CIRCULATION AND READERSHIPAged Care INsite has a targeted subscriber readership with a circulation of 8,728 (CAB audited September 2011). Our readers include:

WHY USE AGED CARE INSITEAged Care INsite is Australia’s highest circulating targeted aged care publication, reaching the most influential decision-makers in the residential aged care and community care sectors. Aged Care INsite’s active involvement in the aged care sector, through in-depth reporting on key issues and regular attendance at conferences, ensures it delivers the most up to date, informative and relevant information to its readers.

FACTS AT A GLANCE•Bi-monthlypublication•8,728CABauditedasatSeptember2011•Targetedsubscribers•Supporterofmajorindustryconferences•Residentialandcommunitycaresectorfocus•Aged Care INsite’s advisory group comprises key industry leaders

STATEDISTRIBUTIONBREAKDOWN

NSWandACT 30%

VICandTAS 29%

QLD 18%

WA 12%

SAandNT 11%

INDUSTRYSEGMENTBREAKDOWN

Agedcarehomes 38%

Communitycareproviders 29%

Publicandprivatehospitals 17%

Agedcarehealthprofessionals 11%

Associatedsuppliersandserviceproviders 5%

•Proprietors•ChiefExecutiveOfficers•CompanyDirectors•FinancialControllers•SeniorManagement•DirectorsofNursing•CareManagers•NurseUnitManagers•ProcurementOfficers•Educators

•Nutritionists•HospitalitySupervisors•NursingStaff• LaundryManagers•CateringStaff•PersonalCareStaff•CommonwealthandState

GovernmentAgencies•AssociationBoardMembers• ITManagers

OUR READERS, YOUR AUDIENCE•88%aredecisionmakersorinfluencers•72%recommend,decideorapprovespendingforstafftraining/

courses•56%recommend,decideorapprovespendingforrecruitment•54%recommend,decideorapprovespendingformedicalor

hygiene products• 51%recommend,decideorapprovespendingforofficeequipment

and furniture•70%haveconsiderableinterestinfurtheringtheireducation

overthenext12months•60%willreadthenpassonAged Care INsite to more than four

people•67%areCEO’s,CompanyDirectors,SeniorManagersandDirectors

of Nursing*AllstatisticsbasedonindependentresearchbyMicromex

RECRUITMENT ADVERTISINGTakethedirectapproachwhenlookingtorecruitwithintheagedcaresector,andadvertiseonouronlinejobboard www.nursingandagedcarejobs.com.au,designedspecificallyfortheagedcareandnursingsector.Recruitmentoptionsrangefromstandard listings to upgraded gold and platinum listings.

Advertising

IVAN CUNNINGHAMP: 02 9936 8607 E: ivan.cunningham@apned.com.au

LUKE BEARP: 02 9936 8703 E: luke.bear@apned.com.au

Editor

DARRAGH O KEEFFEP: 02 9936 8610 E: darragh.okeeffe@apned.com.au

www.agedcareinsite.com.au

Media Kit 2012

Media Kit 2012

www.agedcareinsite.com.au

NewsUnrivallednewscoverageofthepolicyandpoliticsthatdirectlyimpacttheindustry and the people who work in it. Our reporters are on top of the key issues and follow developments to cover all angles and provide the best independent coverage.

OpinionStrong,informedandinsightfulcommentpiecesfromleadingCEOs,experts,commentatorsandpolicymakers.

Education & Training Theissuesanddevelopmentsaffectingworkforcetraining,aswellasstoriesof effective and innovative professional development – from clinical and administration through to management and leadership programs.

Management & FinanceTopicsregularlycoveredincluderostering,people management, career progression, recruitmentandfacility/organisationoperations.Ourfinancecoverage is unrivalled with financecorrespondentRuthCallaghanreportingon the bottom line every issue.

Building & RefurbishmentWeprofilestand-outnewbuildsandrenovations–discussingeverythingfrom flooring and exteriors to bathrooms and interiors.Wealsoregularlyfeature commentary from prominent builders, architects and interior designers discussing current and emerging trends and practice.

