media kit - the weekend editiontheweekendedition.com.au/wp-content/uploads/sites/... · 24 fashion...

PURVEYORS OF POP CULTURE

mEdia kiT2012/13

inspiring change

mEET ThE FamiLYWhile map magazine keeps you connected to Brisbane’s largest targeted audience of inner-city residents and creative professionals, the other members of our very good-looking map family can take your business to new heights. So without further ado, let us introduce you to the rest of the family. map creative, an ideas agency and design bureau, is a full-service creative studio that can help you bring a new and amazing idea to life, develop a brand identity or devise strategies to establish your brand in the marketplace. Our other dapper family member, map digital, will work closely with you to strengthen your digital presence with a new website, an email campaign, digital advertising or an exciting app.

Our family is excited to work with you, so let your account manager know if you would like to know how we can help you and your business.

in mORE dETaiL ...

maP CREaTiVE – an ideas agency and design bureau. We offer a full-service creative studio to help bring ideas to life. It could be a print campaign, a social-media strategy, a radio or TV ad, a boutique hotel, a guerrilla campaign, a dinner party for 1000 people, a social creativity strategy, a brand identity and strategy, a database growth plan, a media plan, or it could simply be to create a new magazine. map creative collaborates on ideas with the map family and its specialist teams to create and design anything you could possibly want! www.mapcreative.com.au

maP digiTaL – a design and communications digital agency specialising in digital media. We work out of a warehouse in The Valley (where the carpark occasionally floods) and love our ping pong. We are a growing team of dedicated creative, strategic and technical specialists – all extremely passionate about the digital and creative industries. The team brings together more than fifty years’ of combined experience and can help you develop a range of digital products, including iPhone apps, websites, digital advertising strategies and creatives, enewsletter campaigns and social-media planning and development. www.mapdigital.com.au

wELCOmE TO ThE maP FamiLY ...

enjoy

DOWNLOAD MEDIA KIT AT WWW.MAPMAGAZINE.COM.AU 03

nEEd TO knOw ...04 welcome to map magazine ... thirteen years on.

05 who reads map magazine?

06 where can you get map magazine?

07 be a part of map magazine’s online community

08 dreamers

09 conscience

10 pop

11 eco

12 design

13 fashion

14 grooming

15 architecture

16 home

17 gourmet

18 gallery

19 performance

20 music

21 travel

22 advertising rates and promotions

23 10 reasons to advertise in map magazine

24 publish dates and specs

COnTEnTS –maP magazinEmEdia kiT 2012/13

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Launched in september 1999, map magazine is Brisbane’s only free monthly lifestyle magazine focusing on the latest in fashion, design, arts, entertainment, green, habitat, pop culture with a conscience and global thinking. map magazine is an intelligent and inspiring magazine and restores the value of community and village in Brisbane. each issue of map magazine focuses on local, national and international dreamers and celebrates their journeys in life. map magazine is part of Brisbane’s cultural vernacular.

Our dedicated storytellers have shared the inspiring tales of more than 600 local, national and international dreamers.We explore the places that everyone else overlooks, spotlighting emerging trends long before they hit the mainstream.Positive media knows no bounds – readers in more than 10 countries enjoy map magazine’s editorial online each month.

Longest-running independent magazine in Australia.map magazine uses the power of the written word to evoke emotion, inform, educate and inspire.For us, beauty is in the intricate details – we craft our design and editorial with the utmost love and care.

map magazine is the lifestyle magazine that reflects the true energy of inner-city living in Brisbane.

map magazine issue #01, 1999

wELCOmE TO maP magazinE – ThiRTEEn YEaRS On

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... people who appreciate quality. Creative professionals,

opinion and style leaders, neos, entrepreneurs, inner-city

residents, young families, shoppers.

map magazine reaches straight into the heart of the inner-city resident and creative professional. map readers are early adopters, innovators and opinion and style leaders who contribute and shape Brisbane’s inner-city communities. they are high discretionary-choice consumers and demand individuality, quality and design over convention. map’s strong editorial and design values mean brands can shine in the magazine’s discerning environment, confident in the knowledge that readers value each page.

map magazine has on average 100,000* readers per month. a further 2,000-plus readers read map magazine online monthly.

*readership statistics Based on survey resuLts 2006–2012

OUR COmmUniTY – whO REadS maP magazinE?

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map magazine is not disposable, throwaway media. map restores the value of community and village in Brisbane and has a lifespan that outlives all the other lifestyle magazines in Brisbane.

