ION WEFTEC.18 Association of Water Technologies

Power-Gen International



A D C LOSE 07/13/18 09/14/18 11/14/18

A D M AT E R I A L S DUE 07/20/18 09/21/18 11/21/18

J U L / A U G S E P / O C T N O V / D E C

0 10 205 15 25 30 35

39%

36%

WWI CIRCULATION SWORN STATEMENT MEASUREMENTSWWInternational.com

BUSINESS OR INDUSTRY GEOGRAPHICAL LOCATION

CONSULTING�FIRM - 37%

WATER�&�WASTEWATER�SYSTEMS/PLANTS - 28%

MANUFACTURERS/DISTRIBUTORS�OF�EQUIPMENT9%



4% WATER�ONLY�SYSTEMS/PLANTS

3% WASTEWATER�ONLY�SYSTEMS/PLANTS

3% RESEARCH/ANALYTICAL�LABORATORIES

3% GOVERNMENT�AGENCIES/DEVELOPMENT�AGENCIES


26%

30%

14%

10%

10%

South America

Asia Pacifi c

Caribbean

Central America

Europe

Asia

North America

Middle East

Africa

6%

2%

1%

1%

With a large global audience of 25,003 and a proven track record of producing quality editorial for over 20 years, Water & Wastewater International provides practical knowledge and insight for water system operators, wastewater engineers and other professionals in the water and wastewater industry worldwide.

OF WATER & WASTEWATER INTERNATIONAL’S 25,003 SUBSCRIBERS...





53% Pumps


OF 23,719 RESPONDENTS… PURCHASINGINFLUENCE

Of 95.2% responding subscribers…

OF 93.4% RESPONDING SUBSCRIBERS…

POPULATION SERVED17%

11%

9%

10%

21%

500 or Less

501 – 3,000

3,001 – 10,000

10,001 – 100,000


29% Executive/Admin./Env. Management

30% Engineering/Operations Management

20% Engineering & Design

9% Scientifi c Research

5% Operations

7% Purchasing/Marketing/Sales

1% Other

JOB FUNCTION

Source: PUBLISHER’S SWORN STATEMENT OF CIRCULATION, APRIL/MAY 2017. Information above only conveys a portion of responses. The percentages reported have been rounded to the nearest whole number. For comprehensive Sworn Statement of circulation data, visit WaterWorld.com/mediaguide.

Specify

Purchase

Authorize

46%


D E C / J A N F E B / M A R A P R / M A Y

E DI TOR I A L F E AT URE S A ND C ASE S T UD IE S WWi Top 25 Leaders; Water Reuse; Network management

Smart water; Metering; Membrane developments; Zero Liquid Discharge

Desalination; groundwater management; nutrient recovery

REG ION A L SPO T L IGH T Asia Middle East/Africa Europe

PRODUC T FOC US Membranes (Ultrafiltration, reverse osmosis)

Meters & Sensors Pipes

SHOW PRE V IE W/A DDE D D IS T R IBU T ION IFAT 2018Singapore International Water Week (SIWW)



A D SPAC E C LOSE 12/15/2017 2/15/2018 4/13/2018

M AT E R I A L S DUE 12/22/2017 2/22/2018 4/20/2018

J U N E / J U L A U G / S E P T O C T / N O V

E DI TOR I A L F E AT URE S A ND C ASE S T UD IE S Desalination; Flow Level Measurement; Sludge management

Stormwater management; Industrial Water; Software modelling

Utility Management; Ultraviolet treatment (UV); Rainwater Harvesting

REG ION A L SPO T L IGH T Latin America Eastern Europe American/Caribbean

PRODUC T FOC US Pumps & Valves Ultraviolet disinfection Corrosion Control

SHOW PRE V IE W/A DDE D D IS T R IBU T ION



A D SPAC E C LOSE 6/15/2018 8/15/2018 10/15/2018

M AT E R I A L S DUE 6/22/2018 8/22/2018 10/22/2018

2018 RATE DATA �ALL�PRICING�IS�GROSS��WWInternational.com

USD 1X 3X 6X 9X 12X 18X 24X 36X

Full Page Spread 9,790 9,375 8,915 8,500 8,045 7,630 7,185 6,755

1/2 Page Spread 6,875 6,585 6,265 5,975 5,650 5,365 5,050 4,745

Standard Page 6,655 6,250 5,950 5,675 5,370 5,095 4,800 4,400

2/3 Page 5,465 5,235 4,975 4,740 4,485 4,255 4,000 3,770

1/2 Page 4,250 4,065 3,865 3,680 3,485 3,305 3,110 2,930

1/3 Page 2,910 2,785 2,645 2,525 2,385 2,265 2,130 2,005

1/4 Page 2,290 2,190 2,085 1,985 1,875 1,780 1,670 1,580

Bulletin Board 495 495 495 495 495 495 495 495

DISPLAY RATES

ALSO AVAILABLE IN POUND & EURO. PLEASE ASK FOR CURRENT RATES.

