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2020The Ultimate Sport Fishing Authority In The Northeast

PRINT • ONLINE • DIGITALM E D I A K I T

INSIDE

JULY 2019

TheFisherman.com

LOCAL FISHING REPORTS

POTHOPPINGMAHI

TARGET ADOORMAT

SUMMERSURF

RUBBER DUCKY

STRIPERS

WIN THIS BOAT!2019 DREAM BOAT CHALLENGE

SEE DETAILS INSIDE

INSIDE

TheFisherman.com

LOCAL FISHING REPORTS

DIG DEEP FOR SEA BASS LATE SUMMER

FLUKING

SPEEDSTERS IN THE SURF

WIN THIS BOAT!2019 DREAM BOAT CHALLENGE

SEE DETAILS INSIDE

BALLYHOO: TUNA CANDY

AUGUST 2019

OUR MISSION...

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With unmatched longevity and geographic relevancy – combined with the most timely and comprehensive local coverage – The Fisherman is deeply rooted in a highly diverse sport fishing community that spans from the northern Delmarva Peninsula to the shores of Maine. Our localized focus of the Mid – Atlantic and Northeast market has resulted in a direct connection with, and genuine trust within this unique community of hardcore anglers. It’s a half – century publishing achievement that positions The Fisherman as one of the most trusted brands in fishing, providing our advertising partners with a direct link to a loyal and valued audience. Our staff is on the ground, at the events, and entrenched in the local action each and every day, enabling us to be an always – on brand that is in constant conversation with its audience on all platforms. It’s how we present advertisers with an exclusive opportunity to position their product or service within a media environment where anglers engage with urgency and make buying decisions with confidence. The Fisherman’s readers are motivated to take action and succeed in their local waters; and ultimately, that’s where sport fishing brand loyalty begins.

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> Unmatched Fishing Intelligence. With three regional editions (New England, Long Island, New Jersey/Delaware Bay) The Fisherman is the only publication, website, and social media platform edited by top sport fishing authorities who are actually embedded within each market every day.

> Unmatched Detailed Coverage. Our weekly publishing cycle (in – season) captures insider fishing news from every port through our network of contributors, and hundreds of sport fishing professionals between Maine and Delaware providing the industry’s most com-prehensive fishing reports, event coverage, images, and unique features providing readers exactly what they want.

> The Ultimate Format. With the immediacy of our traditional weekly newsprint format combined with the long term retention value of our high quality monthly glossy magazine, no media brand connects with more anglers and boat owners in the Northeast.

> Highest form of Credibility. Position your brand within the pages of an iconic sport fishing publication built on 53 years of experience, over 3,000 issues, featuring the greatest authorities in fishing, deep involvement with events, fisheries management, marine conservation and unmatched advertising client credentials.

> A Digital Force in The Northeast. With a weekly content loading strategy that includes 3 digital magazine editions, 3 videos, 45,000+ words, news, images, contests no web site is as dynamic as TheFisherman.com. No enewsletter is as valuable and no social media community is as engaged as The Fisherman’s.

#1 Advertising Choice in The Northeast

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The Fisherman’s Reader base has the financial power to impact your business!

$156,790 – Average Annual Income62% of readers spend over $1,000/year on fishing tackleAverage number of rod/reel outfits owned – 1682% own a boat92% of all readers have more confidence in a product if it’s seen in The Fisherman.Average age – 51

ACTIVE CONSUMERS!Percentage of Subscribers Planning Purchases in the next 12 months8% are planning to purchase a new boat13% are planning to purchase a new outboard motor31% are planning to purchase marine electronics62% are planning to purchase a fishing reel59% are planning to purchase a fishing rod89% are planning to purchase lures86% are planning to purchase line86% are planning to purchase hooks45% have been on a charter or party boat in the last 12 months

The Ultimate Sport Fishing Consumer

Exclusive Readership: – We Stand AlonePERCENTAGE OF FISHERMAN SUBSCRIBERS THAT DON'T SUBSCRIBE TO THESE PUBLICATIONS:

72 % ON THE WATER94% SURFCASTERS JOURNAL99% NEW ENGLAND BOATING72% SALTWATER SPORTSMAN88% SPORT FISHING

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BRAND LOYALTYPlan to renew current subscription 94%Readers say a subscription is a good value for the money 98% Trust what they read in The Fisherman 91%Subscribed for 10 years or more 52%Doesn't subscribe to any other fishing magazine 29%Percent of readers who have more confidence in a brand or service if seen advertised in The Fisherman 66%Percent of readers who have made an unplanned purchase as a result of seeing an ad 65%

98% OF FISHERMAN SUBSCRIBERS HAVE NOT SEEN/READ COASTAL ANGLER MAGAZINE IN THE LAST MONTH.