AGE 36.4% aged between 25–3451.2% aged over 34 & 12% aged under 25HOUSEHOLD INCOME 85.1% greater than $80,000 68.7% greater than $100,000GENDER 78% are female22% are maleRELATIONSHIP STATUS75% married or defacto/in relationship25% singleOCCUPATION85.7% are actively employed10.6% are retired or full-time home duties

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... the popularity of map magazine results in the magazine

disappearing off the streets within hours. Lucky for those

who get it home delivered! Great for advertisers!

map magazine is Brisbane’s only free monthly lifestyle magazine predominately delivered within a 4 km radius of the cBd, and out to a 10 km radius. no other print publication in Brisbane is dedicated to covering this inner-city market.

TOTAL COPIES OF MAP MAGAZINE40,000 copies of map magazine are circulated each month via letterbox and strategic public placement.

TOTAL LETTERBOX28,006 copies of map magazine are delivered into residential letterboxes.

TOTAL STRATEGIC PUBLIC PLACEMENT11,994 copies of map magazine are distributed to 272 strategic public placement locations, along with blanket drops to businesses on main thoroughfares in the cBd, fortitude valley, ascot, paddington, rosalie, Bulimba and west end:147 cafes, delis, bars and restaurants49 approved secure apartments24 fashion boutiques, shopping centres, homeware stores22 libraries, book shops, music stores16 galleries, theatres and cinemas06 four star and boutique hotels05 universities and tertiary education providers03 convenience stores

41.4% of map readers hold onto the magazine for longer than three weeks76.3% of map readers read more than three quarters of the magazine, of which50.3% read all of the content

whERE Can YOU gET maP magazinE?

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Newstead

Petrie Terrace

St Lucia South

Whinstanes

Albion

Albion/ Ascot

Ascot

AshgroveAshgrove/ St Johns Wood

Auchenflower

Auchenflower/ Toowong

BalmoralBardon

Bardon/ Jubilee

Bardon/ Rainworth

Bardon/ Toowong

Bowen Hills/ Mayne

Bulimba

Bulimba/ Hawthorne

Buranda/ Dutton Park

Camp Hill

Camp Hill/ Whites Hill

Cathedral Square

Coorparoo

Dorrington

Dutton Park

East Brisbane

Fairfield

Grange/ Newmarket

Greenslopes/ Stones Corner

Hamilton

Hawthorne

Herston

Highgate Hill

IndooroopillyIndooroopilly/ Taringa

Kangaroo Point

Kelvin Grove

Milton

Morningside

Morningside/ Seven Hills

New Farm

New Farm/ Merthyr

Newmarket

Norman ParkNorman Park/ Seven Hills

Normanby/ Kelvin Grove

Paddington

Red Hill/ Ithaca

Seven Hills

Seven Hills/ Morningside

South Brisbane

Spring Hill

St Lucia

St Lucia/ Ironside

Taringa

Teneriffe

ToowongWest End

West End/ Hill End

Wilston Windsor

Woolloongabba

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Vulture Street

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Milton Road

Coonan S treet

Roundabout

Waterworks Road

Stanley Street

Kelvin Grove Road

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Logan Road

Land Street

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Jolly Bridge

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Melbourne Street

Balmoral

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Sylvan Road

Musgrave Road

Annerley Road

Wynnum Road

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Benson Street

Inner City Bypass

Glory Street

Shafston Avenue

Woodstock Road

Fison Avenue W

Map Magazine

Arterial RoadsMajor RoadsMinor RoadsRailway Line

Distribution AreaNon Deliverable AreasOcean / Lakes / RiversParks / ReservesSalmat Coverage Areas

Key Features

Map Valid From January 2008

Household Expenditure Data Copyright 1999Commonwealth of Australia

Copyright Census Data A.B.S - 2001 & PSMA 2006

For all your mappingrequirements contact:

[email protected]

Job # 36174

Brisbane

DISTRIBUTION IN INDOOROOPILLY/TARINGA/GRACEVILLE AREA• 3 LOCATIONS

DISTRIBUTION IN CARINDALE/ MT GRAVATT AREA• 7 LOCATIONS

DISTRIBUTION IN COORPAROO/ CAMP HILL AREA• 5 LOCATIONS

DISTRIBUTION IN CLAYFIELD AREA• 3 LOCATIONS

DISTRIBUTION IN FAIRFIELD/ YERONGA AREA• 5 LOCATIONS

Paddington/ Rosalie

Fortitude Valley

Street delivery

Apartment delivery

Distribution area

kEY FEaTURES


... map magazine disappears off the streets within hours.

