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MEDIA KITEffective January 2013
•PrintAdvertising• OnlineAdvertising• MobileAdvertising• E-mailMarketing•ArticleReprints• Supplements• SponsoredSubscriptions
AMErIcAn EDucATIonAl rEsEArch AssocIATIon
INTEGRATED MARKETING OPPORTUNITIES
Dynamic Logic, assessing aD impact 2009 http://www.magazine.org/advertising/accountability/assessing-ad-impact.aspx
•PrintpublicationsprovidethehighestROIofanyindividualmedium
•Themosteffectivecombinationofmediaalwaysincludesprint
• Ifchoosingonlyonemedium,printprovidesthebestreturn
•Addingonlineincreasesoverallmediabuyimpactbyasmuchas33%
•Anintegratedbuyincreasespurchaseintentby56%
•Anintegratedbuyincreasesbrandfavorabilityby60%
perq Hci, insigHts into pHysician meDia Usage, 2009•Physiciansrankedprintmedicaljournalsastheir#1sourceofinformationandJournalsaccessedonlineastheir#6sourceofinformation
•Physiciansrankedonlinejournalsastheir#2reasontoaccesstheInternet(behindsearchingforinfoondrugs)
reaDex researcH®, sUmmary of aD effectiveness stUDies, 2010 •Adsinprintpublicationsseenandreadmorestronglythanever
•Printadsstillpromptingreaderactionashighorhigherthaninpreviousyears
˚ In2010,69%ofreadersreportedthattheysawa1pg/4Cad,upfrom65%in2006
˚ In2010,25%ofreadersactuallyreadthead,upfrom23%in2006
˚ In2010,34%ofreadersrespondedtoadsorplantorespond,upfrom27%in2006
•Adlocationinpublicationshasnodiscernibleeffectonreadershipofad
•Largerandcoloradsincreasereadership
˚ 30%morerespondentsread1pageadsthan½pageads
˚ 28%morerespondentsread4/Cadsvs.B/Wads.•Contentofadmoreimportantthanposition
MArKETIng TIps AnD sTATIsTIcs
Your targetaudience
Print Journal
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IncEnTIvE DIscounTAdvertisers reserving print and online together may take a 5% discount across the entire campaign.
General InformatIon
annUaL meeting: AERA offersanannualmeeting,typicallyregistering14,000+individuals.
Forinformationregardingexhibitingandsponsorshipsattheannualmeeting,pleasecontacttheMeetingsDepartment,(202)238-3200x212,[email protected].
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Oryoumayvisit:http://www.aera.net/annualmeeting.htm
generaL poLicy on acceptance of aDvertising:Alladvertisingissubjecttothepublisher’sandAERA’sapproval.Theadvertiserand/oradvertisingagencyassumeliabilityforallcontentsofadvertisingandanyclaimsagainstthepublisherastheresultoftheadvertisement.
pUBLisHer:SAGEPublications,2455TellerRoad,ThousandOaks,California91320,Phone:(805)499-0721,Fax:(805)410-7009
society affiLiation:AmericanEducationalResearchAssociation
aBoUt tHe aera:TheAmericanEducationalResearchAssociation(AERA),foundedin1916andbasedinWashington,D.C.,aimstoadvanceknowledgeabouteducation,toencouragescholarlyinquiryrelatedtoeducation,andtopromotetheuseofresearchtoimproveeducationandservethepublicgood.Asthenationalinterdisciplinaryresearchsocietyineducation,AERA isdedicatedtostrengtheningeducationresearchcapacitybypromotingresearchofthehighestquality,undertakingeducationandtrainingprograms,andadvancingsoundresearchandsciencepolicy.
AERAisthemostprominentinternationalprofessionalorganizationwiththeprimarygoalofadvancingeducationalresearchanditspracticalapplication.Itsmorethan25,000membersareeducators;administrators;directorsofresearch;personsworkingwithtestingorevaluationinfederal,stateandlocalagencies;counselors;evaluators;graduatestudents;andbehavioralscientists.
Thebroadrangeofdisciplinesrepresentedbythemembershipincludeseducation,psychology,statistics,sociology,history,economics,philosophy,anthropology,andpoliticalscience.
aDvertising in tHe american eDUcationaL researcH association (aera) pUBLications:Journalsoffertheopportunitytoreachthelargestaudienceofeducators,administrators,directorsofresearch,personsworkingwithtestingorevaluationinfederal,stateandlocalagencies,counselors,evaluators,graduatestudents,andbehavioralscientistsincludingtheentireAERA membershipofover25,000.Thebroadrangeofdisciplinesrepresentedbythemembershipincludeseducation,psychology,statistics,sociology,history,economics,philosophy,anthropology,andpoliticalscience.
hIgh-IMpAcT prInT ADvErTIsIng•Cover tips-Anexclusivewaytoplaceyourmessagefrontandcenterwitheachjournalreader.Youradwouldattachtothefrontofthejournalwithremovableglue.Thereaderwouldthereforenothavetoremoveyouradtoopenthejournal.