Community CareWereportontheburgeoningcommunity aged care sector and the issues anddevelopmentswithinit.ExpertcommentatorseachissueincludenotedacademicMichaelFine.

Lifestyle Leading providers are rightly re-addressing a well known imbalance by ensuringtheiroperationsfocusonqualityoflivingforresidentsandclients.Wereportoninnovativelifestyleprogramsandinitiatives,aswellasthebestresearchinthisfield.

Dementia GivenAustralia’simpendingdementiaepidemic,wereporteachissueonthelatestresearch,policyandpracticeinthisimportantarea.Wealsoregularlyfeatureleadingprovidersandexpertstohighlightandsharebestpractice.

Technology Keepingreadersuptodatewiththelatestinnovationanddevelopmentsin technology covering all aspects from information communication technology to telehealth and telecare. Our technology correspondent, BeverleyHead,usesherunrivalledknowledgeandcontactswithinthefieldto deliver superior coverage each issue.

InternationalGiventhecrucialjunctionatwhichtheAustralianindustryfindsitself,wecarry the latest and greatest in overseas developments to give our readers a broader picture.

Clinical Report List

IssueBooking Deadline

MaterialDeadline

ClinicalReport

February-March 8February 10February Dental/OralHealth,PainManagement

April-May 4April 5 April Infection Control, PreventativeHealth

June-July 16May 17May WoundCare/SkinIntegrity, Continence

August-September 11 July 12 July Diabetes,PalliativeCareOctober-November 12 September 13September Infection Control,

ContinenceDecember-January 14November 15 November FallsPrevention,Wound

Care/SkinIntegrity

SECTIONS

Ruth Callaghan – finance correspondentRuthCallaghanisanaward-winningjournalistandeditorwith15yearsexperiencecoveringfinance,education,healthandothernews.Shehasworkedextensivelywithdailynewspapersandindustrymagazinesandhaseditedseveralbooks.Ruthspeaksregularlyatpublicforumsonissuesaffectingcontemporaryjournalism,including ethics, social media and dealing with the press.

Beverley Head – technology correspondent BeverleyHeadbeganwritingaboutthebusinessoftechnologyinLondonin1983.AftermovingtoAustraliain1987shebecametheITeditorof the AustralianFinancialReview, taking the once weekly section daily, before becoming the newspaper’s features editor. Now a freelance writer she continues to focus on business and technology.In2004shewasawardedtheKesterCranswicklifetimeachievementawardforherworkasanITjournalist.

Darragh O Keeffe – editorDarraghhasextensiveexperienceworkinginregionalandnationalnewspapers and local radio in his native Ireland. In the features section of the national broadsheet, the IrishFarmers Journal,Darraghproducedin-depthinvestigativearticles.DarraghhaswrittenfortheMailonSunday, the Sligo Weekender and the DonegalPost.Hehasalsoworkedinlocalradio,asnewsanchor at EastCoastRadio.In2004DarraghwontheJohnHealyJournalismAward(printcategory)andin2006wasawardedYoungJournalistoftheYearbytheGuildofAgriculturalJournalistsforafeatureon the suicides of three young men in a rural Irish village. DarraghgraduatedfromDublinInstituteofTechnologywithadegreeinjournalism.HehasbeeneditorofAged Care INsite since July 2007.

Natasha Egan – journalist NatashajoinedAged Care INsite in mid 2011 after writing for education titles CampusReview and EducationReview,usingherexperiencegainedfromsixyearsworkingasanEnglishLanguageteacherinSydneyandJapan.Natashaalso works at Sydney community radio station 2ser, where she co-presents thecurrentaffairsprogramRazorsEdge.SheisundertakingaMastersinJournalismattheUniversityofTechnology,Sydneywhereshehasgainedpracticalexperienceinprint,radio,televisionandinvestigativejournalism.Previously,NatashaworkedextensivelyinICT(InformationandCommunicationsTechnology)inSydneyandtheUKaftergraduatingwithanAppliedScience,ComputingdegreefromtheUniversityofWesternSydney.Shealsohasakeeninterest in social media.