For those who do not manage to get their copy of map

magazine, they can access it online.

WWW.MAPMAGAZINE.COM.AU more than 2,000 map readers read map magazine online every month.

WWW.STREETEDITORS.COM street editors is a fast-growing independent daily creative-news site, dedicated to delivering an average of 3500 readers per month coverage of the latest offerings in Brisbane and from around the globe. from the latest news to the emerging trends, the map street editors are constantly out and about uncovering all that is relevant from sunrise to sunrise.

MAP ENEWS in addition to the websites above, map magazine also publishes a monthly enews, alerting subscribers when each issue is out. it’s free, it’s bite-sized, it’s easy to read and it will make you feel inspired! filled with short news pieces inspired by pop culture with a conscience, the enews is quickly becoming popular across the globe, with over 8500 subscribers.

FACEBOOK with more than 4750 friends, map magazine’s facebook fan page gives readers the opportunity to interact with the magazine through comments, photos and pop-culture links.

TWITTER with more than 4450 followers, map magazine’s twitter page (@_map_magazine_) offers all the pop-cultural inspiration that can be found in the magazine, but in bite-sized snippets.

bE PaRT OF maP magazinE’S OnLinE COmmUniTYmap magazine readers love to shop online and they love to be kept up-to-date and informed. More than 5000 unique visitors access the map sites monthly and either read, shop or choose where to go on a monthly basis.

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... local, national and global dreamers who look beyond

the ordinary to find the extraordinary.

map magazine doesn’t define a truly successful person by great financial wealth, enduring fame or an impressive swag of material possessions. a truly successful person is one who walks their chosen journey in life with great passion and an active conscience. one who achieves a sense of inner peace and happiness along the way. one who finds beauty and inspiration in their everyday surroundings. each month, map magazine celebrates these people by profiling local, national and international dreamers who are chasing and living their dreams. through candid, in-depth interviews, we share the inspirational journeys of these dreamers, following their greatest triumphs and greatest challenges, inspirations and words of wisdom, so that our readers might be inspired to pursue their own dreams in life. the magic of language is unbridled; the power of the written word to evoke emotion, heal lifelong wounds, inform, educate and inspire, is endless. for thousands of years, legends have been passed down through generations via literature and spoken word, detailing the journeys of history’s most inspirational figures. map magazine’s team of storytellers weaves the tales of modern-day success stories – across the fields of fashion, pop culture, design, travel, literature, art, technology, the environment and humanitarianism – that one day, might well become the inspiring legends of future generations.

42% of map readers have been reading map magazine for three years or more.8% of map readers collect the magazine every month and keep it for one year or more.

iT’S abOUT dREamERS whO dREam ...

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dreamers


... pop culture infused with a subtle message

of social awareness.

sometimes it’s not the message but the messenger. everyday we are bombarded with people trying to draw our attention to social issues like war, women’s rights, global warming and ending poverty. they make us feel guilty for not donating to or supporting their cause, or for avoiding them on the street. But it’s not because we don’t care or don’t want to help; it’s the way the message is being delivered. media is one of the single most influential aspects of our society and, as an arbiter of media, map magazine recognises its responsibility to use its influence to effect positive social change. we don’t preach to our readers about why it’s their responsibility to help. and we don’t use guilt or pressure as a means of inciting action. instead, we appeal to their intelligence and empathy by presenting them with the facts about social and environmental issues and telling them how they can help if they choose to. in short, we are purveyors of pop culture with a conscience.

PURVEYORS OF POP CULTURE wiTh a COnSCiEnCE

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map supports ...

MAP SPONSOR KIDS modester, narbothMAP FOSTER ANIMALS maxwell the rhino, migaloo the whale, pedro espinodo the iguana, sinya the elephantMAP SPONSOR ITEMSa charity: water well in ethiopia a swing in boliviaan acre of the gondwana link

conscience


... a thirst for pop culture served with a side of conscience.

whether it’s fashion, design, books, music, magazines, film, art or technology, at map magazine, there’s no satiating our thirst for pop. we’re constantly on the lookout for something new, unconventional or undiscovered. and we’ve learned to look in places that others overlook, because the things that seem the most unassuming usually have something exciting to show you – if only you take the time to look.

wE LiVE and bREaThE POP CULTURE

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If there were more magazines like map – dedicated to creativity, ideas and social change – the world would be a much happier place.”

pop


... preserving the planet for future generations while still

enjoying a life of luxury.

