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Page 1: MEDIA KIT Media Kit 2020... · 2019. 12. 3. · PRINT MEDIA KIT FOR MORE INFORMATION CONTACT RICH RUSSEY 212-39-532 RRUSSEYINC.COM AUDIENCE Inc. Readers are 69/31 % MALE/FEMALE 1.4M

M E D I A K I T

2020

Page 2: MEDIA KIT Media Kit 2020... · 2019. 12. 3. · PRINT MEDIA KIT FOR MORE INFORMATION CONTACT RICH RUSSEY 212-39-532 RRUSSEYINC.COM AUDIENCE Inc. Readers are 69/31 % MALE/FEMALE 1.4M

PRINTMEDIA KIT

FOR MORE INFORMATION CONTACT: RICH RUSSEY 212-389-5329 [email protected]

AUDIENCE

Inc. Readers are

69/31% MALE/FEMALE

1.4MREADERS

525KRATE BASE

43.2MEDIAN AGE

INFLUENTIAL LEADERS

Average Net Worth$2.7M

RiskTakers69%

Average Household Income$461K+

Tech Savvy83%

VISIONARIES AFFLUENT AND EDUCATED

College Graduate+87%

Early Adopters72%

82%Business Owners/C-Level

Execs/Decision Makers

Opinion Leaders75%

Career Passionate77%

Advisors on Financial Issues/Investing

70%

Source: 2019 Fall Ipsos Affluent Survey

Sevetri WilsonCEO | Resil ia

Angie Liener tCEO | Intell igenesis

Jerry JaoCEO | Retention Science

Page 3: MEDIA KIT Media Kit 2020... · 2019. 12. 3. · PRINT MEDIA KIT FOR MORE INFORMATION CONTACT RICH RUSSEY 212-39-532 RRUSSEYINC.COM AUDIENCE Inc. Readers are 69/31 % MALE/FEMALE 1.4M

MEDIA KIT

FOR MORE INFORMATION CONTACT: RICH RUSSEY 212-389-5329 [email protected]

PRINT EDITORIAL CALENDAR

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bDaymond John

“I didn’t knowanybody, didn’t have a famous last name, didn’t have any access to capital, and didn’t go to college. None of those held me back.”

Hustle. Grind. Succeed.

plus Five Founders Who Inspire Him Page 24

The Daymond John Way

pWhere Is

Your Company inthe Hype Cycle?

Page 18

EquityCrowdfunding

How It Really

WorksPage 78

0318_COV_final.indd 1 2/8/18 3:06 PM

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36,680% Freestar Inc.’s No.1 company and its staggering growth PAGE 19

The Inc. Interview How Richelieu Dennis turned shea butter into a nine-figure company PAGE 40

How to Recession-Proof Your Business

PAGE 80

$12 billion in revenue. 52,000 jobs.

These companies drive the U.S.

economy.

Greatest Entrepreneurs Fastest-Growıng

Companıesın Amerıca

2019’s

and the

0919_COVER_final_339005-qg.indd 1 7/25/19 3:05 PM

Jac CameronCo-founder | AYR

Jonathan NemanCo-founder | Sweetgreen

Private Titans

MARCH/APRIL ISSUEClosing Date: 2/13On Sale: 3/24

Best Workplaces

MAY/JUNE ISSUEClosing Date: 4/2On Sale: 5/12

How I Did It

JULY/AUGUST ISSUEClosing Date: 5/21On Sale: 6/30

Inc. 500

SEPTEMBER ISSUEClosing Date: 7/10On Sale: 8/18

Up Next

NOVEMBER ISSUEClosing Date: 9/17On Sale: 10/27

Best of Entrepreneurship 2020

WINTER 2020/21 ISSUEClosing Date: 11/5On Sale: 12/15

Female Founders Top Private Equity

OCTOBER ISSUEClosing Date: 8/13On Sale: 9/22

Page 4: MEDIA KIT Media Kit 2020... · 2019. 12. 3. · PRINT MEDIA KIT FOR MORE INFORMATION CONTACT RICH RUSSEY 212-39-532 RRUSSEYINC.COM AUDIENCE Inc. Readers are 69/31 % MALE/FEMALE 1.4M