2020 Issue and Bonus Distribution Calendar

1 – JanMONTHLY

2020 Boat & Motor Buyer’s GuideBonus Distribution: NY Boat ShowSJ Striper Day, NYGarden State Outdoor Sports Show, NJ New England Fishing & Outdoor Expo, MACMTA Hartford Boat Show, CT

January 2, 2020 Glossy 11/28/19

2 – Feb.MONTHLY

Marine Electronics Buyer’s GuideBonus Distribution: New Jersey Boat Sale & Expo, NJPhiladelphia Fishing Show at Oaks, PAPalmyra Fishing Show, NJBoston Boat ShowConnecticut Outdoor ExpoSurf Day, NJ Springfield Sportsman Show, MANY Sport Fishing Federation Show

January 30, 2020 Glossy 1/02/20

3 – MarchMONTHLY

New 2020 Fishing & Boating Gear Issue Bonus Distribution: Atlantic City Boat Show, NJWorld Fishing & Outdoor Expo, NYSaltwater Fishing Expo, NJAsbury Park Fishing Show, NJPhiladelphia Boat Show, Oaks, PANew England Saltwater Fishing Show, RIWard Melville High School Fishing ShowLong Island Boat Show, NYNortheast Fishing & Hunting Expo, CTMassachusetts Striped Bass Assoc. Show

February 27, 2020 Glossy 01/30/20

4 – AprilMONTHLY

Kayak Buyer’s Guide April 2, 2020 Glossy 3/05/20

5 – Weekly Issue April 9, 2020 03/26/20



8 – May MONTHLY

2020 SEASON OPENER* Inshore Focus on Fluke, Striped Bass Weakfish and Bluefish

April 30, 2020 Glossy 03/26/20

9 – Weekly Issue May, 07,2020 04/23/20

10 – Weekly Issue May 14, 2020 04/30/20

11 – Weekly Issue May 21, 2020 05/07/20

12 – Weekly Issue May 28, 2020 05/14/20

13–JuneMONTHLY

Fluke Fishing FocusShark Tournament Guide & Distribution: Fluke – Fest Tournament, CTFluke Til Ya Puke Tournament, RIBad Daddy Fishing Tournament, MAMako Mania Shark Tournament, NJSouth Jersey Shark Tournament, NJMako Fever Shark Tournament, NJLadies Invitational Bluefish Tournament, NJWarriors for Warriors Tournament, NJCanyon Club Overnight Tuna Tourney, NJForked River Tuna Club Shark Tourney, NJJunior Anglers Day, NYWoodcleft Shark Tournament, NYGreat Gun Anglers Shark Tourney, NYCombs Duke of Fluke Tournament, NYBay Shore Mako Tournament, NYStar Island Shark Tournament, NY Freeport Hudson Anglers Shark Tourney,NYMolnar’s Landing Shark Tournament, NYSuffolk Marine Striper Tournament, NYMoriches Anglers Shark Tournament, NY

June 4, 2020 Glossy 05/07/20

14 – Weekly Issue June 11, 2020 05/28/20


ISSUE # *TOPIC ON SALE DATE AD CLOSING ISSUE # *TOPIC ON SALE DATE AD CLOSING

12 13


17 – July MONTHLY

Pelagic Gamefish Play Book Inshore Summer Rig Notebook Bonus Distribution: Niantic Shark Week, CTNorth Atlantic Monster Shark Tourney,, MATri – State Canyon Shootout, RIAssorted ASAC Tournament, NJSterling Harbor’s Duke of Fluke Tourney, NJSouth Jersey Tourney – Jr. Angler OffshorePoint Pleasant Elk’s Fluke Tournament, NJThe Ike Foundation’s Pro Am, NJFreeport Hudson Anglers Fluke Tourney, NYHampton Bays FD Fluke Tournament, NYMolnar’s Landing Fluke Tournament, NYMoriches Angler’s Fluke Tournament, NYSurf Rats Ball, NYLI Marlin & Tuna Tournament, NY