Long gone are the days when being eco-friendly meant wearing shapeless hemp garments and living in commune-style conditions. our discerning readers realised long ago that it’s possible to live a life of luxury and still be kind to the environment. and they rely on map magazine for the latest in cutting-edge, eco-chic design, fashion and home accessories, so that their footprint on the planet is as light as possible, but still as stylish as ever.

a wORLd whERE gREEn iS ThE EPiTOmE OF COOL

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I love the way map addresses issues like the environment. I’m of the same thinking and I truly love your magazine because you just don’t talk about it but you endeavour to make a contribution to make the world a better place.”

eco


... the fruits of creative minds manifested in breathtaking

everyday objects.

design exists in every element of our lives, from the clothes we wear to the chair we are sitting in, to the city we live in. while we usually only see the final product, the design process started long ago as a tiny seed perched within the depths of a creative mind. not only does map magazine profile these minds (and the people they occupy) to discover the mechanics and inspiration behind them, but we also bring you the latest cutting-edge design products as they bloom from a seed of thought into a breathtaking object.

imPECCabLE dESign, REFLECTEd On EVERY PagE

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Absolutely love the layout, the content and the funkiness. I even cut out different pieces for my inspiration board. That’s how good you are :).”

design


... a unique style with attention to detail and a passion for

beautiful design.

map magazine won’t settle for looking like everyone else – and it’s no different when it comes to fashion. whether it’s vintage, haute couture, classic, streetwear or avant-garde, the one thing that can be said about a map reader’s style is that it’s unique. favouring the bespoke and impeccably tailored over the commercial and outwardly opulent, the map reader will happily pair an exclusive item from a high-end boutique with an elusive vintage item found in a street market on the other side of the world. our love for fashion imbues every issue of map, with three designated fashion issues a year, in addition to our monthly Cloth page, which profiles emerging trends, designers and fashions fresh from the runway.

53.3% of map readers purchase fashion accessories and shoes on a weekly to bi-monthly basis62.5% purchase clothing on a monthly to bi-monthly basis80.2% of map readers consumer habits are influenced by advertising in map

SEEking UniqUE SaRTORiaL bEaUTY

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... beauty truly is in the eye of the beholder, but it’s still

nice to nurture it in every way possible.

from organic skincare products to decadent day spas, map magazine showcases the best ways to pamper your mind, body and spirit. it could be cleansing your soul at a secluded retreat high in the austrian alps or indulging in a soothing facial mixed from the rarest, exotic ingredients sourced from deep within the amazon. whatever it may be, our readers rely on us to constantly seek out the greatest sources of inner and outer beauty from all over the world.

83.1% of map readers have been to a hairdresser in the past three months45.5% of map readers have been to a beauty salon in the past three months29.4% of map readers have been to a natural therapies venue in the past three months35.5% of map readers purchase beauty products monthly or more often

nURTURing ThE SPiRiT OF bEaUTY FROm ThE inSidE OUT

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“Architecture, of all the arts, is the one which acts the most slowly, but the most surely, on the soul.” – – ErnEst DimnEt

it’s amazing how the mere sight of a building can stir your spirit. perhaps it’s because of a memory you associate with that structure, or simply the sheer beauty or intrigue of its design. an architect’s canvas is the world itself. much like a painting, it can evoke emotion, debate and deep thought, and map magazine considers it to be as important as any other element of the pop-culture spectrum. from designer apartment hotels, to futuristic edifices and cosy private abodes, we bring you the latest from the world architecture scene.

52.8% of map readers own or mortgage their own home31.5% of map readers are planning on buying a home or investment property in the next 12 months

Finding inSPiRaTiOn in ThE mOST UnaSSUming STRUCTURES

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26.6% of map readers purchase homewares weekly to bi-monthly41.5% of map readers are planning on buying furniture in the next 12 months21.2% of map readers are planning on buying a major household appliance in the next 12 months29.5% of map readers are planning on purchasing computer hardware or software in the next 12 months

hOmE iS whERE ThE hEaRT iS ...

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home

... cutting-edge design paired with vintage treasures

and charmingly eclectic objects.

home is where the heart is, and where our heart lies is with beautiful design. the pages of map magazine are always laced with beautful objects – the classic, the contemporary, the envy-inducing and the exotic. Like a cave of hidden treasures, our designated Home section, featured in every issue of map, showcases the latest designs in home furnishings, paired with unique vintage finds and eclectic objects.