MEDIA KIT

FOR MORE INFORMATION CONTACT: RICH RUSSEY 212-389-5329 [email protected]

PRINT FRANCHISE EDITORIAL CALENDAR

Issue Closing Date On-Sale Date Editorial Features

MAR/APR 2/13 3/24

Franchisee Fit How franchises select the ideal franchiseeThe Hunger GamesQSR and Fast-Casual concepts innovate to please palates & drive growth

MAY/JUNE 4/2 5/12

Reach Your CustomerLeveraging the franchisor’s local marketing programMIllion Dollar FranchisesHigher investment franchises delivering a great ROI

JUL/AUG 5/21 6/30

Recession-Resistant Concepts Franchises that will withstand economic downturnsGlobal FranchisesFranchises leveraging an international path to growth

SEPT 7/10 8/18

The Next GenerationFranchising opens entrepreneurship to millenialsLive Long & ProsperFranchises that serve the needs of our aging population

OCT 8/13 9/22

Passion, Profit or BothDetermining the best criteria for long-term successHome-Based FranchisesFranchises offering a quick path to entrepreneurship

NOV 9/17 10/27

Franchise Category OptionsWhere to begin the search among dozens of business verticalsFranchising and VeteransTHE IFA VetFran project: 650 Franchises Strong

WINTER2020/21 11/05 12/15

2021 Franchise OutlookForecasting the near future in franchisingInc. 5000 Franchises The leaders of America’s fastest growing companies list

Page 5: MEDIA KIT Media Kit 2020... · 2019. 12. 3. · PRINT MEDIA KIT FOR MORE INFORMATION CONTACT RICH RUSSEY 212-39-532 RRUSSEYINC.COM AUDIENCE Inc. Readers are 69/31 % MALE/FEMALE 1.4M

MEDIA KIT

FOR MORE INFORMATION CONTACT: RICH RUSSEY 212-389-5329 [email protected]

PRINT ADVERTISING RATES

Black & White 1X (-3%) 3X (-6%) 6X

PAGE $61,000 $59,200 $57,300

SPREAD $122,000 $118,400 $114,600

Four Color 1X 3X 6X

PAGE $95,000 $92,150 $89,300

SPREAD $190,000 $184,300 $178,600

Covers 1X

COVER 2/PAGE 1 (+20%) $228,000

COVER 3 (+10%) $104,500

COVER 4 (+30%) $123,500

Fractional Premiums

2/3 PAGE IS 77% OF PAGE RATE

1/2 HORIZ IS 62% OF PAGE RATE

1/3 PAGE IS 44% OF PAGE RATE

RATE BASE 525,000

Page 6: MEDIA KIT Media Kit 2020... · 2019. 12. 3. · PRINT MEDIA KIT FOR MORE INFORMATION CONTACT RICH RUSSEY 212-39-532 RRUSSEYINC.COM AUDIENCE Inc. Readers are 69/31 % MALE/FEMALE 1.4M

MEDIA KIT

FOR MORE INFORMATION CONTACT: RICH RUSSEY 212-389-5329 [email protected]

PRINT ADVERTISING SPECIFICATIONS

Please submit your ads for Inc. via the web at:adshuttle.com

Inc. specifications can be found at:goo.gl/ygl2qV

Please include instructions as to which issue the materials are to run in.

Please Ship Ad Proofs to:

Quad GraphicsAttn: Kurt Handeland c/o Inc.N64W23110 Main St.Sussex, WI 53089Phone: 262-673-1281

MAGAZINE SPECIFICATIONSInc. magazine is perfect bound.Trim size: 8” x 10 1/2” (all ad specifications are in inches)File Formats: PDFX-1AResolution: 300 dpi (dots per inch)

PROOFSA hard-copy proof at 100% size must be provided for each digital file. Proofs must be SWOP(c) certified. For a complete up-to-date listing of SWOP(c) approved color proofs, please visit https://www.swop.org/certification. The proof should indicate the proofing product or system used, prepress supplier contacts, and information showing conformance to the manufacturer’s application data sheet.

