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2014

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Russia Direct is an analytical outlet of Russia Beyond the Headlines launched in June 2013 with prominent visibility on Foreign Policy magazine’s website.

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Page 1: Media kit rd2_web

2014

Page 2: Media kit rd2_web

www.russia-direct.org www.russia-direct.org

Andrew C. Kuchins Director and senior fellow of the Russia and Eurasia Program at the Center for Strategic and International Studies

Marina Lebedeva Head of the Department of World Politics at Moscow State Institute of International Relations (MGIMO)

Richard WeitzDirector and senior fellow of the Center for Political-Military Analysis at Hudson Institute

Vitaly NaumkinDirector of the Institute of Oriental Studies at the Rus-sian Academy of Sciences

Vyacheslav NikonovChairman, State Duma Committee on Education, Rus-sia, chair of the management board, National Commit-tee for BRICS Studies and Russkiy Mir Foundation

Tatyana KarasovaHead of the Russian Academy of Sciences’ Oriental Studies Institute Department for the Study of Israel and Judaism

Russia Direct is an analytical outlet of Russia Beyond the Headlines launched in June 2013 with prominent visibility on Foreign Policy magazine’s website.

We aim to create a new digital platform to serve as a definitive destination for policy makers and experts seeking daily insight on the issues and trends affect-ing the relationship between the United States and Russia. With Russia’s grow-ing importance in geopolitics, the need for this kind of website has never been greater.

Who we are

Contributors

Who

we

are

Page 3: Media kit rd2_web

www.russia-direct.org www.russia-direct.org

Interviews with prominent businesspeople or offi cials

In-depth examinations of current issues debated by leading experts, opinion leaders and policy makers

Reviews of important books that shape U.S.-Russia relations

Russia-direct.org is updated daily and consistsof different channels, including:

Interviews with prominent

Website

Insight on the topics which will drive the agenda for US and Russia leaders

Overview of think tanks specializing in foreign policy or U.S.-Russian relations

A periodic look at how current events are covered diff erently in the US and Russia media

Opinion pieces from American and Russian experts

Monthly analytical memos present deeper insight into important issues in U.S.-Russia rela-tions. Reports are published in the begininng of each month and are available in PDF format. Monthly memos have covered such themes as cyber security, Russia’s strategy in the Middle East and Central Asia.

The best content from the website, carefully selected each week along with a preview of upcoming stories.

Available exclusively to subscribers, Russia Direct reports provide background and context on the most important issues facing U.S. and Russian policy makers.

Quarterly white papers are in-depth reports written by noted experts on major inter-national issues. Subscribers will receive advance access to the reports in digital form. Hard copies of the report are distributed to the U.S. Congress, research centers and infl uential global or-ganizations. White papers are also available in Russian.

SubscriberBenefi ts

Weekly Newsletters

Reports

A p r o d u c t o f R u s s i a B e y o n d T h e H e a d l i n e s

R u s s i a d i R e c t M o n t h l y M e M o | # 3 | o c t o B e R 2 0 1 3

Central asia as geopolitiCal pivot: three sCenarios for integration

Ekaterina Zabrovskaya Editor-in-Chief

Russia Direct is pleased to present its October Monthly Memo. This issue analyzes three competing integration strategies for Central Asia that are led by Russia, the U.S. and China. The topic was inspired by a recent statement made by Chinese President Xi Jinping: While the whole world was following the crisis in Syria, an important announcement came from China’s leader. In Kazakhstan, President Jinping officially proposed a “New Silk Road”—a trans-Eurasian integration mega-project, from the Pacific to the Baltic Sea. What will this mega free-trade zone mean for Central Asia, and how is it comparable with the other integration projects? Please note that we value your feedback. If you have any questions regarding the Monthly Memo or wish to propose topics for our future issues, please send an e-mail to me at [email protected].

Editor’s notE

[email protected].

