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RSES
mediakit
HVACR FOR CONTRACTORS &TECHNICIANS &FACIL ITY MANAGERS
mediakit
RSESJOURNA L .COM & 1
&RSES CELEBRATES
Take a look at who our readers are, what areas of HVACR equipment they spec and service and the level of buying power that is in their hands.
Our Editorial Calendar features topics that are geared toward seasonal issues, as well as hot topics we expect to see surface in the coming year. We also focus topics based on bonus distribution opportunities in order to gain more readership interest and potential leads from industry event attendees that occur each month.
In addition to being seen by our page-turning readers with a traditional print ad, you can utilize the free value-ads as an extension of your print ad or to market an entirely different product or service in your company’s arsenal. Ads and the free ad perks receive separate reader service numbers in order to provide you with more lead-generating opportunities.
Host your message from one or several of the digital opportunities, available, all of which are geared to provide a diverse portfolio of content, products and services to our readers—your buyers.
&STATS
&CALENDAR
&DIGITAL
RSES Journal is poised for expansion as it builds on 85 years as the HVACR Training Authority through new circulation initiatives, social media, continued editorial and advertising excellence, as well as industry partnerships and an 85th Anniversary Advertising Package that can’t be beat. To reach the individuals making HVACR purchasing decisions every day, advertise in RSES Journal!
RSES has been a leader in training and education for professional HVACR technicians and contractors since 1933. 2018 marks our 85th anniversary and we are looking forward to celebrating this great
milestone with the entire industry. As one of the oldest associations in the trade, we are working diligently on updating who we are and how we present to the industry.
This year we are taking education and training to a whole new level by working with many associations in an effort to share the knowledgethat keeps everyone at every level of HVACR safe, efficient and effective. Whether that knowledge comes directly from our organization or one of our sister associations does not matter, the goal is to guide information seekers on the right path, period.
With this vision will come numerous opportunities to work together and collaborate with many organizations on key training and education initiatives, such as in-person training collaborations, educational/testing material development, and even virtual Chapter meetings. As we continue to train and educate HVACR professionals, RSES also is seeking ways to bring the industry together and share a common mission that moves everyone into the future.
Our plans will unfold throughout the year, but know that RSES is positioning itself in a way that welcomes and works with everyone so that we can collectively learn and grow this great industry!
Lori SchiavoExecutive Vice President
RSES JOURNA L .COM & 2
*Percentages taken from the RSES Journal June 2017 AAM Publisher’s Statement.
EQUIPMENT/SYSTEM PERCENTAGEAIR-CONDITIONING 89%
REFRIGERATION 64%
WARM-AIR HEATING 61%
ELECTRICAL 59%
VENTILATION 62%
PIPING 46%
ICE MACHINES 48%
CHILLERS 39%
HYDRONIC (WET) HEATING 42%
REFRIGERATION CONTROL/ENERGY MANAGEMENT
35%
INDOOR AIR QUALITY/DUCT CLEANING 35%
BUILDING AUTOMATION 38%
SHEET-METAL FABRICATION 25%
GEOTHERMAL 27%
READERS WORK ON THE FOLLOWING EQUIPMENT/SYSTEMS.
INDUSTRY SEGMENT HEATING VENTILATION A/C REFRIGERATION
COMMERCIAL 66% 60% 70% 55%
LIGHT COMMERCIAL 69% 60% 73% 54%
INDUSTRIAL 38% 34% 41% 32%
INSTITUTIONAL 40% 36% 44% 35%
RESIDENTIAL 63% 53% 66% 34%
MORE THAN ONE 88% 80% 93% 71%
READER STATS
READER RESPONSES TO ADS
Unless indicated otherwise, all statastics from the stat pages derived from the 2017 Readership Survey of HVACR Publications conducted by Research USA, Inc.
RSES and RSES Journal are active on social media sites like Facebook, Twitter, LinkedIn and YouTube. Each month we post what is trending on each of
these sites in the magazine. Join the conversations for even more exposure to your company and brands.
TOOK SOME ACTION IN RESPONSE TO
SEEING AN AD
92%VISITED AN
ADVERTISER'S WEBSITE
74%
92% 76%TAKE
ACTIONHAVE
PURCHASING AFTER SEEING
AN ADINVOLVEMENT
69%USE ADS AS
A SOURCEOF NEW
PRODUCTS
&STATS
34.4%
31.6%
14.6%
13.4%
6.0%
CONTRACTORS/OTHERS ALLIED TO FIELD
SERVICE TECHNICIANS
INSTRUCTORS/STUDENTS
FACILITY MANAGERS/OPERATIONS/MAINTENANCE
ENGINEERS/SALES
34.4%
31.6%
14.6%
13.4%
6.0%
RSES JOURNA L .COM & 3Unless indicated otherwise, all statastics from the stat pages derived from the 2017 Readership Survey of HVACR Publications conducted by Research USA, Inc.