Megan Stoyles – journalistMeganhasbeencoveringAustralianagedcareforalmost40years,beginningwith a feature on nursing homes for the AustralianFinancialReviewin 1972.Shehasakeenunderstandingofpoliticalandpolicytrends,havingworked in Canberra and Victoria as a media and policy advisor in governmentandopposition.MeganstartedwritingforAged Care INsitein2003andherexperienceandwide-rangingindustryand government contacts have enabled her to continue writing informative reports on the changing and growing Australian aged care area and the great people who work in it.

CONTRIBUTOR PROFILES

Cathy Wever – features writer CathyisaMelbourne-basedfreelancejournalistwhohasspecialised in health and education coverage. She has been writing for Aged Care INsiteforthepastfouryears.Herrecentfocushasbeenonqualityoflivingandresidentlifestyleinagedcare.

Media Kit 2012

www.agedcareinsite.com.au

AlladvertisingratesareexcludingGSTandareinclusiveoffourcolour.

PRINT ADVERTISING

1 issue 3issues 6issuesDPS $9,234 $8,769 $8,331FullPage $5,135 $4,874 $4,6281/2Page $3,168 $3,012 $2,8631/3Page $2,381 $2,256 $2,1421/4Page $1,847 $1,754 $1,6611/8Page $1,457 $1,383 $1,311Strip Ad $1,457 $1,383 $1,311

PREMIUM POSITION

1 issue 3issues 6issuesFrontCoverStrip $5,135 $4,874 $4,628

Premium Position LoadingsPlus25%InsidefrontcoverPlus30%OutsidebackcoverPlus15%InsidebackcoverPlus25%Newssection(pages3-5)Plus15%Newssection(pages6-9)

DIARY LISTINGS

1 issue 3issues 6issues80 word logo diary listing $438 $328 $22180 word diary listing $218 $165 $113

Pleasesenddiarylistingtextinanemailtooursalesteam.Alllogosandimagesmustbe300dpiattachedasEPS,PDForJPG.

GUIDES / SUPPLEMENTS SCHEDULEContinuing Education GuidePublished in September each year, this guide is intended to encourage nurses and health care workers to further theircareerthrougheducation.WithacomprehensivelistofcoursesprovidedbyalluniversitiesandTAFEcollegesnationally, the ContinuingEducationGuidepresentsanexcellentopportunityforcourseproviderstoadvertiseandraisetheirprofileinthissector.TheguideisreceivedbyallsubscribersofAged Care INsite and NursingReview as a lift out from the regular magazine. Bookings close in August.

The Nursing and Aged Care Leading Employers GuidePublishedinJuneeachyear,thisguideisdesignedtoprovideadvicetoexperiencedandgraduatenurseswantingtoprogresstheircareer.Over30,000copieswillbedistributednationallywithAged Care INsite and NursingReview and delivered to universityandTAFEcampusesforallgraduatingstudentsofnursingandagedcare.

Issue BookingDeadline MaterialDeadline Guide/Supplement

August/September 13June 15 June NursingandAgedCareLeadingEmployersGuideOctober/November 15 August 17 August ContinuingEducationGuideDecember/January 31October 2 November HealthandAgeingWallPlanner2013

FEATURE SPONSORSHIPYoucanchoosetosponsoroneofourspecialfeatures,positioningyourcompanyorbrandasamarketleader,andyourproductsasthefirstchoiceforkeydecisionmakersaswellasnursesandpatientcarers.Thefeaturesponsorshipisverypopularandexclusivetoonesponsoreachissue.Ifyouseeafeaturetopicthatisofparticularinterest,pleasereservethisoption as early as possible to avoid disappointment.