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A p r o d u c t o f R u s s i a B e y o n d T h e H e a d l i n e s

Central as geopolitihree s

for integration

Zabrovskaya

Russia Direct is pleased to present its October Monthly Memo. This issue analyzes three competing integration strategies for Central Asia that are led by Russia, the U.S. and China. The topic was inspired by a recent statement made by Chinese President Xi Jinping: While the whole world was following the crisis in Syria, an important announcement came from China’s leader. In Kazakhstan, President Jinping officially proposed a “New Silk Road”—a trans-Eurasian integration mega-project, from the Pacific to the Baltic Sea. What will this mega free-trade zone mean for Central Asia, and how is it comparable with the other integration projects? Please note that we value your feedback. If you have any questions regarding the Monthly Memo or wish to propose topics for our future issues, please send an e-mail to me at [email protected].

Editor’s notE

[email protected].

1 www.russia-direct.orgrussia direct MoNtHLY MeMo

The Middle easT: The New GreaT GaMe | #2 | sePTeMBer 2013

A p r o d u c t o f R u s s i a B e y o n d T h e H e a d l i n e s

R u s s i a d i R e c t M o n t h l y M e M o | # 2 | s e P t e M B e R 2 0 1 3

The Middle easT: The New GreaT GaMe

Ekaterina Zabrovskaya Editor-in-Chief

Russia Direct is proud to present the second in our series of RD Monthly memos. This issue provides a thought-provoking background on Russia’s foreign policy in the Middle East. “The Middle East: The New Great Game” is written by high-profile orientalist, Professor Vitaly Naumkin, Director of the Institute of Oriental Studies at the Russian Academy of Sciences. The topic of this RD Monthly is very timely, given the current situation in the Middle East. With U.S. President Barack Obama’s decision to take military action against Syria (if approved by the U.S. Congress), and with Russia vigorously opposing these plans, many seek to understand why Moscow continues to be a key ally of Syria in the region. Naumkin’s report explains how and why Russia acts in the Middle East, what its overarching strategy is, and what role that creates for the U.S. to play in the region. RD also features a Q&A with the author on our website. If you wish to send additional questions to Professor Naumkin, please do not hesitate to do so via email, Twitter and Facebook and we will highlight as many of them as we can. If you have any other questions regarding the report or wish to send your feedback, please send email to me at: [email protected].

Editor’s notE

geTTy imAges/foToBAnk

Cont

ent

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are opinion leaders

with over 15 years of service in government. Average of 12 years of service

2/3 work for companies doing business internationally

of users prefer Russia Direct to other sources of the same theme

are top management profes-sionals

One in 4 of business readers are C-suite executives

Project triggers major interest of audience from USA, UK, Australia and Japan

34%

40%

57%

65%

1/3 are decision-makers at companies with over 1,000 employees

Audience Foreign Policy magazine conducted a survey among Russia Direct’s audience, which revealed the following:

The Economist

The Economist

The Economist

The Economist

New York Times

New York Times

New York Times

New York Times

Washington Post

Washington Post

Washington Post

Washington Post

Wall Street Journal

Wall Street Journal

Wall Street Journal

Wall Street Journal

“A lot of articles combine US and Russian analysts together. They’ll have an overview of both sides in the same piece and there is no kind of pitch or conclusion, it’s just letting experts speak for themselves”

“The project’s goal of fostering genuine dialogue between US and Russian opinion leaders is a welcome and necessary one”

“Russia Direct seems like an excellent forum for explaining Russia’s position in world affairs”

“Russia-direct.org is a window into understanding the multiplicity of perspectives needed to engage in con-versation about Russia”

Sources:Russia Direct focus groups; fpgroup.foreignpolicy.com, www.economistgroupmedia.com,

www.advertising.washingtonpost.com, nytmediakit.com, www.wsjmediakit.com

Research Gendermale/female

Personal income $100,000+

Age35+

C-Suite

41%

59%58%

25%43%

52

1632

14

8684

644

50

5074

4.151

48

5272

3.848

41

59

Aud

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Page 5: Media kit rd2_web

www.russia-direct.org www.russia-direct.org

We make differenceExpertise We are experts in foreign policy, and like no other media in the

world, we focus on U.S.-Russia relations and provide analysis of the current events.

Web and print

We provide information both in print and online. While Russia-direct.org is open for every reader, we provide re-ports exclusively to subscribers. Quarterly white papers are dis-tributed to 2,500 VIP subscribers together with Foreign Policy magazine.

We reach Cabinet ministers, central bank governors, and top deputies and department heads;

Senior officials from the world’s leading multilateral organiza-tions including the United Nations, World Bank, IMF and the regional development institutions, as well as military treaty organizations, environmental, health, resource-related, and other organizations.

Chairmen, vice chairmen, chief executives, presidents, manag-ing directors and board members of organizations;

Fortune 500 and Forbes 100 members.

Audience we know by names

We are in constant communication with our most loyal audience - Russia Direct subscribers. We know each of our active readers and approach them individually.

Events Russia Direct organizes special events with Russian and foreign experts to discuss the most challenging topics of bilateral rela-tions and Russia’s engagement in world politics.

Events

Building relationships with concerned parties:

Russia Direct has the capability and relation-ships to bring together people of interest. Our events bring together policymakers, foreign governments, trade organizations, and indus-try leaders in an intimate setting for productive conversations.

International Events Roundtable Discussions

Invitation-only lunchesCocktail receptions

Adjusting agenda and priorities:

Russia Direct events’ partners have the oppor-tunity to adjust the topics of events or suggest speakers, moderators, etc.

Our events team focuses on developing solutions to advance our partner’s interests. For that reason, our event sponsorship packages are unique and custom-created for each client. These packages might include:

Worldwide audience

Every Russia Direct event - whether it takes place in Russia or abroad - is broadcasted via online resources and promoted to key audienc-es in worldwide media.

Even

ts

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www.russia-direct.org www.russia-direct.org

Webopportunities

Media formats

Main page

Inner pages

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classifi ed

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classifi ed

Newsletters and Social Media

Newsletter

Facebook

Twitter

Opp

ortu

niti

es

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Sponsored by...

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Page 7: Media kit rd2_web

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“Sponsored by”

Spread advertisement in the report

Acknowledgement of their support in the video interviews with the authors

Free access to the report during 3 days ast er the report is published (728x90 banner on Russia-direct.org)

Free access to the report during 3 days ast er the report is published (300x60 banner on Russia-direct.org)

Banners on http://www.foreignpolicy.com/ announcing free access to report

2-3 articles

white papersQuarterly

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If you want to reach the Department of State, we will open the doors for you

PDF version and 2,500 printed copies delivered to VIPs

freee acess to new report

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analytical memosMonthly

Ads in monthly newsletter announcing the report

“Sponsored by” in PDF report

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“Sponsored by” on report’s online page

Video announcement branding

Free access to the report for 3 days ast er the report is published (728x90 banner on Russia-direct.org)

Banners on http://www.foreignpolicy.com/ announcing free access to report

Sponsored by...

Opp

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A p r o d u c t o f R u s s i a B e y o n d T h e H e a d l i n e s

redrawing eastern europe

The Eastern Partnership summit in Vilnius, Lithu-ania in late November may change the dynamics of the relationship between the EU and six post-Soviet countries: Armenia, Azerbaijan, Belarus, Georgia, Moldova and Ukraine. It is expected that Ukraine and perhaps Moldova will sign Associa-tion Agreements with the European Union, effec-tively marking the end of Russia’s dominance in post-Soviet Eastern Europe.Written by Timofey Bordachev, Director at the Center for Comprehensive European and Inter-national Studies of the Higher School of Eco-nomics, this RD Monthly memo analyzes what implications this integration initiative could have for Eastern Partnership member states and other stakeholders in the region.We invite you to read this thought-provoking report and share your opinions on the issue. All relevant comments will be passed to the author and may be featured on the Russia Direct web-site with your permission.Should you have any questions regarding this RD Monthly or our upcoming reports, please do not hesitate to e-mail me directly at [email protected]. Thank you for being our sub-scriber!

Ekaterina Zabrovskaya Editor-in-Chief

Editor’s notE

R u s s i a d i R e c t M o n t h l y M e M o | # 4 | n o V e M B e R 2 0 1 3

ava i l a b l E f o r s u b s C r i b E r s o n ly

Skin

Sponsored by...

Page 8: Media kit rd2_web

ContactsKsenia Smertina

Project Director [email protected]

Evgenia KhankovaSpecial Projects Director

[email protected]

Russia Direct24 bld.4 Pravdy street,

125993 Moscow, RussiaRossiyskaya Gazeta office

Tel. +7 495 775 31 14 Fax. +7 495 988 92 13

russia-direct.org