S ou t h F l o r i d a R ea l E s t a t e N ews

2015 Media Kit

/Miami.com

he Real Deal South Florida is the only go-to source for real estate news in the region. Unparalleled in scope in the industry, our website contains comprehensive, detailed coverage of South Florida’s residential and commercial real estate markets, including exclusive news on new development and financing. Our up-to-the minute reporting provides both breaking news involving major deals and key players as well as key analysis of industry trends — all the information

real estate professionals/enthusiasts and those servicing them need to make market-savvy decisions. No wonder the site, along with its New York counterpart, attracts more than 2.2 million monthly visitors every month!

In addition to the consistent stream of news on our website, South Florida delivers a daily e-newsletter featuring late-breaking stories and an overview of the key news of the day affecting the South Florida real estate industry. It reaches over 60,000 subscribers with an average open rate of 25%. We also email a weekly roundup to over 65,000 subscribers, highlighting the most important and most talked about stories of the week. Together with the website, these e-newsletters boast a consistent, loyal readership and create an ideal vehicle for your advertising message.

Looking for more way to reach our affluent audience of high-level decision makers in South Florida? We can combine any of the marketing channels below to create the right package for you:

• Work with us to maximize your digital impact with banners on our website and in our e-newsletters.

• Participate in our bi-annual South Florida Market Report, the only print publication you can be sure gets read by everyone in the industry.

• Become a sponsor of our bi-annual real estate industry events in South Florida, where everyone who’s anyone in the industry comes to network and learn.

Keep reading for more details...

REACHREAL

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/Miami.com

200,000+ Print audience for South Florida Market Report

SpEciAL pRint sECtions

South Florida publishes a twice-yearly market report in the spring and the fall. These bi-annual magazines analyze important trends in the industry, catalog all of the new developments in the tri-county area and profile the key players in the market. These publications are a year-round resource for the industry.

• In-mailbox delivery to every decision maker in the South Florida industry • Distribution at every real estate-related event in the region

RAtEs & spECspRiNT

pRin

tRAt

Es

1x 2x

2-Page Spread $9,550 $8,650

2-Page Panoramic $7,200 $6,550

Full Page $5,350 $4,850

Half Page $4,200 $3,850

Quarter Page $3,000 $2,550

ContACt us for preferred placement, inserts and gatefolds: advertising@TheRealDeal.com | 212.260.1332

Call for premium positions• • All images and ads must be in

CMYK color format

• • Images must have MINIMUM resolution of 300 dpi

• • All blacks must be true black, not four-color

• • Text must not be closer than 1/4” from the trim

• • All ads must have 1/8” bleed off the trim

• • All fonts must be embedded

• • OPI links must be turned off

• • All ads must be delivered as PDF/X1A format

• • Carefully flight check the PDF

• • Ads must be submitted by deadline in reproduction-quality PDF format to advertising@therealdeal.com The Real Deal magazine is not responsible for reproduction of ads that do not meet the above requirements.

Half Page8" x 4.75"

Quarter page8" x 2.625"

Two Page Spread16.75" x 10.875"

with bleed*17" x 11.125"

Full Page8.375" x 10.875"

with bleed*8.625" x 11.125"

Text safety area .25” from trim

*Add 1/8 inch bleed on all sides

Text safety area .25” from trim *Add 1/8 inch bleed on all sides

*Quarter page ads run on the bottom

Two page panoramic 15.75" x 4.75"

/Miami.com

Monthly impressions

Avg. pages visited

Readers are new monthly visits

Readers visit 3 times a day

Visit at least 6 pages

Readers are at the office

Readers are at home

Avg. visit time

501,343 16,711+ from South Floridathat's

Visitors a day!Monthly Visitors

stAts & FACtsONLiNE

/Miami.com

8.7 million

5.7

18min. 54sec.