CONTACT INFOPlease call the Inc. production department with any material extension requests or questions, at 212-389-5416 (Dave Powell).

Digital Materials

Page 7: MEDIA KIT Media Kit 2020... · 2019. 12. 3. · PRINT MEDIA KIT FOR MORE INFORMATION CONTACT RICH RUSSEY 212-39-532 RRUSSEYINC.COM AUDIENCE Inc. Readers are 69/31 % MALE/FEMALE 1.4M

MEDIA KIT

FOR MORE INFORMATION CONTACT: RICH RUSSEY 212-389-5329 [email protected]

PRINT ADVERTISING SPECIFICATIONS

Page Dimensions Live Area Trim Supplied Bleed

FULL PAGE 7 1/2” x 10” 8” x 10 1/2” 8 1/4” x 10 3/4”

2-PAGE SPREAD 15 1/2” x 10” 16” x 10 1/2” 16 1/4” x 10 3/4”

JUNIOR SPREAD 15 1/2” x 4 1/2” 16” x 5” 16 1/4” x 5 1/4”

2/3 PAGE 4 3/4” x 10” 5” x 10 1/2” 5 1/8” x 10 3/4”

1/2 HORIZONTAL 7 1/2” x 4 1/2” 8” x 5” 8 1/4” x 5 1/4”

1/3 VERTICAL 2 3/8” x 10” 2 5/8” x 10 1/2” 2 7/8” x 10 3/4”

1/3 SQUARE 4 3/4” x 4 5/8” 5” x 4 7/8” 5 1/4” x 5 1/4”

KEEP LIVE MATTER 1/4” FROM TRIM ON EACH SIDE.FOR AD SPREAD UNITS, PLEASE SUPPLY 1/16” DUPLICATED IMAGE ON BOTH SIDES OF THE CENTERLINE.

Page 8: MEDIA KIT Media Kit 2020... · 2019. 12. 3. · PRINT MEDIA KIT FOR MORE INFORMATION CONTACT RICH RUSSEY 212-39-532 RRUSSEYINC.COM AUDIENCE Inc. Readers are 69/31 % MALE/FEMALE 1.4M

MEDIA KIT

DIGITAL AUDIENCE

FOR MORE INFORMATION CONTACT: RICH RUSSEY 212-389-5329 [email protected]

Inc. Readers are

79%Business Owners/C-Level

Execs/Decision Makers

Opinion Leaders76%

Career Passionate

73%

Strive to Get to the Top of their Careers

81%

Average Net Worth$2.12MM+

Average Household Income$376K+

College Graduate+

85%

Risk Takers69%

Early Adopters66%

Tech Savvy

81%

Source: 2019 Fall Ipsos Aff luent Survey

71/29% MALE/FEMALE

21MMONTHLY

UNIQUE VISITORS

INFLUENTIAL LEADERS VISIONARIES AFFLUENT AND EDUCATED

Michael LastoriaCEO | &Pizza

Payal KadakiaFounder | Classpass

39.5MEDIAN AGE

33MMONTHLY

PAGE VIEWS

Inc. Readers are

Page 9: MEDIA KIT Media Kit 2020... · 2019. 12. 3. · PRINT MEDIA KIT FOR MORE INFORMATION CONTACT RICH RUSSEY 212-39-532 RRUSSEYINC.COM AUDIENCE Inc. Readers are 69/31 % MALE/FEMALE 1.4M

MEDIA KIT

FOR MORE INFORMATION CONTACT: RICH RUSSEY 212-389-5329 [email protected]

DIGITAL EDITORIAL CALENDAR

Month Features

JAN/FEB Company of the Year + Founders Project

MAR/APR Private Titans

MAY/JUN Best Workplaces

JUL/AUG How I Did It

SEPT Inc. 5000

OCT Female Founders

NOV Up Next

DEC Best of Entrepreneurship 2020

Page 10: MEDIA KIT Media Kit 2020... · 2019. 12. 3. · PRINT MEDIA KIT FOR MORE INFORMATION CONTACT RICH RUSSEY 212-39-532 RRUSSEYINC.COM AUDIENCE Inc. Readers are 69/31 % MALE/FEMALE 1.4M

