media kit - annie's · submissions deadline: may 2, 2016 projects due: july 13, 2016 “cold...
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HALLOWEEN2016 Special Collector’s IssueCrossStitch
55SpookyDesigns
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MEDIA KIT2017
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MAGAZINE PROFILEJust CrossStitch delivers an eclectic mix of designs for serious needle-art hobbyists, whether they are longtime, advanced stitchers or newcomers attracted by popular embroidery social media. Don’t be fooled by the title, as our designs intermingle traditional cross stitch with popular embroidery genres like Hardanger and blackwork . Just CrossStitch is a unique resource for stitchers of all experience levels who want artistically crafted patterns from world-class designers, whether the projects are historic reproduction samplers or whimsical Halloween ornaments. In continuous production since 1983, Just CrossStitch has a loyal following who look no further than Just CrossStitch for their cross-stitch inspiration.
Each issue includes Where to Find It information, providing a list of retailers who carry products used in each issue. Favorite Finds product reviews feature new items as well as “diamonds in the rough” that might be long-existing but new and interesting to our readers.
Circulation: 75,000
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R E A DER PROF I L EAC T I V E
68% have been cross stitching for over 30 years
80% spend 20 hours or more cross stitching weekly
R E S P O N S I V E
Skill level is equally distributed between Intermediate, Advanced and Experienced
68% have visited a website as a result of advertisements
PA S S I O N AT E
76% will spend as much as or more than they did last year on supplies
70% spent over $100 last year on supplies
E N G AG E D
70% hang on to their copies of Just CrossStitch for 10 or more years
54% have made a purchase as a result of seeing an advertisement
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J A N UA RY / F E B R UA RY 2017 I S S U E
Submissions deadline: May 2, 2016
Projects due: July 13, 2016
“Cold days, warm hearts” sums up the theme of the January/February issue of Just CrossStitch. We have children playing in the snow, a snowy farm scene, a delightful winter fairy, plus hearts and flowers for Valentine’s Day.
Our dominant color is white with gold, pink, red and blue. Project materials include DMC floss, Weeks Dye Works floss, Appleton Crewel Wool, Mill Hill beads, DMC light effects floss, Kreinik threads, coasters, jewelry hardware and sequins.
Projects include a reproduction of a historic sampler, framed pieces, a pillow, a friendship bracelet and pendant. All issues include The Christmas Stitch, an ornament to keep stitchers’ Christmas spirit up all year. This issue introduces a series of seasonal blocks, home decor items that are customized for each month.
M A R C H / A P R I L 2017
Submissions deadline: July 1, 2016
Projects due: September 16, 2016
“Youth and rebirth” is the focus of the March/April issue of Just CrossStitch. Cross stitchers love to stitch for holidays, and in this issue we have St. Patrick’s Day and Easter covered. Although we love rabbits and hares, we don’t shy away from a more reserved, spiritual focus on Easter. Rainbows, unicorns, birds and flowers are among the designs for this issue.
Our dominant color is bright green, complemented by yellow, pink and other pastels. Project materials will include DMC six-strand floss and pearl cotton, Weeks Dye Works floss, Appleton Crewel Wool, Classic Colorworks floss and scallop bordered premade bookmarks from Wichelt Imports.
Projects include a reproduction of a historic sampler, framed pieces, bookmarks, a serving tray, a towel border and our Christmas Stitch ornament. This issue continues the series of seasonal blocks, home decor items that are customized for each month.
M AY / J U N E 2017
Submissions deadline: October 25, 2016
Projects due: November 21, 2016
“Health and happiness” is the theme for the May/June issue of Just CrossStitch. Vegetable and flower gardens, butterflies and birds, plus mermaids floating on cool blue waters will be some of the design ideas. We will include a modern sampler with words from yoga and meditation. With celebrations such as Mother’s Day, Father’s Day, graduations and June weddings, readers will need plenty of gifts to stitch.
Our dominant color is yellow with blue, orange and other bright colors. Product materials include DMC and Weeks Dye Works floss, Appleton Crewel Wool, premade bookmarks, breadcloths/napkins and fingertip towels.
Projects include a reproduction of a historic sampler, a modern sampler, framed pieces, coasters, trays and magnets. This issue continues the series of seasonal blocks, home decor items that are customized for each month, plus the Christmas Stitch ornament. We are looking for coloring book–inspired designs.
J U LY / AU G U S T 2017
Submission deadline: October 24, 2016
Projects due: January 17, 2017
“Animal friends” is the theme of the July/August issue of Just CrossStitch, which includes the much-anticipated Christmas Ornament Preview. Paw prints and other animal motifs will be present in projects with “pet parents” in mind. Summer vacation and the Fourth of July will be represented in cross-stitch projects. We will also have a sampler with emojis to coincide with the movie Emoji being released in August.
Our dominant color will be blue, with red and white not far behind. Other colors will be Christmas green and gold. Project materials will include varieties of floss, shimmery threads, beads, buttons, bells and bows. Premade items such as tote bags, bookmarks and towels will be included.
In addition to Christmas ornaments, projects will include the first installment of a new reproduction sampler, framed wall art and home decor designs. This issue continues the series of seasonal blocks, home decor items that are customized for each month and the Christmas Stitch ornament.