PURCHASING INVOLVEMENT OF COMPONENTS/TOOLS/SUPPLIES PERCENTAGE
MORE THAN ONE 97%
HAND TOOLS 76%
REFRIGERANTS 72%
AIR FILTERS 71%
MOTORS 73%
GAUGES 68%
TEMPERATURE CONTROLS/THERMOSTATS 70%
RELAYS/CONTACTORS/STARTERS 65%
BRAZING/SOLDERING TOOLS 72%
POWER TOOLS 64%
COIL CLEANERS 67%
FILTERS/DRIERS 62%
REFRIGERANT CONTROLS 58%
CAPACITORS 69%
COMPRESSORS 64%
FANS/BLOWERS 62%
TEST INSTRUMENTS/ANALYZERS 62%
PIPING 53%
VACUUM PUMPS 60%
COILS 55%
INSULATION 43%
HEAT EXCHANGERS 40%
SHEET METAL 34%
DUCT SEALANTS/ADHESIVES 40%
TRUCKS/VANS 30%
AIR CLEANERS/PURIFIERS 37%
WATER-TREATMENT CHEMICALS 21%
COMPUTER HARDWARE/SOFTWARE 26%
CO MONITORS 24%
CO2 MONITORS 20%
DATA LOGGER 21%
READER STATS&STATS
AVERAGE REVENUE OF READERS' COMPANIES
32.3%
21.6%
19.0%
14.7%
12.4%
UP TO $500,000
$10 MILLION OR MORE
$1 —2 MILLION
$2.5—9.9 MILLION
$500,000—999,999
PURCHASING INVOLVEMENT OF EQUIPMENT PERCENTAGE
MORE THAN ONE 91%
RESIDENTIAL A/C UNITS 61%
GAS FURNACES 56%
LIGHT-COMMERCIAL A/C UNITS 60%
DUCTLESS SPLIT SYSTEMS A/C 57%
HEAT PUMPS 53%
PACKAGED A/C, GAS-HEATING UNITS 48%
REFRIGERATION SYSTEMS 47%
PACKAGED TERMINAL A/C UNITS 37%
REFRIGERANT RECOVERY/RECYCLING EQUIPMENT 43%
ICE MACHINES 40%
BOILERS 33%
ELECTRIC FURNACES 36%
HUMIDIFIERS 31%
REACH-IN COOLERS/ FREEZERS 34%
CHILLERS 25%
WALK-IN COOLERS/FREEZERS 39%
DEHUMIDIFIERS 27%
HYDRONIC (WET) HEATING SYSTEMS 30%
BUILDING-MANAGEMENT SYSTEMS 23%
COOLING TOWERS 19%
GEOTHERMAL SYSTEMS 19%
32.3%
21.6%
19.0%
14.7%
12.4%
RSES JOURNA L .COM & 4
EDITORIAL CALENDAR&CALENDAR
MONTH VALUE ADDS*
PRODUCTFOCUS EDITORIAL FEATURES** BONUS
DISTRIBUTION
January Space Closing: Nov. 29, 2017
Ad Materials: Dec. 1, 2017
AHR Expo Package
AHR Products
AHR Expo Hot Topics
Repairing/Maintaining Mini-splits
Software/Apps Motors AHR EXPO
FebruarySpace Closing: Jan. 3, 2018 Ad Materials: Jan. 5, 2018
Tech Solutions Tools HVAC
CrewsHeat
Pumps Thermostats Radiant Heating
MarchSpace Closing: Jan. 31, 2018
Ad Materials: Feb. 2, 2018
Post-AHR Expo
Package
Post-AHR Products
AHR Expo Review
Standards/Regulations
Building Automation
Systems
Continuing Education/
Training
HVACR EDUCATORS & TRAINERS CONF.