MEDIA KIT

FOR MORE INFORMATION CONTACT: RICH RUSSEY 212-389-5329 [email protected]

DIGITAL ADVERTISING RATES

Placement Ad Unit Spec Net CPM

ROS

LeaderboardHalf PageIMUVideoBillboard

728x90300x600300x250Pre-roll970x250

$105$130$110$225$130

HOMEPAGE

LeaderboardIMUHalf PageBillboard

728x90300x250300x600970x250

$147$157$183$183

WELCOME AD Welcome Mat 1920x1080 $250

TARGETED CHANNEL

LeaderboardHalf PageIMUVideoBillboard

728x90300x600300x250Pre-roll970x250

$120$145$125$240$145

GEO TARGETED (ROS)

LeaderboardIMU

728x90300x250300x600970x250

$110$115$135$135

PARALLAX Custom Call for specs $250

NEWSLETTEREditorial Targeted Stand Alone

728x90 or 300x250-

$80$250

MICROSITES Custom - Call for prices

WEBINARS Custom - Call for prices

CHANNEL MAKEOVER

Custom - Call for prices

Page 11: MEDIA KIT Media Kit 2020... · 2019. 12. 3. · PRINT MEDIA KIT FOR MORE INFORMATION CONTACT RICH RUSSEY 212-39-532 RRUSSEYINC.COM AUDIENCE Inc. Readers are 69/31 % MALE/FEMALE 1.4M

MEDIA KIT

FOR MORE INFORMATION CONTACT: RICH RUSSEY 212-389-5329 [email protected]

DIGITAL ADVERTISING SPECIFICATIONS

Banner Units

MEDIUMRECTANGLE(IMU)

300x250 200 KB 15 sec,3x loops max.

JPGMin. 5 business days before campaign start (6 days for expand-able)

LEADERBOARD 728x90 200 KB 15 sec,3x loops max.

JPG, GIF, PNG, AND HTML5

Min. 5 businessdays beforecampaign start

HALF PAGE 300x600 200 KB15 sec,3x loops max.

JPG, GIF, PNG, AND HTML5

Min. 5 businessdays beforecampaign start

BILLBOARD 970x250 200 KB 15 sec,3x loops max.

JPG, GIF, PNG, AND HTML5

Min. 5 businessdays beforecampaign start

MOBILE300x50320x250 20 KB 15 sec,

3x loops max.JPG, GIF, PNG, AND HTML5

Min. 5 businessdays beforecampaign start

WELCOME ADS1920x1080cross deviceresponsive

200 KB 15 sec, 30 sec

JPG, PNG, GIF (STATIC) AND MP4 AND WEB (VIDEO)

Min. 12 businessdays beforecampaign start

Creative Unit Name

Initial Dimensions (W x H in px)

Max Initial File Load Size

Max AnimationLength

File Type SubmissionLead Time

Page 12: MEDIA KIT Media Kit 2020... · 2019. 12. 3. · PRINT MEDIA KIT FOR MORE INFORMATION CONTACT RICH RUSSEY 212-39-532 RRUSSEYINC.COM AUDIENCE Inc. Readers are 69/31 % MALE/FEMALE 1.4M

MEDIA KIT

FOR MORE INFORMATION CONTACT: RICH RUSSEY 212-389-5329 [email protected]

DIGITAL ADVERTISING SPECIFICATIONS

Video

LINEAR IN STREAM (PRE/MID/POST-ROLL)

Recommended formats MPEG, MOV, AVI, VAST 3.0

Recommended dimensions 960x720 px (4:3 standard) or 960x540 px (16:9 widescreen)

Recommended video bit rate 2 Mbps

Recommended audio bit rate 128 kbps

Video Length 15 or 30 seconds

Newsletter Specs and Dimensions

SIZES CREATIVE ACCEPTED

728x90, 300x250, 970x250 JPG, Static, GIF, or PNG

Text Link Specs

ASSETS NEEDED

20 character heading + 70 character teaser + URL

Other Notes

RICH MEDIA ACCEPTEDPreferred: DCM, Sizmek, Flashtalking, Conversant, AtlasMust be user initiated (on click: mute/un-mute); default state is muted