M E D I A K I TM E D I A K I Tt h e m a g a z i n e o f t h e

g e r m a n - i n d o n e s i a n

c h a m b e r o f i n d u s t r y a n d

c o m m e r c e

MISSION STATEMENT SOROTAN vision is to be one of the Chamber’s leading magazine in Southeast Asia region by providing comprehensive insights and superb interviews with top-notch individual. It has unbiased, international perspectives and a strong local influence.

ObjEcTIvESEach edition of SOROTAN addresses the needs of our business readers, bringing you deeper understanding of what’s happening across the region including in Indonesia and Germany. SOROTAN is delivering great content to smart, successful readers.

READERS• Smart Reader• Business Professionals• Opinion Leaders

cOLUMN & SEcTIONEXcLUSIvESpecial interviews with top notch individuals including practitioners’, politicians, law makers, and industry experts about the latest development issues such as trade, commerce, politic or even social.

EcONOMYThis section discusses a variety of economic issues across the region, primarily focusing on Indonesia. Among the sub topics discussed were market, trade and infrastructure. It also provides economic forecasts from experts and analysts.

POLITIcGet an in-depth look at developing socio-politic issue with unique perspectives from insiders and experts.

UP, cLOSE & PERSONALHigh-profile interviews with dignitaries, personalities and people of influence in Indonesia and Germany. Valuable experienced shared for our valuable readers.

PROMINENT ENTREPRENEUR SERIES Many things, of course – to measure that one is a successful entrepreneurs’; Strategy, ability to execute, funding, and able leadership to name a few. We brought the success story of selected Indonesian tycoon and entrepreneurs where they attributed most of their success to the fact that they made some important behavior changes along the way.

cULTUREOur culture column showcases arts, travel & leisure, culture and entertainment. “The Destination” section provides detailed guides to many interesting places around the world. It will inspire the readers to leave their comfort zones and discover the unfamiliar.

READERSEGMENT

(in percentage)

41.5

31.6

16.6

1.35.8

DIRECTOR

PRESIDENT DIRECTOR

MANAGER

GOVERNMENT

OTHERS

3.2 COMMISSIONER

The Magazine of German-Indonesian Chamber of Industry & Commerce

EKONIDMEMBERS

(in percentage)

82.2

9.3 8.5

CORPORATE

PERSONAL IHK/AHK

MEMBERS BY

COuNTRY(in percentage)

82.2

15.9

INDONESIA

GERMANY 2.1OTHERS

MEMBERPROFILE(in percentage)

35.2

11.78.1

19.7

5.5

2.5 Finance & Banking

3.6 Hospitalities

2.5 Agriculture

0.2 Real Estate

10.8

Manufacturing

Mining & Energy Industry

Logistic

Retail

Education, Research & Technology

Health & Public Admin

MEMbER & READER SEGMENTATIONAs a member organization promoting the bilateral relations between Germany and Indonesia, EKONID aims to enhance its network and services for the benefit of its members, which consists of companies and organizations in a wide range of fields and industries.

Jl. h. agus salim no. 115 Jakarta 10310 indonesiatel. 6221-3154685 fax. 6221-3155276Po box 3151 JaKarta 10031e-mail: info@ekonid.or.idWebsite: www.ekonid.com

size Price

double Page rp 16.000.000

single Page rp 8.500.000

back cover rp 15.000.000

inside front cover rp 12.500.000

inside back cover rp 10.000.000

half Page horizontal rp 6.500.000

half Page Vertical rp 6.500.000special rate applies for frequent insertions

SPREAD PAGEtrim size420 mm X 280 mmbleed size426 mm X 286 mm

DISTRIbUTIONA 3,000 print copy of SOROTAN is distributed to each of members, while our digital flip version reaches over 20,000 readers in more than 50 countries and 180 cities

Please provide artwork in soft copies. Digital specifications as follow :• PSD / TIFF / JPEG / PDF / Adobe Illustrator format • Minimum resolution 300 dpi (dot per inch) • All artwork must be converted to CMYK and in actual size • For bleed please add minimum 3 mm each side to full

page artwork• Final colour proof for printer’s reference• PC/Mac formatted CD/DVD ROM

SINGLE PAGEtrim size210 mm X 280 mmbleed size216 mm X 286 mm

HALF PAGE HORIZONTALtrim size210 mm X 140 mmbleed size216 mm X 143 mm

HALF PAGE VERTICALtrim size105 mm X 280 mmbleed size108 mm X 286 mm

RATES

DEADLINE Edition 2/2013 14.05.2013 Edition 3/2013 22.07.2013 Edition 4/2013 14.11.2013

EDITORIAL PLAN 2013

Edition Month of Release

Theme Stories

I March Shaping the globe together

This edition of Sorotan focuses on bilateral relationship between Germany and Indonesia. Featured in this edition is a special interview with the Minister of Foreign Affairs of the Federal Republic of Germany, H.E Guido Westerwelle. Positive developments of Jakarta were also highlighted in this issue. As an inspirational story, we featured the spirit of entrepreneurship where we’ll have interviews with promising young Indonesian business men and women. Starting this year, Sorotan will also include profiles of Indonesian fashion designers.

II June Women Edition Sorotan March edition will focus on influential women. 1974 marked the first milestone for Women Empowerment in Indonesia. This issue will cover the contributions key figures have made to its development. On the side of business, we’ll share stories on prominent women entrepreneurs.

III September Global Diversity, Innovation Through a Diverse Workforce

Sorotan September edition takes on the topic Global Diversity. As the Indonesian economy is only as good as its workforce, special coverage will be dedicated to the controversial topic of labor outsourcing. Insightful talks with powerful entrepreneurs will be available to our readers, while Indonesian fashion designer MUSA, designer of Bank BCA and Grand Indonesia Shopping Town uniforms, will share with us his climb to success.

IV December Indonesia Prepares for New President

The final Sorotan edition for 2013 is dedicated to the political developments in our nation. With SBY’s final 5-year term coming to an end, interesting stories about the new wave of politicians will grace our pages, particularly the emerging trends of celebrities turning politicians will be covered.

cONTAcTMaria Gracias Hutapea (maria@ekonid.or.id)Iwan Nasution (iwan.nasution@ekonid.or.id)

Theme and content of any particular article is subject to editorial discretion.