Feature Sponsorship Package

Fullpageor2x1/2pages(h) $6,152Acknowledgementboxonpage2 $576Strip ad $1,457Sponsorshipbox $1,090Skyscraper banner $1,258TOTALVALUE $10,52225%Discount $2,633TOTALCOST $7,889

PRINT ADVERTISING SPECIFICATIONS

Full pageType:320mm(h)x225mm(w)Trim:340mm(h)x245mm(w)

(add 5 mm bleed to trim)

1/2 page horizontal160mm(h)x225mm(w)

Strip50mm(h)x225mm(w)

1/8 page80mm(h)x 110 mm(w)

1/4 page160mm(h)x 110 mm(w)

1/2 page vertical300mm(h)x 110 mm(w)

Media Kit 2012

www.agedcareinsite.com.au

ONLINE OPPORTUNITIESAged Care INsite is published online bi-monthly with weekly breaking news content. Subscribers are sent a weeklyemailalertingthemwhenthelatestcontentislive.WealsoofferadvertiserstheopportunitytosendsubscribersExclusiveSponsoredEmailCampaigns.Ouronlineadvertisingoptionsrangefromwebsitebanners,boxes,tilesandbuttonstosubscriberemailbannersandlistings.EveryonehasapreferredwayofreadingAged Care INsite, this option will ensure you reach all readers, including those decision makers who subscribe to the online version only.

WEBSITE ADVERTISING RATES PER MONTH

SHARED* Entiresite Homepageonly Individual page ArtworkSpecificationsBox $1,640 $656 $438 300pxl(h)x300pxl(w)Banner $1,162 $465 $410 60pxl(h)x468pxl(w)Featurebox $1,061 $424 $280 200pxl(h)x300pxl(w)Tile $821 $328 $273 150pxl(h)x300pxl(w)Button $547 $218 $165 150pxl(h)x150pxl(w)

*SHAREDmeansyouradwillbeonan11secondrotationwithamaximumof2othersNOTEThereisa10%surchargeforthetopboxad.

EXCLUSIVE* Entiresite Homepageonly Individual page ArtworkSpecificationsBox $4,426 $1,771 $1,180 300pxl(h)x300pxl(w)Banner $3,137 $1,256 $1,106 60pxl(h)x468pxl(w)Featurebox $2,802 $1,167 $992 200pxl(h)x300pxl(w)Tile $2,213 $885 $737 150pxl(h)x300pxl(w)Button $1,476 $590 $443 150pxl(h)x150pxl(w)

*EXCLUSIVEmeansnootheradswillberotatingwithyourad–subjecttoavailabilityNOTEThereisa10%surchargeforthetopboxad.

WEBSITE ADVERTISING FREQUENCY DISCOUNTS

3months 6months 12 months8% 15% 20%

ONLINE ARTWORKSpecifications:ArtworktobesuppliedinGIForJPG,100kborlowerwithan11secondrotation.

Deadline:48hourspriortouploaddate.

Customised campaign728 x 600 (or taller)

Brought to you by

EMAIL ADVERTISING

A)EXCLUSIVEWEEKLYEMAILNEWSLETTER* 1 issue 4issues 6issues

Skyscraper + LeaderboardHorizontal-728(w)x90(h)Vertical-160(w)x600(h)

$2,000 $1,800 $1,620

B)EXCLUSIVESPONSORED EMAILCAMPAIGN

1 issue

Customised campaign

728(w)xminimum600(h)$4,000

*ArtworktobesuppliedinGIForJPG, 100KBorlower.Pleasenoteemailformat doesnotallowforanimatedGIForFLASHfiles.

Media Kit 2012

www.agedcareinsite.com.au

EDITORIAL POLICYAged Care INsite welcomes editorial contributions in the form of news and feature articles as well as opinionpiecesalongwithphotographs.However,all submissions will be published or otherwise at theeditor’sdiscretion.Theeditoralsoreservestheright to edit, abridge or alter articles accepted for publication.Thebookingofadvertisementsdoesnotguarantee that submitted articles will be published.