AprilSpace Closing: Feb. 28, 2018 Ad Materials: March 2, 2018
Showcase Shuffle PPE VFDs Geothermal Efficiency
MaintenanceIce
Machines
MaySpace Closing: March 28, 2018 Ad Materials: March 30, 2018
Showcase Shuffle Cooling Residential
A/CSupermarket
Systems
Managing Refrigerant
VarietyVRF
JuneSpace Closing: May 2, 2018 Ad Materials: May 4, 2018
Tech Solutions Sensors Tools/Test
Instruments Ventilation RRR CertificationsATMOSPHERE
AMERICA
SKILLSUSA
JulySpace Closing: May 30, 2018 Ad Materials: June 1, 2018
Showcase Shuffle Refrigeration Outsourcing Chillers
Refrigeration System
Components/Controls
Industry Standards
AugustSpace Closing: June 27, 2018 Ad Materials: June 29, 2018
Showcase Shuffle Accessories Air Filters Water
Treatment Compressors Commercial A/C
September85TH ANNIVERSARY ISSUE
Space Closing: Aug. 1, 2018 Ad Materials: Aug. 3, 2018
Tech Solutions Interviews
IAQ Energy Management
Preventive Maintenance
Next Gen HVACR Techs/Tech Shortage
Natural Refrigerants/
Characteristics
NAFA ANNUAL CONVENTION
NADCA FALL CONFERENCE
OctoberSpace Closing: Aug. 29, 2018 Ad Materials: Aug. 31, 2018
Company Profile Boilers Schematics Testing Furnaces System
Inspections
RSES ANNUAL CONFERENCE
PHCC CONNECT
NovemberSpace Closing: Oct. 3, 2018 Ad Materials: Oct. 5, 2018
Showcase Shuffle
Specialty Products Trucks/Vans Boilers Auxiliary
Heating Systems
Transition from Classroom to
Workforce
HARDI ANNUAL CONFERENCE
DecemberSpace Closing: Oct. 31, 2018 Ad Materials: Nov. 2, 2018
Pre-AHR Expo
PackageIoT 2019 AHR
Expo BuzzWireless
CommunicationSizing
Heat Pumps2019 Outlook/
Trends
*For Detailed Ad Perk descriptions, see Marketing Opportunities page or contact an Ad Sales Rep. ** Editorial topics are subject to change.
SIZE 1x RATE 3x RATE 6x RATE 12x RATE
FULL PAGE $6,155 $5,515 $5,140 $4,590
2/3-PAGE $4,210 $3,980 $3,690 $3,335
1/2-PAGE ISLAND $3,745 $3,585 $3,365 $2,990
1/2-PAGE $3,580 $3,315 $3,120 $2,860
1/3-PAGE $2,895 $2,785 $2,630 $2,460
1/4-PAGE $2,620 $2,520 $2,365 $2,250
Display Advertising Rates*
SPECS&RATES
COVER POSITIONS (full pages only): 15% added to earned fre-quency rate for covers 2 and 4; 10% added to earned rate for cover 3. FREQUENCY DISCOUNTS, COMMISSION, PAYMENTS: All contracts, insertion orders and copy are subject to publisher’s approval. Ads are billed at the one-time rate unless a contract is submitted for a specific frequency rate/time period. Contracts canceled before completion will be short-rated at the earned rate. Copy and contract regulations listed in Standard Rate & Data Service apply. Recognized advertising agencies receive a 15% discount.
CANCELLATIONS: Cancellations/order changes must be submitted to the publisher in writing. Publisher accepts no liability
for verbal cancellations. Orders for all space are non-cancelable 15 days prior to space-closing date. Orders for cover pages and guaranteed position pages are non-cancelable. Supplied inserts are non-cancelable two months preceding date of issue.
FILE REQUIREMENTS & RESTRICTIONS: Please submit ad materials in a hi-res .pdf format to the attention of the Creative Director at RSES Journal, 1911 Rohlwing Road, Suite A, Rolling Meadows, IL 60008-1397, or email [email protected]. Images mailed must be saved on a Mac-formatted CD/DVD and include a high-end, color-accurate proof for comparison. Graphics submitted to RSES Journal for value-adds or editorial use should be 300 dpi .eps or .tif files. For more information, contact the Creative Director at 847-759-4030.
*Rates listed are four-color gross.
Note: Bleeds are only available for full-page ads. For full-bleed ads, crop marks should not encroach into bleed. Live safety area 1/2" from trim. Bleed dimensions include 5/8" at top and bottom page and 5/8" at sides.RSES Journal reserves the right to resize any incorrectly sized ads/ images to fit the dimensons specified here.
RSES Journal distinguishes itself from other print publications via its peer-reviewed technical articles containing content that can be applied on the jobsite. Our representatives will work with you based on your marketing needs and within your budget to ensure your marketing dollars are used to attain high-quality leads. PRINT AD SPECS TRIM SIZE: 8 1/8" x 10 7/8" (8.125 x 10.875)
A COVER SNIPE 4" x 3" x 4" B FULL PAGE (with bleed) 8 3/8" x 11 1/8" (8.375 x 11.125)C FULL PAGE 7 1/8" x 9 7/8" (7.125 x 9.875)D 2/3-PAGE VERTICAL 4 5/8" x 9 7/8" (4.625 x 9.875)E 1/2-PAGE ISLAND 4 5/8" x 7 1/4" (4.625 x 7.25)F 1/2-PAGE HORIZONTAL 7 1/8" x 4 7/8" (7.125 x 4.875)G 1/2-PAGE VERTICAL 3 1/2" x 9 7/8" (3.5 x 9.875)H 1/3-PAGE SQUARE 4 5/8" x 5" (4.625 x 5)I 1/3-PAGE HORIZONTAL 7 1/8" x 3 2/8" (7.125 x 3.25)J 1/3-PAGE VERTICAL 2 3/16" x 9 7/8" (2.187 x 9.875)K 1/4-PAGE SQUARE 3 1/2" x 4 7/8" (3.5 x 4.875)
qBEST VALUE!
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RSES JOURNA L .COM & 5
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Classified ads offer great visibility at a lower rate! All classified ads receive a lead-generating reader service number like our display ads. RSES Journal's creative team will assist on the creation of your ad.
SPECS A 1-COLUMN x 1" (2 ¼" x 1") VERTICAL OR HORIZONTALB 1-COLUMN x 2" (2 ¼" x 2") VERTICAL OR HORIZONTALC 1-COLUMN x 3" (2 ¼" x 3") VERTICAL OR HORIZONTALD 1-COLUMN x 4" (2 ¼" x 4") VERTICAL OR HORIZONTALE 1-COLUMN x 5" (2 ¼" x 5") VERTICAL OR HORIZONTALF 2-COLUMN x 1" (4 1/2" x 1") VERTICAL OR HORIZONTALG 2-COLUMN x 2" (4 1/2" x 2") VERTICAL OR HORIZONTALH 2-COLUMN x 3" (4 1/2" x 3”) VERTICAL OR HORIZONTAL
MATERIAL SUBMISSION: Please submit ad materials in a hi-res .pdf format to [email protected]. Material due dates are listed with the editorial calendar.
CLASSIFIED CONTACT
Theresa ClendeningCasey & Associates847-223-5225 [email protected]
RSES Journal reserves the right to resize any incorrectly sized ads/images to fit the dimensons specified here.
SIZE 1x RATE 3x RATE 6x RATE 12x RATE
1 COLUMN x 1" $195 $180 $165 $150
1 COLUMN x 2" $295 $280 $265 $250
1 COLUMN x 3" $345 $330 $315 $300
1 COLUMN x 4" $395 $380 $365 $350
1 COLUMN x 5" $445 $430 $415 $400
2 COLUMN x 1" $295 $280 $265 $250
2 COLUMN x 2" $395 $380 $365 $350
2 COLUMN x 3" $545 $530 $515 $500
CLASSIFIED ADS
Display Advertising Rates*
RSES JOURNA L .COM & 6
No agency commission paid on classified advertising.
*Rates listed are four-color gross.
qBEST VALUE!
PLATINUM6x Ad in RSES Journal with Value Adds
2x Sponsored Webinar OR 1x Training Corner
6x Ads in your choice of eNewsletter
6x Ads (468x60) in eResponse eNewsletter
6x RSESJournal.com online banner ads
GOLD6x Ad in RSES Journal with Value Adds
1x Sponsored Webinar
6x Ads in your choice of eNewsletter
6x RSESJournal.com online banner ads
SILVER3x Ad in RSES Journal with Value Adds
3x Ads in your choice of eNewsletter
3x RSESJournal.com online banner ads
WEBINAR SAMPLE
TRAINING CORNER SAMPLE
PACKAGE PRICING FULL PAGE $36,800 {SAVINGS = $8,300} HALF PAGE $29,390 {SAVINGS = $6,890}
PACKAGE PRICING FULL PAGE $30,100 {SAVINGS = $6,250} HALF PAGE $22,540 {SAVINGS = $4,990}
PACKAGE PRICING FULL PAGE $13,350 {SAVINGS = $2,325} HALF PAGE $9,345 {SAVINGS = $1,920}
RSES JOURNA L .COM & 7
YEARS AWESOME
RSES, the HVACR Training Authority for contractors, technicians and facility managers across North America, is celebrating its 85th year in 2018. To celebrate, we’re offering packages that provide advertisers with substantial savings. RSES/RSES Journal play a key role in helping HVACR industry personnel stay up-to-date in an ever-changing world. Advertise in THE magazine for top HVACR professionals!
&RSES CELEBRATES
POST-AHR EXPO
SAMPLE
COMPANY PROFILESAMPLE
TECH SOLUTIONS
SAMPLE
SHOWCASE SHUFFLE SAMPLE
VALUE&ADDS
RSESJOURNA L .COM & 8
RSES Journal offers qualifying advertisers FREE specialized and targeted month-ly ad-perk benefits. Bonus distribution (see Editorial Calendar) is carefully consid-ered each month when scheduling these benefits. In addition to print, each monthly ad perk is posted to an RSES Journal Ad Sponsors section of the website. Viewers can open an electronic version of the print version each month and link directly to adver-tisers’ homepages at no additional cost.
AHR Expo Packages* = $1,500 Value-add AHR Expo Package—1/3-page ad or larger in this issue qualify for a FREE AHR Expo Product Showcase. This showcase additionally lists your company’s AHR booth number. This issue is distributed at AHR and will be seen by attendees of the show. AVAILABLE: JanuaryPost-AHR Expo Package—A great way to round out the annual AHR Expo is with a review of the show. Advertisers purchasing a 1/3-page ad or larger in the AHR Review issue will also receive a FREE Product Showcase in the issue. AVAILABLE: MarchPre-AHR Expo Package—Get in front of readers’ minds prior to making your appearance at the 2018 AHR Expo. Advertisers purchasing a 1/3-page ad or larger in this issue qualify for a FREE AHR Expo Product Showcase that includes your company’s AHR booth number. SPECS: Submit a 50-word description, high-res image (1" x 1" photo of product), and AHR Booth number. AVAILABLE: December *These AHR Product Showcases will be promoted in our “Elements” eNewsletter via a banner link.
Company Profile = $1,000 Value-addCompanies purchasing a 1/3-page ad or larger receive a FREE Company Profile in that issue. A prompt to view your print ad is included with the reader service number. Advertisers in this issue qualify for a 50% discount off any size regular-priced ad in RSES’ Annual Conference Program (an additional $500 Value-add). SPECS: Submit a 50-word company description and high-res, 3" x 3" logo.AVAILABLE: October
Tech Solutions = $2,700 Value-add for 1-page advertisers $2,100 for 1/2-2/3-page advertisersFull-page advertisers qualify for a FREE 1/2-page of editorial space in this special section, and 1/2- and 2/3-page ads qualify for a FREE 1/4-page of editorial space. Editorial should incorporate technical information about a product and how it can address problems in the field. SPECS: Photos should be 3" x 3" and 300-dpi or higher. Submitted text should be at least 200 words for a 1/2-page of editorial space and 100 words for a 1/4-page. AVAILABLE: February, June, September * *September issue is our 85th Anniversary issue. Staff will interview and write Tech Solutions on behalf of your company.
Showcase Shuffle = $1,000 Value-addThe Showcase Shuffle ad perk allows advertisers purchasing a 1/3-page or larger ad a FREE opportunity to promote their choice of either a product or their website. SPECS: Submit a 50-word description and hi-res image of the item being showcased. AVAILABLE: April, May, July, August, November
MATERIAL SUBMISSION: Please submit ad materials in a hi-res .pdf format to [email protected]. Material due dates are listed with the editorial calendar.
AD RATE*SPONSORSHIP $10,350 *Rate listed is gross.
SPECSCENTER SPREAD: Four-page center spread of an available issue printed on our heavier cover stock with a “cover” or ad to open the spread and a full-page ad to close it. The two-page feature is written by the RSES Journal staff with your guidance on how you would like to promote your company/training program(s). Interview questions will be submitted by email to the appropriate contact.
FULL-PAGE AD: A full-page ad closing the spread (back-page of spread) complete with a lead-generating reader service number. Full page w/bleed = 8.375" x 11.125"; without bleed = 7.125" x 9.875". Magazine trim size = 8.125" x 10.875".
DYNAMIC EDITION: Live links to your company’s website within the spread published in our monthly Dynamic Edition.
ARCHIVED: A PDF delivered to you for your company’s website. This PDF will also be posted to our website archives.
PROMOTION: Editorial mentions in our eNewsletters, Elements and Essentials, promoting your sponsored section as often as possible. We also direct our Social Media followers to the archived page once the issue is live.
MAXIMUM VISIBILITY: Exposure to 100% of our print circulation (+10,000) and our digital circulation (+5,000).
MATERIAL SUBMISSION: We prefer a two-month lead time for the interview. Ad materials should be submitted to [email protected].
RSES Journal reserves the right to resize any incorrectly sized ads/images to fit the dimensons specified here.
This co-branded, customized, sponsored content puts the RSES Journal staff to work to get your message across to our readers! HVACR industry professionals look to RSES, the HVACR training authority, for education opportunities occurring across the nation and we can help you get your training programs to these individuals. This four-page center spread, written and designed exclusively by the RSES Journal staff, will showcase your company’s training opportunities and programs offered to the industry in an editorial-like manner. Utilize our platform to disseminate information about your company, specify the type of training your company offers and provide specifics about upcoming opportunities available around the nation, all in a customized package suited for our audience.
TRAINING CORNER
RSESJOURNA L .COM & 9
SAM
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SAM
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AD SIZES/RATES*A SPECIAL PAGE: PRESENTATION PAGE $1,700A SPECIAL PAGE: INTERSTITIAL PAGE $1,200B VIDEO $1,000C SLIDE SHOW (for 5 slides) $800D AUDIO $500E LIGHTBOX $500F ANIMATION CONTENT $200G SPECIAL WEBSITE OR EMAIL LINK $100*Rates listed are net.
SPECSCreative spec sheets vary greatly and will be provided upon request or purchase.
Samples of these and additional Dynamic Edition advertorial opportunities are available at bit.ly/RSESJournalDE2018.
DYNAMIC EDITION
RSESJOURNA L .COM & 10
MONTHLY
RSES Journal’s Dynamic Edition offers additional opportunities to engage with our readers/Members. This flip-book digital version of our print edition offers: feature/department navigation from the cover and table of contents; editorial/advertorial Web and email links (free if included in article or ad); book-marks; drop-down menus displaying special content pages, advertisers and archives; sticky notes; Google translation in text view; keyword search and more. Several advertorial opportunities beyond these basics are also available, including:
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SPONSORSHIP BENEFITS
TECHNICAL WEBINAR
SPONSORS
MANUFACTURER WEBINAR
SPONSORS
Logo in RSES Journal coverage (includes ads listing webinars) 4 4
Logo/Link on blast invitations (sent three times: save the
date, reminder and final call)4 4
Registration Form Questions (ability to ask registrants
two questions)4 4
Logo on intro and closing slides 4 4
Company name mentioned by moderator at
start and end of webinar4 4
Logo/Link on recorded archive page with media file 4 4
Complete registration/attendee list 4 4
Performance reports 4 4
Ability to invite anyone in their customer base to attend the live webinar
4 4
A .wmv file of the recorded webinar 4
PROGRAM IMPRESSION OPPORTUNITIES**
**Counts are based on a 3-month program put in place prior to sponsored event.
ADVERTISEMENT CIRCULATION IMPRESSIONS
Logo in RSES ad featured in RSES Journal
10,000 x 3 issues (x2 w/pass-along rate) 60,000
Email blast to RSES Members 5,000 x 3 blasts 15,000
Webinar intro page 3–5 minutes while introducing speaker 200
Follow-up emails (thanks for attending/survey or
sorry you couldn’t make it)400 800
Archive pages (Members-only page) 200 200
AVERAGE POTENTIAL IMPRESSION TOTAL 76,200
RSES Webinar sponsorships are a great way to gain hard leads. Designed to augment RSES’ training programs, these webinars feature industry experts presenting on a variety of topics, all of which are offered to RSES Members as a free membership benefit. Join us in our continued mission to educate the industry by sponsoring an upcoming webinar.
RSES JOURNA L .COM & 1 1
WEBINAR SPONSOSHIPMONTHLY
TYPES OF SPONSORSHIPSRSES Technical Series Webinars feature industry experts presenting on an array of HVACR-related topics. RSES coordinates the speaker and content for this monthly series.
RSES Manufacturer Series Webinars give the sponsor the opportunity to provide presenters, topics and con-tent.* They are promoted in the same manner to RSES’ membership base. Sponsors for these webinars get to select the dates for their webinar. *Presentations have to be technical in nature and non-proprietary.
RATE*
EXCLUSIVE SPONSORSHIP $5,000*Rate listed is net.
MATERIAL SUBMISSION: Materials should be emailed to [email protected] eight weeks prior to scheduled webinar.
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rSESJOURNAL&COM
RSES Journal’s website features access to the latest issue’s content, Web-only features, case studies and white papers, as well as the latest industry news. As the site continues to grow its traffic in 2018 (an annual increase of 33% in page views and 57% in sessions), your banner ad impressions/ clicks will continue to grow too.