EDITORIAL CALENDAR*
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S E P T E M B E R / O C TO B E R 2017
Submission deadline: January 4, 2017
Projects due: March 20, 2017
“A frightful and fun forest” is the theme for the September/October issue of Just CrossStitch. Halloween witches and ghosts will fill the pages, and woodland creatures such as squirrels, foxes and chipmunks will join the spooky owls and black cats. We will include a Harry Potter–inspired castle (not infringing on copyrights).
Our dominant color is black, and we will have jewel tones of burgundy, gold and green, plus metallic. Product materials will include varieties of floss, metallic embellishments, beads and buttons. Premade items such as bookmarks will be included.
Projects will include Halloween decorations, ornaments, framed wall art, pillows and jewelry. We will continue our reproduction sampler series, the seasonal blocks series and the Christmas Stitch ornament.
N O V E M B E R / D E C E M B E R 2017
Submissions deadline: March 20, 2017
Projects due: May 22, 2017
“Happy, healthy holidays” is the theme for the November/December 2017 issue of Just CrossStitch. Apples, snowmen in jogging suits, mistletoe, Christmas trees and Santas will fill the pages. Purple beets, white cauliflower and green lettuce will spill from a modern cornucopia.
Our dominant color for this issue is red. Subordinate colors are purple, gold, green and metallics. Project materials will include DMC floss, shimmery threads, sequins, bells, buttons, bows and other embellishments.
Projects will include ornaments, framed pieces, samplers and small gifts such as jewelry and towels. This issue concludes the sampler reproduction series. We will also have the final installment of the seasonal blocks home decor series.
Designer Contact:[email protected]
EDITORIAL CALENDAR*
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*Editorial calendar is subject to change without notice.
PRINT SCHEDULE
Issue Ad Close Date Materials Due Date Mail Date Newsstand Date
February 2017 10/18/16 10/25/16 12/06/16 12/27/16
April 2017 12/20/16 12/27/16 02/07/17 02/28/17
June 2017 02/21/17 02/28/17 04/11/17 05/02/17
August 2017 04/18/17 04/25/17 06/06/17 06/27/17
Halloween 2017 05/16/17 05/23/17 07/04/17 07/25/17
October 2017 06/20/17 06/27/17 08/08/17 08/29/17
Ornament 2017 07/11/17 07/18/17 08/29/17 09/19/17
December 2017 08/22/17 08/29/17 10/10/17 10/31/17
February 2018 10/17/17 10/24/17 12/05/17 12/26/17
J U S T - C R O S S S T I TC H . CO M
• 105,000 monthly page views
• Offers a Stitch Guide, Featured Patterns and Favorite Finds
• Home to our online community where cross stitchers find inspiration and ideas!
D E D I C AT E D E M A I L B L A S T S
• Get response by sending your marketing message to our 85,000+ subscribers.
J U S T C R O S S S T I TC H U P D AT E
• 85,000 subscribers
• Delivered every three weeks
• Reach cross stitchers with a skyscraper, leaderboard or content block ad units
S O C I A L M E D I A
• Facebook: 12,000 fans and growing!
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DIGITAL PRESENCE
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1/2 Page Horizontal
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1/6 Page Horizontal
1/2 PageVert.
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1/12 Page
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1/3 Page Vertical
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2/3 Page Horizontal
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Full PageTrim 8" x 10¾"Bleed 8¼" x 11"Live 7" x 9¾"
One-Third PageVertical 2¼" x 9½"Horizontal 7" x 31⁄8"Square 45⁄8" x 45⁄8"
Two-Thirds PageVertical 45⁄8" x 9½"Horizontal 7" x 6¼"
One-Half PageVertical 3½" x 9½"Horizontal 7" x 45⁄8"
One-Fourth PageVertical 3½" x 45⁄8"Horizontal 45⁄8" x 3½"
One-Sixth PageVertical 2¼" x 45⁄8"Horizontal 45⁄8" x 2¼"
One-Twelfth PageSquare 2¼" x 2¼"
Shop.Web ListingsSingle 21⁄8" x ¾"Double 21⁄8" x 15⁄8"
ONLINEUnit Size (Pixels)Leaderboards 728 x 90Wide Skyscraper 160 x 600Medium Rectangle 300 x 250Newsletter Content Block 500 x 400
Submitting MaterialsMaterials can be submitted via Mediabank.
For login information, contact:
Alexia FoxAdvertising Coordinator(260) [email protected]
Electronic MediaAnnie’s operates on a Mac platform. Filesmust include ALL original files, images(linked, placed or supporting EPS files) and fonts.
FontsAll fonts used are to be supplied orconverted to outlines.
ImagesSupply high-resolution images (300 dpi orbetter). Photoshop files, PDFs, .TIFF, JPEGor EPS files are accepted. (Annie’s does notaccept responsibility for the quality of low resolution files.)
ColorsAll colors must be CMYK. Spot or Pantonecolors will be converted to CMYK. Blackneeds to be 100% black.
Questions? contact: Alexia Fox Advertising Coordinator (260) 849-4860 [email protected]
SPECIFICATIONS
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Full Page
E X E C U T I V E E D I TO R
Tanya Fox(260) 849-4230
E D I TO R
Lillian Anderson(260) 849-4894
M A N AG I N G E D I TO R
Brooke Smith(260) 849-4900
A D V E R T I S I N G D I R E C TO R
Michelle Thorpe(260) 849-4508
A D V E R T I S I N G ACCO U N T M A N AG E R
Molly Beals(260) 849-4509
A D V E R T I S I N G CO O R D I N ATO R
Alexia Fox(260) 849-4860
CONTACT INFORMATION
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