37.3%

65.1%

69.3%

79%

21%

20+ New Stories each day

• Site: TheRealDeal.com

• Ad Format: SWF, JPEG, GIF, PNG

• Initial File Size: 35k

• Max File Size: 100k

• ClickTAGS required for all flash banners (inquire for more details)

• High impact ad units available upon request (rates may be different than advertised)

• URL for landing page required

• Ad sizes: 728x90, 300x250, 300x600

DiSpLAYspECs

New Stories each day

/Miami.com

RAtEs & spECsDiSpLAY

Page TakeoverCPM: $30

HomEpAgE

Leaderboard 728 x 90 pixels

CPM: $20

Medium Rectangle300 x 250 pixels

Above the fold CPM: $15

Medium Rectangle

300 x 600 pixels

Below the fold CPM:

$10

DAiLY & WEEKLY E-LERtsTHE REAL DEAL

• Site: e.TheRealDeal.com (newsletter)

• Ad Format: JPEG, GIF, PNG

• Initial File Size: 35k

• Max File Size: 100k

• URL for landing page required

Ad Specifications

• 6 days a week

• 60k opt-in subscribers

• CTR 0.15% to 0.35%

• Ads: JPEG, GIF, PNG

• 27.1% open rate

Newsletter Highlights

E-LERTRAtEs

Contact us212.260.1332

advertising@TheRealDeal.com

AnnuAL FoRumTHE REAL DEAL

upComing EvEnts in 2015

“This event was like a reunion for every significant person in the South Florida real estate

industry over the last 25 years.”

Held since The Real Deal’s inception in 2003, our annual real estate forums have become an industry tradition and are always in high demand by our readers. The Annual Forum includes various panel

discussions with top executives in the industry, giving insight on what is happening in the real estate market from the perspective of developers, brokers, architects and other leading industry professionals. Our past panelists have included Stephen Ross, Richard LeFrak, Donald Trump, Don Peebles, Pam Liebman and many others. With past venues like The Moore Building in Miami Design District, The Real Deal’s Annual Forum welcomes a crowd of over 4,000 people every year, bringing the real estate community together for one major event.

The Real Deal’s forums are a chance for the real estate industry to come together, learn and network. Sponsorship should be critical for anyone within the industry to market projects, showcase listings and reach a vast and connected audience. Sponsorship opportunities are available by contacting (212) 254-7400 or forum@TheRealDeal.com

Andrea Greenberg, Vice President of Marketing Fortune International

ApRiL 23, 2015 Design Center of the Americas

Dania Beach, FloridaoCtoBER 15, 2015 the moore Building

miami, Florida

• construction Executives

• Finance Executives

• Mortgage Brokers

• Architects

• Appraisers

• property Managers

• investment Bankers

• project Managers

• Designers

With an average income of $235,000, our readers are some of the most affluent individuals in any demographic. Over 95% of our readership is represented by significant industry professionals including major players and high-level decision makers who are…

• REiT Executives

• Buyers/Sellers

• Engineers

• Real Estate Attorneys

ouR READERs AT A GLANcE

/Miami.com

oF 2015SNEAK pEEKS

South Florida Spring Market Report April 2015

RESiDENTiAL• Top residential brokerage firms• Benchmark/notable residential sales • Short sales in South Florida• Analysis of the rental market• Celebrity real estate DEVELOpMENT• Top development marketing firms• List of South Florida condo projects• Retail developments • Land sales and pricing• New funding sources cOMMERciAL• Neighborhoods to watch• The top commercial brokers• Retail market overview • The biggest retailers in South Florida• The hotel market in South Florida

**April 2015 supplement: March 21**

DEADLINE

South Florida Fall Market Report October 2015RESiDENTiAL • The top South Florida agents• Overview of the South Florida market

by sector• The priciest deals of the year• Buying versus renting in

South Florida• Overview of foreclosures in

South Florida

DEVELOpMENT• New development totals and stats

by area in South Florida• Office development projects • The biggest developers

cOMMERciAL• The biggest office leases of the year • The biggest building sales• South Florida’s biggest brokerages• The biggest retail leases• South Florida’s biggest

office tenants• Industrial leasing and sales in

South Florida (All stories are tentative)

DEADLINE

**October 2015 supplement: September 26**

TheRealDeal.com/Miami

Contact us today Ross Fox, National Advertising Director rf@TheRealDeal.com | 212-254-7400

S O U T H F L O R I D A 2 0 1 5 M E D I A K I T

South F lo r ida Rea l Es ta te N e w s

The #1 source for real estate news in South Florida and New York city

i read it everyday... i read it all the time... TRD is a great source of information in both markets.Richard LeFrak, LeFrak Organization

“ “it’s my bible for real

estate in New York and South Florida.

it’s important to keep up with both markets.

Daniel de la Vega, One Sotheby’s International President

“ “