AD SIZES/RATES*
A 160 x 600 SKYSCRAPER $750B 468 x 60 BANNER $675C 468 x 60 FOOTER BANNER $500D 211 x 60 BANNER $475E 180 x 150 RECTANGLE $475F 125 x 125 TILE $475*Rates listed are net.
SPECSBANNER AD DIMENSIONS: Files should be sized according to be purchased: 160 x 600, 468 x 60, 211 x 60, 180 x 150 pixels.
ACCEPTED FILE FORMATS: Files should be saved as either a .jpg or .gif file in RGB format. If submitting an animated file, please submit an animated .gif. Include URL section should link to.
MATERIAL SUBMISSION: Materials should be emailed to [email protected] two weeks prior to the first of each month.RSES Journal reserves the right to resize any incorrectly sized ads/images to fit the dimensons specified here.
RSES JOURNA L .COM & 1 2
MONTHLY
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PAGE VIEW GROWTHIN AN YEAR
33%SESSION GROWTH
IN AN YEAR
57%
56% NEWVISITORS PER MONTH 44% RETURNING
VISITORS PER MONTH
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We are growing!
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RSES JOURNA L .COM & 1 3
Interested in advertising a specific message to RSES/RSES Journal email recipients? Consider an RSES Journal eBlast! eBlasts enable advertisers to deliver a specific message or promotion to RSES Members and RSES Journal subscribers using an RSES email template. Email lists for eBlasts can be sent to our entire list or broken down by geographical area or job title.
RATE*
$400/1,000 NAMES MINIMUM OF 1,000 NAMES*Rate listed is net.
SPECSThe RSES email header and footer is 612 x 725 pixels, however your creative can be wider or longer if needed. HTML files with images embedded in the code are ideal, however, separate images may be sent and we can place them into the template.
EMAIL SUBJECT: A subject line as it should appear in the email notification.
HTML: HTML files should include a text version of the HTML for the text-only opt-ins.
ACCEPTED FILE FORMATS: HTML files should include a text version of the HTML for the text-only opt-ins. Images not embedded in the HTML should be saved at 72 dpi as either .jpg or .gif files in RGB format. Images should not exceed 250 KB.
MATERIAL SUBMISSION: Materials should be emailed to [email protected] two weeks prior to eBlast date. RSES Journal sales representatives will work with you to schedule a date that suits your needs.
RSES Journal reserves the right to resize any incorrectly sized ads/ images to fit the dimensons specified here.
EBLASTON DEMAND
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Our monthly electronic newsletter gives its 5,500 subscribers another outlet for the latest technical information being used in the field, in the form of features, case studies and an advice column that allows readers to submit technical questions to RSES Journal’s Technical Review Committee—all of which is unique from the print edition. A 27% open rate ensures subscribers are seeing and clicking on your message.
AD SIZES/RATES*
A 728 x 90 LEADERBOARD $750 B 125 x 125 TILE $500C 468 x 60 BANNER $575D 211 x 60 BANNER $350 E SPONSOR MESSAGE ROW 1 $650F SPONSOR MESSAGE ROW 2 $600G SPONSOR MESSAGE ROW 3 $550H SPONSOR MESSAGE ROW 4 $500*Rates listed are net. SPECSBANNER AD DIMENSIONS: Files should be sized accordingly: 728 x 90, 125 x 125, 211 x 60 and 468 x 60 pixels. Include URL banner should link to.
SPONSOR MESSAGE: Sponsors should submit 50 words and a 72-dpi image no larger than 200 x 200 pixels. Include URL section should link to.ACCEPTED FILE FORMATS: Files should be saved as either a .jpg or .gif file in RGB format. MATERIAL SUBMISSION: Materials should be emailed to [email protected]. Material due/launch dates listed below.
RSES Journal reserves the right to resize any incorrectly sized ads/ images to fit the dimensons specified here.
MONTH MATERIALS DUE LAUNCH DATE
JANUARY January 8 January 22
FEBRUARY February 5 February 26
MARCH March 5 March 26
APRIL April 2 April 23
MAY May 7 May 28
JUNE June 4 June 25
JULY July 9 July 30
AUGUST August 6 August 27
SEPTEMBER September 3 September 24
OCTOBER October 8 October 29
NOVEMBER November 5 November 26
DECEMBER November 28 December 17
elements schedule
RSES JOURNA L .COM & 1 4
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Average 27% Open Rate!
This eNewsletter, distributed every other month, showcases the latest products, services and videos available on the market that service technicians, contractors and facility professionals need to do their jobs. Get your products seen in this eNewsletter, which is distributed to more than 5,500 individuals and boasts a 29% average open rate.