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EDucATIonAl rEsEArchErEstablishedin1971,Educational ResearcheristheflagshippublicationofAERA.ItispublishedninetimesperyearandisreceivedbyallmembersofAERA.Itcontainsscholarlyarticlesthatcomefromawiderangeofdisciplinesandareofgeneralsignificancetotheeducationalresearchcommunity.
freqUency: 9x/year
DispLay anD cLassifieD:
B&W
1x 3x 6x 12x 24x1page $1,675 $1,605 $1,440 $1,320 $1,240½page $1,195 $1,145 $1,030 $945 $885¼page $900 $860 $770 n/a n/a
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coLor rates:4-Colorcharge(inadditiontoB&Wrateabove)...............................$1,475
cLassifieD Line aDvertising:AvailableinEducational Researcheronly.
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agency commission: 15%
cover anD preferreD position rates (non-canceLaBLe):InsideFrontCover............................................... EarnedB&Wrate+35%InsideBackCover................................................ EarnedB&Wrate+25%BackCover.......................................................... EarnedB&Wrate+50%Otherspecifiedpositions..................................... EarnedB&Wrate+15%
inserts (BoUnD): Contactthepublisherforinformation.
closIng DATEs – 2013 SPACE MATERIALS INSERTS ISSUE RESERVATIONS DUE DUE
January/February 12/31/2012 1/4/2013 1/11/2013March 1/29/2013 2/4/2013 2/11/2013April 2/25/2013 3/1/2013 3/8/2013May 4/1/2013 4/5/2013 4/12/2013June/July 6/3/2013 6/7/2013 6/14/2013September 8/1/2013 8/6/2013 8/13/2013October 8/29/2013 9/3/2013 9/10/2013November 9/30/2013 10/5/2013 10/12/2013December 11/1/2013 11/6/2013 11/13/2013
*The March issue will provide bonus distribution at the annual AERA conference, on April 27-May 1, 2013 in San Francisco, CA. Insertionsmadeafterprintedspacereservationdeadlinearenon-cancelable.
Print Advertising
Bonus DIsTrIBuTIon – 2013
Issue ConferenceDates 2012
Location
MarchAmericanEducational
ResearchAssociation(AERA)April27-May1
SanFrancisco,CA
*Bonus distribution at these conferences is not guaranteed. SAGE will make every effort to distribute the issues as scheduled but is not responsible for compensation to advertisers if journals do not make shipments as planned.
AMErIcAn EDucATIonAl rEsEArch JournAl
Establishedin1964,theAmerican Educational Research Journal(AERJ)publishesoriginalreportsofallformsofscholarlyinquiryonabroadrangeoftopics.Manyarticlesfocusonimprovingschoolpracticeorontheoriesthatapplydirectlytoeducation.Thejournalisdividedintotwosections:“SocialandInstitutionalAnalysis”and“Teaching,LearningandHumanDevelopment.”
freqUency: 6x/year
B&W aDvertising rates – 2013
1x 3x 6x 12x1page $795 $760 $690 $630½page $590 $565 $510 $465
Post-publicationratechangeswillnotbeaccepted.Changesinfrequencymustbeappliedtofutureinsertions.
coLor rates:4-Colorcharge(inadditiontoB&Wrateabove)...............................$1,280
agency commission: 15%
cover anD preferreD position rates (non-canceLaBLe):InsideFrontCover............................................... EarnedB&Wrate+35%InsideBackCover................................................ EarnedB&Wrate+25%BackCover.......................................................... EarnedB&Wrate+50%Otherspecifiedpositions..................................... EarnedB&Wrate+15%
closIng DATEs – 2013 SPACE MATERIALS INSERTS ISSUE RESERVATIONS DUE DUE
February 12/13/2012 12/18/2012 12/25/2012April 2/21/2013 2/26/2013 3/5/2013June 4/18/2013 4/23/2013 4/30/2013August 6/17/2013 6/21/2013 6/28/2013October 8/19/2013 8/23/2013 8/30/2013December 10/16/2013 10/21/2013 10/28/2013
Insertionsmadeafterprintedspacereservationdeadlinearenon-cancelable.
Print Advertising (continued)
EDucATIonAl EvAluATIon AnD polIcy AnAlysIs
Establishedin1979,Educational Evaluation and Policy Analysis(EEPA)servesthemultipleneedsofthediversespecialistsineducationalevaluationandpolicyanalysisandfocusesontheintegralrelationshipbetweenthesetwoactivities.
freqUency: Quarterly
B&W aDvertising rates – 2013
1x 4x 8x 12x1page $795 $760 $690 $630½page $590 $565 $510 $465
Post-publicationratechangeswillnotbeaccepted.Changesinfrequencymustbeappliedtofutureinsertions.
coLor rates:4-Colorcharge(inadditiontoB&Wrateabove)...............................$1,280
agency commission: 15%
cover anD preferreD position rates (non-canceLaBLe):InsideFrontCover............................................... EarnedB&Wrate+35%InsideBackCover................................................ EarnedB&Wrate+25%BackCover.......................................................... EarnedB&Wrate+50%Otherspecifiedpositions..................................... EarnedB&Wrate+15%
closIng DATEs – 2013 SPACE MATERIALS INSERTS ISSUE RESERVATIONS DUE DUE
March 12/30/2012 1/3/2013 1/10/2013June 3/29/2013 4/3/2013 4/10/2013September 7/3/2013 7/8/2013 7/15/2013December 9/30/2013 10/4/2013 10/11/2013
Insertionsmadeafterprintedspacereservationdeadlinearenon-cancelable.
JournAl of EDucATIonAl AnD BEhAvIorAl sTATIsTIcs
Establishedin1976,theJournal of Educational and Behavioral Statistics(JEBS)publishespapersthatdemonstratehowtheeducationalstatisticiancancontributetosound,productiveandcreativedecisionmakingineducationalpractice.
freqUency: 6x/year
B&W aDvertising rates – 2013
1x 3x 6x 12x1page $795 $760 $690 $630½page $590 $565 $510 $465
Post-publicationratechangeswillnotbeaccepted.Changesinfrequencymustbeappliedtofutureinsertions.
coLor rates:4-Colorcharge(inadditiontoB&Wrateabove)...............................$1,280
agency commission: 15%
cover anD preferreD position rates (non-canceLaBLe):InsideFrontCover............................................... EarnedB&Wrate+35%InsideBackCover................................................ EarnedB&Wrate+25%BackCover.......................................................... EarnedB&Wrate+50%Otherspecifiedpositions..................................... EarnedB&Wrate+15%
closIng DATEs – 2013 SPACE MATERIALS INSERTS ISSUE RESERVATIONS DUE DUE
February 12/10/2012 12/14/2012 12/21/2012April 2/8/2013 2/13/2013 2/20/2013June 4/11/2013 4/16/2013 4/23/2013August 6/14/2013 6/19/2013 6/26/2013October 8/9/2013 8/14/2013 8/21/2013December 10/11/2013 10/16/2013 10/23/2013
Insertionsmadeafterprintedspacereservationdeadlinearenon-cancelable.
Print Advertising (continued)
rEvIEw of EDucATIonAl rEsEArchEstablishedin1931,theReview of Educational Research(RER)publishescritical,integrativereviewsofresearchliteraturerelatingtoeducation.Reviewsincludestudiesfromotherdisciplines,suchasanthropology,biology,psychology,economics,evaluation,history,humanities,politicalscienceandsociology,providedthatthesestudieshaveabearingoneducationalissues.
freqUency: Quarterly
B&W aDvertising rates – 2013
1x 4x 8x 12x1page $795 $760 $690 $630½page $590 $565 $510 $465
Post-publicationratechangeswillnotbeaccepted.Changesinfrequencymustbeappliedtofutureinsertions.
coLor rates:4-Colorcharge(inadditiontoB&Wrateabove)...............................$1,280
agency commission: 15%
cover anD preferreD position rates (non-canceLaBLe):InsideFrontCover............................................... EarnedB&Wrate+35%InsideBackCover................................................ EarnedB&Wrate+25%BackCover.......................................................... EarnedB&Wrate+50%Otherspecifiedpositions..................................... EarnedB&Wrate+15%
closIng DATEs – 2013 SPACE MATERIALS INSERTS ISSUE RESERVATIONS DUE DUE
March 1/7/2013 1/11/2013 1/18/2013June 4/10/2013 4/15/2013 4/22/2013September 7/5/2013 7/10/2013 7/17/2013December 10/4/2013 10/9/2013 10/16/2013
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AMErIcAn EDucATIonAl rEsEArch JournAl EDucATIonAl EvAluATIon AnD polIcy AnAlysIshttp://aerj.aera.net http://eepa.aera.net
JournAl of EDucATIonAl AnD BEhAvIorAl sTATIsTIcs rEvIEw of rEsEArch In EDucATIonhttp://jebs.aera.net http://rre.aera.net
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eDUcationaL researcHer
TrimSize:83/8”x107/8”
Non-Bleed BleedFullPage: 7”wx10”h 85/8”wx111/8”h½pagehorizontal: 7”wx47/8”h½pagevertical: 33/8”wx10”h¼pagevertical: 33/8”wx47/8”h
revieW of eDUcationaL researcHamerican eDUcationaL researcH JoUrnaLJoUrnaL of eDUcationaL anD BeHavioraL statistics
TrimSize:6”x9”
Non-Bleed BleedFullPage: 4½”x7½”h 6¼”wx9¼”h½pagehorizontal: 4½”wx3½”h
eDUcationaL evaLUation anD poLicy anaLysis
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