0 10 205 15 25 30 35

39%

36%













26%

30%

14%

10%

10%

South America

Asia Pacifi c

Caribbean

Central America

Europe

Asia

North America

Middle East

Africa

6%

2%

1%

1%







53% Pumps






11%

9%

10%

21%

500 or Less

501 – 3,000

3,001 – 10,000

10,001 – 100,000






5% Operations


1% Other

JOB FUNCTION


Specify

Purchase

Authorize

46%

WWInternational.com 2018 RATE DATA �ALL�PRICING�IS�GROSS��

STANDARD PAGE SPECIAL ISSUE POSITIONS SPECIAL POSITIONS Outside Back Cover .............................................................. Earned rate +25%Inside Front Cover ................................................................. Earned rate +15%Inside Back Cover .................................................................. Earned rate +10%Opposite Contents Page .................................................... Earned rate +10%Island Advertisement ............................................................ Earned rate +15%Facing Matter .......................................................................... Earned rate +10%


DISCOUNTS (apply to space only)New Advertisers: For 3x program or greater, 25% off last insertion. Current Advertisers: Increase your insertion schedule in 2018 over and above last year’s schedule and qualify for the next highest frequency on all 2018 insertions.

MAGAZINE RATE POLICYSee the Rate Policy section for the complete rate policy.

DISPLAY RATES

CLASSIFIED DISCOUNT RATES AVAILABLEWater and Wastewater International packaging and/or frequency rates qualify you for per insertion classifi ed discount rates

• Run in all three magazines and receive a 10% discount per insertion in each• Run in two of these publications and receive a 5% discount per

insertion• Run three to six months and receive a 5% discount• Run more than six months with a single insertion and qualify for a

10% discount rate

ADDITIONAL SPECIAL POSITION ADVERTISINGAlso available are a number of unique ways to promote your company and make a big impact on existing and potential clients. These include:

• Belly Bands — Paper band wrapped around the magazine • Book Marks — Markers inserted within the pages • Barn Doors — Opening front cover to reveal your advertisement • Gate Fold — Opening inside front cover • Poly Bag Advertising — Your message on the magazine envelope • Loose Leaf Inserts • Tipped Inserts

Bulletin BoardIncludes a 4-color photo and short description (60 words) of the literature item. (4-color and production charges included)

(Gross) USD

1" Column 100












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TRIM�SIZE��MM�X��MM��NO�CHARGE�FOR�BLEED�


1/2 Page Vertical Live Area: 88mm x 248mm

1/2 Page IslandLive Area:115mm x 190mm

Full PageLive Area: 184mm x 270mmTrim: 210mm x 297mmBleed: 220mm x 307

Full Page SpreadLive Area: 390mm x 267mmTrim: 420mm x 297mmBleed: 430mm x 307mm

1/2 Horizontal SpreadLive Area: 390mm x 92mmTrim: 420mm x 122mmBleed: 430mm x 132mm

1/2 Page HorizontalLive Area: 180mm x 122mm

1/3 Page VerticalLive Area: 55mm x 248mm

1/4 PageVerticalLive Area: 88mm x 122mm

1/4 PageHorizontalLive Area: 180mm x 61mm

1/3 Page HorizontalLive Area: 180mm x 85mm

1/3 Page SquareLive Area: 118mm x 118mm

1/6 PageLive Area: 55mm x 122mm

2/3 PageLive Area:110mm x 270mm




PAPER:Cover: 170 gsm, Body Pages: 70 gsm

INSERTS:The maximum stock weight accepted for inserts is 80 lb. book. Consult the Production Manager at +1-918-831-9143 for more information.










250MB will need to be shipped on disk to WaterWorld, Ad Services, 1421 S. Sheridan Rd., Tulsa,

OK 74112. Go to http://digitalads.pennwell.com. Select Water & Wastewater International

in the magazine scroll down menu. Then fi ll in the appropriate information and click

“Upload the ad”. Also, please fax a proof of the ad to Ad Services, 918-831-9415. PennWell

is primarily Mac-based for graphics. However, we have staff trained in both Mac and PC

for those applications that we support.

0 10 205 15 25 30 35

39%

36%













26%

30%

14%

10%

10%

South America

Asia Pacifi c

Caribbean

Central America

Europe

Asia

North America

Middle East

Africa

6%

2%

1%

1%







53% Pumps






11%

9%

10%

21%

500 or Less

501 – 3,000

3,001 – 10,000

10,001 – 100,000






5% Operations


1% Other

JOB FUNCTION


Specify

Purchase

Authorize

46%

ADDITIONAL INFORMATION

ARTICLE REPRINTSAll content published in the magazine and on the magazine’s website is available for distribution as custom reprints. Both printed and electronic reprints are available so you can share with your target audience in their preferred format. The magazine logo will be at the top of the page so it is instantly recognized as being a published magazine article. Reprints can be customized with your logo and contact information and are available in multiple languages.

FOR FURTHER REPRINT INFORMATION CONTACT: Jill Kaletha, Senior Account ExecutiveDirect: 219-878-6068 Main: 219-879-8366 ext. 168800-382-0808 ext. 168 Fax 219-561-20334295 Ohio Street, Michigan City, IN [email protected]

LIST RENTAL (ALL PRICING IS GROSS UNLESS NOTED OTHERWISE)Drawing from more than 150,000 contacts, PennWell’s Global Water Group lists empower you to decide which pros to target. Blanket the market or zero in on a niche segment with your direct response and e-mail materials. Go international or keep it regional. With our Water lists, you decide what level of distribution and results you’re after.

The lists can be segmented by industry sector, job function, location, products, population served and number of employees.

LIST RENTAL POLICIESList rental agreement and sample mail piece required. Prepayment required for fi rst orders. Owner reserves the right to refuse any mailing or to impose special rates for industry non-advertisers. List purchase includes one-time direct mail use only.

DIRECT MAIL LIST INFO: Kelli BerryList Rental Department DirectorP (Toll Free): +1 800.944.0937P (Direct): +1 918.831.9782F: + 918.831.9758E-mail: [email protected]

CONTACT YOUR SALES REPRESENTATIVE FOR ALL DIGITAL E-MAIL LIST RENTAL.

DELIVERY SCHEDULEUpon receipt of your order, allow two to three working days for processing plus delivery, depending on the service you request. Shipping is at-cost and varies by your preference of service.

COMMISSION CREDIT POLICY (M = per thousand names)

Broker Commission 20%

Ad Agency 15%

SELECTIONS

By Industry Plus $10/M

By Job Function Plus $10/M

By Products Plus $10/M

By Location Plus $10/M

By Population Served Plus $10/M

By Number of Employees Plus $20/M

By Sale Volume Plus $15/M

State/SCF/Zip/Country Plus $10/M

Key Coding Plus $3/M

BASE RATES (M = per thousand names)

Domestic $170/M Minimum order 5,000 names

International $260/M Minimum order 3,000 names

E-mail $450/M Advertiser’s Rate (NET)

E-mail $550/M Non-advertiser’s Rate (NET)

METHOD OF ADDRESSING (M = per thousand names)

Pressure Sensitive Labels $10/M Minimum order 5,000 names

E-mail $50/Flat Minimum order 3,000 names












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ADDITIONAL INFORMATION

MAGAZINE RATE POLICY The earned rate is based upon the total number of insertions, including postcards, within a 12-month period in any PennWell publication including: WaterWorld, Industrial WaterWorld, Water & Wastewater International. A spread counts as two insertions. Rates include a 15% commission to the recognized advertising agencies on space, color and position charges unless otherwise noted. Tip-in charges, artwork, printing, mechanical art or other miscellaneous charges are not commissionable. Commission is revoked on unpaid billings after 60 days from billing date. Finance charge of 1.5% per month will be levied on balances over 30 days.

TERMSNet 30 days. No cash discount. Finance charge of 1.5% per month on balances over 30 days. Advertising is sold only at earned, published rates. Contracts and insertion order for units at lower rates not accepted. All orders subject to change in rates upon notice from the publisher.

AGENCY COMMISSIONS15% of space, color and position to recognized agencies. No commission on mechanical or miscellaneous charges. Agency commissions revoked on billings unpaid 60 days after billing date. Payment with order required from all fi rst time advertisers and/or agencies.

SHORT RATES AND REBATESAdvertisers will be short-rated if, within a 12-month period from the date of their fi rst insertion, they do not use the amount of space upon which their billings have been based. Advertisers receive rebate if, within a 12-month period from the date of the fi rst insertion, they have used suffi cient space to warrant a higher frequency rate.

FREQUENCY RATESThe total number of full-page and fractional ad units run within one year from date of fi rst insertion determines frequency rate earned. Space purchased by parent company and its divisions or subsidiaries is combined to determine the earned frequency rate. Advertisers may combine insertions placed in other PennWell magazines including WaterWorld, Industrial WaterWorld, Water & Wastewater International insertions to determine frequencies. Consult your sales representative for details.

PROTECTIVE CLAUSESPublisher will not permit deliberate attempts to simulate editorial format of WaterWorld, Industrial WaterWorld, Water & Wastewater International. The publisher reserves the right to insert the word “advertisement” when, in the publisher’s opinion, an advertisement resembles editorial material. Advertisers and their agencies assume liability for all content of advertisements printed (including text, representations, illustrations or any sketch, map, label, trademark or other copyrighted material). Advertisers and their agencies assume responsibility for claims therefrom made against the publisher. The publisher reserves the right to reject any advertising that does not conform to publication standards. Publisher is not liable for delays in delivery and/or non-delivery in the event of any Act of God, action by any government entity, fi re, fl ood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown or any condition beyond the control of the publisher aff ecting production or delivery in any manner. Publisher reserves the right to hold the advertiser and/or its advertising agency jointly and severally liable for such monies are due and payable to the publisher. Advertiser will be responsible for reasonable attorney fees and court costs if litigation is necessary.

0 10 205 15 25 30 35

39%

36%













26%

30%

14%

10%

10%

South America

Asia Pacifi c

Caribbean

Central America

Europe

Asia

North America

Middle East

Africa

6%

2%

1%

1%







53% Pumps






11%

9%

10%

21%

500 or Less

501 – 3,000

3,001 – 10,000

10,001 – 100,000






5% Operations


1% Other

JOB FUNCTION


Specify

Purchase

Authorize

46%

GLOBAL WATER GROUP MARKETING SOLUTIONS IS A FULL-SERVICE B2B MARKETING ORGANIZATION providing cutting edge marketing and industry knowledge. Whether it’s messaging, design, content marketing, SEO or web development, our integrated approach enables us to create out-of-the-box marketing elements, campaigns, and strategies to fulfi ll your marketing objectives.

• With our roots in media, we are knowledgeable in creating eff ective marketing pieces that translate into print, mobile, live and online.

• Our affi liation with numerous conferences and exhibitions worldwide provides experience in driving results for your tradeshow presence.

• As a familiar face in multiple industries, the Global Water Group’s Marketing Solutions team excels in introducing new brands and products to uncharted market segments.

• Access to PennWell data resources gives us the intelligence necessary to provide a thorough competitive analysis—perfect for exploring and navigating new geographic or industry segments.

From copywriting to design and production, our team creates compelling, specialized, and targeted messaging that resonates with audiences across new and traditional media platforms.

Speak with your Global Water Group representative about developing your next website; corporate brochure; tradeshow display; promotional video; print, online, or social campaign; white paper or technical article.

For B2B and industry to industry, we know what works. Partner with the Global Water Group’s Marketing Solutions team—the brand you know and trust—to deliver sound marketing solutions and results.

Gain invaluable visibility into your prospects’ accelerated buying

journey with Orchestrate, the NEW AND REVOLUTIONARY LEAD

GENERATION PLATFORM from PennWell’s Global Water Group.

Interested? Contact your sales representative.

ORCHESTRATE












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CONTACT INFORMATION

SALES

Amy Bailie North Central/West Regions+1 [email protected]

Craig WigginsEast Region+1 [email protected]

Kim HarrisonSoutheast Region and International+1 [email protected]

Kelsey Ishmael East Region+1 [email protected]

EDITORIAL TEAM

Angela GodwinChief Editor – Domestic Water Group (WaterWorld/Industrial WaterWorld)

+1 [email protected]

Tom FreybergChief Editor - International Water Group

(Water & Wastewater International)+44 (0) 1903 [email protected]

Alanna MayaAssistant Editor - Domestic Water Group

(WaterWorld/Industrial WaterWorld)+1 858.638.2609

[email protected]

PUBLISHING TEAM

Timm DowerPublisher – Global Water Group+1 [email protected]

Jill KalethaMossberg & Co800-428-3340 [email protected]

Kayla GibbonsMarketing Manager+1 [email protected]

Ad Services+1 918.831.9438 | F +1 [email protected]

Ad Uploadh� p://digitalads.pennwell.com

SOCIAL MEDIA

@WaterWorld

/waterworldmag

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