AD RATES*
A SPONSOR MESSAGE ROW 1 $750B SPONSOR MESSAGE ROW 2 $700C SPONSOR MESSAGE ROW 3 $650D SPONSOR MESSAGE ROW 4 $600E SPONSOR MESSAGE ROW 5 $550 *Rates listed are net.
SPECSSPONSOR MESSAGE: Sponsors should submit 50 words and a 72-dpi image no larger than 500 x 500 pixels. Include URL section should link to.ACCEPTED FILE FORMATS: Files should be saved as either a .jpg or .gif file in RGB format. MATERIAL SUBMISSION: Materials should be emailed to [email protected]. Material due/launch dates listed below.
RSES Journal reserves the right to resize any incorrectly sized ads/ images to fit the dimensons specified here.
RSES JOURNA L .COM & 1 5
MONTH MATERIALS DUE LAUNCH DATE
FEBRUARY January 22 February 9
APRIL March 22 April 13
JUNE May 21 June 8
AUGUST July 23 August 10
OCTOBER September 24 October 12
DECEMBER November 19 December 7
essentials schedule
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ERESPONSEMONTHLY
RSES Journal's eReponse eNewsletter is the electronic reader service card for the monthly print edition. More than 5,500 readers receive all of the products and services mentioned in RSES Journal each month in an easy-to-read format. Ad opportunities are available in the form of ad sponsor banners showcased in email sent to readers/Members. In addition, a company/product listing is created for sponsors at the landing page of the electronic reader service card, providing hard-lead opportunities each month.
AD RATES*
A 468 x 60 BANNER $625B 234 x 60 BANNER $475 *Rates listed are net.
SPECSBANNER AD DIMENSIONS: Files should be sized according to be purchased: 468 x 60 or 234 x 60 pixels.
ACCEPTED FILE FORMATS: Files should be saved as either a .jpg or .gif file in RGB format. If submitting an animated file, please submit an animated .gif and URL for banner.
MATERIAL SUBMISSION: Materials should be emailed to [email protected] two weeks prior to the first of each month. The electronic readers service card is typically distributed the second Wednesday of each month, but may vary.
RSES Journal reserves the right to resize any incorrectly sized ads/ images to fit the dimensons specified here.
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RSES JOURNA L .COM & 1 6
from our August 2017 issue!
from our August 2017 issue!
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L ooking for Hard L eads?
RSES Journal, the official monthly magazine of RSES, is the industry’s leading source for technical information that HVACR contractors, technicians and facility managers can apply on the jobsite. The RSES Journal editorial staff works with longtime experts in RSES and the HVACR industry to produce comprehensive, authoritative technical articles covering the installation, servicing, maintenance, and troubleshooting of HVACR equipment and components, as well as new technologies. Both the Association and the publication, along with industry partners, work together to keep contractors, service technicians and facility managers abreast of the latest innovations—and trained and certified to compete in today’s HVACR arena.
RSES JOURNAL MISSION STATEMENT RSES Journal’s mission is to provide authoritative, useful information to RSES Members and the HVACR industry on the installation, maintenance, service and repair of HVACR equipment; new technology; new products; industry trends and issues; business management and customer service; and news about RSES Regional, State and Chapter activities. RSES Journal supports RSES’ mission to provide world-class training and education for its Members and the HVACR industry.
RSES MISSION STATEMENTTo provide opportunities for enhanced technical competence by offering comprehensive, cutting-edge education and certification to our Members and the HVACR industry. To advance the professionalism and proficiency of our industry through alliances with other HVACR associations. RSES, a 501(c)(6) membership organization, currently has nearly 10,000 Members in 193 active Chapters in the U.S. and Canada, with additional technicians routinely using its training material in 50 countries across six continents.
STAFFRSES JOURNAL
1911 Rohlwing Road, Suite A Rolling Meadows, IL 60008-1397 T 800-297-5660 F 847-297-5038
rsesjournal.com | rses.org
Lori A. SchiavoExecutive Vice President
T 847-759-4027 E [email protected]
Joe MullenManaging EditorT 847-759-4051
Jordan BrandesSenior Editor
T 847-759-4032E [email protected]
Stephanie RosheckCreative Director T 847-759-4030
AD SALES REPSCasey & Associates
P.O. Box 149Grayslake, IL 60030 T 847-223-5225F 847-223-5281
Robert D. Casey T 847-223-5225c 847-722-0250
Theresa Clendening T 847-223-5225
Jennifer Drevline T 847-223-5225
Susan SammonsT 847-223-5225