July 2, 2020 Glossy 06/04/20

18 – Weekly Issue July 09, 2020 06/25/20

19 – Weekly Issue July 16 2020 07/02/20

20 – Weekly Issue July 23, 2020 07/09/20

21 – August MONTHLY

Offshore, Inshore, Bottom FishingBonus Distribution: South Jersey Tournaments – Mid – AtlanticFriendly Sons of Shillelagh Fluke Tourn,NJMultiple ASAC Tournaments, NJMarina Max Offshore Shootout, NYCaptree B&T Snapper Derby, NYBBBS Hampton’s Classic, NYBabylon Tuna Tournament, NYLIBBA Jamboree, NYStar Island Mako Tournament, NY

July 30, 2020 Glossy 07/02/20

22 – Weekly Issue August 06, 2020 07/23/20




26 – SeptemberMONTHLY

Surf Fishing Special IssueBest of ICAST 2020 Fall Boat Show Issue Bonus Distribution:Norwalk Boat Show, CTFall Surf Club Challenge, RIMartha’s Vineyard Striped Bass Derby, MAThe Nantucket Inshore Classic, MATobay Boat Show, NYJersey Shore Boat Sale & Expo, NJMultiple ASAC Tournaments, NJNJBBA Children’s Surf Tournament, NJThe Fisherman’s Surf Show, NYMontauk Surf Classic, NYWhite Water Marine Fishing Challenge, NYMarine Max Shootout, NY

September 03, 2020 Glossy 08/06/20

27 – Weekly Issue September 10, 2020 08/27/20



30 – Octber MONTHLY

The Striped Bass Issue Fall Run Success Guide Tog – Tober Tournament, CTLBI Surf Classic, NJMultiple ASAC Tournaments, NJSouth Shore Surf Classic, NYStar Island Striped Bass Tournament, NY

October 1, 2020 Glossy 8/27/20

31 – Weekly Issue October 08, 2020 09/24/20



34 – NovemberMONTHLY

Bottom Fishing FocusTautog, Cod & Sea BassMultiple ASAC Tournaments, NJBabylon Surf Fishing Cup, NY

October 29, 2020 Glossy 10/01/20

35 – Weekly Issue November 5, 2020 10/22/20



38 – DecemberMONTHLY

Black Friday – Holiday Gift Guide 2021 Boat Show Preview November 26, 2020 Glossy 10/29/20

ISSUE # *TOPIC ON SALE DATE AD CLOSING ISSUE # *TOPIC ON SALE DATE AD CLOSING

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Feature Section

Report Section

Mechanical Requirements – Feature And Report Section

FULL PAGELive: 6.812” x 10”

Bleed: 8.125” x11”

Trim: 7.875” x 10.75”

2/3 PAGE

VERTICAL4.5” x 10”

2/3 PAGE HORIZONTAL6.812” x 6.66”

1/2 PAGE VER – TICAL3.375” x 10”

1/2 PAGEHORIZONTAL

6.812” x 4.875”

1/3 PAGEHORIZONTAL6.812” x 3.25”

1/3 PAGE VER – TICAL 2.125”

x 10”

1/6 PAGE HORIZONTAL4.5” x 2.375”

1/3 PAGE SQUARE

4.5” x 4.875”

1/6 PAGE

VERTICAL 2.125”

x 4.875”

1/4 PAGE3.375”

x 4.875”

2 INCH 4.5” x 1”

2 INCH 2.125”

x 2”

2 INCH 2.125” x 2.5”

3 INCH 6.812” x 1”

3 INCH 4.5” x 1.5”

3 INCH 2.125”

x 3”

1/4 PAGE4.5” x 3.64”

1/4 PAGEHORIZONTAL6.812” x 2.375”

1/6 PAGE HORIZONTAL

4.5” x 2.375”

1/6 PAGE

VERT – ICAL

2.125” x

4.875”

4 INCH4.5” x 2”

4 INCH2.125”

x 4”

1.5 INCH 4.5” x 0.75”

1.5 INCH 2.125” x 1.5”

1 INCH 2.125” x 1”

Ad File FormatPDF (Portable Document Format)

• All fonts must be embedded. • All image/vector objects must be CMYK for color ads. • Image resolution at least 266 dpi. • Maximum ink density is 240% (e.g., C:20, M:20, Y:20, K:100 = 160% ink density)

2020 Advertising Rate Card Note: All Rates Are Net

Monthly Glossy Paper Feature SectionFull Run (New England, Long Island and New Jersey/DE Bay Editions)

Size 1 – 3X 4 – 6X 10 – 12X

1 Page $5,525 $5,250 $3,450

2/3 Page $3,830 $3,640 $3,450

1/2 Page $2,985 $2,835 $2,685

1/3 Page $2,060 $1,960 $1,856

1/4 Page $1,600 $1,520 $1,440

1/6 Page $1,100 $1,050 $995

Covers Second Third Fourth

$5,802 $5,664 $6,078

New England Edition – Feature Section Size 1 – 12X 13 – 26X 27 – 38X

Full Page $1,108 $1,025 $942

2/3 Page $768 $711 $653

1/2 Page $598 $553 $509

1/3 Page $414 $383 $351

1/4 Page $321 $298 $273

1/6 Page $221 $205 $188


$1,164 $1,136 $1,220

Long Island Edition – Feature Section Size 1 – 12X 13 – 26X 27 – 38X

Full Page $1,775 $1,686 $1,509

2/3 Page $1,231 $1,169 $ 1,045

1/2 Page $958 $911 $815

1/3 Page $662 $629 $563

1/4 Page $515 $489 $438

1/6 Page $355 $337 $302


$1,863 $1,819 $1,952

Size 12X 26X 38X

Full Page $906 $838 $770

2/3 Page $628 $581 $534

1/2 Page $489 $453 $416

1/3 Page $339 $318 $287

1/4 Page $263 $243 $224

1/6 Page $181 $168 $153

4 Inch $145 $134 $123

3 Inch $108 $101 $93

2.5 Inch $92 $85 $79

2 Inch $73 $68 $63

1.5 Inch $56 $50 $47

1 Inch $37 $35 $31

New England Edition –Fishing Report Section

Size 12X 26X 38X

Full Page $1,244 $1,152 $1,058

2/3 Page $862 $798 $ 733

1/2 Page $672 $622 $571

1/3 Page $465 $430 $394

1/4 Page $361 $334 $307

1/6 Page $249 $231 $211

4 Inch $200 $184 $170

3 Inch $149 $138 $128

2.5 Inch $127 $117 $108

2 Inch $102 $94 $87

1.5 Inch $76 $67 $65

1 Inch $51 $47 $44

New Jersey Edition –Fishing Report Section

New Jersey Edition – Feature Section Size 1 – 12X 13 – 26X 27 – 38X

Full Page $1,522 $1,446 $1,294

2/3 Page $1,056 $1,003 $897

1/2 Page $822 $781 $698

1/3 Page $569 $540 $483

1/4 Page $442 $419 $375

1/6 Page $305 $ 289 $259


$1,599 $1,560 $1,675

Size 12X 26X 38X

Full Page $1,451 $1,342 $1,234

2/3 Page $1,005 $930 $855

1/2 Page $784 $724 $666

1/3 Page $542 $501 $460

1/4 Page $421 $389 $357

1/6 Page $290 $269 $247

4 Inch $233 $214 $198

3 Inch $174 $162 $148

2.5 Inch $148 $137 $126

2 Inch $117 $109 $101

1.5 Inch $89 $82 $76

1 Inch $60 $56 $51

Long Island Edition –Fishing Report Section

Average Weekly Content Load:60,000 Words Per Week4 Videos Per Week3 New Digital Magazines Per WeekComprehensive Event ListingBreaking Fishing News Coverage15 Fishing Report Blogs from local hotspots throughout the Northeast

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– The Ultimate Online Destination for Fishing in the NortheastTheFisherman.com has built the largest collection of fishing information on the web, inviting users to discover the latest news, fishing reports, images, events, regulations and tournaments. With the largest collection of resource information it’s also the most in – depth fishing tool available to anglers for information, inspiration, and planning whether at home, or in the field. It’s no wonder the site has increased total visits 52% this year.

102,361 Users/month 158,695 Total Sessions or Visits/month 491,207 Page Views/month

5 Years Of Consistant Growth

Average Monthly Traffic

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TheFisherman.com Home Page Advertising PositionsDigital Advertising OpportunitieseNewsLetter AdvertisingMails Twice Weekly to 36,871 people > Every Monday and Thursday 103,240 Impressions per month > (Full run, based on 2 mailings/week)

Full run or regional edition pricing > (New England, Long Island, New Jersey)

Leader Banner$650/month Full Run 650 x 90$300/month per edition

"

Feature Banner$550/month Full Run 650 x 90$275/month per edition

"

Square Banners$450/month Full Run 300x250$250/month per edition

Based on available space

"

Thefisherman.com is constantly evolving to optimize its user appeal and advertising effectiveness. Ad positioning and content are subject to change.

Inquire with us to strategize

on a custom digital program.

}Dedicated E – Blasts: Send an exclusive email with

your unique message to The Fisherman’s email

database. Restrictions and blackout dates apply.

Check for availability.

} Contests – Design a high profile sweepstake promotion

that positions your product on our website, social media

channels and in our magazine.

}Custom Sponsored Content – We produce a relevant

web feature about fishing that centers your product for

use in a non – commercialized fashion that is consistent

with The Fisherman’s traditional editorial style. Textual

or video content can be produced and will be promoted

on social media, our eNewsletter and

TheFisherman.com.

LEADER BOARD ROS – $750/MONTH 670 X 90

FEATURE BANNERHOMEPAGE $500 650 X 90

RIGHT XL$550 MONTH

300 X 250

RUN OF SITE(ROS)$600

300 X 250

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The Ultimate Fishing Authority!

ContactFor print and online display advertising rates, please call your local advertising sales manager.

Michael Caruso Publisher14 Ramsey Road, Shirley, NY 11967P: (631) 345 – 5200 ext. 204E: [email protected]

Advertising Contract Terms and Conditions1) Advertisements are accepted upon the representation that an ad-vertiser and its agency have the right to publish the contents thereof. In consideration of such publication, advertiser and its agency agree to indemnify and hold publisher harmless against any expense or loss by reason of any claims arising out of publication.

2) All contents of advertisements are subject to publisher’s approval. Publisher reserves the right to reject or cancel any advertisement, inser-tion order, space reservation, or “position commitment” at any time. Advertisements sent Editorial Style must be identified Advertisement to meet postal requirements.

3) Cancellations or changes in orders may not be made by the adver-tiser or its agency after the closing date.

4) Publisher shall not be liable for any cost/damage if for any reason it fails to publish an advertisement.

5) Publisher shall have the right to hold advertiser and/or its agency jointly and severally liable for such monies as are due and payable to publisher for advertising which advertiser or its agent ordered and which advertising was published.

6) No conditions other than those set forth in this rate card shall be binding on the publisher unless specifically agreed to in writing by the publisher. Publisher will not be bound by conditions printed or appear-ing on order blanks or copy instructions which conflict with provisions of this rate card.

7) Publisher is not liable for delays in delivery and/or non – delivery in the event of acts of God, fire, flood, insurrection, riot, explosion, em-bargo, strikes, labor or material shortages, transportation interruption of any kind, or any condition beyond the control of publisher affecting production or delivery in any manner.

8) No contract will be accepted for a period longer than one year. Advance orders will be billed at prevailing rates when advertising is published.

9) All orders are subject to final acceptance at The Fisherman Corporate Headquarters.

10) The Fisherman makes no guarantee or representation as to the quantity and/or quality of visits, impressions, circulation, or other usage of The Fisherman magazine. thefisherman.com web site, Enewsletters, or Emails or of the advertisement unless The Fisherman expressly agrees otherwise in writing.

11) All issues relating to advertising will be governed by the laws of the State of New York applicable to contracts to be performed entirely therein.

Corporate Office14 Ramsey Road, Shirley, NY 11967

P: (631) 345 – 5200www.TheFisherman.com

John DeBona New Jersey/Delaware Bay Advertising Sales Manager P: (732) 778 – 9694E: [email protected]

Dale Nicholson New England Advertising Sales ManagerP: (203) 843 – 4332E: [email protected]

Angelo Donofrio Long Island Advertising/ Associate PublisherP: (631) 605-0187E:[email protected]

media kit - thefisherman.commedia kit inside 019 com ocal fishing reports ot hopping mahi get a t...

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