43.2% of map readers visit restaurants weekly63.5% of map readers visit cafes weekly (or more often)65.9% of map readers visit bars monthly or more often40.4% of map readers buy alcohol on a weekly basis49.5% of map readers buy deli food on a weekly basis38.3% of map readers buy organic products on a weekly basis

EPiCUREan adVEnTURES jUST waiTing TO bE diSCOVEREd

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gourmet

... a discerning taste for the exotic, the exclusive, the

divine and the epicurean.

at map magazine, we love our food and wine – and so do our readers. with three issues a year dedicated to all things epicurean, including profiles of the world’s greatest chefs and gourmet institutions, we cover everything from slow food to haute cuisine. we discover Brisbane’s, and the world’s, best restaurants and bars before the masses, making sure our readers are always in the know when it comes to the most exclusive and exotic culinary experiences.

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39.9% of map readers visit galleries monthly or more often43.7% of map readers visit galleries quarterly20.7% of map readers are planning on buying art in the next 12 months

aRTiSTiC wOndERS ThaT FEEd ThE imaginaTiOn

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gallery

... an inspiring exhibition of groundbreaking emerging

artists and beloved icons.

the beauty of art is that its interpretation is limited only by the bounds of your imagination. each month on our designated Gallery page, map magazine presents the inspiring works of emerging artists alongside those of established icons, provoking thought, inspiration and creativity amongst our readers. featuring innovative exhibitions from the local, national and international art circuit, and in-depth profiles of artists, we ensure that the imagination always has fodder for thought.


44.9% of map readers have been to a theatre production in the past month79.9% of map readers have been to a theatre production in the past three months71.7% of map readers have been to a concert in the past three months

CELEbRaTing ThE UnExPECTEd and ThE TRULY inSPiRing

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performance

... magical moments of anticipation and enrapturing

performances that fuel the imagination.

that excited hush of the audience right before the start of a performance is magical. the anticipation of what might grace the stage in front of you over the next few hours makes the imagination leap. in every issue of map magazine we profile the best of everything and anything that graces the stage. from theatre, dance and opera, to classical, jazz and pop music, if it’s enough to stimulate the imagination, it’s in map magazine.


71.7% of map readers have been to a concert in the past three months

mUSiC TO OUR EaRS ...

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music

... soulful melodies that permeate your senses and make

your heart flutter.

the power of song is undeniable. three simple notes can give you goose bumps. a melancholy cello refrain incites the sting of tears in your eyes. a soulful melody makes your heart flutter. in the soundtrack of our lives, there are certain musical refrains, songs and albums that will forever remain etched in our memories. at map magazine, we understand the inherent link between music and human emotion. each month we profile the talented musicians, across the musical spectrum, who masterfully weave the two together, from rock to punk, jazz to opera.


88.8% of map readers have travelled intrastate in the past 12 months84.6% of map readers have travelled interstate in the past 12 months61.4% of map readers have travelled overseas in the past 12 months68.3% of map readers go away on weekend or short trips quarterly or more frequently61.8% of map readers are planning an overseas holiday in the next 12 months

FUELLEd bY ThE SPiRiT OF TRaVEL

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travel

... global wanderers with an inquisitive spirit and a love of

foreign cultures.

the map magazine team constantly travels the globe in search of inspiration – be it in pulsating metropolises or barely inhabited villages nestled in perilous jungles. we profile the best places to be pampered, to search your soul, to live in the lap of luxury and to disappear into months of solitude. from designer hotels to decadent day spas, exotic treks across foreign lands to eco-resorts, we fuel our readers’ inquisitive spirits with inspiring tales of far-off lands.


AD SIZE CASUAL 3X 6X 12X

double page spread 5335 5150 4860 4455

outside Back cover 4340 4180 3940 3720

inside front & Back cover 4000 3850 3640 3415

full page 3335 3210 3030 2855

half page 1730 1665 1575 1480

Quarter page 935 895 835 775

LOADINGS sole positions or egn 15% positional requests 10%

PRinT RaTES rates eXcLude gst

OPPORTUNITY RATE

magazine wrap – 120 x 440 4965 (150gsm gloss)

stitched inserts poa

Loose inserts – full run 95/1000*

Loose inserts – part run 105/1000* (min 10,000)

movie screening sponsorship poa

movie screening giveaways poa *inserts over 8 pages or 80 gms incur an extra fee of $10/1000.

PROmOTiOnS rates eXcLude gst

OnLinE RaTES rates eXcLude gst

www.mapmagazine.com.au www.streeteditors.commap memo (subscribers)

AD SIZE RATE

medium rectangle 300

vertical 200

square Button 100

Leaderboard 300

map memo Banner 300

maP adVERTiSing RaTES and PROmOTiOnS 2012/13

map magazine


1. COST EFFECTIvE map magazine is extremely cost effective to reach this highly sought-after market, with a combination of realistic rates and targeted distribution.

2. CAPTURES ThE LIFESTYLE CONSUMERS map readers spend their high-discretionary income on a lifestyle that reflects their individuality, whether it be through fashion, food, entertainment, travel or their home.

3. DECISION MAKERS they are socially active, have a strong sense of social and ethical responsibility, and like to convince others of their opinions.

4. EARLY ADOPTERS AND INNOvATORS map readers are more willing to try something new.

5. PREMIUM BRAND READERShIP map readers have a preference for premium lifestyle products – the well- designed, high-quality products at the top of every merchandise category.

6. READER LOYALTY unwavering editorial depth nourishes the map reader’s high appetite for rich content. they read more, know more, expect more and will pay more. and they can’t wait for the next copy of map to come out.

7. NOT DISPOSABLE MEDIA the quality and depth of editorial makes map magazine a perfect medium with which to align your brand. map magazine disappears from its public outlets on the day it is delivered – great for advertisers.

8. LONG ShELF LIFE map readers spend longer with map magazine than any other free Brisbane magazine. in fact, many readers collect map magazine.

9. TARGETED OPPORTUNITIES map magazine offers a print, digital and promotional marketing strategy to increase campaign success.

10. ONLINE COMMUNITY map magazine offers three subscriber- based online opportunities to reach your online market cost effectively.

10 REaSOnS TO adVERTiSE in maP magazinE

Did you know?80.2% of map readers’ consumer habits are influenced by advertising in map.

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and mOST imPORTanTLY ...map readers have low confidence that discounts and price offers will automatically deliver the quality experience they expect.


#143 jul 2012 eat Fri 06 Jul fri 08 jun fri 22 jun tues 26 jun

#144 aug 2012 eco Fri 03 Aug fri 13 jul fri 20 jul tues 24 jul

#145 sep 2012 cLoth Fri 07 Sep fri 10 aug fri 24 aug tues 28 aug

#146 oct 2012 eat Fri 05 Oct fri 14 sep fri 21 sep tues 25 sep

#147 nov 2012 sunshine Fri 02 Nov fri 12 oct fri 19 oct tues 23 oct

#148 dec 12/jan 13 wanderLust Fri 07 Dec fri 9 nov fri 23 nov tues 27 nov

#149 feb 2013 design Fri 08 Feb fri 18 jan fri 25 jan tues 29 jan

#150 mar 2013 cLoth Fri 08 Mar fri 15 feb fri 22 feb tues 26 feb

#151 apr 2013 eat Thu 05 Apr fri 15 mar fri 22 mar tues 26 mar

#152 may 2013 design Fri 03 May fri 12 apr fri 19 apr tues 23 apr

#153 jun 2013 cLoth Fri 07 Jun fri 10 may fri 17 may tues 28 may

size trim area (hXw ad size) Live image area (hXw) BLeed

Quarter page Block 125 mm x 97 mm 125 mm x 97 mm no bleed

Quarter page strip 60 mm x 200 mm 60 mm x 200 mm no bleed

haLf page horizontal 125 mm x 200 mm 12 5mm x 200 mm no bleed

haLf page vertical 255 mm x 97 mm 255 mm x 97 mm no bleed

fuLL page 275 mm x 220 mm 255 mm x 200 mm plus 5 mm on all sides

douBLe page spread 275 mm x 440 mm 255 mm x 420 mm plus 5 mm on all sides

ad SizE SPECSindemnity

advertisers and advertising agencies

who place advertising material in map

magazine undertake to ensure that all

such material does not infringe the trade

practices act or other laws, regulations or

statutes. advertisers agree to indemnify

the publisher against any claims,

demands, damages or costs arising from

the publication of material.

PUbLiSh daTES + dEadLinES 2012

maP PUbLiSh daTES + dEadLinES + SPECS 2012/13

map magazine

* campaign ad

cancellation deadline is

a week prior to relevant

booking deadline.

** please contact map

magazine if you need

to discuss extensions on

supplied material deadline.

ads built by map require

components by agency

booking deadline.

DIRECT BOOKING AGENCY BOOKING SUPPLIED MATERIALISSUE FEATURE PUBLISh DATE DEADLINE * DEADLINE * DEADLINE **

PURVEYORS OF POP CULTURE

Thank YOU

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