DEADLINESPublicationbookingdeadline:FridaybeforeprintPublicationmaterialdeadline:MondaybeforeprintFeaturesbookingdeadline:RefertofeatureslistFeaturesmaterialdeadline:RefertofeatureslistIn-housedesigndeadline:Wednesdaybeforeprint

CANCELLATION CONDITIONSThereisa50%cancellationfeeifyouradiscancelledwithin24hoursofthebookingdeadline.Ifartwork is not received by the material deadline, your ad will not be included in the issue and you will be invoiced the full amount.

ADVERTORIAL GUIDELINESAged Care INsite will run paid advertorials within theeditorialsectionsofthepublication.However,there are guidelines to ensure that readers do not mistake the advertisement as being part of the publications independent editorial content.• Alladvertorialsmustbeclearlymarkedwiththe

words advertorial, advertisement, advertising feature or sponsored editorial

• Advertorialsmustcontaincompanylogoandcontact details

• Advertorialsmustmeettheeditorialstyleguide• Finalcopyisattheeditor’sdiscretion• Thelayout,designandfontofadvertorialsmust

be distinctly different from those of the publication• Thepublication’snameorlogomaynotappearas

anypartoftheadvertorial,exceptinconnectionto a sponsorship (with permission) or with the publication’s own products or services.

ABOUT APN EDUCATIONAL MEDIAAPNEducationalMediaisawhollyownedsubsidiaryofAPNNews&Media,oneofAustralasia’s most broadly based and successful media companies. APN is the largest operator of regional newspapers, radio broadcasting and outdoor advertising in Australasia and publishes New Zealand’s leading metropolitan newspaper, TheNewZealandHerald.APNEducationalMediaalsopublishesthefollowingleadingtitles/websites:

Nursing Reviewwww.nursingreview.com.au

Nursing & Aged Care Jobswww.nursingandagedcarejobs.com.au

Campus Reviewwww.campusreview.com.au

Campus Review Jobswww.campusreviewjobs.com.au

Education Reviewwww.educationreview.com.au

Smart Start Study Guidewww.smartstartstudyguide.com.auWedon’tjustcovertheeducationandhealthindustries – we are part of them.

16/01/12

INSERTLABEL

APN Print Warwick56 Kenilworth StreetWARWICK QLD 4370

To be inserted into Aged Care INsite:Issue:Insert date:Client name:Client contact:Totalquantity:Box:_____of_____

APN EDUCATIONAL MEDIALevel6,110WalkerStreet

POBox6097 NorthSydneyNSW2060

P:+61299368666 F:+61299368631

www.apnedmedia.com.auABN:58070900999

Advertising

IVAN CUNNINGHAMP: 02 9936 8607 E: ivan.cunningham@apned.com.au

LUKE BEARP: 02 9936 8703E: luke.bear@apned.com.au

Editor

DARRAGH O KEEFFEP: 02 9936 8610 E: darragh.okeeffe@apned.com.au

IN-HOUSE DESIGN/PRODUCTION COSTSA$250plusGSTproductioncostwillbeincurredifyouradvertisementisdesignedbyAPNEducationalMedia,thisincludesamaximumoftwochanges.Anyadditionalchangesand/orworkrequiredto incomplete or incorrect artwork will incur a productionchargeof$100plusGSTperhourprorata.Wewillgainapprovalbeforecompletingwork.Completeartworkthatmeetsourspecificationswillnot incur a production charge.

INSERT MATERIAL INSTRUCTIONSInsertrate:$0.55perinsertor$4,050nationally(exclGST).Maximumof2insertsperissue.Astandardinsertweighsmax30gramsandissizednobiggerthanA4.Heavierandlargerinsertsarepossible with a price on application. Quantities will beconfirmeduponbooking.All inserts should be couriered to our printers in Queensland by the material deadline of the insert issue. A sample of the insert must be included on the outsideofeveryboxalongwithalabelclearlymarkedas follows: